What Australian Grape & Wine does

Australian Grape & Wine is Australia's national peak body for the winegrape growing and winemaking sector, incorporated in South Australia as a non-profit industry association (Australian Grape and Wine Incorporated). Founded in 1989 and headquartered at the National Wine Centre in Adelaide with an additional office in Canberra, the organization represents approximately 5,408 winegrape growers and 2,156 wine producers operating across 146,244 planted hectares. Its core function is collective representation, policy advocacy, and member services for an industry that contributes AUD $51.3 billion annually to the Australian economy, produces roughly 1.1 billion litres of wine per year, and exports to 116 international markets.

The association delivers its mandate through a portfolio of advocacy, policy, and member-support offerings rather than proprietary technology products. Core resources include the Code of Conduct for Australian Winegrape Purchases (a voluntary industry standard covering pricing, payment terms, and dispute resolution), the Wine Benchmark Calculator (a gross margin tool co-developed with Deloitte and Wine Australia for export market pricing scenarios), the Carbon Calculator (delivered in partnership with AWRI), WineSkills workshops, the Future Leaders Program, a podcast series, and the Australia-China Winemaker Immersion Program. The organization has active representation at the International Organisation of Vine and Wine (OIV) and serves as industry Chair of the World Wine Trade Group trade barriers working group.

Australian Grape & Wine operates a membership-based revenue model with tiered annual subscription fees calculated on tonnage processed or fruit sold. Wine Producer memberships are segmented into Small (up to 2,000 tonnes, fees from AUD $286 to $505), Medium (2,001 to 100,000 tonnes), and Large (above 100,000 tonnes, with fees tied to gross domestic and export sales revenue) categories. Vignex (grape grower) membership starts at AUD $172 per year, and Contract Processor membership ranges from AUD $635 to AUD $6,405. The organization distributes services directly through an online Salesforce-based portal and in-person engagement, with no channel partners.

Name

Australian Grape & Wine

Legal name

Australian Grape and Wine Incorporated

Website

https://agw.org.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Grape & Wine is Australia's national non-profit industry association representing approximately 5,400 winegrape growers and 2,100 wine producers through tiered annual memberships, delivering policy advocacy, trade representation, and member services including the Wine Benchmark Calculator and the Code of Conduct for winegrape purchases.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Production & Winemaking (AFAFAAAB)

Keywords

• Wine industry association
• Winegrape advocacy
• Industry policy representation
• Membership services
• Trade association

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Australian Grape & Wine generates revenue through annual membership fees from wine producers, vignerns (grape growers), contract processors, and affiliate members. Fees are calculated based on tonnage processed or sold, or as fixed rates for certain categories. Membership is described as tax-deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Australian Grape & Wine is the national industry association representing Australian winegrape and wine producers, providing policy advocacy, government relations, industry development, and member services. The organisation delivers industry tools (such as the Wine Benchmark Calculator and Carbon Calculator), training and leadership programs (WineSkills, Future Leaders), and resources on grape quality, packaging, and international engagement.

Product overview

Australian Grape & Wine is Australia's national association for winegrape and wine producers, functioning as a trade advocacy organization rather than a product company. Its offerings consist of industry resources, tools, and programs including: the Wine Benchmark Calculator (a business planning tool developed with Deloitte for export market pricing scenarios), Carbon Calculator (sustainability tool via AWRI), the Code of Conduct for Australian Winegrape Purchases (governing grower-winemaker commercial relations), Winegrape Quality Assessment resources, WineSkills workshop program, Future Leaders Program, Podcast Series, and membership services providing advocacy, eAlerts, briefings, and networking. These resources support Australia's 5,408 winegrape growers and 2,156 wine producers across policy, market access, sustainability, and industry development.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Tiered membership program for Australian winegrape growers, winemakers, and affiliate organisations, providing voting rights, policy representation, and access to industry tools, resources, training, and events. Membership is structured in Producer, Vigneron, Associate, and Affiliate tiers with fees based on tonnage crushed.
• Wine Benchmark Calculator Online benchmarking tool provided to members and the broader industry to compare and assess wine pricing and value against market data.
• Carbon Calculator Online carbon emissions calculator that helps Australian wine producers measure and report on greenhouse gas emissions across their operations.
• WineSkills Program Professional development and training initiative providing wine industry-specific education, workshops, and skills courses to wine sector staff and members.
• Future Leaders Program Structured leadership development initiative designed to identify, mentor, and develop the next generation of executives and leaders within the Australian grape and wine sector.
• Code of Conduct for Australian Winegrape Purchases Formal industry code that sets out standardised terms of trade, pricing disclosure, and dispute resolution processes for transactions between winegrape growers and wine producers in Australia.
• Australia-China Winemaker Immersion Program International market immersion program that takes Australian winemakers to China to build commercial relationships, gain market insight, and develop export capabilities in the Chinese wine market.
• Winegrape Quality Assessment resources Technical resources and assessment frameworks that help winegrape growers and producers evaluate grape quality for harvest and pricing decisions.
• Packaging Resources Guidance, standards, and reference resources covering wine packaging, labelling, and container requirements to help Australian producers meet regulatory and market expectations.

Quantifiable outcome

• Secured zero tariff treatment for Australian wine exported to EU under Australia-EU FTA, delivering AUD $14.5 million annual savings
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered supporting, core and major.

