full avl
Full AVL Distribution B.V. is a Tilburg, Netherlands-based exclusive distributor of premium professional audio, video, and lighting brands serving Dutch AV system integrators, rental companies, and lighting professionals via dealer portal, technical support, and training.
- Company typePrivate
- Founded2008
- HeadquartersTilburg, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What full avl does
Full AVL Distribution B.V. is a Dutch B2B distributor founded in 2008 and headquartered in Tilburg, Netherlands, that operates as the exclusive Dutch-market distributor for a curated portfolio of premium professional audio, video, and lighting brands. The company does not manufacture or develop proprietary technology; instead, it represents and supports internationally recognized brands including DTS Lighting and Prolights (entertainment and architectural lighting fixtures), Visual Productions (solid-state lighting control supporting DMX, DALI, and IP protocols), Ecler (audio, video, and control solutions for retail, hospitality, education, and sport), Canto USA (LED retrofit solutions), Netgear AV (professional AV networking), SOWA (battery-powered portable speakers), XT2 (fiber optic extenders for touring), and Audinate/Dante (audio networking).
The company monetizes exclusively through B2B product distribution to three named vertical segments: AV system integrators, rental companies, and lighting professionals. All revenue flows through registered dealer partners; Full AVL explicitly does not sell to end-users and does not operate its own rental or installation business. Sales are executed via a dealer portal providing 24/7 access to pricing, inventory, and ordering, supplemented by named account managers (Jim Cloots, Mike Evers, Mike Evers and others), phone-based technical support, in-house warranty handling, and structured training programs including Visual Productions Basic/Advanced and Dante certification. The Tilburg facility houses the company's own warehouse and logistics center.
Full AVL's competitive position rests on its curated brand portfolio, exclusive territorial distribution rights, technical expertise, and an extensive showcase library documenting installations across theater, museums, theme parks, hospitality, sports, corporate, religious, and government venues. The company is privately held with Patrick Leijten as Directeur (owner/Director), no disclosed funding, no parent company, and no publicly available revenue figures. Operational footprint is single-country (Netherlands), with brand onboarding (Canto USA, Netgear AV, SOWA, XT2) in 2024-2025 and municipal standardization wins (Gemeente Nijmegen) signaling ongoing commercial activity.
full avl firmographics
Firmographics- Name
- full avl
- Legal name
- Full AVL Distribution B.V.
- Website
- https://fullavl.nl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Full AVL Distribution B.V. is a Tilburg, Netherlands-based exclusive distributor of premium professional audio, video, and lighting brands serving Dutch AV system integrators, rental companies, and lighting professionals via dealer portal, technical support, and training.
- Ownership category
- akta.pro rank
full avl industry classification
Industry- Product category
- Professional AV and Lighting Distribution
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
Keywords
Where full avl is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
full avl business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Product Distribution: Full AVL generates revenue as an exclusive distributor of premium AV and lighting brands in the Netherlands. Revenue is derived from the sale of professional audio, video, and lighting products to dealer partners including system integrators, rental companies, and light specialists. Additional revenue streams include technical support services, training programs, and warranty handling. The company does not sell directly to end-users or operate its own rental business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer/b2b pricing via portal |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
full avl product offering
Product offeringCore offering
Full AVL Distribution B.V. is the exclusive Dutch distributor of premium professional audio, video, and lighting brands for system integrators, rental companies, and lighting professionals. The company represents international brands including DTS Lighting, Prolights, Visual Productions, Ecler, Canto USA, Netgear AV, SOWA, and XT2, adding value through technical expertise, system design support, programming assistance, structured training programs, in-house logistics center in Tilburg, and warranty handling. Full AVL sells exclusively through professional dealer partners and does not serve end-users directly.
