Kenya Extended Producer Responsibility Organization

What Kenya Extended Producer Responsibility Organization does

Kenya Extended Producer Responsibility Organization (KEPRO) is a private sector-led, multi-stakeholder Producer Responsibility Organization (PRO) incorporated in 2021 from the Kenya Association of Manufacturers (KAM), operating under the Sustainable Waste Management Act 2022 and the EPR Regulations 2024 to manage non-hazardous post-consumer packaging waste across Kenya. KEPRO serves 1,400+ active members spanning the full packaging value chain — raw-material suppliers, converters (manufacturers), packaging users (importers, brand owners, fillers, re-packers), retailers, supply chain operators, and waste management operators — across all 47 Kenyan counties.

KEPRO's core product is KEPROms, a proprietary web-based management platform integrating membership registration, annual renewals, monthly volume declarations (MVDs), EPR fee calculation by material type and weight, payment processing, and one-year compliance certificate issuance. A separate Members Portal exposes historical records and tax receipts to enterprise members. Supporting programs — organized through seven material-specific EPR Councils, the take-back mechanism, the five-year Consumer-Led Transformation (CLT) Initiative (2024-2029), the Circular Economy Accelerator Program, the KEPRO Youth Chapter, and the Rada Safi public-awareness campaign — extend the platform into operations, capacity building, and behavior change.

KEPRO's revenue model combines tiered annual membership subscriptions (Supporter KES 5,000, Champion KES 50,000, Visionary KES 100,000 — VAT-exclusive) with usage-based monthly EPR fees calculated on declared packaging weight per material. EPR fee proceeds are split 70% to waste management operators, 20% to impact activities and consumer awareness, and 10% to a contingency reserve — meaning KEPRO retains only 30% of collected EPR fees for its own operations. GTM is enterprise field sales to compliance-bound producers, supplemented by an event-led motion (Annual Circular Packaging Conference, Taka Tour facility visits, ESG workshops) and community-led programs targeting consumers, students, and matatu commuters.

Name

Kenya Extended Producer Responsibility Organization

Legal name

Kenya Extended Producer Responsibility Organization

Website

https://kepro.co.ke

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

KEPRO is a private Producer Responsibility Organization running a proprietary digital compliance platform (KEPROms) that enables 1,400+ producer members across Kenya's packaging value chain to meet mandatory EPR regulations for non-hazardous packaging waste in all 47 counties.

Ownership category

akta.pro rank

Product category

Extended Producer Responsibility Compliance Services

NAICS

Administration of Environmental Quality Programs (9241)

SIC

Refuse Systems (4953)

akta.pro primary industry

Supply Chain & Product Environmental Compliance (RoHS, WEEE, Packaging EPR, Eco-Design/Labeling Regulations) (EUAHABAJ)

Keywords

• Extended producer responsibility
• Packaging waste management
• Recycling ecosystem
• Circular economy compliance
• Producer responsibility organization

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: KEPRO generates revenue through tiered annual membership fees. Three tiers: Supporter (KES 5,000/year), Champion (KES 50,000/year), and Visionary (KES 100,000/year). Fees are exclusive of VAT. Membership grants access to compliance support, EPR scheme participation, board representation, networking, and impact activities.
2. Monthly EPR Fee Declarations: Members submit monthly volume declarations (MVDs) for packaging introduced into the Kenyan market. Fees are calculated based on packaging weight (kg) and material type, with an EPR fees schedule published and updated regularly. Fee distribution: 70% to Waste Management Operators, 20% to impact activities and awareness, 10% to contingency reserve.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

KEPRO is a Producer Responsibility Organization that helps businesses (producers, manufacturers, importers, brand owners, retailers, and waste management operators) comply with Kenya's mandatory Extended Producer Responsibility (EPR) regulations. It manages post-consumer packaging waste through its proprietary KEPROms digital platform for memberships, monthly volume declarations, EPR fee payments, and compliance certificates, while funding nationwide recycling infrastructure across all 47 Kenyan counties.

