Acentria

What Acentria does

Acentria Insurance is an independent insurance agency operating as a doing-business-as entity of Foundation Risk Partners, Corp., headquartered in Destin, Florida. The company distributes personal, business, and health & life insurance products through 55+ physical locations concentrated in the Southeast United States, with multi-state licensing that permits writing coverage nationwide. Its product portfolio spans more than 30 distinct coverages, including personal lines (auto, homeowners, condo, flood, manufactured homes, umbrella, collections, recreational vehicles, watercraft, and the Acentria Elite premium tier), commercial lines (agriculture, multi-family, business auto, cyber liability, general and professional liability, hospitality, marine, property, surety bonds, workers' compensation, and others), and health and life products (employee benefits, disability, individual health, life, and Medicare coverage). The company is a member of Independent Insurance Agents & Brokers of America and has received industry recognition including Insurance Journal's Best Agency to Work For, Insurance Industry Employer of Choice, and back-to-back Elite Agencies awards from Insurance Business America.

Acentria operates a traditional agency model with no proprietary technology platform. Its infrastructure is built on WordPress for the website, HubSpot for marketing automation, Google Analytics for traffic measurement, and standard CRM systems; no APIs, developer portals, or proprietary digital products are disclosed. Revenue is generated through carrier commissions on placed policies across personal, commercial, and benefits lines, which the company characterizes as subscription-recurring in nature. Pricing is not publicly disclosed — all quotes are produced on a personalized basis reflecting individual risk assessments, coverage needs, and carrier relationships.

Distribution is conducted through three channels: in-person and phone sales at the 55+ Southeast physical locations targeting the mid-market, online quote requests via the website serving SMBs and individuals, and phone-based inside sales (1.866.374.5084) also targeting mid-market customers. Marketing combines website content, social media (Facebook, LinkedIn, Instagram), educational blog content, and the #AcentriaCares community outreach program — which has raised over $1.5 million for 125+ nonprofits and 4,500+ volunteer hours annually. Customer base is highly distributed across individuals and small businesses with no enterprise concentration; the agency explicitly emphasizes "individualized attention" and "customized plans" as the core value proposition.

Name

Acentria

Legal name

Foundation Risk Partners, Corp.

Website

https://nicholsinsurancegroup.com

Company type

Private

Operating status

Operating

Short description

Acentria Insurance is an independent insurance agency (a dba of Foundation Risk Partners, Corp.) offering personal, business, and health & life insurance products across 55+ Southeast US locations, with nationwide licensing and a relationship-driven distribution model serving individuals and SMBs.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Personal insurance
• Business insurance
• Health insurance
• Life insurance
• Independent insurance agency

Headquarters

HQ city

Destin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Acentria earns commissions from insurance carriers for placing policies with clients. Commissions are typically a percentage of the premium paid by policyholders.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Acentria is an independent insurance agency that sells personal, business, health, and life insurance products on behalf of multiple carriers to individuals and organizations. Operating as a dba of Foundation Risk Partners, Corp., the agency places coverage through licensed producers across 55+ locations in the Southeast US, with nationwide licensing authority. Revenue is earned through commissions paid by the underlying insurance carriers whose policies Acentria brokers.

Product overview

Acentria Insurance is an independent insurance agency offering a comprehensive portfolio of insurance products and services organized across three main categories: Personal Insurance (including the premium Acentria Elite sub-brand, auto, homeowners, condo, flood, manufactured homes, umbrella, collections, recreational vehicles, and watercraft coverage), Business Insurance (covering agriculture, apartments, business flood/vehicle/umbrella, condos/HOAs, cyber liability, employee benefits, general/professional liability, hospitality, marine, property, public risk, real estate, surety bonds, transportation, and workers' compensation), and Health & Life Insurance (including employee benefits, disability, individual health, life, and Medicare). The company operates through 55+ locations in the Southeast United States with licenses to write coverage nationwide, serving as a member of Independent Insurance Agents & Brokers of America. Acentria is a Foundation Risk Partners company.

Differentiator

Problem solved

Functional benefit

Brands

• Acentria Elite: Premium insurance tier offering personalized coverage options

Products and services

• Personal Lines Insurance A bundled suite of personal insurance coverages for individuals and families, including auto, home, flood, condo, renters, manufactured/mobile home, boat and watercraft, motorcycle, ATV, RV/travel trailer, umbrella, and personal life insurance. Products are placed with multiple carriers and tailored to the insured's personal risk profile.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Foundation Risk PartnerscoreOthersFoundation Risk Partners is the parent company of Acentria Insurance. Acentria operates as a dba of Foundation Risk Partners, Corp. This is a corporate ownership/holding company relationship providing strategic alignment and support for the independent insurance agency operations.
• Independent Insurance Agents & Brokers of AmericaminorStrategic or Co-development PartnerAcentria is a member of Independent Insurance Agents & Brokers of America, the leading coalition for independent agencies. This membership provides access to industry resources, advocacy, and a network of independent agency peers.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brown & Brown Insurance: Large publicly traded independent insurance agency distributing personal, commercial, and benefits products through a national branch network. Directly comparable to Acentria as a multi-line independent agency platform.
• Hub International: Major North American insurance brokerage distributing personal and commercial lines via a large network of physical offices. Closely aligned with Acentria's independent-agency, multi-location, multi-line model.
• Foundation Risk Partners: Parent company of Acentria; one of the largest US independent insurance agency platforms aggregating regional agencies under a corporate structure. Operates the same business model as Acentria across multiple brands.
• AssuredPartners: Large US insurance brokerage distributing commercial and personal lines through regional offices. Strongly comparable to Acentria's multi-line independent agency distribution strategy.
• Cross Insurance: Regional independent insurance agency serving personal and commercial clients across the Northeast and Southeast. Directly comparable to Acentria as a multi-line, multi-branch independent agency.

Broad incumbents

• USI Insurance Services: Nationally scaled insurance brokerage and consulting firm offering personal, commercial, and benefits distribution. Larger and more diversified than Acentria but overlapping on product breadth and customer base.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm distributing commercial and personal lines plus employee benefits. A scaled incumbent with the same core distribution model Acentria operates, but at materially larger scale.
• Marsh & McLennan Agency: Middle-market arm of Marsh distributing commercial insurance, employee benefits, and personal lines. Comparable in distribution model and SMB/mid-market customer focus, but with the scale advantage of the Marsh parent.
• Acrisure: Fast-growing tech-enabled insurance brokerage distributing personal and commercial lines nationally. Competes with Acentria for the same SMB and affluent customer base, with a more aggressive digital and roll-up strategy.

Regional players

• Insurance Office of America: Florida-based independent insurance agency distributing personal, commercial, and benefits products. Highly comparable to Acentria given overlapping Southeast geography and customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Customer concentration

• Xx.com/acentriaagent
• Facebookfacebook.com/acentriainsurance
• LinkedInlinkedin.com/company/acentria
• Instagraminstagram.com/acentriainsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acentria