TheRoom design boutique

What TheRoom design boutique does

TheRoom design boutique is a privately held, founder-operated design studio headquartered in Kyiv, Ukraine, founded in 2019 and operating with a team of approximately nine people. The studio provides digital product design, branding, and UX/UI services to early-stage startups and established businesses globally, with a portfolio spanning more than 350 completed projects across at least a dozen verticals including AI, Web3/DePIN, fintech, edtech, gaming, healthcare, smart home/IoT, beauty, real estate, and sports betting.

The company's service offering is organized into four core categories — Product Design (mobile apps), Web-Design (B2B/B2C web apps, corporate sites, e-commerce, promo sites), Graphic Design (brand identity, illustrations, App Store screenshots, pitch decks), and UX Research (competitor analysis, JTBD, user testing) — plus a Design Audit consulting service. There is no proprietary technology platform; the underlying technology is human-delivered design work supported by standard SaaS tooling, with the studio's primary digital asset being its case-study website and a cal.com booking integration for inbound discovery calls.

The business operates two engagement models: a Project-Based offering with fixed-price sprint cycles (discovery/research phase followed by refined estimates within ±20% accuracy, two rounds of free minor revisions) and a Design Subscription offering (fixed monthly fee for unlimited on-demand requests with 1-3 day average delivery and 7-day cancellation notice). Pricing is not publicly disclosed. Distribution is direct-to-client via the website, supported by social proof from a 5.0 Clutch rating across 25 reviews, a 4.9 referral rating, and a stated 98% client return rate. The company claims client work has contributed to over $15 million in startup funding raised, including a $1 million pre-seed round by InGame.

Name

TheRoom design boutique

Legal name

TheRoom

Website

https://theroom.boutique

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TheRoom design boutique is a Kyiv, Ukraine-based design studio (founded 2019, ~9 employees) that provides digital product design, branding, and UX/UI services to early-stage startups and established businesses globally through project-based and subscription engagement models.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital product design
• UX/UI design services
• Brand identity design
• Web design agency
• Design subscription services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Design Services: Fixed-price engagements with clear timelines and sprint cycles. Includes discovery/research phase, followed by refined estimates with ±20% accuracy. Clients receive two rounds of free minor fixes and one free alternative design option for significant changes.
2. Design Subscription: Monthly subscription model providing flexible, on-demand design support. Clients pay a fixed monthly fee for unlimited design requests completed in a prioritized queue. Includes dedicated designer and project manager. Can be paused or cancelled anytime with 7-day notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

TheRoom design boutique is a Kyiv-based full-service digital product design studio that delivers Product Design (mobile apps), Web-Design (corporate, e-commerce, and promo sites), Graphic Design (brand identity, illustrations, App Store screenshots, pitch decks), and UX Research (competitor analysis, JTBD, user testing) for startups and established businesses. The studio sells through two engagement models: a fixed-price Project-Based delivery on sprint cycles, and a flexible Design Subscription providing unlimited design requests with a dedicated designer and project manager on a monthly recurring fee.

