Boat Tree

What Boat Tree does

Boat Tree is a privately held, single-location full-service marina and boat dealership headquartered at 4370 Carraway Place in Sanford, Florida. It describes itself as the region's largest full-service marina in Central Florida, offering seven integrated revenue streams: new boat sales (anchored by Crest luxury pontoons), used boat sales (Sun Tracker, Regal, Sea Ray, Bayliner, Key West, Nitro, Monterey, Harris, Godfrey, Highfield), wet and dry boat storage, parts and service, boat rentals, boat consignment, and financing assistance, plus a ship store. Customers are predominantly individual recreational boaters — families, fishing enthusiasts, and water sports users — within driving distance of the Sanford facility.

The business runs on a traditional dealership operating model with no proprietary technology. The website, inventory management, and digital retailing are powered by Dealer Spike (LeadVenture Inc.), and the company relies on standard third-party integrations including Google Maps, YouTube, Meta Pixel, and major payment processors. Authorized dealer relationships with Crest Pontoons, Mercury, Yamaha, Suzuki Marine, and supplementary lines (Magic Tilt, Volvo Penta) define the product architecture rather than any in-house platform.

Revenue mechanics combine one-time transactions (new and used boat sales, consignment fees), recurring contracts (wet/dry storage), usage-based income (rentals), and professional services (parts, service, financing facilitation). New boats range from $30,000 to over $48,000 and used boats from $4,000 to $180,000 depending on model, year, and condition. The go-to-market is sales-led and on-site, with the website serving as a top-of-funnel inventory showcase and the marina itself as the primary conversion venue. The company is privately owned, with no disclosed funding, no institutional investors, and no public financial reporting.

Name

Boat Tree

Legal name

Boat Tree

Website

https://www.boattree.com

Company type

Private

Operating status

Operating

Short description

Boat Tree is a privately held, single-location full-service marina and boat dealership in Sanford, Florida, serving Central Florida recreational boaters with new and used boat sales, wet and dry storage, parts and service, rentals, consignment, and financing.

Ownership category

akta.pro rank

Product category

Boat Dealership & Marina Services

NAICS

Boat Dealers (441222), Marinas (71393), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Marina RV & Waterfront Campgrounds (THAMAJAH), Marine & Boat Finance (FSAKADAH)

Keywords

• Boat dealership services
• Marine parts and service
• Boat storage marina
• Boat rental services
• Boat consignment sales

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Boat Sales: Sales of new boats, primarily Crest luxury pontoon boats, along with other marine brands
2. Used Boat Sales: Sales of pre-owned boats through direct sales and consignment arrangements
3. Boat Service and Parts: Parts and service department providing maintenance and repair services
4. Boat Storage: Wet and dry boat storage services at the marina facility
5. Boat Rentals: Boat rental services for customers
6. Boat Consignments: Consignment services where the marina sells boats on behalf of owners for a fee
7. Financing: Boat financing services to assist customers with purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Boat Tree operates a full-service marina and boat dealership in Sanford, Florida, offering new and used boat sales (including Crest luxury pontoons), wet and dry boat storage, marine parts and repair services, boat rentals, and consignment sales. The business combines retail boat sales with marina operations under one roof, serving recreational boaters in Central Florida.

