options informatique
Options informatique (La Maison Options) is a privately held French event equipment rental company offering 4,000+ tableware, furniture, linens, and kitchen equipment references through 12 French branches, a Monaco office, and 24/7 pan-European delivery, serving B2B event professionals and B2C private customers.
- Company typePrivate
- Founded-
- HeadquartersLes Mureaux, France
- Headcount—
- GTM typeB2B
- OfferingServices
What options informatique does
Options informatique (operating as "La Maison Options") is a privately held French company headquartered in Les Mureaux that rents tableware, furniture, kitchen equipment, linens, and decorative accessories to event organizers and private individuals. The company describes itself as the European leader in event equipment rental, offering more than 4,000 product references across categories (Mobilier, Art de la table, Nappage, Accessoires, Cuisine & Office) and serving both B2B professionals (caterers, event planners, wedding planners, hotels, venues, corporate event organizers) and B2C individuals (private dinners, weddings, family celebrations). Operations are supported by 12 regional branches across major French metropolitan areas, two Paris boutiques (including a dedicated vintage tableware location), a Monaco office, and a self-reported 19-entity operational footprint delivering across at least eight European countries on a 24/7 basis.
The core technology stack is an e-commerce rental platform integrating a full product catalog, quote management, delivery scheduling, and a 3D table configurator with augmented reality visualization and 360-degree product photography. Pricing is not publicly listed; customers configure orders online and receive personalized quotes from advisors within 24 hours. Revenue is primarily usage-based rental fees, supplemented by ancillary sales of consumables (e.g., candles, tea lights). The business is asset- and logistics-intensive, with significant capital tied up in inventory, a proprietary delivery fleet, and HACCP-compliant industrial washing handled through an affiliated entity, Options Solutions. The go-to-market combines self-serve e-commerce, enterprise field sales with dedicated advisors, event-driven seasonal content marketing, and a channel partner network spanning event decorators, caterers, agencies, and online rental resellers.
options informatique firmographics
Firmographics- Name
- options informatique
- Legal name
- Options
- Website
- https://options.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Options informatique (La Maison Options) is a privately held French event equipment rental company offering 4,000+ tableware, furniture, linens, and kitchen equipment references through 12 French branches, a Monaco office, and 24/7 pan-European delivery, serving B2B event professionals and B2C private customers.
- Ownership category
- akta.pro rank
options informatique industry classification
Industry- Product category
- Event Equipment Rental Services
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Tabletop & Linens Rentals (China, Glassware, Flatware, Linen) (HSACAFAC)
- akta.pro secondary industries
- Event Tablescapes & Centerpiece Styling (HSACAOAF), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where options informatique is headquartered
LocationHeadquarters
- HQ city
- Les Mureaux
- HQ country
- France
- HQ region
- Europe
Offices12 records
Markets served
options informatique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Time-based rental of tableware, furniture, kitchen equipment, and accessories for events. Customers pay rental fees based on product type and rental duration, with prices varying by item and quantity.
- Product Sales (Ancillary): Sale of consumable products such as candles and tea lights that complement the rental offering. Some products are available for purchase alongside rental orders.
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
options informatique product offering
Product offeringCore offering
Options informatique rents tableware, furniture, kitchen equipment, linens, and decorative accessories for private and professional events across Europe. The offering spans more than 4,000 product references delivered through 19 operational entities with 24/7 service, complemented by in-house HACCP-compliant washing, a 3D table configurator, AR visualization, and dedicated advisors providing personalized quotes within 24 hours.
Product overview
Options (La Maison Options) is a European leader in event equipment rental, offering over 4,000 rental references for receptions and events. The core offering is the equipment rental service organized into product categories: Mobilier (furniture including tables, chairs, buffets, bars, lounge areas), Art de la table (tableware including plates, cutlery, glasses, service equipment), Nappage (linens including tablecloths and napkins), Accessoires (decorative accessories), and Cuisine & Office (kitchen equipment). Additional offerings include a 3D table configurator tool for visualizing arrangements, themed Inspirat ion collections for event styling, and sub-brands for vintage tableware (Vaisselle Vintage) and budget options (Entrée de Gamme). The company operates across multiple French locations with delivery throughout Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture Rental (Mobilier) Rental of event furniture including chairs, tables (standard, high, low, cocktail), buffets, bars and reception counters, lounge furniture and sofas, poufs, terrace and garden equipment, room dividers, dance floors, carpets, and lighting for events across Europe.
- Tableware Rental (Art de la table) Rental of plates (plate lines, unique pieces, cocktail plates), cutlery, glasses, verrines and containers, and service equipment including champagne buckets, punch bowls, carafes, serving trays, salad bowls, sauce boats, bread baskets, tagines, and tea and coffee service.
- Linens Rental (Nappage) Rental of table linens including tablecloths, napkins, table runners, cocktail napkins and placemats, cotton gauze overlays, underlays, and felt mats for table settings.
