Raintree Vacation Club

What Raintree Vacation Club does

Raintree Vacation Club is a membership-based vacation club that provides members with access to a network of 16 resort properties across the United States, Mexico, and Canada. The company is operated by RVC Members, LLC, a Texas limited liability company headquartered in Houston, and functions as the exchange program of Raintree Resorts International under President Douglas Bech. Founded in 1997, the company offers flexible membership structures allowing members to take short trips, extended stays, or visit multiple destinations within the network, and is affiliated with RCI (Resort Condominium International) for global exchange access.

The portfolio spans high-demand leisure destinations including ski resorts in Telluride, Jackson Hole, Park City, Whistler, and South Lake Tahoe; beach properties in Maui, Kona, Cancun, Los Cabos, Puerto Vallarta, and Birch Bay; and urban/golf resorts in Las Vegas, Palm Springs, Orlando, Phoenix, and Sedona. Some properties are wholly owned while others operate under mixed-affiliation arrangements (e.g., Hilton Vacation Club Lake Tahoe Resort, Kaanapali Beach Club, Cypress Pointe Resort). Members access reservations through a web-based member portal; non-members can book stays through TravelRaintree.com, and on-site Xplora agencies at Mexican resorts earn commissions on activity bookings.

The company monetizes through three streams: recurring membership fees (subscription), nightly usage/resort/cleaning fees at properties ranging from $15 to $47 per night plus ancillary charges (subscription/transaction hybrid), and commissions on activity and concierge services via Xplora. Member acquisition is driven by direct marketing, resort tours, and referrals, with brand presence maintained through the company website, Facebook, and Instagram. The company holds no disclosed patents, has no mobile application, and operates without publicly disclosed AI, API, or proprietary technology platforms beyond the standard member portal and reservation system.

Name

Raintree Vacation Club

Legal name

RVC Members, LLC

Website

https://clubregina.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Raintree Vacation Club, operated by RVC Members, LLC, is a membership-based vacation club providing individuals and families access to 16 affiliated resorts across the United States, Mexico, and Canada, with RCI-backed global exchange capabilities and direct-to-consumer bookings via TravelRaintree.com.

Ownership category

akta.pro rank

Product category

Vacation Club Memberships

NAICS

Hotels (except Casino Hotels) and Motels (72111), Recreational and Vacation Camps (except Campgrounds) (721214), Traveler Accommodation (7211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Organizations (8600)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Travel Subscription, Membership & Deal Clubs (THAKAAAL), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Vacation club membership
• Resort exchange network
• Timeshare resort access
• Multi-destination vacation
• Resort concierge services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vacation Club Membership Fees: Members pay for vacation club memberships that provide access to a network of resorts across North America and the Caribbean. Membership offers flexible usage allowing short trips, extended stays, or multiple destination visits.
2. Resort Usage and Nightly Fees: Resorts charge nightly usage fees, resort fees, departure cleaning fees, and taxes for all reservations. These fees vary by resort and unit type.
3. Activity and Concierge Services: Raintree earns commissions on activity bookings through Xplora agencies located at resort properties in Puerto Vallarta, Los Cabos, and Cancun.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Raintree Vacation Club operates a membership-based vacation club that provides individuals and families with flexible access to a network of 16 resort properties across the United States, Mexico, and Canada. Members pay recurring membership fees and nightly usage fees to stay at affiliated resorts, with the option to exchange into the broader RCI resort network. Non-members can book stays directly through TravelRaintree.com, and on-site Xplora concierge agencies sell activities at Mexican resort properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Raintree Vacation Club Membership Recurring membership product that grants individuals and families flexible access to 16 resort properties across the US, Mexico, and Canada, including use of Travel Concierge services and reciprocal exchange via RCI.
• TravelRaintree.com Non-Member Resort Bookings

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• RCI (Resort Condominium International)coreStrategic or Co-development Partner
• ARDA (American Resort Development Association)minorOthers
• AMDETURminorOthers

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hilton Grand Vacations: Operates a Hilton-branded timeshare and vacation club model with a global resort portfolio; directly comparable given that Raintree already affiliates with Hilton Vacation Club at the Lake Tahoe and Kaanapali properties.
• Marriott Vacation Club: Major points-based vacation ownership program from Marriott Bonvoy; competes for the same multi-destination vacation ownership customer that Raintree targets, with a far larger resort network.
• Wyndham Destinations (Travel + Leisure Co.): Largest timeshare operator in the world (Club Wyndham, WorldMark) — directly competes in the multi-destination timeshare space and shares a WorldMark-branded property in the Raintree portfolio.
• Disney Vacation Club: Points-based vacation ownership program anchored by Walt Disney World and Disneyland; competes for family-oriented vacation club members with a brand-loyalty moat similar to a niche club like Raintree.
• Holiday Inn Club Vacations: Family-oriented timeshare and vacation club operated by IHG; comparable mid-market positioning and direct-to-consumer booking model similar to Raintree's TravelRaintree.com channel.
• Bluegreen Vacations: Mid-sized timeshare operator now under Hilton Grand Vacations ownership; a comparable privately-held mid-market club operator with similar resort portfolio scale to Raintree.

Emerging players

• Inspirato: Subscription-based luxury vacation club offering flexible stays at a curated portfolio of residences; represents the newer membership model that is increasingly drawing customers away from traditional timeshares.

Broad incumbents

• RCI (Resort Condominium International): Raintree's existing exchange partner and the world's largest vacation exchange network; broadly comparable as the underlying infrastructure layer that powers points-exchange across most vacation clubs including Raintree's.
• Interval International: Competing timeshare exchange network to RCI; many Raintree member alternatives (Hilton, Marriott, Disney) use Interval, making it a structural peer in the exchange and club-access infrastructure market.

Others

• Sotheby's International Realty (Fractional Ownership): Operates luxury fractional ownership programs at high-end residences; adjacent peer serving the same luxury-vacation-ownership customer with a more premium and flexible ownership structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/196228332808
• Instagraminstagram.com/raintreevacationclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raintree Vacation Club