Toboggan

What Toboggan does

Toboggan is a privately-held creative agency founded in 2019 that develops brand strategy, integrated campaigns, experiential activations, and content for enterprise consumer-brand clients. The agency positions itself as a small, nimble team that embeds into client marketing organizations to function as an extension of in-house brand teams, with stated capability in design, branding, advertising, content creation, experiential design, digital and interactive production, project management, consumer research, cultural trends forecasting, influencer marketing, and immersive technologies including visual effects, VR, AR, and projection mapping.

The agency's revenue model is professional services—project-based and retainer engagements billed to brand clients—with no disclosed pricing, public rates, or SaaS/recurring software component. Customer concentration sits in active-lifestyle, athletic, outdoor recreation, endurance sports, and premium automotive verticals, evidenced by documented case-study work for Nike (across Nike Vision, Nike SB, Jordan Brand, and the Nike Vision Experience in Budapest), Vans, BMW North America, Spartan Race, Mountain Creek Resort, and Big Snow at American Dream Mall.

The business is led by Executive Creative Director Marco Cignini and Head of Production Cherrie Abella, with total headcount in the 1-10 range per firmographic data and the agency's own framing as a deliberately small team. No external funding rounds, parent company, subsidiaries, public listings, or M&A activity are disclosed in available material, and the company's website reflects an active operating posture with case-study content dated through 2020.

Name

Toboggan

Legal name

Toboggan

Website

https://gotoboggan.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Toboggan is a privately-held, small creative agency founded in 2019 that delivers brand strategy, integrated campaigns, experiential activations, and content production for enterprise consumer-brand clients in athletic, active lifestyle, outdoor, endurance sports, and premium automotive categories.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Creative agency services
• Brand strategy
• Experiential marketing
• Campaign development
• Content production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative and Marketing Services: Toboggan generates revenue through providing creative services to brand clients including brand strategy development, creative direction and production, in-house agency org design, integrated campaign development, experiential events, digital and interactive production, content production, and consulting services. Revenue is project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Toboggan is a creative agency that provides brand strategy development, integrated campaign creation, experiential activations, and content production for enterprise consumer brands. The agency operates as a small, nimble embedded creative partner offering four service pillars: Creative Services (design, branding, advertising, content, experiential design, digital/interactive), Production Services (project management, content, events, digital), Strategy & Insights (brand/digital strategy, consumer/market research, cultural forecasting, influencer marketing), and Technology Services (VFX, VR, AR, projection mapping).

Product overview

Toboggan is a creative agency that works with active/outdoor brands rather than a product company with a unified platform. Their offerings consist of client campaign work across major brands (Nike, Vans, Jordan, BMW, Spartan Race, Mountain Creek, Big Snow) and four service pillars: Creative Services (Design + Branding, Advertising + Content, Experiential Design, Digital + Interactive), Production Services (Project Management, Content Production, Events, Digital), Strategy & Insights (Brand Strategy, Market Research, Cultural Forecasting, Influencer Marketing), and Technology Services (Visual Effects, VR, AR, Projection Mapping). The company positions itself as a small, nimble team that scales to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Design + Branding, Advertising + Content Creation, Architecture + Experiential Design, and Digital + Interactive services for enterprise brand clients seeking authentic, culturally resonant creative output.
• Production Services Project Management, Content Production, Experiential Events, and Digital Production services that execute creative concepts across media formats for brand clients.
• Strategy & Insights Services Brand + Digital Strategy, Consumer + Market Research, Cultural Trends Forecasting, and Influencer Marketing services that inform creative direction with cultural intelligence.
• Technology Services Visual Effects, Virtual Reality, Augmented Reality, and Projection Mapping technology services that enable immersive and interactive brand experiences.
• Big Snow Campaign

Quantifiable outcome

• Nike SB Koston 2 campaign achieved 3M+ YouTube views in 2 months, 4M Facebook views (best social post to date on Nike SB Facebook), 2M Twitter views, +40% increase in Twitter followers
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MarchoncoreTechnology or IntegrationMarchon is described as an 'eyewear giant' and partner in the Nike Vision campaign. They collaborated with Nike's design team in developing the Vaporwing Elite, a complete reinvention of performance eyewear design and manufacturing process.
• ZeisscoreTechnology or IntegrationZeiss is described as the 'lens innovator' partner for Nike Vision. Their expertise contributed to the development of innovative lenses as part of Nike's next-generation athletic eyewear.
• TheBerrics.comcoreGTM or Marketing PartnerTheBerrics.com (owned by professional skateboarder and filmmaker Erik Brunner) served as the launch platform for the BMW 'Driven' campaign. The campaign featured skateboarding legend Danny Way and launched with a takeover of the skateboarding media site, leveraging its credibility with the target audience.
• Trail Runner MagazineminorGTM or Marketing PartnerTrail Runner Magazine featured an exclusive story on Spartan Trail, the new trail running series, providing earned media coverage that helped establish Spartan's credibility in the trail racing category.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Anomaly: Independent creative agency that combines advertising, brand strategy, and product/ventures work. Overlaps with Toboggan's integrated brand strategy and creative capability stack, but at larger scale and with broader vertical mix.
• The Mill: Global production and post-production studio with strong VFX, AR/VR, and experiential capabilities. Comparable to Toboggan's technology services (VFX, AR, VR, projection mapping) but operating at much greater scale across enterprise clients.
• Mother: Globally recognized independent creative agency with much broader client rosters and offices. Competes for the same kind of premium creative briefs that Toboggan wins but at significantly greater scale and geographic reach.
• George P. Johnson Experience Marketing: Large, established experiential marketing agency serving enterprise brands across industries. Comparable to Toboggan's experiential activations but with global scale, multi-year retainers, and resources far beyond Toboggan's small-team model.

Emerging players

• North Kingdom: Creative agency specializing in immersive digital experiences, AR/VR, and interactive brand work. Closely comparable to Toboggan's experiential + interactive + AR/VR services, with similar enterprise client profile but stronger technology specialization.

Direct peers

• Mekanism: Creative agency that blends advertising, content, and experiential production, with deep relationships in active-lifestyle and consumer brands including Nike. Closely matches Toboggan's bundled creative-plus-experiential service model and client mix.
• Radical Media: Independent creative studio producing film, branded content, and experiential campaigns for premium global brands. Highly comparable in terms of integrated content-and-experiential delivery for enterprise clients like Nike and Vans.
• Sparks: Experiential marketing agency focused on brand experiences, events, and integrated campaigns for major consumer brands. Overlaps directly with Toboggan's experiential activations for Nike, Big Snow and Mountain Creek-style clients.
• 72andSunny: Independently held creative agency known for youth-culture and brand storytelling work for Adidas, Google, and others. Directly comparable as a mid-sized creative shop competing for the same kind of premium brand storytelling that Toboggan delivers.
• Anonymous Content: Production-driven creative company producing commercials, long-form content and experiential work for Nike, Apple, and similar brands. Comparable to Toboggan's high-end content, documentary, and experiential capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toboggan-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toboggan