mardenkro
- Company typePrivate
- Founded2013
- HeadquartersBaarle-nassau, Netherlands
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
mardenkro firmographics
Firmographics- Name
- mardenkro
- Legal name
- Lumiforte Holding BV
- Website
- https://redusystems.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Ownership category
- akta.pro rank
mardenkro industry classification
Industry- Product category
- Greenhouse Coatings & Crop Protection
- NAICS
- Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (325320)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification) (AFAAAHAB)
Keywords
Where mardenkro is headquartered
LocationHeadquarters
- HQ city
- Baarle-nassau
- HQ country
- Netherlands
- HQ region
- Europe
Offices11 records
Markets served
mardenkro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Greenhouse Coatings and Cleaning Products: Lumiforte develops, produces, and sells innovative coatings and line marking agents. Primary revenue comes from the sale of ReduSystems and Sudlac greenhouse coating products, along with associated cleaning agents. Products are sold through distributors, dealers, contractors, and wholesalers globally.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
mardenkro product offering
Product offeringCore offering
Mardenkro, through its ReduSystems brand, develops, produces, and sells a comprehensive line of liquid greenhouse coatings and cleaners that control the incidence of natural light and heat to optimise the growing climate for horticultural crops. The product range includes shading agents, diffuse coatings, heat-reflecting coatings, photo-selective specialty coatings, anti-condensation coatings, anti-reflective coatings, pipe paint, and matching cleaning agents that can be applied, combined, and removed every season. An online advisory tool called ReduWizard recommends optimal products based on crop, location, and climate data.
Product overview
ReduSystems is a comprehensive line of greenhouse coatings and cleaning products developed by Lumiforte (formerly Mardenkro BV). The portfolio includes shading agents (ReduSol), heat-reflecting coatings (ReduHeat), diffuse light coatings (ReduFuse, ReduFuse IR), specialty light spectrum modifiers (ReduFlex Blue), light transmission enhancers (AntiReflect, AntiCondens), pipe maintenance products (PipePaint), cleaning agents (ReduClean variants, GS-4), and temporary coatings (SprayChalk, Cool-FX). These products enable growers to manage sunlight throughout the year, from cooling in summer and increasing light in winter, to diffusing light and modifying the light spectrum for optimal crop growth. An online advisory tool (ReduWizard) helps customers select the appropriate products for their specific situation.
Differentiator
Problem solved
Functional benefit
Brands
- ReduSystems: The primary brand under Lumiforte for greenhouse coatings controlling sunlight, heat, and light diffusion for greenhouse crop cultivation.
- Sudlac
- Selectline
- ReduWizard
Products and services
- ReduSol Shading agent that reduces greenhouse temperature by reflecting light and/or heat across the entire energy spectrum, providing both light and heat protection for greenhouse crops.
- ReduHeat Heat-reflecting coating that protects plants from infrared radiation while allowing PAR light to pass through, reducing leaf temperature while maintaining photosynthesis.
- ReduFuse Diffuse coating that distributes sunlight evenly in the greenhouse, both horizontally and vertically, preventing light and dark areas and allowing light to penetrate deeper into the crop.
- ReduFuse IR Diffuse coating combined with heat-shielding properties that reflects infrared radiation while diffusing light, protecting crops from overheating while maintaining high light levels.
- ReduFlex Blue Photo-selective coating that reflects blue light to change the ratio of light colors within the PAR section, controlling plant growth and increasing stem length for cut flowers such as roses.
- AntiCondens Interior roof coating that prevents condensation droplet formation, instead creating a water film that improves light transmission by 5-7% in glass and up to 15% in plastic greenhouses.
- AntiReflect Glass treatment that reduces light reflection, increasing light transmission by 2.5-5% for improved winter light gain.
- ReduClean Standard cleaning agent for removing ReduSol, ReduHeat, and ReduFlex Blue coatings from greenhouse covers.
- ReduClean DT Extra-concentrated version of ReduClean for use with Dosatron pumps, designed for removing standard ReduSystems coatings.
- ReduClean for Diffuse Coatings Special version of ReduClean specifically formulated to remove ReduFuse and ReduFuse IR diffuse coatings.
- GS-4 / GS-4 Xtra Glass cleaning product for thorough and safe cleaning of greenhouse glass, suitable for both interior and exterior use. GS-4 Xtra is the concentrated version.
- PipePaint Water-based paint for heating pipes that improves light reflection by up to 50% and increases thermal radiation by 10%, while protecting against rust.
- SprayChalk Temporary liquid coating without binder for short-term heat protection, can be applied on top of existing coatings and washes off with rain.
- Cool-FX Additional temporary protection product for use during hot periods, applied on top of existing coatings.
- ReduWizard Online product recommendation tool that advises growers on optimal ReduSystems products based on crop type, location, and greenhouse characteristics combined with global climate data.
Quantifiable outcome
- Light transmission increases of 5–10% through clean glass using GS-4 cleaner
- +5 more outcomes
Companies that use mardenkro
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
mardenkro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
mardenkro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Horticoop CooperativecoreLumiforte (parent company of ReduSystems) is part of the Horticoop Cooperative, a cooperative within the horticulture sector. This affiliation positions ReduSystems within a broader horticultural ecosystem.
- Crop Consultants and Research InstitutescoreReduSystems collaborates with crop consultants and scientific research institutes to set up trials with growers, measure results, and develop new coating technologies. Current research focuses on Next Generation Growing, plant stretching prevention, and crop-specific product development.