Product overview
Full AVL is a Dutch distributor of premium professional audio, video, and lighting brands serving three verticals: AV system integrators, rental companies, and lighting professionals. The company offers products from multiple distributed brands including DTS Lighting (architectural and entertainment lighting), Prolights (entertainment and professional lighting), Visual Productions (lighting control systems supporting DMX, DALI, and IP networks), Ecler (audio solutions for retail, hospitality, and education), Canto USA (LED retrofits), Netgear AV (network solutions), SOWA (wireless battery speakers), and XT2 (fiber optic extenders). Full AVL provides technical expertise, system design support, training, and additional services including their own technical department and logistics center in Tilburg.
Differentiator
Problem solved
Functional benefit
Products and services
- DTS Lighting Italian manufacturer of advanced lighting fixtures for architectural and entertainment applications, with over 12,000 sqm of production and in-house R&D; distributed exclusively by Full AVL in the Netherlands.
- Prolights Italian manufacturer offering professional lighting fixtures for entertainment, rental, broadcast, studio, and architectural applications; distributed exclusively by Full AVL in the Netherlands.
- Visual Productions Dutch manufacturer of solid-state lighting control systems supporting DMX, DALI, and IP network protocols, designed and produced in the Netherlands; distributed by Full AVL in the Dutch market.
- Canto USA Developer of high-power LED retrofit solutions for theaters, auditoria, and cultural venues where existing fixtures and infrastructure should be preserved; distributed by Full AVL in the Netherlands.
- Ecler Spanish manufacturer with over 60 years of experience providing total professional AV solutions for retail, leisure, hospitality, health, sport, wellness, and education sectors; distributed by Full AVL in the Netherlands.
- Netgear AV Provider of connected network solutions for the professional AV market; distributed by Full AVL in the Netherlands.
- SOWA Danish manufacturer (since 2017) of portable battery-powered wireless speakers including the SOWA Pro, Pro XL, microphones, and FOH solutions, also available in a rugged touring version; distributed by Full AVL in the Netherlands.
- XT2 (Extreme Extenders) Manufacturer of high-quality fiber optic extenders for professional touring and demanding environments, supporting long distances, high resolutions, and stable performance with minimal latency; distributed by Full AVL in the Netherlands.
- Dealer Portal and B2B Distribution Services Registered professional partners gain 24/7 access to the dealer portal (portal.fullavl.nl) for real-time pricing, inventory, product information, and ordering, complemented by dedicated account managers, technical support, in-house warranty handling, structured training programs (basic, advanced, Dante certification, custom), and an in-house logistics center in Tilburg for fast delivery.
Companies that use full avl
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
full avl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
full avl partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core and minor.
- DTS LightingcoreDTS Lighting is an Italian manufacturer of advanced lighting products for architecture and entertainment, with over 12,000 sqm of production space across three locations. Full AVL is the exclusive Dutch distributor for DTS Lighting products.
- ProlightscoreProlights is an Italian brand with R&D and global production, offering an extensive range of entertainment, studio, architectural, and museum lighting fixtures. Full AVL is the exclusive Dutch distributor.
- Visual ProductionscoreVisual Productions is a Dutch manufacturer of solid-state lighting control solutions supporting DMX, DALI, and IP network protocols. All products are developed and produced in the Netherlands. Full AVL distributes their products in the Dutch market.
- Canto USAcoreCanto USA develops high-power LED retrofit solutions for professional environments (theaters, auditoria, cultural venues) where existing fixtures and infrastructure should be retained. Full AVL distributes Canto USA in the Netherlands.
- EclercoreEcler is a Spanish manufacturer with over 60 years of history providing total AV solutions for retail, leisure, hospitality, health, sport, wellness, and education. Full AVL is the Dutch distributor for Ecler.
- Lichtpunt TheatertechniekminorLichtpunt Theatertechniek is a Prolights partner that delivered LED fixture upgrades to Schouwburg Concertzaal Tilburg (ECLFresnel 2KTW and Astra Wash7Pix), including turn-key preparation with fixtures, rigging hardware, barndoors, and cabling.
