Demartini Institute

What Demartini Institute does

Demartini Institute (legal entity: The Demartini Institute) is a Houston, Texas-based private education company founded in 1982 that delivers personal development curricula anchored by founder Dr. John Demartini's proprietary methodology. The company serves two primary customer segments: individuals seeking personal development through live seminars (The Breakthrough Experience, a 2-day immersive program) and professional practitioners (coaches, therapists, mental health professionals) seeking certification in the Demartini Method via a 5-day intensive training program. Supporting the core seminars are self-administered assessments (Value Determination Process, Powers Assessment), online courses, a downloadable product catalog, a free masterclass lead magnet, and a weekly podcast (The Demartini Show) with 300+ episodes.

The underlying technology consists of the Demartini Method — a structured questioning framework of 22 primary questions developed from 50+ years of research synthesizing 264+ disciplines including neuroscience, philosophy, psychology, and economics. The methodology is positioned around dissolving emotional charges, balancing polarized perceptions, and developing executive function, and is delivered via live online video across four time zones (CDT, BST, AEST, SAST) plus in-person events. The framework is codified into assessment instruments (70-question Powers Assessment; Value Determination Process) and a five-pillar curriculum architecture called the SHIFT Framework.

The business model is event-driven and high-margin, with revenue generated primarily through one-time ticket sales for live seminars (Breakthrough Experience at $995 USD early-bird / $1,999 USD full; Demartini Method Training at $4,297 USD early-bird / $4,995 USD full), supplemented by digital product sales, online courses, professional certification, corporate speaking engagements, and an international affiliate/partner network. Go-to-market leverages Dr. Demartini's personal brand through podcast, YouTube, blog, and PR appearances (Fox News, CNBC, Sky News, Oprah Magazine), with free content serving as top-of-funnel lead generation into paid programs. International distribution is augmented by long-tenured channel partners in Japan (Rock Noble Inc., 13+ years, 80+ events), India (Success Gyan), the Middle East (Hamayesh Farazan), and South Africa.

Name

Demartini Institute

Legal name

The Demartini Institute

Website

https://drdemartini.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Demartini Institute is a private Houston-based personal development education company founded in 1982, offering live seminars (Breakthrough Experience, Demartini Method Training), online courses, assessments, and professional coach certification based on founder Dr. John Demartini's proprietary methodology, with global delivery across multiple time zones and an international partner network.

Ownership category

akta.pro rank

Product category

Personal Development Education and Professional Coaching Certification

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAIAE

Growth Mindset, Motivation & Goal-Setting Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDAGAKAC

Corporate Learning & Training Content Development

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDABAAAK

Leadership Assessment, 360 Feedback & Development Planning

Education/Corporate Training & Professional Development/Leadership & Management Development

Keywords

• Personal development seminars
• Professional coach certification
• Values assessment tools
• Online self-improvement courses
• Human behavior training

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Live Event Tickets - The Breakthrough Experience: Two-day immersive seminars offered globally in multiple time zones. Revenue generated from ticket sales at various price points in USD, GBP, AUD, and ZAR. Includes early bird discounts. Prerequisite courses and advanced programs create land-and-expand motion.
2. Demartini Method Training Program: 5-day intensive professional certification workshop for coaches, therapists, and practitioners. Graduates become licensed Trained Demartini Method Facilitators. Offered in multiple time zones with early bird pricing and refresher discounts for returning attendees.
3. Online Courses and Digital Products: Digital courses, downloadable products, books, and audio/video content available through the online store. One-time purchase model for digital products. Subscription access to some content platforms.
4. Podcast and Content Monetization: The Demartini Show podcast drives traffic to paid programs through content marketing. Free masterclass serves as lead generation for paid offerings.
5. Speaking and Corporate Engagements: Revenue from keynotes, workshops, and corporate training engagements where organizations hire Dr. Demartini to speak or deliver customized programs for their teams.
6. Affiliate Program: International partners (Japan, India, South Africa mentioned) organize and promote seminars in their regions, earning commissions or fees. Partners include facilitators and distributors who have translated materials and organized 80+ events in Japan alone.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Demartini Institute delivers personal development education through live 2-day seminars (The Breakthrough Experience), 5-day professional certification workshops (Demartini Method Training Program), online courses, downloadable digital products, proprietary values assessments, and corporate speaking engagements. Its commercial foundation is the proprietary Demartini Method, a science of applied questioning designed to dissolve emotional charges, balance polarized perceptions, and develop executive function, taught by founder Dr. John Demartini and a network of certified facilitators.