Product overview

Boat Tree is a full-service boat dealership and marina in Sanford, FL, operating as the region's largest full-service marina. The company offers a comprehensive portfolio of marine services organized around four core pillars: (1) New and Used Boat Sales featuring multiple brands including Crest luxury pontoon boats, Sun Tracker, Regal, Sea Ray, Tracker Boats, Nitro, Bayliner, Key West, Monterey, Harris, Godfrey, and Highfield; (2) Wet and Dry Boat Storage providing marina slip rentals; (3) Parts and Service including maintenance, repairs, and genuine marine parts; and (4) Boat Rentals and Consignments for flexible ownership options. The dealership also operates a ship store and provides financing services through third-party lenders. The product architecture is organized as a unified marina/dealership service offering with multiple co-located capabilities rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of new boats featuring Crest luxury pontoon boats as a primary brand, along with boats from Mercury, Yamaha, Suzuki, and other manufacturers. Targeted at individual consumers seeking recreational vessels.
• Used Boat Sales Sale of pre-owned boats including brands such as Sun Tracker, Regal, Sea Ray, Bayliner, Key West, Nitro, Monterey, Godfrey, Harris, and Highfield. Targeted at value-oriented individual buyers.
• Boat Storage (Wet and Dry) Wet slip and dry boat storage services at the marina facility in Sanford, FL, providing secure storage options for boat owners in Central Florida.
• Parts and Service Marine parts sales and boat repair and maintenance services with certified technicians, providing ongoing care for boat owners in Central Florida.
• Boat Consignments Consignment service enabling boat owners to sell their vessels through Boat Tree, leveraging the marina's sales infrastructure and customer base for a fee.
• Boat Rentals Short-term boat rental services for customers seeking to enjoy boating without the commitment of ownership, located at the Sanford, FL marina.
• Boat Financing Boat financing assistance helping customers secure loans for boat purchases through third-party lenders, with quote request capabilities.
• Ship Store On-site retail store offering marine supplies, accessories, and provisions for boaters at the Sanford facility.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Four partnerships are on record, tiered primary and core.

• Crest PontoonsprimaryChannel Partner/ Reseller/ DistributorBoat Tree is an authorized dealer for Crest luxury pontoon boats. The dealership features Crest as a primary new boat brand on their website and highlights Crest pontoons as a key product offering in their new inventory.
• MercurycoreChannel Partner/ Reseller/ DistributorBoat Tree sells boats equipped with Mercury engines and is an authorized Mercury dealer, offering Mercury-powered boats in their inventory.
• YamahacoreChannel Partner/ Reseller/ DistributorBoat Tree offers Yamaha-powered boats in their inventory as an authorized Yamaha marine dealer.
• Suzuki MarinecoreChannel Partner/ Reseller/ DistributorBoat Tree is an authorized Suzuki Marine dealer, offering boats equipped with Suzuki outboard motors.

Scale indicators3 records

Recent moves6 records

Direct peers

• Quality Boats: Florida-based full-service boat dealer offering new and used boats, service, parts, and storage across multiple locations. Directly comparable regional dealership with similar brand mix and service offering.
• Legendary Marine: Multi-location Florida panhandle boat dealer offering new and used boat sales, service, and storage from major brands. Closely comparable multi-brand dealership operating in Florida with similar service model.
• HMY Yacht Sales: Florida-based boat and yacht dealer with multiple locations, offering new/used sales, brokerage, and marine services. Comparable dealership model with similar geographic footprint in the Florida marine market.
• Nautical Ventures: Florida-based multi-brand full-service boat dealer and marina offering new/used sales, service, parts, and storage. Highly comparable multi-brand dealership model operating in the same Florida market segment.
• Galati Yacht Sales: Florida-based boat dealer and brokerage with multiple locations, featuring premium yacht and sport boat brands. Comparable full-service Florida dealer with similar brand portfolio and service capabilities.

Broad incumbents

• MarineMax: Largest publicly-traded recreational boat dealer in the United States, offering new/used boat sales, finance, insurance, and service. Direct competitor as a multi-brand dealer but with vastly greater scale and geographic reach.
• Suntex Marinas: Large marina operator with over 100 locations across the U.S. Comparable on the marina/storage side of Boat Tree's business, though focused on marina operations rather than boat sales.

Others

• Boat Trader: Largest online marketplace for new and used boat listings. Indirect competitor on the used boat sales side; relevant as an alternative channel consumers may use instead of or alongside dealership visits.

Regional players

• Sail & Ski Center: Texas-based multi-brand boat dealer offering new/used sales, service, parts, and storage. Comparable dealership model and product mix but operating in a different regional market.
• Tracker Boat Center: Bass Pro Shops-affiliated boat dealership network selling Tracker, Nitro, and Sun Tracker brands. Comparable as a multi-brand dealer; Tracker brands overlap with Boat Tree's current inventory mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boat-tree

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boat Tree