- GISB AudiovisueelminorGISB Audiovisueel specializes in accessible total AV solutions and installed the complete system at MFA de Kei (Reusel) using Prolights fixtures (EclFresnel Jr TW, EclFresnel VW, EclCyclorama 050, EclProfile CT+) and Visual Productions QuadCore.
- TabifyminorTabify is a premium installation partner that designed and realized the AV installation for the Johan Cruijff ArenA skybox (KPN/PostNL), using Ecler and Visual Productions products.
- TabifyminorTabify designed and realized the AV experience for CUPRA Garage (Den Bosch and other locations), combining Ecler audio, Visual Productions show control, and Prolights gobo projection.
- GV Stage EquipmentminorGV Stage Equipment is a rental partner that used Prolights fixtures (Astra Hybrid330IP, Sunrise 2IP, Sunblast FLX, HaluPix Duo) for Leeuwarden Open Air, Dodo Festival, and other rental productions.
- DRM ShowtechniekminorDRM Showtechniek designed and built the business lounge/studio at Circuit Zandvoort using Ecler NIMBO speakers, Prolights ECLpanels, AVer cameras, and Visual Productions CueCore and DaliCore.
- Gotcha AVminorGotcha AV (Ecler Premium Partner) is responsible for AV at NAC Breda's business lounges and boardroom, and has been involved with NAC for approximately 15 years.
- Unlimited Vision & SoundminorUnlimited Vision & Sound designed and realized the AV and lighting installation for Restaurant LUX (Den Bosch) using Ecler Arqis speakers, MIMO1212SG, and Visual Productions LPU2.
- Unlimited Vision & SoundminorUnlimited Vision & Sound delivered the AV installation at Pelgrimshof crematorium (Gemert) including Ecler MIMO1212, HUB1408, AVer PTZ cameras, with touchscreen and app-based control.
- CT-AVminorCT-AV (Ecler Premium Partner) installed Ecler VIDA amplifiers, VIC6X in-ceiling speakers, and eMotus5 wall speakers at Carlton Oasis Hotel Spijkenisse's restaurant Roam and glasshouse.
- SVL PartnersminorSVL Partners has delivered standardized Ecler AV solutions (audio matrix, HSA2-400ES amplifiers, VEO video products) across 12+ Snap Fitness locations in the Netherlands.
- AVgekminorAVgek designed and installed the complete AV system at Strandhotel Het Hoge Duin, using Ecler Nimbo 24/26, eMotus5, VIC6, eIC52MS, Arqis speakers across the skybar, restaurant, panorama hall, terraces, wellness, and meeting rooms.
- AVL-InstallminorAVL-Install installed the complete AV system at Bloomingdale Beach using Ecler NIMBO and in-ceiling speakers, plus video-over-IP and presentation systems.
- Verjans AVminorVerjans AV (Ecler Premium Partner) designed and installed the AV system at Brut 172 fine dining restaurant in Reijmerstok, calibrated with Full AVL's audio specialist.
- D.I.A. Licht, Geluid & Beeld (Assen)minorD.I.A. Licht, Geluid & Beeld installed a complete Ecler Netmanager system over Dante for the new-build Multifunctioneel Centrum De Boerhoorn in Rolde, covering audio and video distribution across multiple flexible spaces.
- C&S Audiovisueel (Delden)minorC&S Audiovisueel (Ecler Premium Partner) installed Ecler background music and audio systems in KLM's Hangar 14 at Schiphol-Oost, using WPNETTOUCH touchscreen, PLAYER ONE, and MIMO88 matrix.
- C&S Audiovisueel (Delden)minorC&S Audiovisueel installed Ecler AMBIT series speakers and central equipment for 247TailorSteel's factory, covering 54 speakers across production halls and warehouses with touchscreen-based source and volume control.
- AVEQ GroepminorAVEQ Groep was engaged by Madurodam to provide technical specification for the audiovisual installation in the Nieuw Amsterdam attraction, choosing DTS Scena and Profilo LED fixtures for their durability and quality.