Product overview

TheRoom is a full-service design studio based in Kyiv, Ukraine, offering comprehensive design services including Product Design (mobile apps), Web-Design (B2B/B2C web applications, corporate websites, e-commerce, promo sites), Graphic Design (brand identity, illustrations, App Store screenshots, pitch decks), and UX Research. The studio operates through two partnership models: Project-Based (fixed-price, sprint-cycle delivery) and Design Subscription (flexible on-demand support). Their portfolio of client projects includes mobile apps (InGame, Blank AI, BOLDR, Wallet App, SMP, Refera, Readyhubb), web applications (Axiom, Perspective AI, Plabook), websites (BrideNGroom, Truelli, LPG, Dripology, ABXplay), branding (Paradiso), and landing pages (Deepcoin, Munch, Titans NFT). The studio has completed 350+ projects and helped clients raise over $15 million in funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Design End-to-end product design for mobile apps, focused on creating seamless digital experiences that enable users to achieve their goals with minimal effort. Delivered as part of both Project-Based and Design Subscription engagements.
• Web-Design Custom web application design tailored for B2B enterprise applications to optimize daily operations, and user-focused B2C web applications designed to meet everyday user demands.
• Graphic Design Cohesive and impactful brand identity design including logo design and brand guidelines that resonate with target audiences.
• UX Research Comprehensive UX research including competitor analysis, audit of current solutions, user needs analysis using the JTBD framework, and user testing to identify pain points.
• Corporate Websites Design of corporate websites that communicate brand identity, values, and services while fostering trust and credibility through intuitive navigation and responsive design.
• E-commerce Websites E-commerce website design that transforms visitors into loyal customers through visually appealing interfaces, covering product catalogs and streamlined checkout processes.
• Promo Websites Eye-catching promotional website design for product launches, campaigns, or events, visually stunning and optimized to captivate audiences.
• Design Audit Evaluation service identifying areas where websites can perform better through usability, aesthetics, brand alignment, user behavior analysis, and accessibility assessment.
• Illustrations Custom illustration design adding a unique creative touch to projects for websites, apps, marketing materials, or branding.
• App Store Screenshots Attention-grabbing App Store screenshot design that showcases app features, functionality, and value to drive downloads.
• Pitch Deck Visually stunning and professionally crafted investor pitch decks with compelling visuals, strong storytelling, and strategic layouts.
• Project Based Engagement Fixed-price, sprint-cycle delivery model with clear timelines and open communication for well-defined design projects. Includes a discovery/research phase at a fixed price followed by a refined estimate within ±20% accuracy, two rounds of free minor fixes, and one free alternative design option for significant changes. Delivers 1-2x per week.
• Design Subscription Flexible on-demand design support on a monthly subscription fee, providing unlimited design requests completed in a prioritized queue with a dedicated designer and project manager. Includes unlimited revisions and 1-3 day average delivery. Can be paused or cancelled anytime with 7-day notice.

Quantifiable outcome

• 350+ successful projects delivered
• +4 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Kimp: Unlimited graphic design subscription service delivering daily output for SMBs and marketing teams. Comparable pricing, scalable subscription model, and similar customer size tier.
• Superside: Subscription-based creative and design service for businesses, offering unlimited design requests on a monthly model. Closely aligned with TheRoom's Design Subscription offering and target customer base of startups and established businesses.
• ManyPixels: Subscription graphic and web design service offering unlimited design requests with predictable monthly pricing. Highly comparable to TheRoom's subscription model and target market of startups and growth-stage companies.
• Penji: On-demand graphic and UI/UX design subscription service for brands, agencies, and startups. Comparable in service scope (graphic, web, UI/UX) and subscription-driven delivery model.
• Flocksy: Unlimited design, video, and copywriting subscription service for businesses. Overlaps with TheRoom on graphic design, web, and brand services, with a comparable subscription delivery model.
• Design Pickle: Pioneer in the unlimited graphic design subscription space, serving SMBs and marketing teams with flat monthly fees. Directly comparable to TheRoom in delivery model, pricing structure, and customer segment.
• Awesomic: Design subscription service matching startup and SMB clients with vetted designers for unlimited design requests. Comparable on engagement model, target customer (startups), and core service breadth (product, web, branding).
• DesignJoy: Subscription-based product design service offering unlimited design requests via a dedicated designer, with a strong focus on startups and SaaS. Directly mirrors TheRoom's unlimited-request product design subscription.

Broad incumbents

• Toptal: Global talent marketplace connecting companies with freelance designers, developers, and product experts. Broader and more established than TheRoom, but overlaps in serving startups and enterprises needing on-demand design talent.

Emerging players

• Lummi: AI-augmented design subscription focused on UI/UX and brand work for startups and tech companies. Comparable service mix and customer segment, but differentiates through deeper AI integration in production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theroom-design-boutique

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheRoom design boutique