djoser

What djoser does

Djoser is a privately held Dutch tour operator founded in 1985 and headquartered in Leiden, Netherlands, specializing in guided group round trips worldwide for Dutch-speaking travelers. The company sells small-group itineraries (average 16 participants, maximum 20) across more than 100 countries in Africa, Asia, Europe, the Americas, the Middle East, and Oceania, with per-person pricing ranging from approximately €2,195 for shorter trips to over €4,900 for extended multi-destination tours such as the 42-day China & Tibet itinerary.

The core product portfolio consists of round-trip group travel, supplemented by sub-brands targeting specific segments: Djoser Family for travelers with children, Wandelreizen for hiking trips, and Fietsreizen for cycling tours, plus a custom group trip service (Groepsreizen op Maat). Supporting infrastructure includes a customer portal (Mijn Djoser), free printed brochures, regular in-person information days, and an active content presence across blog, YouTube, Instagram, and Facebook. The company holds key Dutch travel industry credentials—ANVR membership, SGR guarantee fund participation, Calamiteitenfonds coverage, and IATA certification—and partners with Lufthansa and its affiliated carriers for international flights.

Djoser operates a direct-to-consumer go-to-market exclusively within the Netherlands and Belgium, generating revenue through one-time package tour sales that bundle international flights, domestic transport, accommodation, Dutch-speaking tour guides, and some meals. Distribution is fully direct via website (www.djoser.nl), phone, WhatsApp, email, and physical information days, with no intermediary resellers. The company also maintains a UNICEF charity partnership and a Thuisvaccinatie.nl travel-vaccination partnership. No revenue, headcount, or financial disclosures are publicly available, and there is no evidence of institutional investors, M&A activity, or non-Dutch geographic expansion.

Name

djoser

Legal name

Djoser

Website

https://djoser.nl

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Djoser is a privately held Dutch tour operator, founded in 1985 and based in Leiden, that sells small-group guided round trips worldwide to Dutch-speaking travelers in the Netherlands and Belgium, with pricing typically between €2,195 and €4,900+ per person.

Ownership category

akta.pro rank

Product category

Group Tour Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Other (487990)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

Keywords

• Group tour packages
• Adventure travel
• Cultural round trips
• Hiking cycling holidays
• Family travel tours

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Package Tour Revenue: Djoser generates revenue through the sale of complete package group tours that include international flights, domestic transport, accommodation, Dutch-speaking tour guides, and some meals. Prices vary by trip duration and destination, ranging from approximately €2,195 for shorter trips to over €4,900 for extended multi-destination tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Djoser is a Dutch tour operator that sells group round-trip packages to destinations across all continents, typically including international flights, domestic transport, accommodation, Dutch-speaking tour guides, and some meals. Trips range from approximately 8 to 42 days, are led in small groups (average 16, maximum 20 participants), and are offered to individual travelers as well as families through dedicated sub-brands for family, hiking, cycling, and custom group travel.

Product overview

Djoser is a Dutch travel company offering group round trips worldwide as its core product. The portfolio includes dedicated sub-brands for family travel (Djoser Family), hiking trips (Wandelreizen), and cycling trips (Fietsreizen), alongside customizable group trips (Groepsreizen op Maat). Supporting services include free travel brochures, information days/presentations, and a customer portal (Mijn Djoser) for booking management. The company operates across all major global regions with trips ranging from 8 to 42 days, emphasizing small groups, cultural immersion, Dutch-speaking guides, and over 40 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Djoser Family: Group tours designed for families traveling with children
• Wandel- en Fietsreizen

Products and services

• Groepsreizen (Group Round Trips) Group round trips worldwide combining individual freedom with organized transport and accommodation, featuring small groups (average 16, max 20), cultural experiences, and Dutch-speaking tour guides. Designed for adult individual travelers seeking cultural immersion and nature experiences across global destinations.
• Djoser Family Family-oriented group trips designed for traveling with children, offering age-appropriate activities and itineraries. Targeted at families seeking safe, well-organized travel with appropriate comfort levels for children.
• Wandel- en Fietsreizen (Walking and Cycling Trips) Walking and cycling-focused group trips through scenic landscapes and nature areas across various destinations. Targeted at hikers and cyclists seeking guided active travel with logistics handled.
• Groepsreizen op Maat (Custom Group Trips) Tailored group travel experiences customized for specific preferences and requirements. Designed for travelers seeking bespoke itineraries.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor, core and major.

