PrepInsta
PrepInsta is an Indian EdTech platform offering company-specific placement preparation, mock tests, and 200+ upskilling courses via subscription to engineering students and job seekers preparing for campus and off-campus recruitment.
- Company typePrivate
- Founded2018
- HeadquartersNoida, India
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What PrepInsta does
PrepInsta is an Indian EdTech platform founded in 2018 and operated by Metis Eduventures Private Limited, headquartered in Noida, India. The platform provides placement preparation, aptitude training, coding practice, and interview readiness content for college students preparing for campus and off-campus recruitment at Indian IT services, consulting, and product companies. PrepInsta's content covers 100+ employers including TCS, Infosys, Wipro, Accenture, Capgemini, Cognizant, Deloitte, Amazon, Microsoft, and Adobe, alongside preparation materials for 14+ assessment platforms (CoCubes, AMCAT, eLitmus, TCS NQT, HackerRank, HackerEarth, Mettl, HirePro, Merittrac, MyAnatomy, WeCP, DevSquare, First Naukri, TCS iON CCQT).
The core product is PrepInsta Prime, a tiered annual subscription offering 200+ courses spanning placement preparation and new-age skills (AI/ML, Data Science, Cloud Computing, Cybersecurity, Full Stack Web Development). Tiered pricing includes Royal Pass at Rs. 4,444 (discounted from Rs. 15,999), Prime Video at Rs. 1,999, and Prime Mock at Rs. 699, with a 7-day money-back guarantee. Supporting products include an in-browser online compiler (C, C++, Java, Python), sectional analytics dashboards with global percentile and rank prediction, and off-campus hiring update distribution across Instagram, WhatsApp, Telegram, LinkedIn, and Discord.
The business operates a freemium-to-subscription model: free placement papers, study materials, mock tests, and community-driven off-campus hiring updates drive top-of-funnel acquisition, while PrepInsta Prime converts engaged learners. Reported scale includes 10 million+ monthly active learners, 2.56 lakh Prime subscribers, 2.25 lakh+ placed students, an average placed salary of 8.4 LPA, highest reported CTC of 47 LPA, 475+ companies having hired PrepInsta Prime students, and a 95.6% reported placement rate. PrepInsta claims the No.1 placement preparation website in India, with all three co-founders recognized in Forbes 30 Under 30. No external funding rounds have been disclosed.
PrepInsta firmographics
Firmographics- Name
- PrepInsta
- Legal name
- Metis Eduventures Private Limited
- Website
- https://prepinsta.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PrepInsta is an Indian EdTech platform offering company-specific placement preparation, mock tests, and 200+ upskilling courses via subscription to engineering students and job seekers preparing for campus and off-campus recruitment.
- Ownership category
- akta.pro rank
PrepInsta industry classification
Industry- Product category
- Online Placement Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)
- akta.pro secondary industries
- Certification & Exam Prep Course Marketplaces (EDAFAIAJ), Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)
Keywords
Where PrepInsta is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PrepInsta business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- PrepInsta Prime Subscription: Annual subscription model providing access to 200+ upskilling courses, company-specific placement preparation, mock tests, and one-on-one mentorship. Multiple tiers: Royal Pass (all companies, Rs. 4444 discounted), Prime Video (Rs. 1999 discounted), Prime Mock (Rs. 699 discounted). Revenue is recurring subscription-based with annual billing.
- Freemium Content: Free access to placement papers, study materials, and community resources attracts users, with conversion to paid PrepInsta Prime subscription for enhanced content, mocks, and mentorship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Royal Pass - All Companies Access |
| Subscription | Annual | CoCubes Prime Video Subscription |
| Subscription | Annual | CoCubes Prime Mock Subscription |
| Unit Pricing | Pay-as-you-go | CoCubes Exam Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
PrepInsta product offering
Product offeringCore offering
PrepInsta is an Indian EdTech platform that delivers placement preparation content and tools for college students and job seekers. Its core offering is PrepInsta Prime, an annual subscription providing 200+ upskilling courses, company-specific placement preparation for 100+ employers (TCS, Infosys, Wipro, Amazon, etc.), mock tests, previous year papers, coding practice, and one-on-one mentorship. The platform combines a freemium content library with paid subscription tiers, supported by an online compiler, analytics dashboard, and community-driven off-campus hiring updates.
