OpenPay
OpenPay is an AI-powered SaaS platform offering subscription management, analytics, and revenue optimization for subscription-based businesses, featuring smart payment routing across processors. Acquired by Airwallex in September 2025, its technology now powers Airwallex Billing, competing with Stripe Billing and Recurly.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OpenPay does
OpenPay is an AI-powered SaaS platform that provides subscription management, analytics, and revenue optimization tools for subscription-based businesses. The platform is structured around three integrated products: Subscription Management (smart payment routing across multiple processors with automated billing and customizable checkout flows), Analytics (real-time dashboards tracking MRR, ARR, LTV, churn with AI-driven anomaly alerts and customer health scores), and Optimization (automated retention flows including smart card retries, dunning, cancellation salvage, winback campaigns, and upsell/cross-sell). Its core technical differentiator is an AI-driven smart payment routing engine that dynamically selects the optimal payment processor per transaction to maximize authorization rates and minimize fees, operating as an upgrade layer on top of Stripe without requiring migration.
The company serves a horizontal customer base across B2B SaaS, B2C SaaS, marketplaces, and high-risk industries, with named use cases including gaming/sports betting (OddsJam) and SMB subscription businesses. Its go-to-market combines product-led growth (free trial, self-serve signup at app.getopenpay.com) with sales-assisted enterprise engagement, supported by an extensive SEO-driven comparison-page strategy against Stripe Billing, Recurly, Chargebee, ChartMogul, ProfitWell, BareMetrics, and Churnkey. The platform integrates with Stripe, Adyen, Checkout, Authorize.net, PaySafe, Quickbooks, Xero, Intercom, Zapier, Anrok, and others.
OpenPay was bootstrapped with a single $500,000 funding round in February 2024 before being acquired by Airwallex, an $8 billion-valued global payments FinTech, in September 2025. Following the acquisition, OpenPay operates under Airwallex US, LLC, and its technology powers Airwallex Billing, launched in May 2026 to compete with Stripe Billing and Recurly across invoicing, subscription management, and usage-based billing in 160+ payment methods and 20+ currencies. OpenPay continues to operate as a product under the Airwallex umbrella with the website and platform remaining active.
OpenPay firmographics
Firmographics- Name
- OpenPay
- Legal name
- OpenPay
- Website
- https://getopenpay.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OpenPay is an AI-powered SaaS platform offering subscription management, analytics, and revenue optimization for subscription-based businesses, featuring smart payment routing across processors. Acquired by Airwallex in September 2025, its technology now powers Airwallex Billing, competing with Stripe Billing and Recurly.
- Ownership category
- akta.pro rank
OpenPay industry classification
Industry- Product category
- Subscription Billing and Revenue Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recurring Billing & AutoPay Management (FSAMAJAE)
- akta.pro secondary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
Keywords
Where OpenPay is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OpenPay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Management Platform: SaaS subscription management, billing, and optimization platform with tiered pricing. The company charges subscription fees for access to its platform which includes subscription management, analytics, and optimization tools.
- Payment Processing Fees: Revenue generated through payment routing that lowers fees and boosts success rates, creating cost savings for customers while generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based platform with monthly and annual billing cycles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OpenPay product offering
Product offeringCore offering
OpenPay provides an AI-powered SaaS platform that unifies subscription management, payment routing, and revenue analytics for subscription-based businesses. It dynamically routes each transaction to the best-performing payment processor to lift authorization rates, recovers failed payments through smart retries, predicts and prevents churn via behavioral signals and customer health scores, and consolidates MRR, ARR, LTV, and cohort analytics in a single dashboard. The platform operates as an upgrade layer on top of Stripe and other major processors, supporting usage-based billing, multi-currency checkout, and automated retention campaigns.
Product overview
OpenPay is an AI Platform for Subscription Businesses offering three integrated core products: Subscription Management, Analytics, and Optimization. The platform works on top of Stripe and provides smart payment routing, automated billing, and customizable checkout flows. Following Airwallex's September 2025 acquisition of OpenPay, the technology powers Airwallex Billing, a billing solution competing with Stripe Billing and Recurly. OpenPay serves B2B SaaS, B2C SaaS, marketplaces, and non-traditional businesses with features including AI-driven retention flows, proactive anomaly alerts, customer health scores, and usage-based billing.
Differentiator
Problem solved
Functional benefit
Products and services
- Subscription Management Provides a seamless, localized subscription experience with smart payment routing, automated billing, usage-based billing support, and customizable checkout flows that work on top of Stripe with no disruptions. Designed for B2B SaaS, B2C SaaS, marketplace, and high-risk subscription businesses.
- Analytics Integrated AI-powered dashboard providing a bird's-eye view of the customer lifecycle with real-time KPIs (MRR, ARR, LTV, churn, retention, conversion), proactive anomaly alerts, customer health scores, and detailed cohort analysis. Built for SaaS and subscription operators needing unified revenue analytics.
- Optimization Revenue optimization suite using AI to combat churn with smart credit card retries, payment recovery, and personalized retention campaigns including dunning emails, cancellation salvage offers (trial extension, discount, support, subscription pause), winback campaigns, and upsell/cross-sell flows. Targets SaaS and subscription businesses.
