10 toes brewing

What 10 toes brewing does

10 Toes Brewing is an Australian craft brewery founded circa 2015 on the Sunshine Coast, Queensland, operating as a privately held, bootstrapped business. The core product is a portfolio of six core beers - Pipeline Pale Ale, Lucid Dreams IPA, Lazy Hazy Session NEIPA, Hell Yes Lager, Alter Ego Vanilla Porter, and Sugar Road Ginger Beer - supplemented by a rotating limited-release programme that includes Rouge Red IPA, Culture Kick Pine Lime, and Same Same But Different v3 NEIPA. Brewing is conducted on-site at the Buderim taproom, where product is also sold alongside a full kitchen (Buderim Kitchen) operating Wednesday-Sunday; a second taproom at Sugar Road, Alexandra Headland operates with food trucks, trivia, live music, and a dog-friendly atmosphere.

The business model is direct-to-consumer across three channels: (i) on-premise taproom sales (beer, food, merchandise, venue hire) at the two Sunshine Coast venues; (ii) Australia-wide e-commerce shipping of beer (4-packs, 16-packs, 24-pack cartons, mixed boxes) and merchandise (T-shirts, trucker caps, stubby coolers, bar runners, glassware, anniversary items) via a Shopify storefront priced from A$19 for a 4-pack; and (iii) recurring subscriptions through the 10 Toes Club loyalty programme with paid monthly tiers at A$5 (Knock Offs Club) and A$25 (Good Vibe Tribe). Ancillary revenue streams include A$79 brewery tours at Buderim, private function hire, and ticket-based events (e.g., comedy nights via Eventbrite). The company is owned by its operators with no disclosed venture capital, private equity, or institutional investment, and no headcount or revenue figures are publicly disclosed.

Name

10 toes brewing

Legal name

10 Toes Brewing

Website

https://10toes.beer

Company type

Private

Founded year

2016

Operating status

Operating

Short description

10 Toes Brewing is a privately held Australian craft brewery on the Sunshine Coast, Queensland, selling six core beers and rotating limited releases through two taproom venues, a nationwide Shopify e-commerce store, merchandise, brewery tours, and tiered loyalty subscriptions.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer
• Craft brewery
• Taproom venues
• Brewery tours
• Beer merchandise

Headquarters

HQ city

North Buderim

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales - Core Range: Direct sales of core beer range including Pipeline Pale Ale, Lucid Dreams IPA, Lazy Hazy Session NEIPA, Hell Yes Lager, Alter Ego Vanilla Porter, and Sugar Road Ginger Beer. Sold in 4-packs, cartons (24x375ml), and mixed boxes through taprooms and online store. Prices range from $19.50 to $105 AUD depending on beer style and pack size.
2. Taproom Sales: On-site beer sales, food service, and venue hire at two taproom locations - Buderim and Sugar Road. Additional revenue from events, trivia nights, live music Sundays, and function bookings.
3. Merchandise Sales: Branded merchandise including T-shirts ($40), trucker caps ($35), stubby coolers ($7.50), bar runners ($50), glassware ($12.50-$20), and limited edition anniversary items ($55).
4. Brewery Tours: Behind-the-scenes brewery tours at Buderim location for $79 per person. Includes welcome drink, guided tour, lunch, paddle of beers, and 10% off merchandise. Runs every Friday and Saturday at 11am.
5. Loyalty Club Subscriptions: Monthly subscription tiers: Knock Offs Club ($5/month) offering one $1 schooner monthly and exclusive deals; Good Vibe Tribe ($25/month) offering one free schooner per week, $5 weekly carton voucher, 10% off merch, and early event access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

10 Toes Brewing is an Australian craft brewery producing a core range of seven beers plus rotating limited releases, sold directly through two on-site taproom venues (Buderim and Sugar Road), a Shopify-powered online store with Australia-wide shipping, brewery tours, merchandise, and a tiered subscription loyalty club. The Buderim venue combines on-site brewing with a full kitchen, trivia and live music events, and a private function space, while the Sugar Road venue focuses on food trucks, Sunday live music, and a dog-friendly outdoor atmosphere.

Product overview

10 Toes Brewing is an Australian craft brewery based on the Sunshine Coast, Queensland, operating a portfolio of seven core beers (Pipeline Pale Ale, Lucid Dreams IPA, Lazy Hazy Session NEIPA, Hell Yes Lager, Alter Ego Vanilla Porter, Sugar Road Ginger Beer, and Brewers Mixed Boxes), supplemented by rotating limited-release seasonal and experimental beers. Beyond brewing, the company operates two taproom venues (Buderim Taproom and Sugar Road Taproom) that serve as hospitality outlets with on-site kitchens, food trucks, trivia nights, and live music. The Buderim venue also hosts a function/private events space. The company offers brewery behind-the-scenes tours ($79/person) and a three-tiered loyalty program (10 Toes Club) spanning free, $5/month, and $25/month tiers. A merchandise line includes apparel (t-shirts, trucker caps, limited-edition anniversary pieces), drinkware (stubby coolers, bar runners, glassware/jugs/growlers), and digital gift cards. All products are sold via the company's Shopify-powered online store with Australia-wide shipping.

