tulus malaysia

What tulus malaysia does

Tulus Malaysia (Tulus Digital Sdn Bhd) is a Malaysian Islamic fintech company headquartered in Shah Alam, Selangor, that operates a unified digital payment platform for Muslim religious obligations and charitable giving. Its core product is a mobile application available on iOS and Android, complemented by a web application, through which Malaysian Muslims can make Zakat (obligatory almsgiving), Sedekah (voluntary charity), Infaq, and Wakaf (endowment) payments to Islamic organizations and state Zakat authorities via a single interface. The platform is positioned as an aggregation layer that replaces the fragmented landscape of separate apps operated by individual Islamic organizations and state Zakat bodies.

The underlying technology consists of a real-time payment processing infrastructure branded as the Tulus Payment Exchange, which routes payments to multiple Islamic organizations through a single integration. The platform claims Shariah-compliant security architecture, real-time transaction transparency, and interoperability across different state Zakat jurisdictions. Tulus operates as an authorized agent for at least 10 Malaysian state Zakat authorities, including MAIWP (Federal Territory) and Lembaga Zakat Selangor, and has secured a distribution partnership with AEON Bank to embed Zakat payment functionality inside its digital banking application.

The company generates revenue through transaction processing fees on payments facilitated through the platform. Its go-to-market is primarily product-led and self-serve, with mobile app distribution via app stores and a direct-to-consumer model targeting the Malaysian Muslim population, supplemented by the AEON Bank embedded channel. Tulus is a privately held Sdn Bhd with no disclosed external funding rounds, headcount, or revenue figures in the available data.

Name

tulus malaysia

Legal name

Tulus Digital Sdn Bhd

Website

https://tulus.my

Company type

Private

Operating status

Operating

Short description

Tulus Malaysia (Tulus Digital Sdn Bhd) operates a unified Islamic fintech platform enabling Malaysian Muslims to make Zakat, Sedekah, Infaq, and Wakaf payments to Islamic organizations and state Zakat authorities via a single mobile and web application, generating revenue through transaction fees.

Ownership category

akta.pro rank

Product category

Islamic Fintech / Digital Religious Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Finance Services (6199)

akta.pro primary industry

Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF)

akta.pro secondary industry

Islamic Retail Banking (FSABAGAA)

Keywords

• Islamic payments platform
• Zakat payment services
• Digital charitable giving
• Shariah-compliant fintech
• Muslim donation app

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Processing Fees: Tulus generates revenue through transaction fees charged on Zakat, Wakaf, Infaq, and Sedekah payments processed through its platform. The company acts as an authorized agent for state Zakat authorities, facilitating payments and earning fees per transaction.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tulus operates a unified Islamic fintech application that lets individual Muslim users in Malaysia pay Zakat, Sedekah, Infaq, and Wakaf to multiple state Zakat authorities and Islamic organizations through a single mobile or web app. The company acts as an authorized payment agent for state Zakat bodies including MAIWP and Lembaga Zakat Selangor and processes transactions in real time over Shariah-compliant infrastructure.

Product overview

Tulus Digital offers a unified Islamic fintech application providing digital payment services for Zakat (obligatory almsgiving), Sedekah (voluntary charity), Infaq, and Wakaf (endowment) contributions. The portfolio consists of the Tulus App (mobile application for iOS and Android), the Tulus Web Application (browser-based access), and the Tulus Payment Exchange (underlying payment infrastructure). Together, these products enable Muslim users in Malaysia to fulfill religious financial obligations and make charitable donations through a single platform, connecting to state Zakat authorities and Islamic organizations across more than 10 Malaysian states.