• UnicefminorStrategic or Co-development PartnerDjoser partners with Unicef, indicating a charitable/social partnership component to their business operations. The partnership is featured on their homepage showing the Djoser-Unicef logo.
• ANVRcoreOthersANVR is the Dutch travel industry association. Djoser is a member, which means they adhere to ANVR's quality standards and consumer protection guidelines.
• SGR (Stichting Garantiefonds Reizen)coreOthersSGR provides financial protection for travelers. Djoser is a member, ensuring that customers' prepayments are protected in case of insolvency.
• CalamiteitenfondscoreOthersDutch emergency fund for travel disruptions. Djoser participates, providing additional security for travelers in case of emergencies.
• IATAcoreTechnology or IntegrationInternational Air Transport Association certification, allowing Djoser to sell airline tickets and operate as an authorized travel agent.
• LufthansamajorChannel Partner/ Reseller/ DistributorLufthansa is the primary airline partner for international flights to destinations like China and Tibet. Djoser books flights through Lufthansa and its partners (Eurowings, Discover Airlines) for their group tours.
• Thuisvaccinatie.nlminorGTM or Marketing PartnerDjoser partners with Thuisvaccinatie.nl for travel vaccination services, offering home vaccination appointments for travelers. The partnership provides convenience for customers needing vaccinations before trips.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Koning Aap: Dutch adventure and small-group tour operator with a similar product positioning (small groups, individual freedom, cultural and nature focus) targeting the same Dutch-speaking market. Closest direct comparable to Djoser in product, customer, and model.
• Sawadee Reizen: Amsterdam-based Dutch tour operator offering group and individual round trips worldwide with a similar mid-market, multi-destination catalog, directly competing for Dutch-speaking travelers.
• NRV (Nederlandse Rondreizen Vereniging): Long-standing Dutch escorted group tour operator with worldwide destinations and comparable group sizes, competing in the same Dutch market with a similar escorted multi-country tour model.
• Intrepid Travel: Globally recognized small-group adventure tour operator with similar small-group sizes, cultural and adventure focus, and direct-to-consumer booking — comparable in product but operating at much larger scale across many language markets.
• G Adventures: Canadian small-group adventure tour operator with worldwide itineraries, similar group-size philosophy, and a comparable mix of cultural, nature, and active trips, though serving a much broader international customer base.
• Exodus Travels: UK-based small-group adventure and walking/cycling tour operator with an overlapping product (active trips, walking, cycling, cultural), comparable group sizes, and similar premium pricing model.

Broad incumbents

• TUI Nederland: Largest mass-market tour operator in the Netherlands offering package holidays, cruises, and escorted tours; broad incumbent whose multi-country escorted tours overlap with Djoser's offerings but at a much larger scale and broader portfolio.
• Corendon: Major Dutch tour operator offering package holidays and group trips with worldwide destinations; broader incumbent with overlapping tour offerings but lower focus on small-group cultural travel than Djoser.

Emerging players

• Travel Active: Smaller Dutch tour operator focused on active, hiking, and cycling trips — direct product overlap with Djoser's Wandelreizen and Fietsreizen sub-brands but a smaller, more niche footprint.
• Shoestring (ANWB Reizen): Dutch budget adventure tour brand under the ANWB umbrella offering small-group worldwide trips; partially overlaps with Djoser on small-group adventure itineraries but with a more youth/budget positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/DjoserWebsite
• Facebookfacebook.com/djoserreizen
• Instagraminstagram.com/djoser_reizen
• LinkedInlinkedin.com/company/djoser

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about djoser