Boat Tree
Boat Tree is a privately held, single-location full-service marina and boat dealership in Sanford, Florida, serving Central Florida recreational boaters with new and used boat sales, wet and dry storage, parts and service, rentals, consignment, and financing.
- Company typePrivate
- Founded-
- HeadquartersSanford, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Boat Tree does
Boat Tree is a privately held, single-location full-service marina and boat dealership headquartered at 4370 Carraway Place in Sanford, Florida. It describes itself as the region's largest full-service marina in Central Florida, offering seven integrated revenue streams: new boat sales (anchored by Crest luxury pontoons), used boat sales (Sun Tracker, Regal, Sea Ray, Bayliner, Key West, Nitro, Monterey, Harris, Godfrey, Highfield), wet and dry boat storage, parts and service, boat rentals, boat consignment, and financing assistance, plus a ship store. Customers are predominantly individual recreational boaters — families, fishing enthusiasts, and water sports users — within driving distance of the Sanford facility.
The business runs on a traditional dealership operating model with no proprietary technology. The website, inventory management, and digital retailing are powered by Dealer Spike (LeadVenture Inc.), and the company relies on standard third-party integrations including Google Maps, YouTube, Meta Pixel, and major payment processors. Authorized dealer relationships with Crest Pontoons, Mercury, Yamaha, Suzuki Marine, and supplementary lines (Magic Tilt, Volvo Penta) define the product architecture rather than any in-house platform.
Revenue mechanics combine one-time transactions (new and used boat sales, consignment fees), recurring contracts (wet/dry storage), usage-based income (rentals), and professional services (parts, service, financing facilitation). New boats range from $30,000 to over $48,000 and used boats from $4,000 to $180,000 depending on model, year, and condition. The go-to-market is sales-led and on-site, with the website serving as a top-of-funnel inventory showcase and the marina itself as the primary conversion venue. The company is privately owned, with no disclosed funding, no institutional investors, and no public financial reporting.
Boat Tree firmographics
Firmographics- Name
- Boat Tree
- Legal name
- Boat Tree
- Website
- https://www.boattree.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Boat Tree is a privately held, single-location full-service marina and boat dealership in Sanford, Florida, serving Central Florida recreational boaters with new and used boat sales, wet and dry storage, parts and service, rentals, consignment, and financing.
- Ownership category
- akta.pro rank
Boat Tree industry classification
Industry- Product category
- Boat Dealership & Marina Services
- NAICS
- Boat Dealers (441222), Marinas (71393), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marina RV & Waterfront Campgrounds (THAMAJAH), Marine & Boat Finance (FSAKADAH)
Keywords
Where Boat Tree is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boat Tree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Boat Sales: Sales of new boats, primarily Crest luxury pontoon boats, along with other marine brands
- Used Boat Sales: Sales of pre-owned boats through direct sales and consignment arrangements
- Boat Service and Parts: Parts and service department providing maintenance and repair services
- Boat Storage: Wet and dry boat storage services at the marina facility
- Boat Rentals: Boat rental services for customers
- Boat Consignments: Consignment services where the marina sells boats on behalf of owners for a fee
- Financing: Boat financing services to assist customers with purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New boats ranging from entry-level to luxury models |
| Unit Pricing | Pay-as-you-go | Used boats at various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Boat Tree product offering
Product offeringCore offering
Boat Tree operates a full-service marina and boat dealership in Sanford, Florida, offering new and used boat sales (including Crest luxury pontoons), wet and dry boat storage, marine parts and repair services, boat rentals, and consignment sales. The business combines retail boat sales with marina operations under one roof, serving recreational boaters in Central Florida.
Product overview
Boat Tree is a full-service boat dealership and marina in Sanford, FL, operating as the region's largest full-service marina. The company offers a comprehensive portfolio of marine services organized around four core pillars: (1) New and Used Boat Sales featuring multiple brands including Crest luxury pontoon boats, Sun Tracker, Regal, Sea Ray, Tracker Boats, Nitro, Bayliner, Key West, Monterey, Harris, Godfrey, and Highfield; (2) Wet and Dry Boat Storage providing marina slip rentals; (3) Parts and Service including maintenance, repairs, and genuine marine parts; and (4) Boat Rentals and Consignments for flexible ownership options. The dealership also operates a ship store and provides financing services through third-party lenders. The product architecture is organized as a unified marina/dealership service offering with multiple co-located capabilities rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sale of new boats featuring Crest luxury pontoon boats as a primary brand, along with boats from Mercury, Yamaha, Suzuki, and other manufacturers. Targeted at individual consumers seeking recreational vessels.
- Used Boat Sales Sale of pre-owned boats including brands such as Sun Tracker, Regal, Sea Ray, Bayliner, Key West, Nitro, Monterey, Godfrey, Harris, and Highfield. Targeted at value-oriented individual buyers.
- Boat Storage (Wet and Dry) Wet slip and dry boat storage services at the marina facility in Sanford, FL, providing secure storage options for boat owners in Central Florida.
