Aveq
Aveq is a The Hague-based audiovisual solutions provider, founded 1989, delivering AV rental, installation, video production, creative design, and proprietary event software for enterprise, government, and cultural clients across the Netherlands Randstad.
- Company typePrivate
- Founded1989
- HeadquartersThe Hague, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Aveq does
Aveq (legal entity: AVEQ creatieve producties B.V., founded 1989 in The Hague, Netherlands) is a privately held, full-stack audiovisual solutions provider operating through two Dutch B.V. entities and a 11–50 person team. The company delivers AV equipment rental and installation, video production, graphic design, event software, and end-to-end event production under sub-brands Eventleader (event management software), Themis Control (AV control and digital signage platform with five modules), and Brandcode (in-house creative agency). Approximately 1,100 events are delivered annually for a customer base spanning Dutch municipalities and ministries (VNG, Provincie Zuid-Holland, Gemeente Den Haag, Rijksdienst voor Ondernemend Nederland), telecom/biotech/pharma enterprises (Odido, Life Technologies, Thermo Fisher, nanoString, Pels Rijcken), consumer brands (Coca-Cola), cultural and sports venues (Madurodam, Mauritshuis, Vredespaleis, De Kuip), and international conferences.
Aveq monetizes through five revenue streams: usage-based AV equipment rental; one-time sale and installation of AV systems (authorized dealer of multiple A-brands, including Bose, Extron, Crestron, Ecler, Sennheiser); professional services for creative content and event production; subscription/recurring access to the Eventleader event software platform; and dedicated venue partnerships. Pricing is quote-based against event or installation specifications, with multi-year contracts cited for installation engagements. Go-to-market is sales-led and event-driven: direct outreach, demo requests via the website, an extensive case-study library, and recurring preferred-partner relationships with marquee venues such as De Kuip (Rotterdam stadium), Fokker Terminal, and the Mauritshuis function as durable distribution channels.
Technologically, Aveq combines third-party AV hardware from leading manufacturers with two proprietary software stacks. Eventleader supports physical, hybrid, and online events with registration, ticketing, webcasting, live polls, virtual exhibition floors, and 3D networking, configurable to client branding. Themis Control & Management, Narrowcasting, Roombooking, Paging, and Webcasting modules enable centralized AV control across rooms via touchscreen or iPad, with a specialized Themis Webportal variant for funeral-services content. There is no public disclosure of AI/ML capabilities, no external funding, no M&A activity, and no parent company; Aveq has grown organically over 35+ years through retained earnings.
Aveq firmographics
Firmographics- Name
- Aveq
- Legal name
- AVEQ creatieve producties B.V.
- Website
- https://aveq.nl
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aveq is a The Hague-based audiovisual solutions provider, founded 1989, delivering AV rental, installation, video production, creative design, and proprietary event software for enterprise, government, and cultural clients across the Netherlands Randstad.
- Ownership category
- akta.pro rank
Aveq industry classification
Industry- Product category
- Professional Audiovisual & Event Production Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
- akta.pro secondary industries
- Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
Keywords
Where Aveq is headquartered
LocationHeadquarters
- HQ city
- The Hague
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Aveq business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- AV Equipment Rental: Rental of professional audiovisual equipment including sound, lighting, and video systems for events, concerts, theaters, congresses, and corporate functions. Equipment can be rented with or without technical staff for operation.
- Sale and Installation of AV Systems: Sale and installation of professional audiovisual equipment including narrowcasting systems, LED video walls, room booking systems, evacuation alarm installations, and presentation systems. AVEQ is an authorized dealer of multiple A-brands.
- Creative Content Services: Design services including graphic design, photography, video production, animations, and interactive media. Services include corporate videos, promotional videos, presentation videos, and event styling/branding.
- Event Software (Eventleader): Proprietary event management software platform providing registration, ticketing, webcasting, virtual exhibition, and networking capabilities. Offered as part of comprehensive event solutions.