Differentiator

Problem solved

Functional benefit

Brands

• 10 Toes Club: Loyalty club program with membership tiers offering free beer, discounts, and exclusive rewards.

Products and services

• Pipeline Pale Ale Tropical session pale ale featuring Citra, Mosaic, and Vic Secret hops, balanced against a clean malt profile. 4.7% ABV, 26 IBU. Sold to craft beer consumers through taprooms and online store.
• Lucid Dreams IPA India Pale Ale with punchy lupulin, featuring new world hops that create bold citrus and overripe stone fruit flavours. 6.0% ABV, 60 IBU. Sold to craft beer consumers via taprooms and online.
• Lazy Hazy Session NEIPA Low-alcohol hazy NEIPA delivering juicy hop goodness from Azacca, El Dorado, Galaxy, and Talus hops. 3.8% ABV. Sold through taprooms and online to craft beer drinkers seeking sessionable options.
• Hell Yes Lager New world Helles lager offering a crisp, thirst-quenching beer experience. 4.2% ABV, 14 IBU. Sold to craft beer consumers through taprooms and online store.
• Alter Ego Vanilla Porter Dark porter with rich chocolate malt, bourbon oak vanilla, freshly roasted nuts, and lingering vanilla sweetness from vanilla beans and lactose. 5.8% ABV, 10 IBU. Sold through taprooms and online store.
• Sugar Road Ginger Beer Ginger beer made with fresh ginger juice, a touch of sweetness, and citrus zest. Light, cloudy, and lively with effervescence. 4% ABV. Sold through taprooms and online store.
• Brewers Mixed Boxes Curated mixed selection of core beers available in 4-pack, 16-pack, and 24-pack carton sizes, including Pipeline Pale Ale, Lucid Dreams IPA, Alter Ego Vanilla Porter, Hell Yes Lager, Lazy Hazy NEIPA, and Sugar Road Ginger Beer. Targets craft beer enthusiasts seeking variety.
• Rouge Red IPA Modern Red IPA showcasing Ekuanot, Simcoe, and Idaho 7 hops with bright pineapple, passionfruit, and orange peel notes over a crystal malt backbone. Limited edition. 6.1% ABV. Targets craft beer enthusiasts seeking seasonal or experimental offerings.
• Culture Kick Pine Lime Sour ale inspired by a classic pine-lime creamsicle ice-cream combo. 4% ABV. Limited release for craft beer drinkers seeking experimental flavors.
• Same Same But Different v3 NEIPA

Quantifiable outcome

• Save over $115/month with Good Vibe Tribe membership

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• OpenTableminorChannel Partner/ Reseller/ DistributorTable booking integration for Buderim taproom. Allows customers to make reservations through OpenTable platform, streamlining the booking process for dine-in customers at the Buderim venue.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Stone & Wood Brewing: One of Australia's largest independent craft brewers, operating its own brewery venues and broad DTC distribution. Directly comparable to 10 Toes on brewpub + independent craft positioning and a multi-state Australian footprint.
• 4 Pines Brewing: Independent Australian craft brewery with multiple brewpub venues in Sydney and broader hospitality experiences. Comparable to 10 Toes across the brewpub/taproom model, in-house food service, and experience-led brand building.
• Young Henrys: Independent Australian craft brewery with a flagship brewpub plus broader distribution. Comparable to 10 Toes across in-house brewing, on-premise food, and DTC/community-led brand.
• Balter Brewing: Australian craft brewery offering core IPAs/lagers and seasonal releases through taprooms and DTC. Directly comparable on craft beer portfolio mix, brand-led marketing, and venue distribution.
• Modus Operandi Brewing: Independent Australian craft brewery with on-site taproom and event programming. Comparable to 10 Toes across in-house brewing, single-site brewpub experience, and community-led hospitality.
• Hop Nation Brewing: Independent Australian craft brewery operating its own venue and direct-to-consumer sales. Comparable to 10 Toes on small-batch craft brewing, lean core range, and venue-driven revenue model.
• Pirate Life Brewing: Australian craft brewery with strong taproom presence and core limited-release brewing program. Comparable to 10 Toes through a similarly lean core range plus rotating specials and a venue-led revenue mix.

Broad incumbents

• BrewDog: Global craft brewer with a substantial Australian bar and taproom footprint. Comparable to 10 Toes on the brewpub model and craft beer core range, but operates at much larger scale and as a broad incumbent rather than a regional independent.
• Lion (Lion Beer Australia): Major Australian beverage company owning mainstream beer brands and craft labels. Relevant incumbent comparable to 10 Toes as the dominant counterweight in the Australian beer market, exerting pricing and distribution pressure on independent craft brewers.
• Carlton & United Breweries (CUB): Australia's largest brewer, owned by Asahi, with mainstream and craft portfolios. Comparable to 10 Toes as the dominant incumbent in the Australian beer market against which independent craft breweries compete for share and shelf space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/10ToesBrewery
• Instagraminstagram.com/10toesbeer
• LinkedInlinkedin.com/company/10-toes-brewery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 toes brewing