Product overview
PrepInsta is an EdTech platform offering placement preparation and upskilling services primarily for Indian engineering students. The product portfolio consists of PrepInsta Prime as the core subscription service (access to 200+ courses), supplemented by specialized add-ons including Prime Mock (topic-wise tests with analytics), Prime Video (recorded lectures), and Prime Max (extended features). The platform also offers distinct content products: Placement Papers (previous year questions), Company-Specific Courses (TCS, Wipro, Accenture preparation), Programming & CS Subjects (coding languages and fundamentals), Aptitude Preparation (quantitative, logical, verbal), and Interview Preparation (HR, technical, group discussions). Supporting services include an Online Compiler for code practice, Off Campus Updates for job alerts, Skill Courses in AI/ML and cloud computing, and a Projects Portfolio for hands-on experience. The ecosystem integrates with major Indian assessment platforms (CoCubes, AMCAT, eLitmus, TCS NQT) by providing targeted preparation materials rather than technical integrations.
Differentiator
Problem solved
Functional benefit
Brands
- PrepInsta Prime: Premium subscription service offering courses in aptitude, coding, interview preparation, and new-age skills with placement assistance
- PrepInsta Prime Max
Products and services
- PrepInsta Prime Annual subscription providing 200+ upskilling courses, placement preparation materials, mock tests, mentorship, and placement assistance for college students and job seekers targeting IT services and product company hiring.
- Placement Papers Repository of previous year placement question papers for TCS, Infosys, Wipro, Accenture, Cognizant, Capgemini, and other Indian IT recruiters to help students practice for actual placement exams.
- Company-Specific Preparation Courses Targeted preparation courses for specific employers including TCS Ninja, TCS Digital, TCS NQT, Wipro NTH, Accenture, Capgemini, Cognizant GenC, Deloitte NLA, Amazon, and Microsoft with company-specific syllabus, mock tests, and interview preparation.
- Programming & CS Subjects Educational content covering programming languages (C, C++, Java, Python), data structures, algorithms, competitive coding, DBMS, operating systems, and computer science fundamentals for placement preparation.
- Aptitude Preparation Comprehensive aptitude training covering quantitative aptitude, logical reasoning, verbal ability, data interpretation, and psychometric testing with practice questions and mock tests for placement exams.
- Interview Preparation Resources for HR interviews, technical interviews, group discussions, puzzles, resume preparation, and company-specific interview experiences to help candidates prepare for placement interviews.
- Skill Courses 200+ courses in new-age skills including AI/ML, Data Science, Data Analytics, Cloud Computing, Cybersecurity, Ethical Hacking, AWS, Power BI, Tableau, and Full Stack Web Development with nano degree certifications.
- Off Campus Hiring Updates Job alert and hiring update service delivered through Instagram, WhatsApp, Telegram, LinkedIn, and Discord channels providing notifications about off-campus placement drives and job opportunities.
Quantifiable outcome
- 10 Million+ Monthly Active Learners on the platform
- +7 more outcomes
Companies that use PrepInsta
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
PrepInsta technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PrepInsta partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CoCubescoreCoCubes is an online assessment platform through which 200+ companies hire freshers. PrepInsta serves as an authorized channel partner, offering Rs. 200 discount on CoCubes exam registration. PrepInsta provides comprehensive preparation materials including 300+ topic-wise mocks and previous year papers for CoCubes exams.
- AMCATcoreAMCAT (Aspiring Minds Computer Adaptive Test) is an employability test partnered with 2000+ companies. PrepInsta provides preparation materials, syllabus guides, and mock tests for AMCAT exam. Best time to take AMCAT: April-September for on-campus, January-April for off-campus drives.
- eLitmusminoreLitmus is an employability assessment platform. PrepInsta provides preparation materials and previous year papers for eLitmus hiring tests, covering quants, verbal, and problem-solving sections.
- TCS NQT (Tata Consultancy Services National Qualifier Test)coreTCS NQT is a standardized recruitment exam by Tata Consultancy Services. PrepInsta provides TCS NQT preparation with 150+ hours of content, previous year papers, and mock tests. Over 300+ companies across IT, BFSI, healthcare, and consulting hire through TCS NQT scores.
- TCS iON CCQTminorTCS iON CCQT (Common Corporate Qualifier Test) is an assessment platform. PrepInsta provides preparation resources, mock tests, and previous year papers for TCS iON CCQT, with partnership discounts available.
- MettlminorMettl is an online assessment platform used by companies for hiring. PrepInsta provides preparation materials and mock tests for Mettl-based company assessments.