- Event Production Services: Full-service event production including technical support, on-site management, and creative direction for online, hybrid, and live events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation based on event requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Aveq product offering
Product offeringCore offering
AVEQ rents, sells, and installs professional audiovisual equipment (sound, lighting, video, LED walls, narrowcasting, room booking) for events, congresses, theaters, trade shows, and corporate installations. The company also produces video, photography, and creative design content, and operates the proprietary Eventleader event management software platform for online, hybrid, and in-person events.
Product overview
AVEQ operates as a diversified audiovisual solutions provider with two main entities: AVEQ creatieve producties B.V. and AVEQ show, theatre & congress facilities B.V. The company offers a portfolio of proprietary software platforms—Eventleader for event management (covering registration, ticketing, webcasting, virtual exhibition floors, and 3D networking) and Themis for AV control and management (with modules for Narrowcasting, Roombooking, Paging, and Webcasting). These platforms are complemented by core services including AV equipment rental and sales, video productions, creative design/branding, and event technology services. The creative arm operates under the Brandcode sub-brand, handling design, digital, and video work. Services span the event lifecycle from corporate events and congresses to exhibitions, with capabilities in live, hybrid, and fully online formats.
Differentiator
Problem solved
Functional benefit
Brands
- Eventleader: A unique event software platform developed by AVEQ for physical, hybrid, and online events, featuring registration, ticketing, webcasting, virtual exhibition floor, and 3D networking capabilities.
- Brandcode
- AVEQ Congress Support
- Themis Control
Products and services
- AV Equipment Rental Rental, installation, and on-site operation of professional audiovisual equipment (image, sound, lighting) for concerts, theater, congresses, and events. Equipment can be rented with or without technical staff.
- AV Installation Sales Sale, design, and installation of professional audiovisual equipment including narrowcasting systems, LED video walls, room booking systems, evacuation alarm installations, and turnkey boardroom solutions. AVEQ is an authorized dealer of multiple A-brands.
- Video Productions Comprehensive video production services including corporate videos, promotional videos, presentation videos, aftermovies, video registration, animation, and professional editing in AVEQ's own edit studio.
- Creative Design & Branding Design services for events including event styling, event websites, event apps, registration systems, and screen content, delivered under the Brandcode creative agency spanning from invitations through aftermovies in custom corporate branding.
- Eventleader Proprietary event management software platform for physical, hybrid, and online events, featuring registration, ticketing, webcasting, live polls, virtual exhibition floor, 3D networking, and custom branding capabilities. Offered as part of AVEQ's comprehensive event solutions.
- Themis Control Audiovisual control and management platform comprising five software modules (Control & Management, Narrowcasting, Roombooking, Paging, and Webcasting) for centralized control of AV installations across one or multiple rooms via touchscreen or iPad.
- Brandcode Creative Agency Creative agency sub-brand of AVEQ specializing in brand identity, campaigns, interactive web solutions, apps, websites, corporate videos, and photography for events, exhibitions, and congresses.
Quantifiable outcome
- Supporting approximately 1100 events annually for national and international clients
- +2 more outcomes
Companies that use Aveq
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Aveq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aveq partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Themis InnovationscoreThemis Innovations provides the core software platform used in AVEQ's audiovisual control systems for funeral services. The Themis platform enables families to prepare ceremonies online and controls content delivery during services. AVEQ integrates this software into their AV installations for the Haagse Begraafplaatsen.
- EventleadercoreEventleader is AVEQ's proprietary event software platform developed internally. The platform provides registration, ticketing, webcasting, virtual exhibition floor, 3D networking, and custom branding capabilities for physical, hybrid, and online events.
- BrandcodecoreBrandcode is the creative department of AVEQ, handling all design, digital, and video work. Brandcode specializes in events, trade shows, congresses, brand identity, campaigns, app development, websites, corporate videos, and photography for national and international companies.
