My Card Post

What My Card Post does

My Card Post (My Card Post, LLC) operates a peer-to-peer online marketplace and collector community for trading cards across sports (Football, Basketball, Baseball, Hockey, Soccer, College), Pokemon TCG, and entertainment cards (Disney, Marvel, Star Wars, One Piece, Magic: The Gathering, WWE). The platform is accessible via web (mycardpost.com) and native iOS/Android apps and supports buy-now listings, time-limited auctions, cash offers, and cards-and-cash trades with integrated shipping label printing through Pitney Bowes. Trust and safety are anchored by Persona identity verification and PayPal Goods & Services buyer protection.

The product surface extends beyond transactions to include a social Feed, personal collection Showcases, public Leaderboards, seller storefronts (e.g., MCP Hobby Shop), and forthcoming collector-workflow tools (Want Lists and Alerts, Goal Tracking). Founder Mark Hill, a hobbyist, built the platform to address friction on generalist marketplaces: the value proposition is low seller fees and a culture-first experience.

The business model is freemium with three revenue streams: (1) a 5% seller fee on completed sales for free members, collected via PayPal Merchant Split Payments; (2) paid monthly/annual subscriptions via Stripe that waive seller fees and unlock advanced tools (trading, auctions, Live Buying, Beat the Offer); and (3) direct merchandise sales (Collector Gear apparel) at $24.95–$29.95 plus flat shipping. Distribution is self-serve digital (web + app stores), marketing relies on organic social (Twitter/X, TikTok, Instagram, Facebook, YouTube), and growth is community-led through testimonials and earned media (Trove, Mantel Hobby Awards, Yahoo Sports, Apple TV, Prime Video, Sports Card Investor).

Name

My Card Post

Legal name

My Card Post, LLC

Website

https://mycardpost.com

Company type

Private

Operating status

Operating

Short description

My Card Post is a peer-to-peer online marketplace and collector community where individuals and hobby shops buy, sell, trade, and auction sports, Pokemon, and entertainment trading cards, monetizing through a 5% seller fee, paid memberships, and branded merchandise.

Ownership category

akta.pro rank

Product category

Trading Card Marketplace

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYCRALAGAA

Sports Trading Cards Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALAGAB

Non-Sports Trading Cards Retail (TCG/Entertainment)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALAGAC

Collectible Card Games (CCG/TCG) Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

Keywords

• Trading card marketplace
• Sports card trading
• Online card auctions
• Collector community platform
• Pokemon card trading

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel

Revenue model

1. Marketplace Transaction Fees: 5% seller fee on completed sales for free plan users, collected automatically through PayPal Merchant Split Payments at time of sale. Paid subscription members pay 0% seller fee. This is the primary revenue driver.
2. Subscription Memberships: Monthly and annual paid subscription plans offering 0% seller fees and advanced marketplace tools including trading, auctions, Live Buying, and Beat the Offer features. Paid via Stripe.
3. Collector Gear Merchandise: Direct sales of physical merchandise (t-shirts) to collectors. Products include The Standard Tee ($24.95) and Better With Friends Tee ($29.95) with flat-rate shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

My Card Post operates a peer-to-peer online marketplace where collectors can buy, sell, and trade trading cards across sports (Football, Basketball, Baseball, Hockey, Soccer), Pokemon, and entertainment collectibles (Disney, Marvel, Star Wars, Magic: The Gathering). The platform features live time-limited auctions, cards-and-cash trading, verified sellers through Persona identity verification, PayPal buyer protection on all transactions, community social features (Feed, Leaderboards, personal Showcases), and integrated shipping label printing via Pitney Bowes.