• Trade Diversification NetworksupportingGTM or Marketing Partner · 13 January 2026Australian Grape & Wine joined the Trade Diversification Network to support exporters in accessing new markets. This network helps wine producers diversify their export markets beyond traditional destinations.
• Australian GovernmentcoreStrategic or Co-development PartnerAustralian Grape & Wine works in partnership with the Australian Government to develop and implement policy in the best interests of winemakers and winegrape growers across Australia. The organization collaborates with government on trade agreements, sector viability programs, biosecurity, and regulatory frameworks.
• Wine AustraliacoreStrategic or Co-development PartnerWine Australia is a statutory corporation that provides funding for research and development, market development, and regulation of the Australian wine industry. Australian Grape & Wine works closely with Wine Australia on sector initiatives including the Australian Wine Future Fund and joint market activities.
• Australian Wine Research Institute (AWRI)coreStrategic or Co-development PartnerThe AWRI provides research and technical support to the Australian wine industry. Australian Grape & Wine collaborates with AWRI on industry resources including the Code of Conduct, packaging guidelines, and member education programs.
• International Organisation of Vine and Wine (OIV)majorStrategic or Co-development PartnerOIV is an intergovernmental organization that supports grape and wine producing and consuming countries with guidance and information to develop regulations, minimise barriers to trade, promote sustainable production and protect consumers. Australian Grape & Wine participates in OIV technical meetings and commissions.
• World Wine Trade Group (WWTG)majorStrategic or Co-development PartnerWWTG is an industry-government partnership that aims to facilitate international trade in wine through information sharing, discussion of regulatory issues and joint action to remove barriers. Australian Grape & Wine serves as industry Chair of the WWTG trade barriers working group.
• State and Regional Wine AssociationscoreStrategic or Co-development PartnerAustralian Grape & Wine works with state and regional wine associations across Australia including South Australian Wine Industry Association (SAWIA), NSW Wine, and Queensland Wine Industry Association (QWIA) for joint membership arrangements.
• Tenacious VenturessupportingStrategic or Co-development PartnerTenacious Ventures is a specialized agri-food VC firm partnering with Wine Australia on the Australian Wine Future Fund's Venture Investments Portfolio to support early-stage technology companies in viticulture and winemaking.
• Agriculture VictoriasupportingStrategic or Co-development PartnerAgriculture Victoria is a research institution partner in the Australian Wine Future Fund, contributing to research and innovation initiatives for the grape and wine sector.
• La Trobe UniversitysupportingStrategic or Co-development PartnerLa Trobe University is a research institution partner in the Australian Wine Future Fund, contributing to research and innovation initiatives for the grape and wine sector.
• Alcohol Beverages AustraliasupportingStrategic or Co-development PartnerPan-industry body created to highlight the positive social, cultural and economic contribution of alcohol beverages in Australia. Australian Grape & Wine works with ABA on alcohol advertising regulation reviews and industry positions.
• National Farmers FederationsupportingStrategic or Co-development PartnerAustralian Grape & Wine participates in government-led roundtables alongside the National Farmers' Federation on issues affecting agriculture including fuel, fertiliser, and supply chain pressures.
• Department of Agriculture Fisheries and Forestry (DAFF)coreStrategic or Co-development PartnerDAFF colleagues joined Australian Grape & Wine, Wine Australia, and Australian Wine Research Institute representatives in New Delhi for the Australia-India Joint Dialogue on Wine established under the Australia-India Economic Cooperation and Trade Agreement (ECTA).

Scale indicators17 records

Recent moves6 records

Expansion highlights4 records

Others

• Wine Australia: Australian statutory research, development, and market development body for the wine sector. Closest functional peer — collaborates directly with Australian Grape & Wine on the Wine Future Fund, joint market programs, and policy initiatives, but operates as a government-levy-funded RDC rather than a membership association.

Broad incumbents

• Treasury Wine Estates: Largest Australian wine producer (Penfolds, Wolf Blass, etc.). A member-supporter of AGW but a commercial counterparty — useful as a benchmark for the scale AGW represents, not a direct peer.
• Pernod Ricard Winemakers: Australian arm of global spirits/wine giant Pernod Ricard, owning Jacob's Creek and other major Australian brands. Major AGW member and benchmark for the largest commercial constituency AGW represents.

Direct peers

• California Wine Institute: US (California) public policy advocacy association for wineries. Direct functional peer representing a major wine-producing region's producers on trade, regulatory, and sustainability issues — same advocacy-and-research mandate as AGW.
• Wines of South Africa (WoSA): South African generic wine industry body promoting exports and representing producers. Highly comparable in structure and function: industry-wide export promotion, member-funded, focused on collective brand-building for a national wine origin.
• Bodegas de Argentina: Argentine wine industry chamber representing producers and exporters. Direct Southern Hemisphere peer with similar export-driven mandate, advocacy focus, and grower-producer representation structure.
• New Zealand Winegrowers: National industry association representing New Zealand's grape growers and winemakers. Same role as Australian Grape & Wine but for the NZ industry — directly comparable membership-based advocacy, code administration, and export promotion mandate.
• Wine America: National association of American wineries. Same national-level US counterpart for AGW, focusing on federal advocacy, tax/regulatory policy, and trade — directly comparable in mission and structure.

Emerging players

• Wine Communicators of Australia: Smaller Australian industry body focused on wine marketing, communications, and education. Adjacent rather than directly competitive; addresses a narrower audience of communicators within the same sector AGW serves.

Regional players

• South Australian Wine Industry Association (SAWIA): State-level Australian wine industry association. AGW's regional counterpart — works closely with AGW but operates at state level for South Australia, providing industrial relations, HR, and WHS services to its members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvK6bFUDH6Zl3Z3xL8gPvRw
• LinkedInlinkedin.com/company/australian-grape-and-wine
• Xx.com/AusGrapeWine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Grape & Wine