- De KuipcoreAVEQ serves as AV partner for De Kuip (Rotterdam stadium), providing all AV technology in halls during matches and events. Long-term preferred partnership for audiovisual services.
- Fokker TerminalcoreAVEQ is a key venue partner for Fokker Terminal in Den Haag, utilizing the space for client events and webcast productions. Has developed professional webcast studio capabilities at this location.
- VredespaleisminorAVEQ provides technical support for events at the Peace Palace (Vredespaleis), including the Peace Palace Philanthropy Gala for the 100th anniversary celebration.
- MauritshuisminorAVEQ is a venue partner for the Mauritshuis museum, providing AV technical support for events at this prestigious cultural location.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Aveq competitors and assessment
Company assessmentDirect peers
- Faber Audiovisueel: Dutch AV integrator and rental company offering AV installations, event support, and creative services. Directly comparable to AVEQ in scope (AV + creative + events) and geography (Netherlands).
- MHB AV: Dutch audiovisual rental and event technology company providing sound, light, and video for events and corporate clients. Direct competitor in the Dutch AV rental and event production market.
- Beam Systems: Netherlands-based AV solutions provider offering equipment rental, installation, and event support for corporate and live events. Comparable in service mix and Dutch regional focus.
- Rent All: Major Dutch AV equipment rental company supplying sound, lighting, and video gear for events, broadcast, and theater. Closest pure-play equipment rental peer to AVEQ's rental operations.
Regional players
- Videohouse (Europares): Belgian/Dutch event production and AV rental firm serving corporate and live events. Comparable offering with overlap in the Benelux corporate event segment.
- Cobra AV: Dutch AV solutions provider focused on installations and event support in the Netherlands. Comparable scale and geographic focus, with overlap in corporate and event AV.
Emerging players
- Rentman: Amsterdam-based AV rental management software vendor serving event and production companies. Adjacent rather than directly competitive, but operates in the Dutch AV rental ecosystem.
- Cvent: US-headquartered event management software platform covering registration, virtual events, and venue sourcing. Competes with AVEQ's Eventleader platform in the event technology layer.
Broad incumbents
- GL Events: Large international event services and venue management group offering AV production and event technology at global scale. Represents the larger incumbent AVEQ could compete against on international bids.
- PRG (Production Resource Group): Global AV and event production services provider with extensive equipment inventory. Represents the large incumbent AVEQ faces on bigger international congress contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aveq social profiles
Digital presenceAveq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aveq leadership team
Management profileNumber of profiles
Profiles3 records
Aveq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aveq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aveq
What does Aveq do?
AVEQ rents, sells, and installs professional audiovisual equipment (sound, lighting, video, LED walls, narrowcasting, room booking) for events, congresses, theaters, trade shows, and corporate installations. The company also produces video, photography, and creative design content, and operates the proprietary Eventleader event management software platform for online, hybrid, and in-person events.
Is Aveq a public or private company?
Aveq is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aveq founded?
Aveq was founded in 1989. It employs 11 to 50 people.
Where is Aveq based?
Aveq is headquartered in The Hague, Netherlands, in the Europe region.
How does Aveq make money?
Five revenue lines are on record. AV Equipment Rental is the primary driver. The others are sale and Installation of AV Systems, creative Content Services, event Software (Eventleader) and event Production Services.
Who are Aveq's main competitors?
Direct peers on record are Faber Audiovisueel, MHB AV, Beam Systems and Rent All. Regional players are Videohouse (Europares) and Cobra AV. Emerging players are Rentman and Cvent. Broad incumbents are GL Events and PRG (Production Resource Group).
Does Aveq have an API?
No public API is recorded for Aveq.
What industry is Aveq in?
Aveq's product category is Professional Audiovisual & Event Production Services. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging), with a secondary code of HSACAFAF, Audio-Visual Equipment Rentals (Sound, Projection, Screens). Its NAICS code is 71131 and its SIC code is 7900.