Product overview

My Card Post is a peer-to-peer online trading card marketplace and collector community platform. The core product is the Marketplace, which enables buying, selling, and trading of trading cards across sports (Football, Basketball, Baseball, Hockey, Soccer) and collectible categories (Pokemon, Disney, Marvel, Magic: The Gathering, Star Wars). Key platform features include Auctions for time-limited bidding, a community Feed for social interaction, a personal Showcase for displaying collections, and Leaderboards for ranking top collectors. The MCP Hobby Shop feature enables sellers and shops to manage storefronts with reviews and inventory. Collector Gear represents the Company's direct merchandise sales (apparel). The platform operates on a freemium model with a free plan (5% seller fee on sales) and paid membership plans (0% seller fees). Mobile apps for iOS and Android extend platform access. Identity Verification through Persona and Buyer Protection via PayPal support trust and safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketplace Peer-to-peer online trading card marketplace enabling collectors to buy, sell, and trade cards. Features include buy-now listings, cash offers, and trade options across multiple sports and collectible categories.
• Auctions Live time-limited auction listings where cards are sold to the highest qualifying bidder. Supports maximum bids, anti-shill bidding monitoring, and 72-hour payment window for winners.
• MCP Hobby Shop Seller storefront feature enabling collectors and shops to manage and display their inventory with detailed listings, reviews, transaction history, and social media links.
• Collector Gear Physical merchandise sold directly by the company, including branded apparel such as t-shirts. Orders subject to 30-day returns for unused items in original condition.
• Mobile App Native iOS and Android applications bringing the marketplace, auctions, and community features to mobile devices. Available on App Store and Google Play.

Quantifiable outcome

• $500K+ saved in seller fees by community members compared to competitor marketplaces charging 10-20%
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPrimary payment processor for all marketplace transactions. Handles buyer-to-seller payments using PayPal Goods & Services, including PayPal Purchase Protection for buyers. Company fee collection (5% for free users) occurs through PayPal Merchant Split Payments.
• StripecoreTechnology or IntegrationPayment processor for subscription fees (monthly and annual membership plans). Company does not collect or store full payment card details. All card payment processing handled securely through Stripe.
• Persona Identities, Inc.coreTechnology or IntegrationThird-party identity verification provider. Collects and processes government IDs and biometric data directly; Company receives only pass/fail verification result without accessing underlying identity documents.
• Pitney BowescoreTechnology or IntegrationShipping label generation service. Enables sellers to print shipping labels at home with addresses and tracking handled automatically through the platform.
• Shipping Carriers (USPS, FedEx, UPS, Canada Post)coreTechnology or IntegrationDomestic and international shipping carriers available through the platform. Carriers receive buyer name and shipping address as necessary to deliver orders.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• COMC (Check Out My Cards): COMC is a consignment and fixed-price marketplace specializing in sports and TCG trading cards, offering scanning, storage, and fulfillment services. It is the most directly comparable specialist trading-card peer to My Card Post.
• Goldin: Goldin operates a premium auction house and marketplace focused on sports cards and memorabilia, with high-value single-card transactions. It targets the same serious-collector demographic and high-end price points My Card Post serves.
• TCGplayer: TCGplayer is a leading marketplace for trading card games including Pokemon, Magic: The Gathering, and One Piece, with seller tools and price guides. It is a direct peer for the TCG/non-sports segments of My Card Post's marketplace.
• PWCC Marketplace: PWCC is a major trading card auction and fixed-price marketplace with strong authentication and vaulting services. It competes head-on with My Card Post for high-volume sports card sellers and serious hobbyist buyers.
• Whatnot: Whatnot is a live-auction marketplace for trading cards, collectibles, and sneakers, with strong emphasis on Pokemon and sports cards. It directly competes with My Card Post for the same collector base and seller pool, though it leans on live streaming rather than text-based trading.

Broad incumbents

• StockX: StockX is a peer-to-peer marketplace with authentication for sneakers, trading cards, and collectibles. It is comparable in peer-to-peer transaction model and authentication-led value proposition, though its card segment is smaller than its sneaker business.
• Heritage Auctions: Heritage Auctions is one of the largest collectibles auction houses, with a substantial sports card and entertainment card division. It operates at a broader, higher-end tier but competes for the same premium card consignments.
• eBay: eBay is the dominant generalist online marketplace that absorbs a large share of secondary-market trading card volume with auction and buy-now formats. My Card Post explicitly positions against eBay's 10-20% fee structure as a core value proposition.

Regional players

• Cardmarket: Cardmarket is the largest European TCG and sports card marketplace, serving primarily EU hobbyists. It is comparable in functionality (peer-to-peer listings, seller tools) and overlaps with My Card Post's TCG categories but operates in a different geography.

Emerging players

• Collector World (Loupe): Loupe is a live-streaming card marketplace and auction app focused on sports cards, offering real-time bidding similar to Whatnot. It is an emerging player with meaningful overlap in seller and buyer demographics with My Card Post.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mycard_post
• YouTubeyoutube.com/@mycardpost
• Facebookfacebook.com/groups/1181486379143116
• Instagraminstagram.com/mycard_post
• TikToktiktok.com/@mycard_post
• LinkedInlinkedin.com/company/mycardpost

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Card Post