- HireProminorHirePro is an assessment and hiring platform. PrepInsta offers preparation resources, syllabus guides, and mock tests for HirePro-based company recruitment drives.
- MerittracminorMerittrac is an online assessment platform. PrepInsta provides Merittrac-specific preparation materials and previous year question papers.
- MyAnatomyminorMyAnatomy is an assessment platform. PrepInsta provides preparation materials and mock tests for MyAnatomy-based recruitment assessments.
- DevSquareminorDevSquare is an online coding assessment platform. PrepInsta provides preparation resources and coding practice for DevSquare-based hiring drives.
- First NaukriminorFirst Naukri is a job portal for freshers. PrepInsta provides company-specific preparation materials for candidates applying through First Naukri recruitment drives.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
PrepInsta competitors and assessment
Company assessmentEmerging players
- Youth4Work: Indian skill-assessment and preparation platform with company-specific tests and rankings; overlaps with PrepInsta's CoCubes/AMCAT-adjacent preparation traffic and profiles.
- Testbook: Indian exam-prep platform with strong government and competitive-exam focus; increasingly expanding into placement-adjacent skill preparation, partially overlapping PrepInsta's catalog.
Direct peers
- GeeksforGeeks: Direct competitor offering coding practice, CS subject tutorials, and company-specific preparation content (TCS, Infosys, Wipro, Amazon) for Indian engineering students pursuing placements and off-campus roles.
- Scaler (by InterviewBit): Direct placement-prep and upskilling competitor offering structured tech career programs, mock interviews, and job assistance targeting the same Indian engineering fresher market.
- Unacademy: Major Indian EdTech platform with overlapping courses in programming, aptitude, and competitive exam preparation, competing directly for engineering-student attention and subscription spend.
- FacePrep: India-focused placement preparation platform offering company-specific tests, aptitude training, and coding practice for campus and off-campus hiring — closely overlapping PrepInsta's core offering.
- IndiaBix: Free aptitude and reasoning practice platform widely used by Indian students for placement preparation; competes with PrepInsta's free aptitude content and indirectly pressures its paid conversion.
Broad incumbents
- upGrad: Established Indian EdTech incumbent offering online upskilling degrees and certificates (data science, cloud, full stack); competes for the same upskilling budget of Indian graduates alongside PrepInsta Prime.
- Simplilearn: Larger professional upskilling platform with bootcamps in cloud, AI/ML, cybersecurity, and project management — adjacent to PrepInsta's new-age skill courses and targeting a similar career-advancement buyer.
- Byju's: Largest Indian EdTech player with K-12, test prep, and upskilling; despite recent retrenchment, its brand, content library, and capital base represent a broad incumbent threat across PrepInsta's adjacent categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PrepInsta social profiles
Digital presencePrepInsta financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrepInsta leadership team
Management profileNumber of profiles
Profiles3 records
PrepInsta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrepInsta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrepInsta
What does PrepInsta do?
PrepInsta is an Indian EdTech platform that delivers placement preparation content and tools for college students and job seekers. Its core offering is PrepInsta Prime, an annual subscription providing 200+ upskilling courses, company-specific placement preparation for 100+ employers (TCS, Infosys, Wipro, Amazon, etc.), mock tests, previous year papers, coding practice, and one-on-one mentorship. The platform combines a freemium content library with paid subscription tiers, supported by an online compiler, analytics dashboard, and community-driven off-campus hiring updates.
Is PrepInsta a public or private company?
PrepInsta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrepInsta founded?
PrepInsta was founded in 2018. It employs 1,001 to 5,000 people.
Where is PrepInsta based?
PrepInsta is headquartered in Noida, India, in the Asia region.
How does PrepInsta make money?
Two revenue lines are on record. PrepInsta Prime Subscription is the primary driver. The others are freemium Content.
Who are PrepInsta's main competitors?
Emerging players on record are Youth4Work and Testbook. Direct peers are GeeksforGeeks, Scaler (by InterviewBit), Unacademy, FacePrep and IndiaBix. Broad incumbents are upGrad, Simplilearn and Byju's.
Does PrepInsta have an API?
No public API is recorded for PrepInsta.
What industry is PrepInsta in?
PrepInsta's product category is Online Placement Preparation. Its primary akta.pro industry code is EDANAGAH, Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.), with a secondary code of EDAFAIAJ, Certification & Exam Prep Course Marketplaces. Its NAICS code is 611691 and its SIC code is 8200.