Product overview

KEPRO operates as a unified Extended Producer Responsibility (EPR) compliance platform built around its core KEPROms management system, which serves as the central infrastructure for membership management, monthly volume declarations, and regulatory compliance tracking. The platform integrates a dedicated Members Portal, EPR Councils organized by material fraction, and a Take-Back Mechanism to serve producers across the packaging value chain. Supporting the core compliance infrastructure are awareness and capacity-building programs including the Consumer-Led Transformation (CLT) Initiative, the Waste Redefined Toolkit, the Rada Safi Campaign, and the KEPRO Youth Chapter, all aimed at driving behavioral change and circular economy adoption. KEPRO also delivers training products such as the ESG Workshop for Businesses, the Sustainable Packaging Exchange, and the Taka Tour to build industry capacity. Regulatory support for NEMA licensing and the Plastics Resin Codes resource round out the portfolio, enabling producers to comply with Kenya's EPR Regulations 2024 and Plastic Packaging Materials Regulations 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• KEPROms (KEPRO Management System) A proprietary web-based digital portal enabling online membership registration and renewal, submission of monthly packaging declarations, and real-time access to tax receipts, certificates, and compliance records for producer members.
• KEPRO Members Portal A dedicated member-facing portal providing access to historical membership certificates (valid for one year), tax receipts, invoices, and monthly volume declarations submitted to KEPRO.
• Monthly Volume Declaration (MVD) Service A monthly reporting system requiring all KEPRO members to declare the net weight or volume of packaging introduced into the Kenyan market by the 15th of each month, with EPR fee calculations based on declared volumes and material type.
• KEPRO EPR Councils Material fraction-based councils (Flexible Plastics, PET Plastics, Rigid/Hard Plastics, Papers & Carton, Glass, Metals, Composites) with representatives across the packaging value chain that map waste scenarios, set EPR fees and subsidy policies, and monitor EPR scheme performance.
• Take-Back Mechanism A system enabling consumers to return product packaging after use for collection, sorting, recycling, or proper disposal, supporting vertically integrated companies, companies outsourcing logistics, fully outsourced brands, and SMEs through reverse logistics, WMO partnerships, and consumer engagement.
• Consumer-Led Transformation (CLT) Initiative KEPRO's flagship five-year program (2024-2029) aimed at shifting consumer mindsets and behaviors toward proper waste disposal and active participation in the circular economy through awareness campaigns, policy advocacy, stakeholder collaboration, and data monitoring.
• NEMA Licensing Support Regulatory guidance and compliance support for businesses applying for NEMA licences related to plastic packaging materials, waste treatment/disposal sites, and producer registration under Kenya's 2024 EPR and Waste Management Regulations.

Quantifiable outcome

• 70% of EPR fees distributed to Waste Management Operators (WMOs) for collection, sorting, and recycling infrastructure
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Environmental Complaints Committee (NECC)coreStrategic or Co-development Partner · 24 July 2025KEPRO and NECC signed a Memorandum of Understanding on 24th July 2025 to formalize collaboration on environmental protection. The partnership focuses on environmental education, enforcement support, waste management, public awareness, and policy advocacy. KEPRO as the leading PRO implements EPR ensuring producers take responsibility for post-consumer products, while NECC investigates environmental complaints and promotes compliance with environmental laws. Both organizations aim to reinforce community-level engagement and improve enforcement mechanisms across Kenya.
• National Environment Management Authority (NEMA)coreStrategic or Co-development Partner · 24 July 2025NEMA is the regulatory authority overseeing Kenya's environmental laws including the Sustainable Waste Management Act 2022 and EPR Regulations 2024. KEPRO works closely with NEMA to submit EPR plans on behalf of members, coordinate compliance inspections, and support enforcement. NEMA issues Environmental Restoration Orders (EROs) and oversees licensing for waste treatment and disposal sites.
• International Labour Organization (ILO)minorStrategic or Co-development Partner · 1 June 2025KEPRO partners with Thrive-Evolve Consult to deliver an exclusive ILO Green Business Course designed for manufacturing and operations leaders. The in-person course (3-5 March 2026 at Hyatt Place, Westlands) provides practical sustainability skills aligned with international ILO standards.
• Nairobi Metropolitan Area Transport Authority (NaMATA)minorStrategic or Co-development Partner · 2 May 2025NaMATA collaborated with KEPRO on the 'Taka Tu: Kutupa Kwa Bin' campaign targeting the matatu sector. Mr. Joab Logemere, Director of Corporate Services at NaMATA, stated full support for the campaign and committed to collaborating with KEPRO and matatu operators to promote responsible waste disposal. NaMATA provides institutional backing and regulatory alignment for the campaign targeting public transport commuters.
• Tunyce MediaminorGTM or Marketing Partner · 2 May 2025Tunyce Media partnered with KEPRO for the 'Taka Tu: Kutupa Kwa Bin' campaign targeting matatus. CEO Dishon Kirima stated that matatu operators are committed to providing a clean environment for passengers and that the campaign will significantly support these efforts. Tunyce Media provides media production and campaign execution support.
• Kenya Flower Council (KFC)coreStrategic or Co-development Partner · 29 April 2025KEPRO and the Kenya Flower Council signed a landmark MoU on 29th April 2025 to embed circular economy principles in Kenya's floriculture industry. The collaboration focuses on three key areas: circular economy innovation, smart packaging design, and policy advocacy. The partnership aims to reduce the environmental footprint of the flower value chain, explore sustainable packaging alternatives, and accelerate the industry's compliance with the 2024 EPR regulations. Signed by KEPRO CEO James Odongo, KFC CEO Clement Tulezi, and COO Catherine Mukoko.
• Kenya Alliance of Resident Associations (KARA)coreStrategic or Co-development Partner · 2 August 2023KEPRO and KARA signed an MoU on 2nd August 2023 to embed sustainable waste management principles in neighborhoods across Kenya. The partnership includes awareness creation and training, creation of model residential estates for EPR implementation, capacity building of Resident Associations on recycling and circular economy, joint research and publications, technical guidance, and policy advocacy at national and county level. The agreement was signed by KEPRO CAO James Odongo and KARA CEO Henry Ochieng.
• Kenya Association of Manufacturers (KAM)coreStrategic or Co-development Partner · 1 January 2021KEPRO was incubated from KAM in 2017 and launched as an independent organization in 2021. KAM served as the foundational host and catalyst for KEPRO's establishment, providing institutional infrastructure and stakeholder alignment during the EPR framework development phase. KEPRO continues to operate from KAM's building in Westlands, Nairobi.
• County Governments (All 47 Counties)coreStrategic or Co-development Partner · 1 January 2021KEPRO collaborates with all 47 county governments across Kenya to implement EPR schemes, conduct sensitization drives, establish waste management committees, and develop county-level waste management plans. Partnerships include county governments such as Kisii, Kilifi, Embu, Bungoma, Trans-Nzoia, Laikipia, Kakamega, Kiambu, Murang'a, and Meru for waste management sensitization and circular economy initiatives.
• Kenya Plastics PactminorStrategic or Co-development Partner · 1 January 2019KEPRO participated in the development of the Kenya Plastic Action Plan in 2019 and works in alignment with the Kenya Plastics Pact's roadmap to 2030 for addressing plastic pollution. The Kenya Plastics Pact reported that Kenya generates approximately 880,000 tonnes of plastic packaging waste yearly with only 44% recycled.
• Danish Environmental Protection Agency ( Denmark Mission)minorStrategic or Co-development Partner · 1 January 2018KEPRO undertook a mission to Denmark in 2018 to study global EPR best practices. The Denmark mission provided foundational learning that informed the development of Kenya's EPR model and KEPRO's operational framework, aligning local EPR implementation with international best practices.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Others

