family first life health & wealth

What family first life health & wealth does

Family First Life Health & Wealth, operating under the legal name FFL HEALTH & WEALTH and doing business as Health & Wealth Agency, is a privately held independent marketing organization (IMO) headquartered in Parkland, Florida. The company distributes life insurance products targeted at mortgage protection and final expense coverage, fixed index annuities for asset protection, and universal life policies used for retirement planning. Following a strategic partnership announced on October 24, 2023, the agency operates as a partner within Integrity Marketing Group, LLC, gaining access to Integrity's proprietary technology suite — including the MarketingCENTER marketing portal, LeadCENTER lead services, and the Ask Integrity AI-powered and voice-activated CRM — as well as to Integrity's broader ecosystem of over 550,000 agents and carrier product development capabilities.

The company generates revenue through transaction-based commissions on insurance and annuity products sold through its network of independent agents and advisors, supplemented by advisory and product distribution fees on wealth management and retirement planning solutions. Pricing is quote-based and not publicly disclosed, with compensation determined by individual client circumstances. The agency is led by President Steve Giordano and is described as having achieved one of the industry's most notable growth trajectories, serving over one million Americans annually across a nationwide footprint in the United States.

The go-to-market motion is sales-led and field-driven, executed through a domestic network of independent agents and advisors supported by digital channels including the company website (fflhealthandwealth.com), a YouTube channel, Instagram, email outreach, and Calendly-based appointment scheduling. FFL Health & Wealth has no parent-company control over the underlying technology stack or carrier relationships, as these are accessed via the Integrity partnership rather than owned assets.

Name

family first life health & wealth

Legal name

FFL HEALTH & WEALTH

Website

https://joinfflhw.com

Company type

Private

Operating status

Operating

Short description

Family First Life Health & Wealth is a privately held independent marketing organization headquartered in Parkland, Florida that distributes life insurance, annuities, and wealth management products to over one million Americans annually through a nationwide network of independent agents and advisors, operating as a partner within Integrity Marketing Group.

Ownership category

akta.pro rank

Product category

Insurance Distribution

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industry

Risk Management & Insurance Advisory for Families (FSAAADAK)

Keywords

• Life insurance distribution
• Annuity products
• Retirement planning services
• Wealth management solutions
• Insurance marketing organization

Headquarters

HQ city

Parkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Life Insurance Products: Family First Life markets life insurance products for mortgage protection and final expenses, earning commissions on policies sold through their network of agents across the country.
2. Annuity Products: The company offers universal life insurance policies for retirement planning and fixed index annuities for asset protection, generating revenue through product sales commissions.
3. Wealth Management Services: Provides wealth management and retirement planning solutions through partnerships with insurance carriers, generating revenue from advisory and product distribution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Family First Life Health & Wealth (operating as Health & Wealth Agency) is an independent marketing organization (IMO) that distributes life insurance products for mortgage protection and final expenses, fixed index annuities for asset protection, and universal life policies for retirement planning. The company also provides wealth management services, serving over one million Americans annually through a nationwide network of independent agents and advisors, supported by Integrity Marketing Group's technology platform.

Product overview

Family First Life Health & Wealth operates as a marketing organization distributing life insurance and financial products nationwide. The core product portfolio centers on life insurance products for mortgage protection and final expenses, supplemented by fixed index annuities and universal life policies for retirement planning. The company serves over one million clients annually through a network of agents and advisors, providing wealth management and retirement planning services in partnership with Integrity Marketing Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Insurance
• Fixed Index Annuities
• Universal Life Policies
• Wealth Management Services

Quantifiable outcome

• Serves over 1 million Americans every year

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Integrity Marketing GroupcoreStrategic or Co-development Partner · 24 October 2023Health & Wealth Agency partnered with Integrity Marketing Group, a leading distributor of life and health insurance based in Dallas, Texas. Integrity provides the agency with technology tools including MarketingCENTER portal for customizable marketing assets, LeadCENTER for real-time lead services, and Ask Integrity AI-powered CRM technology. The partnership enables the agency to leverage Integrity's full-stack technology suite, product development capabilities, and network of over 550,000 agents to create efficiencies and reach more clients. Steve Giordano, President of Health & Wealth Agency, stated that Integrity offers incomparable resources, game-changing support, and an incomparable culture shaping the future of insurance.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Pacific Life: Major insurance carrier offering life insurance, annuities, and retirement solutions distributed through financial professionals and IMOs. Comparable in product mix (especially annuities and universal life) and channel structure.
• National Western Life: Specialty life insurance and annuity carrier focused on retirement planning and asset protection products. Comparable in product emphasis on annuities and universal life for retirement planning.
• Transamerica: Major insurance and annuity carrier with broad life and retirement product offerings distributed through affiliated agents and IMOs. Comparable to FFL Health & Wealth in product focus (life insurance and annuities) but operates as a carrier with broader scale.
• Globe Life: Large insurance holding company focused on life and supplemental health insurance, sold through its own agency and direct distribution channels. Comparable product overlap, particularly in life and final expense coverage sold via agent networks.
• National Life Group: Life insurance and annuity carrier distributing through independent agents and financial professionals. Comparable in product focus, agent distribution model, and retirement planning emphasis.
• Foresters Financial: Fraternal life insurance provider offering life, annuity, and retirement planning products through a dedicated agent force. Comparable distribution model and product portfolio, particularly in life insurance and retirement planning.
• Penn Mutual: Mutual life insurance company offering whole life, universal life, annuities, and wealth management through financial professionals and IMOs. Comparable in integrated life insurance and wealth management offerings.
• Mutual of Omaha: Large mutual insurer offering life insurance, Medicare supplement, and retirement products through its own agent network and IMOs. Comparable in product portfolio and agent-driven distribution.

Direct peers

• AmeriLife: Large independent marketing organization (IMO) distributing life, health, and annuity products through a national agent network. Highly comparable to FFL Health & Wealth in distribution model, product mix, and partnership-led growth strategy.
• Symmetry Financial Group: Life insurance-focused IMO with a large agent network distributing mortgage protection, final expense, and retirement products. Directly comparable to FFL Health & Wealth in product focus, agent-driven distribution, and growth-stage positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0MjRC0WxEEdnnMymsZgXhA
• Instagraminstagram.com/fflhealthandwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about family first life health & wealth