nutters

Natural Foods Retailnutters.com

Company typePrivate
Founded-
HeadquartersMedicine Hat, Canada
Headcount—
GTM typeB2C
OfferingServices

nutters firmographics

Firmographics

Name: nutters
Legal name: Nutters Everyday Naturals
Website: https://nutters.com
Company type: Private
Operating status: Operating
Ownership category
akta.pro rank

nutters industry classification

Industry

Product category: Natural Foods Retail
NAICS: Other Specialty Food Retailers (44529)
SIC: Retail-Food Stores (5400)
akta.pro primary industry: Natural/Organic Supermarkets & Chains (CRAHAEAA)
akta.pro secondary industries: Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

Natural foods retail
Vitamins supplements store
Bulk foods grocery
Organic health products
Franchise retail chain

Where nutters is headquartered

Location

Headquarters

HQ city: Medicine Hat
HQ country: Canada
HQ region: North America

Offices25 records

Markets served

nutters business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Retail Product Sales: Sale of natural and organic foods, vitamins, supplements, personal care products, bulk foods, and fresh foods through retail storefronts. Products are sold at varying price points with promotional events including Power Days offering 20% discounts on vitamins and supplements.
Franchise Operations: Franchise fee revenue from independent operators running Nutters Everyday Naturals stores. Franchisees operate under the Nutters brand with access to company products, systems, and marketing support.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Regular retail pricing across all product categories
Unit Pricing	Pay-as-you-go	Promotional pricing through Power Days
Unit Pricing	Pay-as-you-go	Seniors Day discount

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

nutters product offering

Product offering

Core offering

Nutters Everyday Naturals operates a chain of franchise retail stores across Western Canada selling natural and organic foods, vitamins, supplements, natural personal care products, bulk foods, and fresh foods. The company complements in-store shopping with online order requests, Call & Collect pickup, and local delivery services. Trained staff including Certified Nutritional Consultants, Registered Nutrition Advisors, and Digestive Care Advisors provide personalized health and nutrition guidance to customers.

Product overview

Nutters Everyday Naturals operates a chain of natural foods retail stores across Western Canada, offering a unified in-store and online shopping experience. The core product portfolio centers on vitamins and supplements, natural foods, bulk foods, personal care products, fresh foods, gluten-free options, and special orders. The company differentiates through personalized in-store guidance, bulk food options, and specialty dietary offerings. Additional services include Call & Collect and Call & Delivery online ordering, a Digital Cookbook with recipes, The Everyday Naturals Podcast for health education, and franchise opportunities for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

Vitamins & Supplements
Personal Care
Natural Foods
Bulk Foods
Fresh Foods
Gluten-Free Products
Special Orders
Call & Collect (Online Order Pickup)
Call & Delivery
Franchise Opportunities

Companies that use nutters

Customer profile

Segments4 records

Ideal customer profiles1 record

nutters technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

nutters partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

nutters competitors and assessment

Company assessment

Direct peers

Community Natural Foods: Long-established Calgary-based natural foods co-op offering vitamins, supplements, bulk foods, and natural groceries. Operates in the same Alberta geography as Nutters with a directly comparable assortment and customer base.
Planet Organic: Alberta-based natural and organic grocery chain operating stores across Calgary and Edmonton. Directly competes with Nutters in Western Canada with overlapping product categories including supplements, bulk foods, and fresh natural produce.
Choices Markets: BC-based natural and organic grocery chain with stores across Metro Vancouver and Kelowna. Direct competitor within the broader Western Canada region, with overlapping product mix in supplements, bulk, and specialty dietary products.
Nature's Fare Markets: Western Canadian natural and organic foods retailer with multiple locations in BC and Alberta. Directly comparable to Nutters in product mix (vitamins, supplements, natural foods, bulk) and target customer (health-conscious consumers in smaller Western Canadian markets).

Regional players

The Big Carrot: Toronto-based natural foods cooperative offering vitamins, supplements, bulk foods, and specialty diet products. Comparable product mix and customer focus but operates in Ontario, outside Nutters' Western Canada footprint.
Goodness Me! Natural Food Market: Ontario-based natural foods retail chain operating multiple locations. Operates in the same specialty natural foods category as Nutters with similar product breadth, but serves a different geography (Ontario vs. Western Canada).

Broad incumbents

Whole Foods Market: Amazon-owned natural and organic grocery banner operating in major Canadian cities. Larger, broader-format incumbent offering overlapping product categories (supplements, bulk, natural, gluten-free) but does not focus on Nutters' mid-size market niche.
Save-On-Foods (Nature's Fare partnership): Western Canadian grocery chain that has partnered with and operates Nature's Fare branded locations. Represents the direct mainstream-grocer threat in Nutters' core Alberta/BC/Saskatchewan footprint.
Loblaw Companies (Natural/PC Organics): Canada's largest grocery retailer with expanding natural and organic assortments under banners like President's Choice Organics and Natural Value. Represents the mainstream-grocer competitive threat that commoditizes Nutters' category.

Emerging players

iHerb: Large online-only retailer of vitamins, supplements, and natural products with strong Canadian customer base. Represents the digital-native competitive threat that competes with Nutters on price and assortment breadth in the supplement category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

nutters financial estimates

Financial estimate

Revenue estimate

Valuation estimate

nutters leadership team

Management profile

Number of profiles

nutters funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

nutters M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nutters

What does nutters do?

Is nutters a public or private company?

nutters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was nutters founded?

nutters was founded in -1.

Where is nutters based?

nutters is headquartered in Medicine Hat, Canada, in the North America region.

How does nutters make money?

Two revenue lines are on record. Retail Product Sales are the primary driver. The others are franchise Operations.

Who are nutters's main competitors?

Direct peers on record are Community Natural Foods, Planet Organic, Choices Markets and Nature's Fare Markets. Regional players are The Big Carrot and Goodness Me! Natural Food Market. Broad incumbents are Whole Foods Market, Save-On-Foods (Nature's Fare partnership) and Loblaw Companies (Natural/PC Organics). iHerb is listed as an emerging player.

Does nutters have an API?

No public API is recorded for nutters.

What industry is nutters in?

nutters's product category is Natural Foods Retail. Its primary akta.pro industry code is CRAHAEAA, Natural/Organic Supermarkets & Chains, with a secondary code of CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its NAICS code is 44529 and its SIC code is 5400.