Differentiator

Problem solved

Functional benefit

Products and services

• Tulus App A mobile application for individual Muslim consumers in Malaysia to make Zakat, Sedekah (voluntary charity), Infaq, and Wakaf (endowment) payments to Islamic organizations and state Zakat authorities, with real-time transaction processing and multi-layered Shariah-compliant security.
• Tulus Web Application A web-based version of the Tulus platform allowing users to access Zakat and charitable payment services through a browser without needing to install the mobile app.
• Tulus Payment Exchange An Islamic-compliant payment exchange platform that enables seamless real-time transaction processing for Zakat and charitable payments across multiple Malaysian states and Islamic organizations, used as the underlying infrastructure for the Tulus App and embedded partner integrations such as AEON Bank.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• AEON BankcoreGTM or Marketing Partner · 4 March 2026AEON Bank partnered with Tulus Digital to launch Zakat payment features within AEON Bank's digital banking app. This partnership enables AEON Bank customers to make mandatory Zakat payments directly through their smartphones, with Tulus acting as the technology provider and authorized agent for state Zakat authorities.
• MAIWP (Majlis Agama Islam Wilayah Persekutuan)coreStrategic or Co-development PartnerTulus Digital acts as an authorized agent for MAIWP, enabling users to make Zakat payments to the Federal Territory Islamic Religious Council through the Tulus app.
• Lembaga Zakat SelangorcoreStrategic or Co-development PartnerTulus Digital acts as an authorized agent for Lembaga Zakat Selangor, enabling users to make Zakat payments to the Selangor Islamic Religious Council through the Tulus app.
• State Zakat Authorities (10+ Malaysian States)coreStrategic or Co-development PartnerTulus provides payment services for multiple state Zakat authorities including Pahang, Negeri Sembilan, Sabah, Sarawak, Johor, Pulau Pinang, Terengganu, Kelantan, Perlis, and WP Labuan, acting as an authorized payment agent for each.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• SnapNPay: SnapNPay is referenced in Tulus's privacy policy as a related application operated by Tulus Digital Sdn Bhd, indicating it is either a sister product or closely affiliated platform in the Malaysian digital payments space — directly comparable as a sibling fintech app from the same operator.
• AEON Bank: AEON Bank is Tulus's named white-label distribution partner for embedded Zakat payments within its digital banking app — directly comparable as a partner that competes for and could absorb the same Islamic payment functionality.

Emerging players

• Kanz: Kanz is a fintech platform serving the Muslim community with Shariah-compliant financial tools including charitable giving, investment, and savings — comparable to Tulus in targeting Muslim consumers with digital Islamic finance services, though operating with a broader product scope across MENA.
• Wahed Invest: Wahed Invest is a global Shariah-compliant digital investment platform targeting Muslim retail investors — comparable to Tulus as a digital Islamic fintech serving the underserved Muslim consumer segment, though focused on investment rather than charitable payments.
• Halal Street: Halal Street is a digital platform serving Muslim consumers with Shariah-compliant lifestyle and financial services — comparable as a niche Muslim consumer fintech, though the exact peer scope is limited given weak public footprint.

Broad incumbents

• Bank Islam Malaysia Berhad: Bank Islam is Malaysia's largest pure-play Islamic bank and a dominant incumbent in Islamic retail banking; it competes with Tulus in serving Malaysian Muslim consumers' Shariah-compliant financial needs and could integrate Zakat/payment features in-house.
• Maybank Islamic: Maybank Islamic is the Islamic banking arm of Malaysia's largest bank, serving millions of Muslim retail customers — a broad incumbent whose in-app Islamic offerings could disintermediate niche Islamic payment platforms like Tulus.
• CIMB Islamic: CIMB Islamic is a major Islamic banking franchise in Malaysia and ASEAN with retail Shariah-compliant products — comparable as a broad incumbent in the Islamic retail financial services category.
• Etiqa Family Takaful: Etiqa is a major Malaysian takaful (Islamic insurance) provider; comparable as a broad incumbent offering Shariah-compliant financial services (including via banking partners like Maybank) and a potential distribution or partnership channel for Tulus's embedded Islamic offerings.

Regional players

• MyZakat (LZS Digital): Lembaga Zakat Selangor's own digital channels (MyZakat) represent a state-authority-owned Zakat payment platform — directly comparable as a competitor/potential partner in the Malaysian Zakat payment space and a direct counterparty for Tulus's agent services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tulus malaysia