hellotest

What hellotest does

Hellotest B.V. is a privately held Dutch company headquartered in Amsterdam that provides online practice materials for employer-administered aptitude and psychometric tests. Founded in 2012 by Corstiaan Smit as an in-person assessment training business, the company pivoted to online delivery in 2015 and now sells publisher-specific practice packages covering ten major test publishers (SHL, Cubiks, Cut-e, Kenexa, Pearson, Talent Q, Saville, Thomas International, EPSO, and Predictive Index). The core technology is a browser-based e-learning platform delivering timed practice quizzes and explanatory lessons accessible across all modern devices and browsers; the content library comprises over 10,000 in-house-developed questions with explanations.

The product catalog is structured as a tiered offering: a comprehensive Aptitude Practice Package at £39.90 (reduced from £69.90) providing cross-publisher coverage, plus ten individual publisher-specific packages at £19.90 each, each granting 30 days of access. Hellotest operates a self-serve e-commerce model with no enterprise or institutional sales channel; customers purchase directly from hellotest.com and receive instant digital access. Payment processing runs through Mollie (with PayPal as an alternative), and global distribution is enabled by automatic currency conversion at checkout. Marketing relies primarily on organic SEO-driven content marketing supplemented by paid acquisition through Google Ads, Facebook, and Taboola.

The company is bootstrapped with no disclosed funding, no parent company, and no institutional investors. Only one management team member is publicly identified. Geographic operations are nominally global despite the single Amsterdam office, and there is no disclosed headcount, revenue, or institutional customer base. Customer satisfaction is self-reported at 8.6/10 based on reviews. The company has no disclosed AI/ML capabilities, patents, certifications, or regulatory actions.

Name

hellotest

Legal name

Hellotest B.V.

Website

https://hellotest.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hellotest B.V. is an Amsterdam-based bootstrapped e-learning platform that sells online practice packages for ten major employer aptitude test publishers, serving individual job-seeking candidates worldwide via self-serve e-commerce.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPACAMAA

Pre-Employment Screening & Aptitude Testing

Business & Public Services/HR, Staffing & Recruitment Services/Talent Assessment, Testing & Psychometrics

SECONDARYEDANAGAH

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

Keywords

• Aptitude test preparation
• Psychometric test practice
• Employment test prep
• Online test training
• Assessment practice materials

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Course/Practice Package Sales: One-time purchase model where customers buy individual practice packages for specific test publishers. Packages provide 30 days of access to lessons and unlimited practice quizzes. Main Aptitude Practice Package provides comprehensive coverage at £39.90 (reduced from £69.90), while individual publisher-specific packages are priced at £19.90 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hellotest provides online practice courses and materials to prepare candidates for employer aptitude and psychometric tests. The platform sells publisher-specific practice packages for ten major test publishers (Cubiks, Cut-e, EPSO, Kenexa, Pearson, Predictive Index, Saville, SHL, Talent Q, Thomas International), each containing lessons with explanations and timed quizzes that replicate real test conditions. Materials are delivered via web browser on all modern devices, with 30-day access per package.