- Airwallex Billing (Powered by OpenPay) Billing solution launched by Airwallex built on OpenPay's technology, offering invoicing, subscription management, and usage-based billing tools for AI companies, SaaS businesses, and professional services firms. Supports over 160 payment methods and settlement in more than 20 currencies with automated reconciliation, positioned against Stripe Billing and Recurly.
Quantifiable outcome
- 8% projected lift in payment acceptance rates
- +3 more outcomes
Companies that use OpenPay
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
OpenPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature6 records
OpenPay partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AirwallexcoreAirwallex, an $8 billion valued payments FinTech, acquired OpenPay in September 2025 to enhance its global financial platform with advanced billing and analytics capabilities. The acquisition positions Airwallex to compete with established billing platforms like Stripe Billing and Recurly. OpenPay now operates under Airwallex US, LLC and its technology is being integrated into Airwallex's new billing solution launched in May 2026.
- StripecoreOpenPay works on top of Stripe with no disruptions, functioning as an upgrade layer. The platform offers migration tools from Stripe Billing and Stripe Connect, positioning as a superior alternative with additional AI-powered routing and analytics capabilities.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
OpenPay competitors and assessment
Company assessmentDirect peers
- Stripe Billing: Stripe's native subscription billing product, explicitly named by OpenPay as a primary competitor. Both serve SaaS and subscription businesses with recurring billing, and OpenPay positions itself as a layer on top of Stripe with smart routing and analytics.
- Recurly: Established subscription billing and management platform competing for the same B2B and B2C SaaS customers OpenPay targets. Airwallex Billing is explicitly positioned to compete with Recurly following the OpenPay acquisition.
- Chargebee: Subscription billing and revenue management platform named by OpenPay as a direct competitor. Targets the same SaaS and subscription businesses with recurring billing, dunning, and analytics capabilities.
- Maxio: Subscription billing platform formed from the merger of Chargify and SaaSOptics, serving B2B SaaS companies with recurring billing, subscription management, and SaaS metrics — directly comparable to OpenPay's combined billing + analytics offering.
- ChartMogul: Subscription analytics platform explicitly named by OpenPay as a competitor it aims to replace. Provides MRR, ARR, churn, and cohort analysis for SaaS businesses — a core piece of OpenPay's unified analytics product.
- BareMetrics: Subscription analytics and customer insights platform for SaaS, directly competing with OpenPay's analytics product. OpenPay positions itself as a broader alternative with billing and optimization included.
- ProfitWell: Subscription metrics and retention analytics platform, named as a comparison competitor by OpenPay. Serves the same SaaS customer base with subscription analytics and revenue benchmarking.
- Churnkey: Specialized cancellation and churn prevention platform, explicitly named by OpenPay as a focused competitor. OpenPay competes by offering churn prevention as part of its broader optimization suite.
- Spreedly: Payment orchestration platform that, like OpenPay, routes transactions across multiple payment gateways. Competes in the multi-processor routing and payment optimization space that OpenPay targets.
Emerging players
- Paddle: Merchant-of-record billing platform for SaaS and digital goods, handling subscription billing, tax compliance, and global payments. Comparable in offering usage-based and recurring billing for software businesses expanding internationally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
OpenPay social profiles
Digital presenceOpenPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
OpenPay leadership team
Management profileNumber of profiles
Profiles1 record
OpenPay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OpenPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OpenPay
What does OpenPay do?
OpenPay provides an AI-powered SaaS platform that unifies subscription management, payment routing, and revenue analytics for subscription-based businesses. It dynamically routes each transaction to the best-performing payment processor to lift authorization rates, recovers failed payments through smart retries, predicts and prevents churn via behavioral signals and customer health scores, and consolidates MRR, ARR, LTV, and cohort analytics in a single dashboard. The platform operates as an upgrade layer on top of Stripe and other major processors, supporting usage-based billing, multi-currency checkout, and automated retention campaigns.
Is OpenPay a public or private company?
OpenPay is a private company. It is classified as corporate owned and is currently operating.
When was OpenPay founded?
OpenPay was founded in 2023. It employs 11 to 50 people.
Where is OpenPay based?
OpenPay is headquartered in New York, United States, in the North America region.
How does OpenPay make money?
Two revenue lines are on record. Subscription Management Platform is the primary driver. The others are payment Processing Fees.
Who are OpenPay's main competitors?
Direct peers on record are Stripe Billing, Recurly, Chargebee, Maxio, ChartMogul, BareMetrics, ProfitWell, Churnkey and Spreedly. Paddle is listed as an emerging player.
Does OpenPay have an API?
Yes. OpenPay offers robust, developer-friendly payment APIs with documentation available at docs.getopenpay.com. The platform supports smart payment routing across multiple processors, enabling dynamic routing of payments to optimize authorization rates and reduce transaction costs. Developer documentation is at docs.getopenpay.com.
What industry is OpenPay in?
OpenPay's product category is Subscription Billing and Revenue Management Software. Its primary akta.pro industry code is FSAMAJAE, Recurring Billing & AutoPay Management, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 513210 and its SIC code is 7372.