- Leisure Expert GroupminorLeisure Expert Group designed and executed the refurbishment of the Spoorwegmuseum's large hall ('Treinen door de tijd'), with Full AVL providing a trial setup of DTS Scena LED fixtures.
- Schaapsound (with Wolff Geluidstechniek)minorSchaapsound (in collaboration with Wolff Geluidstechniek) delivered the audio installation at Sint-Janskathedraal 's-Hertogenbosch, using Ecler eHSA amplifiers and 24 dedicated music/speech speakers.
- Rots MaatwerkminorRots Maatwerk is a specialist in water feature construction for public spaces. They collaborated with Full AVL for DTS LED lighting and Visual Productions CueCore3 control for multiple fountain installations (Veendam Lloydsplein, Tilburg station plaza, Drakenfontein 's-Hertogenbosch).
- Lumix LightminorLumix Light collaborated with Tabify on the Johan Cruijff ArenA skybox project, contributing to the audiovisual and lighting solution using Ecler and Visual Productions products.
- Verel Building ExperiencesminorVerel Building Experiences designed the full interior concept for the Johan Cruijff ArenA skybox, after which Tabify and Lumix Light delivered the AV and lighting solution.
- Forstage (Oud Gastel)minorForstage installed Ecler audio systems at De Kompaen (Roosendaal, Arqis 205i and eMotus speakers with EclerNet Manager touchscreen) and at Basiliek Oudenbosch (Mimo1212SG, Pulso4, Aura 2B900).
- Forstage (Oud Gastel)minorForstage advised on and programmed the AV system at Basiliek Oudenbosch, using Ecler MIMO1212SG, Pulso4, and Aura 2B900, with built-in automixer functionality for easy daily operation.
- Verel ('s-Hertogenbosch)minorVerel built the A.Vogel Experience Center in the Veluwe, using a complete EclerNet Manager system for audio, video, and lighting control, plus Ecler WiSpeak wireless speakers for background music and effects.
- Showrent Holland (Haarlem)minorShowrent Holland installed golden Ecler NIMBO 24 speakers on the terrace of Club Nautique/Piatti in Zandvoort, delivering both aesthetic design match and premium audio quality.
- BPRvisieminorBPRvisie designed and installed the complete audiovisual system at Sporthal de Boog (Lent) for Gemeente Nijmegen, using Ecler MIMO1212SG matrix, WPNETTOUCH touchscreens, ECMP12 music projectors, and Arqis speakers.
- Ampco Flashlight RentalminorAmpco Flashlight Rental supplied the Prolights HaluPix Duo fixtures for Guus Meeuwis's AFAS DOME shows. Ampco also supplied equipment for the Eurovisie Songfestival 2021.
- Ampco Flashlight RentalminorAmpco Flashlight was the rental supplier for lighting, sound, and rigging at the Eurovisie Songfestival 2021 in Rotterdam Ahoy, receiving 6 Visual Productions TimeCore units from Full AVL.
- Sightline ProductionsminorSightline Productions was the technical production partner for Guus Meeuwis's AFAS DOME shows, coordinating the deployment of 48 Prolights HaluPix Duo panels.
- Gemeente Nijmegen (Vastgoed Sport en Accommodaties)minorGemeente Nijmegen's Vastgoed Sport en Accommodaties department drives uniformity in AV equipment across all municipal sports facilities, beginning with Sporthal de Boog in Lent.
- Hans van Wolde / Brut172minorChef Hans van Wolde (formerly of Michelin-starred Beluga) opened Brut172, a fine dining restaurant awarded 2 Michelin stars within a year. Full AVL provided system engineering for the AV installation.
- Leisure Expert GroupminorLeisure Expert Group designed and executed the museum hall refurbishment at Het Spoorwegmuseum ('Treinen door de tijd'), with Full AVL providing trial setups of DTS Scena LED fixtures.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
full avl competitors and assessment
Company assessmentDirect peers
- Algam: French-headquartered pan-European distributor of professional audio, lighting, and musical instrument brands. Operates the same exclusive-distributor-plus-dealer-channel model as Full AVL with a curated brand portfolio, but at pan-European scale rather than single-country. The closest direct business-model peer.