Product overview

Hellotest operates as an online aptitude test practice platform offering a tiered product structure consisting of a comprehensive core product (Aptitude Practice Package) supplemented by 10 specialized publisher-specific practice packages. The core package provides practice materials across all major test publishers including Cubiks, Cut-e, EPSO, Kenexa, Pearson, Predictive Index, Saville, SHL, Talent Q, and Thomas International. Each publisher-specific package offers targeted practice for that particular test publisher's assessment format. All products consist of lessons with explanations and timed quizzes designed to replicate real aptitude testing conditions. The company is based in Amsterdam, Netherlands, and was founded by Corstiaan Smit as an aptitude trainer since 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Aptitude Practice Package Comprehensive practice package covering all major test publishers with lessons, quizzes, and timed practice tests. Includes specific practice materials for Cubiks, Cut-e, EPSO, Kenexa, Pearson, Predictive Index, Saville, SHL, Talent Q, and Thomas International. Priced at £39.90 (reduced from £69.90) with 30 days of access.
• Cubiks Style Practice Package Custom practice material for Cubiks aptitude tests, including Logiks Advanced and Logiks Intermediate, covering figure sequences, arithmetic ability, word problems, analogies, and syllogisms. Priced at £19.90 with 30 days of access.
• Cut-e Style Practice Package Practice material for Cut-e aptitude tests covering deductive reasoning, inductive reasoning, numerical reasoning, and verbal reasoning with rules and relationships components. Priced at £19.90 with 30 days of access.
• EPSO Style Practice Package Practice material for EPSO (European Personnel Selection Office) aptitude tests using SHL assessments, covering abstract, numerical, and verbal reasoning. Priced at £19.90 with 30 days of access.
• Kenexa Style Practice Package Practice material for Kenexa IBM aptitude tests covering matrices for abstract reasoning, tables and graphs for numerical reasoning, and reading comprehension for verbal reasoning. Priced at £19.90 with 30 days of access.
• Pearson Style Practice Package Practice material for Pearson TalentLens DAT (Differential Aptitude Test) covering verbal analogies, numerical calculations, numerical sequences, abstract reasoning, and space relations. Priced at £19.90 with 30 days of access.
• Predictive Index Style Practice Package Practice material for Predictive Index PI Cognitive Assessment covering abstract reasoning (spatial awareness, logical reasoning, inductive reasoning), numerical reasoning (number series, math problems, word problems), and verbal reasoning (analogies, antonyms, formal logic). Priced at £19.90 with 30 days of access.
• Saville Style Practice Package Practice material for Saville Swift Aptitude tests (Swift Analysis Aptitude and Swift Executive Aptitude) covering verbal analysis, numerical analysis, diagrammatical analysis, and abstract analysis with figure sequences. Priced at £19.90 with 30 days of access.
• SHL Style Practice Package Practice material for SHL General Ability Test and On Demand Test covering figure sequences, inductive reasoning, calculation, verbal reasoning, syllogisms, arithmetic ability, tables and graphs, word problems, and reading comprehension. Priced at £19.90 with 30 days of access.
• Talent Q Style Practice Package Practice material for Talent Q Elements cognitive ability tests covering matrices (abstract reasoning), tables and graphs (numerical), reading comprehension (verbal), and error checking. Priced at £19.90 with 30 days of access.
• Thomas International Style Practice Package Practice material for Thomas International General Intelligence Assessment (GIA) covering spatial reasoning, perceptual speed, speed and accuracy (numerical), reasoning, and word meaning. Priced at £19.90 with 30 days of access.

Quantifiable outcome

• Candidates can significantly increase their chances of beating the 50% norm group threshold required by most employers
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• JobTestPrep: JobTestPrep is one of the largest online providers of practice materials for pre-employment aptitude and psychometric tests, covering SHL-style, Cubiks-style, Kenexa-style and other publisher formats. It is the most direct functional competitor to Hellotest, with a similar publisher-by-publisher product structure, self-serve e-commerce model, and global candidate audience.
• Assessment-Training.com: Assessment-Training.com offers practice tests and training for employer aptitude assessments from publishers such as SHL, Cubiks, Kenexa, and Talent Q. It overlaps directly with Hellotest on publisher-specific content, candidate audience (job applicants), and online delivery model, competing for the same SEO keywords.
• Practice Aptitude Tests: Practice Aptitude Tests provides free and premium online aptitude practice covering numerical, verbal, abstract, and situational reasoning. It targets the same job-seeker segment as Hellotest and competes directly on free vs. paid practice content, particularly for candidates researching aptitude prep online.
• Psychometric Success: Psychometric Success sells practice materials and study guides for psychometric tests used in employment and military selection, including numerical, verbal, abstract, and personality assessments. It addresses the same target candidate with publisher-agnostic and publisher-specific content, making it a close adjacent peer.
• Graduate First: Graduate First is a UK-based provider of online practice aptitude tests and preparation for graduate employers, covering numerical, verbal, abstract, and diagrammatic reasoning. It is a direct competitor in the European graduate recruitment test-prep niche, serving a similar candidate profile to Hellotest.

Regional players

• PrepInsta: PrepInsta is one of India's largest test prep platforms, providing practice materials for company-specific aptitude tests (TCS, Infosys, Amazon, etc.) and psychometric assessments. It addresses the same product category but focuses on the Indian job market, with overlapping publisher-style content tailored to Indian employer testing norms.

Broad incumbents

• SHL: SHL is one of the largest global test publishers of pre-employment aptitude and psychometric assessments, and the primary publisher Hellotest's flagship SHL-style package prepares candidates for. As the source of the actual tests, SHL is an upstream incumbent whose product roadmaps, format changes, and any official prep offerings directly shape Hellotest's value proposition.
• Thomas International: Thomas International produces aptitude and personality assessments used in pre-employment screening, including the GIA covered by Hellotest's Thomas International-style package. It is a broad incumbent in the assessment publisher space and a key determinant of which question formats Hellotest's content must match.
• Pearson TalentLens: Pearson's TalentLens division publishes the Differential Aptitude Test (DAT) and other pre-employment assessments covered by Hellotest's Pearson-style practice package. As a major global assessment publisher, Pearson sits upstream of Hellotest's content and competes for the same corporate assessment budget.
• Cubiks (Talent Q): Cubiks (now part of the Talent Q / Thomas International lineage) publishes Logiks and related aptitude assessments covered by Hellotest's Cubiks and Talent Q packages. It is a broad incumbent test publisher whose format decisions directly affect the relevance of Hellotest's publisher-specific content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hellotest