Product overview

The Demartini Institute offers a comprehensive personal development education portfolio anchored by its signature 2-day Breakthrough Experience seminar and 5-day Demartini Method Training Program. The core methodology—the Demartini Method—is a science of applied questioning for dissolving emotional charges and balancing perceptions. Complementary offerings include online courses, downloadable products (books, CDs, DVDs, PDFs), assessment tools (Value Determination Process and Powers Assessment), a weekly podcast (The Demartini Show), and a free masterclass (Discover The Hidden Order). Professional certification tracks exist for coaches seeking to implement the Demartini Method and Values Training with clients. The ecosystem is designed to take individuals from introductory awareness through to professional practitioner-level mastery, with programs available globally across multiple time zones and currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• The Breakthrough Experience A 2-day immersive personal development seminar teaching the SHIFT Framework and Demartini Method for transforming perceptions, dissolving emotional baggage, and achieving life mastery. Includes a 12-week follow-up integration program and lifetime access to the Breakthrough Graduate Community. Delivered live online across CDT, BST, AEST, and SAST time zones.
• Demartini Method Training Program A 5-day intensive online training workshop that certifies coaches, therapists, and mind mastery specialists in the professional application of the Demartini Method. Graduates become licensed Trained Demartini Method Facilitators able to help clients achieve results at the end of every session.
• Online Courses Digital educational programs covering personal development and professional training curriculum for individuals seeking to master their minds and lives, accessed through the company's online learning platform.
• Downloadable Digital Products Books, CDs, DVDs, and downloadable PDFs available for purchase through the online digital store.
• Demartini Value Determination Process A proprietary assessment tool that helps individuals uncover their hierarchy of core values, the driving force behind thoughts, feelings, and actions, to enable aligned decision-making and life direction.
• Demartini Powers Assessment A 70-question proprietary assessment designed to uncover hidden motives blocking empowerment and identify the most important actions to maximize all 7 areas of life.
• Mastering the Method (For Coaches) Professional training program for individuals seeking to become certified coaches in applying the Demartini Method with their own clients.
• Demartini Values Training Program Professional training program focused on the application of values-based coaching methodology for transforming client challenges.
• Corporate Speaking and Training Engagements Customized keynotes, workshops, and corporate training engagements where organizations hire Dr. Demartini directly to speak or deliver programs for their leadership teams and organizations.
• Free Masterclass - Discover The Hidden Order Free online masterclass introducing participants to metaphysics and the hidden order that governs life, serving as a lead-generation entry point to Demartini's broader curriculum.
• The Breakthrough Movie Documentary film featuring Dr. John Demartini's teachings and methodology demonstrations.

Quantifiable outcome

• Over 100,000 people have completed The Breakthrough Experience program
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Success Gyan (Surendran Jayasekar)coreChannel Partner/ Reseller/ Distributor · 1 January 2012India-based personal development company conducting programs, workshops, and bootcamps across India. Has positively impacted more than 2 million participants. Founder describes Dr. Demartini as the teacher who created maximum impact in his personal and professional life over 5 years of partnership.
• Rock Noble Inc. (Taka Iwamoto)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Japan-based partner that has organized over 80 Demartini seminars and training programs since 2011. Partner translates books into Japanese, promotes seminars, trains and supports facilitators. Achieved 97% participant satisfaction rate with 30% repeat attendees. Demonstrates long-term commitment with consistent event delivery over 13 years.
• Hamayesh Farazan (Dr Sepehr Tarverdian)minorChannel Partner/ Reseller/ DistributorIran-based partner for organizing Demartini educational events and programs in the Middle East region. CEO describes Dr. Demartini as extraordinary and expresses desire to continue working together.
• Global Success Summits (Greg Secker)minorGTM or Marketing PartnerUK-based Global Success Summits organizes major success and leadership conferences. Dr. Demartini headlined the South African Success Summit alongside Sir Richard Branson. Positioned as a high-profile speaking engagement rather than ongoing partnership.
• Amazon (Book Publishing)minorChannel Partner/ Reseller/ DistributorDr. John Demartini's books are published and distributed through Amazon. Internationally published author of 15+ books available on Amazon.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tony Robbins / Robbins Research International: Tony Robbins is the closest direct peer: a founder-led personal development brand built around live events (Unleash the Power Within, Date with Destiny), premium-priced training programs, professional coaching certification, and a global content ecosystem. Both companies monetize through high-ticket live seminars and digital courses anchored by a single charismatic founder.
• Landmark Worldwide: Landmark offers large-format personal development seminars and training programs with similar pricing ($1,000-$2,000+ for core courses) and a curriculum focused on transformative life outcomes. Both brands rely on facilitated group experiences and a loosely-franchised leader network.
• Mindvalley: Mindvalley is a digital personal development platform offering online courses, live events, and a global community. Both brands curate transformation-focused content, leverage thought-leader instructors, and monetize through subscriptions and premium programs. Mindvalley references Dr. Demartini as a featured teacher.
• Brendon Burchard / High Performance Institute: Brendon Burchard operates High Performance Coach Certification and live personal development events with similar pricing ($1,000-$5,000) and a course-plus-coaching model. Both sell certification programs for aspiring coaches and emphasize performance, mindset, and behavior change.
• Hay House: Hay House publishes self-help books, hosts live author events, and sells online courses in personal development and human potential. Both brands combine book publishing, live events, and online courses sold around the founder's personal authority.

Broad incumbents

• FranklinCovey: FranklinCovey is a broader leadership and professional development incumbent offering training, coaching, and assessments to enterprises globally. Its focus on values-based leadership and behavior change overlaps with the Demartini Method's enterprise applications, though FranklinCovey is much more B2B/enterprise-focused.
• Korn Ferry (Leadership Development): Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and assessment tools. It serves as a broader incumbent in the same executive function/leadership development space that the Demartini Method targets for corporate buyers.

Regional players

• Wynter Estudios (former Caelum High Performance): A Latin American personal development and high-performance training brand offering live seminars and certification programs with similar pricing and methodology to the Demartini Institute. Comparable as a regional peer in the premium personal development seminar category.

Emerging players

• Center for Executive Excellence: Center for Executive Excellence delivers executive coaching, leadership development, and team performance programs to corporate clients. Comparable as an emerging player in the executive function and leadership development space with broader B2B focus than the Demartini Institute.
• NeuroLeadership Institute: NeuroLeadership Institute translates neuroscience research into leadership development and performance training. It overlaps with the Demartini Method's neuroscience-rooted claims about prefrontal cortex activation and executive function development, and serves corporate L&D buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/drdemartini
• Facebookfacebook.com/drjohndemartini
• LinkedInlinkedin.com/company/demartini-institute
• Instagraminstagram.com/drjohndemartini

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demartini Institute