- Accessories Rental (Accessoires) Rental of table and buffet accessories, decorative accessories (including vintage), and artificial plants and flowers for event styling.
- Kitchen and Office Equipment Rental (Cuisine & Office) Rental of animation equipment, cooking appliances (ovens, stoves, warming cabinets, refrigerators, freezers, ice machines, slicers), kitchen utensils, and office storage furniture for events.
- Vaisselle Vintage (Vintage Tableware) Rental of antique and vintage-sourced tableware including plates, glasses, cutlery, silver-plated carafes, candlesticks, décor, and furniture, offered through the Paris 5e boutique partner.
- Options Collection Curated collection of rental items available under the Options Collection brand.
- Entrée de Gamme (Entry-Level Range) Entry-level, budget-oriented rental equipment range targeting cost-sensitive event organizers and private customers.
Companies that use options informatique
Customer profileSegments2 records
Ideal customer profiles2 records
options informatique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
options informatique partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- G2VminorG2V is a team of passionate designers who imagine and create ephemeral spaces and custom decorations daily. They partner with Options for event equipment rental services.
- AtawaminorAtawa accompanies clients in the construction of their events with serenity. They recommend Options to their clients for tableware and equipment rental.
- Vaisselle VintageminorVaisselle Vintage offers antique tableware for rent including plates, glasses, cutlery, carafes, silver-plated candlesticks, as well as décor and furniture. A boutique partner in Paris 5e.
- Pops LocationminorPops Location is a 100% online service for renting tableware at affordable prices for birthdays and parties among friends. They serve as a digital sales channel.
- Options SolutionscoreOptions Solutions is the expert in industrial washing of reusable containers. Part of the company's RSE (Corporate Social Responsibility) commitment, ensuring strict hygiene and sanitary standards (HACCP).
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
options informatique competitors and assessment
Company assessmentBroad incumbents
- CORT Business Services: Global office and event furniture rental company offering furniture, housewares, and event rental solutions. Comparable because it operates a large-scale rental business serving both corporate and event clients, though with a wider portfolio than Options' specialized event focus.
- AFR Furniture Rental: US-based furniture rental specialist focused on trade shows, corporate events, and commercial clients. Comparable as a scale event/commercial furniture renter with logistics and delivery infrastructure analogous to Options' model.
- NUSSLI Group: Swiss-headquartered event infrastructure provider offering temporary structures, space solutions, and event services across Europe. Comparable because it serves the same European event market with large-scale logistics, multi-country operations, and full-service delivery.
Direct peers
- Arena Group: UK-based event services and rental company providing temporary structures, seating, and event equipment. Comparable because it operates in the European event rental market with similar large-scale logistics and a multi-category rental offering.
- Pop Location: French online rental service for tableware, dishes, and party equipment aimed at private customers and small parties. Comparable because it overlaps with Options' B2C tableware rental category and competes in the same French market.
- Vaisselle Vintage: Paris-based specialist renting antique and vintage tableware (plates, glasses, cutlery, carafes) for events. Operates as a boutique partner in the Options Paris 5e showroom and competes in the same premium vintage-tableware rental niche.
- Atawa: French event decoration and event-construction agency that recommends Options for tableware and equipment rental. Comparable because it operates in the same French event-services ecosystem, providing styling and decor alongside access to rental inventory.
- G2V: French designer studio creating ephemeral event spaces and custom decorations. Comparable as a French event decoration partner that bundles rental equipment from Options, competing for the same styling-driven event budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
options informatique social profiles
Digital presenceoptions informatique compliance and trust
Trust signalCompliance1 record
options informatique financial estimates
Financial estimateRevenue estimate
Valuation estimate
options informatique leadership team
Management profileNumber of profiles
options informatique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
options informatique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about options informatique
What does options informatique do?
Options informatique rents tableware, furniture, kitchen equipment, linens, and decorative accessories for private and professional events across Europe. The offering spans more than 4,000 product references delivered through 19 operational entities with 24/7 service, complemented by in-house HACCP-compliant washing, a 3D table configurator, AR visualization, and dedicated advisors providing personalized quotes within 24 hours.
Is options informatique a public or private company?
options informatique is a private company. It is classified as unknown and is currently operating.
When was options informatique founded?
options informatique was founded in -1.
Where is options informatique based?
options informatique is headquartered in Les Mureaux, France, in the Europe region.
How does options informatique make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are product Sales (Ancillary).
Who are options informatique's main competitors?
Broad incumbents on record are CORT Business Services, AFR Furniture Rental and NUSSLI Group. Direct peers are Arena Group, Pop Location, Vaisselle Vintage, Atawa and G2V.
Does options informatique have an API?
No public API is recorded for options informatique.
What industry is options informatique in?
options informatique's product category is Event Equipment Rental Services. Its primary akta.pro industry code is HSACAFAC, Tabletop & Linens Rentals (China, Glassware, Flatware, Linen), with a secondary code of HSACAOAF, Event Tablescapes & Centerpiece Styling. Its SIC code is 7350.