BetterBrain
BetterBrain is a US digital brain health platform offering biomarker testing, AI-personalized action plans, and 90-day human coaching via telehealth to individuals concerned about dementia and cognitive decline, often covered by employer-sponsored insurance.
- Company typePrivate
- Founded2023
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BetterBrain does
BetterBrain Health, Inc. is a US-based, direct-to-consumer digital brain health platform that targets individuals concerned about dementia, cognitive decline, and brain fog. The company operates a three-tier product structure: a free Self-Directed tier with content-library access; the Blueprint assessment program featuring 50+ biomarkers across 10 body systems, cognitive testing, and a personalized action plan (priced at $89 with insurance or $399 self-pay); and a 90-day Coaching Program delivered via telehealth with a human coach and AI support, often covered at $0 through employer-sponsored insurance (cash-pay price of $1,499 or a $399 alternative).
The underlying platform combines biomarker analysis, computerized cognitive testing, an AI coach branded "BeBe," and an evidence library of approximately 1,500 studies mapped to specific techniques. Optional add-ons include pTau-217 blood testing for early Alzheimer's detection (claimed up to 20 years in advance) and APOE genetic testing. Clinical services are delivered by Affiliated Providers via 50-state telehealth, and the company maintains in-network status with Blue Cross Blue Shield, UnitedHealthcare, Aetna, and Cigna, with Medicare coverage announced as coming soon.
The business model blends freemium user acquisition, payor-subsidized recurring coaching revenue, one-time assessment fees, and an e-commerce supplements storefront (Picks) with HSA/FSA eligibility via TrueMed. The company reports 22,460+ registered members, is incorporated in Delaware with a Cleveland, OH legal address, and is led by Chief Science Officer Dr. Tommy Wood (MD/PhD, University of Washington).
BetterBrain firmographics
Firmographics- Name
- BetterBrain
- Legal name
- BetterBrain Health, Inc.
- Website
- https://betterbrain.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BetterBrain is a US digital brain health platform offering biomarker testing, AI-personalized action plans, and 90-day human coaching via telehealth to individuals concerned about dementia and cognitive decline, often covered by employer-sponsored insurance.
- Ownership category
- akta.pro rank
BetterBrain industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Scientific Research and Development Services (5417)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Neurology Telemedicine Platforms (HLALAGAC)
- akta.pro secondary industry
- Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where BetterBrain is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BetterBrain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Coaching Program Subscription: Structured 90-day coaching program with weekly 1-on-1 human coaching sessions, personalized action planning, and unlimited SMS/AI support. Often covered at $0 by employer-sponsored insurance. Self-pay rate of $1,499 for uninsured or $399 via certain plan options.
- Blueprint Assessment: Initial assessment and biomarker testing program. With insurance: $89. Cash/self-pay: $399. Includes advanced biomarker testing, up to 90-minute expert consultation, and personalized action plan.
- Self-Directed / Essential Labs: Free self-serve brain health assessment and dashboard access. Generates free user base for upsell to paid programs. Essential labs (50+ biomarkers) available as an add-on for $89 with insurance.
- Picks / Vetted Products: Curated dietary supplements and wellness products (e.g., Advanced DHA, Thorne Creatine, MethylAssist) sold through the platform. Return shipping is customer's responsibility; opened products cannot be returned. HSA/FSA eligible via TrueMed partnership.
- Optional Advanced Testing Add-ons: Optional pTau-217 and genetic (APOE) testing available as additional-cost add-ons to the Blueprint and Coaching programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free self-serve brain health assessment with access to content library |
| One time/ perpetual license | Pay-as-you-go | Initial biomarker testing, expert consultation, and personalized action plan |
| Subscription | Multi-year contract | Structured 90-day coaching with dedicated 1-on-1 coach and AI support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
BetterBrain product offering
Product offeringCore offering
BetterBrain sells a brain health platform that screens cognitive and neurological risk and delivers personalized lifestyle and clinical interventions. Its core sellable offerings are the free Self-Directed brain health assessment, the Blueprint biomarker testing and consultation package ($89–$399), and the 90-day Coaching Program delivered via telehealth by Affiliated Providers (typically $0 with employer-sponsored insurance).
Product overview
BetterBrain is a brain health platform offering a multi-tiered product portfolio centered on dementia prevention and cognitive performance optimization. The core offerings consist of: (1) Self-Directed - a free entry-level tier with basic assessment tools and Content Library access; (2) Blueprint - a $89-399 biomarker testing program featuring 50+ biomarkers, cognitive testing, expert consultation, and personalized action plans; and (3) the Coaching Program - a 90-day structured coaching intervention often covered at $0 with insurance. Add-on modules include pTau-217 blood testing for Alzheimer's early detection and APOE genetic testing. The platform integrates an AI coach (BeBe) available 24/7, a curated Content Library with approximately 1,500 research-backed studies, and a Picks sub-brand for supplements. GreyMatters serves as the educational content arm. The ecosystem connects wearable devices and leverages AI for personalized recommendations and knowledge retrieval.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Directed Brain Health Assessment A free online cognitive and brain-health self-assessment that generates a personalized report and AI-driven action plan for individual consumers curious about their dementia and cognitive decline risk.
- Blueprint A biomarker testing and clinician-consultation package priced at $89 to $399 that combines blood biomarker panels, clinician review, and a tailored brain-health plan for individual consumers.
- Coaching Program A 90-day structured coaching program delivered via telehealth by Affiliated Providers, priced at $1,499 or $0 for the 92% of clients whose employer-sponsored insurance covers it, providing one-on-one coaching, protocol adjustments, and progress tracking for brain-health improvement.
- Essential Labs A comprehensive biomarker panel product available to members, used to evaluate metabolic, inflammatory, and other risk markers relevant to cognitive health as part of the broader Blueprint and Coaching offerings.