- Plant Products (North America)coreNorth American distributor for ReduSystems products, providing coatings and application support to growers in the US and Canada. Ensures timely product availability in spring for coating applications.
- Oceania Helicopters (New Zealand)minorHelicopter company in Drury, New Zealand, that applies ReduFuse coating to large greenhouse operations. Mardenkro facilitated contact between Oceania and a Canadian helicopter company to exchange application tips and experiences.
- Local Dealers and Distributors (55+ countries)coreReduSystems products are supplied to more than 70 countries through trusted local distributors. In regions like Spain and Mexico, dedicated local account managers (Mario Alvarez for Spain/Latin America, Marina Salinas for Latin America) support growers and channel partners.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
mardenkro competitors and assessment
Company assessmentDirect peers
- AB Ludvig Svensson: Swedish manufacturer of greenhouse climate screens and energy screens. Directly comparable because both serve professional greenhouse growers with solutions that manage sunlight, heat, and humidity — Svensson via mechanical screens, ReduSystems via liquid coatings — competing for the same climate-control budget.
- Royal Brinkman: Major Dutch horticultural input supplier distributing crop protection, fertilisers, technical equipment, and substrates to professional growers. Comparable as a peer in the specialty horticultural inputs distribution channel serving the same greenhouse customer base across many of the same 70+ countries.
Broad incumbents
- Ridder Group: Dutch provider of greenhouse climate screens, ventilation, and climate computers. Overlaps with ReduSystems' climate-control mission for greenhouse growers, but operates a broader portfolio spanning mechanical screens, drive systems, and integrated climate management rather than specialising in liquid coatings.
- Priva: Dutch horticultural technology company offering climate computers, process automation, and water/energy management for greenhouses. Comparable because it addresses the same end-customer pain points (heat, light, humidity, energy efficiency) that ReduSystems' coatings solve, but as an integrated digital/HVAC platform rather than coatings.
- Syngenta: Global agrochemical major producing crop-protection chemicals, seeds, and digital agronomy tools. Comparable as a large incumbent in agricultural chemical manufacturing addressing greenhouse and field crop productivity, but with a portfolio far broader than ReduSystems' niche specialty coatings.
- Bayer Crop Science: Global agricultural chemical and seed company. Adjacent peer in the broader agricultural-chemicals manufacturing category that supplies growers with crop inputs, though not specifically competing in greenhouse liquid coatings.
Regional players
- Haygrove: UK-based grower and supplier of polytunnels, substrate systems, and protected-cropping solutions. Adjacent comparable because it serves the same protected-cultivation grower base that buys ReduSystems coatings, though focused on growing structures and substrate systems rather than climate coatings.
Emerging players
- Heliospectra: Swedish supplier of LED grow lights and horticultural lighting control solutions. Comparable as a controlled-environment-agriculture equipment company targeting the same professional greenhouse customers managing light spectra and intensity for crop optimisation — a complementary technology to ReduFlex Blue and the diffuse coatings portfolio.
- Aranet: Manufacturer of wireless environmental sensors and monitoring platforms for greenhouses and agriculture. Adjacent peer because it serves the same grower climate-monitoring use case that underpins ReduWizard's data-driven advisory recommendations, though it competes on data rather than coatings.
- Gavita: Dutch horticultural lighting supplier providing HPS and LED fixtures for greenhouses. Comparable as a controlled-environment-agriculture equipment company focused on light management for the same professional grower customer base that buys ReduSystems light-spectrum and shading products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
mardenkro social profiles
Digital presencemardenkro financial estimates
Financial estimateRevenue estimate
Valuation estimate
mardenkro leadership team
Management profileNumber of profiles
Profiles9 records
mardenkro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mardenkro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mardenkro
What does mardenkro do?
Mardenkro, through its ReduSystems brand, develops, produces, and sells a comprehensive line of liquid greenhouse coatings and cleaners that control the incidence of natural light and heat to optimise the growing climate for horticultural crops. The product range includes shading agents, diffuse coatings, heat-reflecting coatings, photo-selective specialty coatings, anti-condensation coatings, anti-reflective coatings, pipe paint, and matching cleaning agents that can be applied, combined, and removed every season. An online advisory tool called ReduWizard recommends optimal products based on crop, location, and climate data.
Is mardenkro a public or private company?
mardenkro is a private company. It is classified as corporate owned and is currently operating.
When was mardenkro founded?
mardenkro was founded in 2013.
Where is mardenkro based?
mardenkro is headquartered in Baarle-nassau, Netherlands, in the Europe region.
How does mardenkro make money?
One revenue line is on record: greenhouse Coatings and Cleaning Products.
Who are mardenkro's main competitors?
Direct peers on record are AB Ludvig Svensson and Royal Brinkman. Broad incumbents are Ridder Group, Priva, Syngenta and Bayer Crop Science. Haygrove is listed as a regional player. Emerging players are Heliospectra, Aranet and Gavita.
Does mardenkro have an API?
No public API is recorded for mardenkro.
What industry is mardenkro in?
mardenkro's product category is Greenhouse Coatings & Crop Protection. Its primary akta.pro industry code is AFAAAHAB, Environmental Control & Climate Systems (HVAC, CO₂, Ventilation, Dehumidification). Its NAICS code is 3253 and its SIC code is 2870.