• Reloop Platform: Reloop is a global circular economy platform bringing together industry, government, and NGOs to advance EPR and packaging recycling policies. Comparable as a policy advocacy and industry coalition entity supporting PRO schemes worldwide.
• PRO Europe: PRO Europe is the umbrella organization for European packaging PROs. Comparable as a coordinating body for EPR schemes globally — KEPRO operates in a similar space at a national scale but lacks the multi-country federation aspect.

Direct peers

• RecyclePak (Polyco): Polyco (formerly known for RecyclePak) is a South African PRO for polyolefin plastics. Comparable as an African PRO addressing packaging waste management through producer-funded recycling schemes in a regulated framework.
• Petco (PET Recycling Company): Petco is South Africa's PRO for PET plastic recycling. Comparable as an African PRO operating under mandatory EPR regulations, with similar voluntary producer funding and recycling infrastructure investments — strong African market peer.

Broad incumbents

• Ecoembes: Ecoembes is Spain's leading PRO for packaging waste, managing EPR compliance for household packaging. Directly comparable as a multi-material PRO running a similar take-back and recycling model, though operating at much greater scale in a mature European market.
• Green Dot (Duales System Deutschland): Green Dot (DSD) is Germany's founding packaging PRO and one of the global EPR pioneers. Directly comparable as a multi-stakeholder packaging compliance organization that licenses the 'Green Dot' symbol — comparable governance and funding model.
• Fost Plus: Fost Plus is Belgium's PRO for household packaging. Comparable as a packaging EPR scheme operator in a smaller European market, with similar industry-funded operations and waste management operator partnerships.
• Citeo: Citeo is France's PRO for household packaging and paper recycling. Comparable as a packaging EPR scheme operator with member-driven governance, fee-based funding, and a focus on circular economy outcomes in a regulated environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@KEPRORadaSafi
• Facebookfacebook.com/keproKE
• Instagraminstagram.com/KEPRORadaSafi
• Xx.com/kepro_ke
• LinkedInlinkedin.com/company/kepro-ke

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenya Extended Producer Responsibility Organization