- pTau-217 Blood Test An add-on blood biomarker test measuring pTau-217 levels to detect Alzheimer's-related pathology, available to consumers seeking advanced neurological risk assessment.
- APOE Genetic Test An add-on genetic test that analyzes APOE genotype to assess inherited risk for Alzheimer's disease, offered to individual consumers as part of the broader brain-health screening catalog.
- Picks A curated supplements e-commerce store offered by BetterBrain, selling recommended brain-health supplements directly to members and website visitors.
Quantifiable outcome
- 45% of dementia cases are potentially preventable by addressing modifiable risk factors (2024 Lancet Commission report)
- +4 more outcomes
Companies that use BetterBrain
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
BetterBrain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature6 records
BetterBrain partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Cognitive Nutrition & Wellness, LLCminorNamed as one of BetterBrain's clinical operating partners with whom Consumer Health Data may be shared in connection with user access to clinical services. Functions as an Affiliated Provider delivering nutrition and wellness services through the platform.
- Pesto Health, Inc.minorNamed as one of BetterBrain's clinical operating partners with whom Consumer Health Data may be shared in connection with user access to clinical services. Functions as an Affiliated Provider on the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BetterBrain competitors and assessment
Company assessmentDirect peers
- Ro: Ro operates a DTC telehealth platform across multiple specialties with a similar cash-pay plus insurance-reimbursement model and a vertical-by-vertical approach, directly comparable in go-to-market structure to BetterBrain's brain-health vertical play.
- Neurotrack: Neurotrack offers digital cognitive assessment tools and memory wellness programs for early Alzheimer's detection and monitoring, directly comparable to BetterBrain's pTau-217 biomarker plus cognitive testing combination and positioning around 20-year early detection.
- Cerebral: Cerebral is a direct-to-consumer telehealth platform offering care for anxiety, depression, insomnia, and ADHD — overlapping directly with BetterBrain in subscription mental/cognitive health coaching and prescription-style services via similar cash-pay plus insurance-reimbursement models.
- Posit Science (BrainHQ): BrainHQ by Posit Science is a clinically validated computerized cognitive training platform with similar evidence-based positioning and direct-to-consumer distribution in the brain performance space, competing for the same 'cognitive optimization' consumer.
- Maven Clinic: Maven Clinic is a digital specialty care platform built around coaching and 1:1 virtual care delivered through employer-sponsored benefits — closely mirroring BetterBrain's hybrid coaching plus insurance-reimbursement GTM and B2B2C distribution.
- Headspace Health: Headspace Health is a digital mental wellness platform combining content, coaching, and AI — overlapping with BetterBrain's brain wellness positioning, B2C subscription model, employer distribution, and AI-assisted coaching (Ginger) capabilities.
- Hims & Hers Health: Hims & Hers is a leading DTC telehealth subscription platform serving consumers across multiple wellness verticals with similar freemium-to-paid conversion mechanics, comparable scale ambition, and reliance on digital brand building that BetterBrain is pursuing in the brain-health niche.
Broad incumbents
- Included Health (Doctor On Demand): Included Health (formerly Doctor On Demand) is a broad virtual care platform offering urgent, behavioral, and specialty care via employer-sponsored insurance — a comparable enterprise/employer distribution motion at larger scale across multiple specialties.
- Talkspace: Talkspace is a publicly traded telehealth therapy platform delivering behavioral coaching via employer-sponsored and direct-pay channels, mirroring BetterBrain's coaching-led telehealth GTM and B2B2C employer distribution motion.
- Cleveland Clinic Lou Ruvo Center for Brain Health: Cleveland Clinic operates a major brick-and-mortar brain health and dementia prevention center — exactly the type of in-person clinic BetterBrain positions against on accessibility and cost (5 states, 1-5 year wait, $2,000-$10,000), making it the canonical broad incumbent in the prevention space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
BetterBrain social profiles
Digital presenceBetterBrain compliance and trust
Trust signalCompliance1 record
BetterBrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterBrain leadership team
Management profileNumber of profiles
Profiles1 record
BetterBrain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterBrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterBrain
What does BetterBrain do?
BetterBrain sells a brain health platform that screens cognitive and neurological risk and delivers personalized lifestyle and clinical interventions. Its core sellable offerings are the free Self-Directed brain health assessment, the Blueprint biomarker testing and consultation package ($89–$399), and the 90-day Coaching Program delivered via telehealth by Affiliated Providers (typically $0 with employer-sponsored insurance).
Is BetterBrain a public or private company?
BetterBrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetterBrain founded?
BetterBrain was founded in 2023. It employs 11 to 50 people.
Where is BetterBrain based?
BetterBrain is headquartered in Cleveland, United States, in the North America region.
How does BetterBrain make money?
Five revenue lines are on record. Coaching Program Subscription is the primary driver. The others are blueprint Assessment, self-Directed / Essential Labs, picks / Vetted Products and optional Advanced Testing Add-ons.
Who are BetterBrain's main competitors?
Direct peers on record are Ro, Neurotrack, Cerebral, Posit Science (BrainHQ), Maven Clinic, Headspace Health and Hims & Hers Health. Broad incumbents are Included Health (Doctor On Demand), Talkspace and Cleveland Clinic Lou Ruvo Center for Brain Health.
Does BetterBrain have an API?
No public API is recorded for BetterBrain.
What industry is BetterBrain in?
BetterBrain's product category is Digital Health Platform. Its primary akta.pro industry code is HLALAGAC, Neurology Telemedicine Platforms, with a secondary code of HLACANAI, Behavioral Health & Neurocognitive Therapeutics (Digital). Its NAICS code is 5417 and its SIC code is 8082.