- Adam Hall Group: German manufacturer and distributor of pro AV, lighting (Cameo), audio (LD Systems), and event equipment. Operates its own brand portfolio distributed through a global dealer network — overlapping directly with Full AVL's distribution-plus-services role for Prolights, Ecler, and DTS Lighting in the Dutch market.
Broad incumbents
- Harman Professional Solutions: Global pro AV manufacturer (JBL, Crown, Soundcraft, Martin Professional, AKG, BSS). A broad-line incumbent whose pro audio portfolio competes with Ecler and whose Martin Professional lighting competes directly with DTS Lighting and Prolights on the same Dutch integrator specifications.
- L-Acoustics: French premium pro audio manufacturer (line arrays, loudspeakers, processing). A global incumbent in installed and touring sound that competes with Ecler — the dominant audio brand in Full AVL's portfolio — for high-end Dutch venue and touring specifications.
- Bose Professional: Global pro audio manufacturer serving installed sound, portable PA, and conferencing. Overlaps with Ecler and Sennheiser as the kind of broadline installed-sound incumbent that competes for the same integrator specifications as Full AVL's distributed audio brands.
- ADJ Group: US-headquartered lighting and effects manufacturer (ADJ, Elation Professional, Obsidian Control). Direct competitor to DTS Lighting and Prolights in entertainment, architectural, and event lighting — many of the same Dutch integrators and rental companies evaluate ADJ alongside Full AVL's distributed brands.
- Sennheiser: German pro audio, microphone, and wireless systems manufacturer. Global brand in installed sound, broadcast, and live events — competes with Ecler in fixed installation and with other brands Full AVL distributes for professional audio.
- d&b audiotechnik: German premium pro audio manufacturer (line arrays, amplifiers, processing). Direct competitor to L-Acoustics and Ecler in high-end installed and touring sound — competes for the same Dutch integrator and rental specifications as Full AVL's audio brands.
- Robe Lighting: Czech moving-head and LED lighting manufacturer (Robe, Anolis). One of the closest direct competitors to Prolights and DTS in entertainment, touring, and architectural lighting — many Dutch rental companies and integrators stock Robe alongside Full AVL-distributed brands.
- Elation Professional: US professional lighting manufacturer with strong European distribution. Competes head-to-head with DTS Lighting and Prolights in entertainment, architectural, and broadcast lighting — active in the same Dutch integrator specifications as Full AVL's portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
full avl social profiles
Digital presencefull avl financial estimates
Financial estimateRevenue estimate
Valuation estimate
full avl leadership team
Management profileNumber of profiles
Profiles7 records
full avl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
full avl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about full avl
What does full avl do?
Full AVL Distribution B.V. is the exclusive Dutch distributor of premium professional audio, video, and lighting brands for system integrators, rental companies, and lighting professionals. The company represents international brands including DTS Lighting, Prolights, Visual Productions, Ecler, Canto USA, Netgear AV, SOWA, and XT2, adding value through technical expertise, system design support, programming assistance, structured training programs, in-house logistics center in Tilburg, and warranty handling. Full AVL sells exclusively through professional dealer partners and does not serve end-users directly.
Is full avl a public or private company?
full avl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was full avl founded?
full avl was founded in 2008.
Where is full avl based?
full avl is headquartered in Tilburg, Netherlands, in the Europe region.
How does full avl make money?
One revenue line is on record: product Distribution.
Who are full avl's main competitors?
Direct peers on record are Algam and Adam Hall Group. Broad incumbents are Harman Professional Solutions, L-Acoustics, Bose Professional, ADJ Group, Sennheiser, d&b audiotechnik, Robe Lighting and Elation Professional.
Does full avl have an API?
No public API is recorded for full avl.
What industry is full avl in?
full avl's product category is Professional AV and Lighting Distribution. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail. Its SIC code is 5065.