- Parts and Service Marine parts sales and boat repair and maintenance services with certified technicians, providing ongoing care for boat owners in Central Florida.
- Boat Consignments Consignment service enabling boat owners to sell their vessels through Boat Tree, leveraging the marina's sales infrastructure and customer base for a fee.
- Boat Rentals Short-term boat rental services for customers seeking to enjoy boating without the commitment of ownership, located at the Sanford, FL marina.
- Boat Financing Boat financing assistance helping customers secure loans for boat purchases through third-party lenders, with quote request capabilities.
- Ship Store On-site retail store offering marine supplies, accessories, and provisions for boaters at the Sanford facility.
Companies that use Boat Tree
Customer profileSegments4 records
Ideal customer profiles4 records
Boat Tree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Boat Tree partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered primary and core.
- Crest PontoonsprimaryBoat Tree is an authorized dealer for Crest luxury pontoon boats. The dealership features Crest as a primary new boat brand on their website and highlights Crest pontoons as a key product offering in their new inventory.
- MercurycoreBoat Tree sells boats equipped with Mercury engines and is an authorized Mercury dealer, offering Mercury-powered boats in their inventory.
- YamahacoreBoat Tree offers Yamaha-powered boats in their inventory as an authorized Yamaha marine dealer.
- Suzuki MarinecoreBoat Tree is an authorized Suzuki Marine dealer, offering boats equipped with Suzuki outboard motors.
Scale indicators3 records
Recent moves6 records
Boat Tree competitors and assessment
Company assessmentDirect peers
- Quality Boats: Florida-based full-service boat dealer offering new and used boats, service, parts, and storage across multiple locations. Directly comparable regional dealership with similar brand mix and service offering.
- Legendary Marine: Multi-location Florida panhandle boat dealer offering new and used boat sales, service, and storage from major brands. Closely comparable multi-brand dealership operating in Florida with similar service model.
- HMY Yacht Sales: Florida-based boat and yacht dealer with multiple locations, offering new/used sales, brokerage, and marine services. Comparable dealership model with similar geographic footprint in the Florida marine market.
- Nautical Ventures: Florida-based multi-brand full-service boat dealer and marina offering new/used sales, service, parts, and storage. Highly comparable multi-brand dealership model operating in the same Florida market segment.
- Galati Yacht Sales: Florida-based boat dealer and brokerage with multiple locations, featuring premium yacht and sport boat brands. Comparable full-service Florida dealer with similar brand portfolio and service capabilities.
Broad incumbents
- MarineMax: Largest publicly-traded recreational boat dealer in the United States, offering new/used boat sales, finance, insurance, and service. Direct competitor as a multi-brand dealer but with vastly greater scale and geographic reach.
- Suntex Marinas: Large marina operator with over 100 locations across the U.S. Comparable on the marina/storage side of Boat Tree's business, though focused on marina operations rather than boat sales.
Others
- Boat Trader: Largest online marketplace for new and used boat listings. Indirect competitor on the used boat sales side; relevant as an alternative channel consumers may use instead of or alongside dealership visits.
Regional players
- Sail & Ski Center: Texas-based multi-brand boat dealer offering new/used sales, service, parts, and storage. Comparable dealership model and product mix but operating in a different regional market.
- Tracker Boat Center: Bass Pro Shops-affiliated boat dealership network selling Tracker, Nitro, and Sun Tracker brands. Comparable as a multi-brand dealer; Tracker brands overlap with Boat Tree's current inventory mix.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Boat Tree social profiles
Digital presenceBoat Tree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boat Tree leadership team
Management profileNumber of profiles
Boat Tree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boat Tree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boat Tree
What does Boat Tree do?
Boat Tree operates a full-service marina and boat dealership in Sanford, Florida, offering new and used boat sales (including Crest luxury pontoons), wet and dry boat storage, marine parts and repair services, boat rentals, and consignment sales. The business combines retail boat sales with marina operations under one roof, serving recreational boaters in Central Florida.
Is Boat Tree a public or private company?
Boat Tree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boat Tree founded?
Boat Tree was founded in -1.
Where is Boat Tree based?
Boat Tree is headquartered in Sanford, United States, in the North America region.
How does Boat Tree make money?
Seven revenue lines are on record. New Boat Sales are the primary driver. The others are used Boat Sales, boat Service and Parts, boat Storage, boat Rentals, boat Consignments and financing.
Who are Boat Tree's main competitors?
Direct peers on record are Quality Boats, Legendary Marine, HMY Yacht Sales, Nautical Ventures and Galati Yacht Sales. Broad incumbents are MarineMax and Suntex Marinas. Boat Trader is listed as an others. Regional players are Sail & Ski Center and Tracker Boat Center.
Does Boat Tree have an API?
No public API is recorded for Boat Tree.
What industry is Boat Tree in?
Boat Tree's product category is Boat Dealership & Marina Services. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories). Its NAICS code is 441222 and its SIC code is 3730.