in-house marketing

What in-house marketing does

In-House Marketing is a privately held, founder-owned graphic design and marketing services firm founded in summer 2003 by Lori Pagel and headquartered in West Jordan, Utah. The company operates as an outsourced "in-house" marketing department, delivering project-based creative services across five core areas: marketing strategy and consulting, logos and branding, print and packaging design, environmental graphics (signage, trade show, vehicle/trolley wraps), and digital solutions including social media content. Its client roster spans roughly a dozen named accounts across diverse industries including nutraceuticals (Anovite), CBD products (Koodegras), financial services (Graystone Mortgage, Northpointe Bank), technology (OpenVPN), food and beverage (Big Daddy Hills, FAV Chocolate), beauty and skincare (Kanai, Relonce), transportation and tourism (City Sights), media and publishing (HER Magazine), property management (ASPM), and printing/manufacturing (Revolution Print and Packaging).

The firm does not sell a technology product or platform; its offering is human-delivered design services. Competitive positioning rests on the principal's 25+ years of print design experience, 20+ years of packaging design expertise (including FDA regulatory knowledge and hazardous shipping standards), trade show coordination experience, and an extensive vendor and production network built over two decades. Pricing is not publicly disclosed and engagements are quoted on a custom, project basis via direct contact (email [email protected], phone 801-949-6387, website form). Distribution is purely direct with no resellers, no self-serve channels, no mobile app, no public API, and no intermediary platforms.

The business operates with minimal formal marketing infrastructure - the firm itself acknowledges it does not "practice what it preaches" regarding its own social media presence, and relies on its portfolio website, organic search, and direct outreach for lead generation. There is no institutional investment, no parent company, no subsidiaries, no documented M&A activity, no funding rounds, no patents or trademarks, and no disclosed certifications. The structure is that of a small, founder-operated professional services entity serving clients primarily in the United States with a documented operating footprint in Utah.

Name

in-house marketing

Legal name

In-House Marketing

Website

https://in-housemarketing.com

Company type

Private

Founded year

2003

Operating status

Operating

Short description

In-House Marketing is a privately-held, founder-owned graphic design and marketing agency in West Jordan, Utah, founded in 2003. It provides project-based branding, print, packaging, environmental, and digital marketing services to small, mid-market, and enterprise clients across diverse industries.

Ownership category

akta.pro rank

Product category

Graphic Design Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Graphic design services
• Brand identity design
• Packaging design services
• Print design services
• Environmental graphic design

Headquarters

HQ city

West Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Design Services: Project-based design and marketing services including logo design, print and packaging design, environmental graphics, digital solutions, and social media content creation. Revenue appears to be generated through custom project engagements for clients rather than recurring subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

In-House Marketing provides project-based graphic design, branding, print, packaging, environmental, and digital marketing services for businesses that need an outsourced in-house marketing department. Offerings span logo and brand identity, printed materials and product packaging, trade show and environmental graphics, and digital/social media content. The firm brings over 25 years of print design and 20+ years of packaging design experience, including FDA-compliant labeling expertise.

Product overview

In-House Marketing operates as a full-service marketing agency providing comprehensive design and branding solutions. The company offers a unified suite of services including Marketing Strategy, Logos and Branding, Print and Packaging Design, Environmental Design, and Digital Solutions and Social Media. Founded in 2003, the agency functions as an external in-house marketing department for clients, combining over 25 years of print design expertise with packaging design experience exceeding 20 years. The portfolio demonstrates execution across diverse client categories including nutraceuticals, CBD products, financial services, tech companies, and retail brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Services Full-service marketing support serving as an external in-house marketing department for clients. Provides creative solutions, branding guidance, and marketing strategy development for businesses that lack an internal team.
• Logos and Branding Logo design and comprehensive branding services to establish and maintain consistent visual identity across all client materials and touchpoints.
• Print and Packaging Design services for printed materials (magazines, brochures, proposals, postcards, business cards, ads, invitations, t-shirts) and product packaging (labels, flexible pouches, corrugated boxes) for product-based businesses.
• Environmental Design Signage, trade show graphics, trolley graphics, truck graphics, and other environmental applications that maintain consistent branding in physical spaces.
• Digital Solutions and Social Media Online marketing materials designed for websites, social media, email, blogs, and digital sharing across various platforms.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Broad incumbents

• Pentagram: Pentagram is the world's largest independently owned design firm, offering branding, packaging, and environmental design across virtually every industry. Comparable in service offerings to In-House Marketing but operates at vastly larger scale with partner-led model.
• Lippincott: Lippincott is a brand strategy and design consultancy with packaging and identity work for major CPG brands. Provides similar output to In-House Marketing (brand and packaging design) but at enterprise scale with research-led methodology.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm with packaging, identity, and environmental design practices. Overlaps with In-House Marketing's packaging and brand design services but serves enterprise global accounts.
• Siegel+Gale: Siegel+Gale is a global brand design and strategy firm specializing in simple, clear brand expression including packaging. Overlaps with In-House Marketing's packaging and brand identity services but operates globally with larger teams.

Direct peers

• Character (San Francisco): Character is a boutique branding and design agency serving consumer brands with packaging, identity, and print design. Comparable creative scope and client segment to In-House Marketing, though slightly larger in team size.
• Hatch Design: Hatch Design is a boutique packaging and brand design agency that, like In-House Marketing, focuses on packaging design and brand development for consumer products. Both serve CPG and food brands with print and packaging expertise at a comparable scale.
• MiresBall: MiresBall is an independent brand strategy and design firm offering branding, identity, and packaging design with a senior-team model. Comparable to In-House Marketing in their focus on brand-driven design across print and packaging.
• Wall-to-Wall Studios: Wall-to-Wall Studios is a small branding and design agency delivering logos, print, and packaging design for B2B and consumer clients. Directly comparable to In-House Marketing's full-service 'external in-house' positioning with a small senior team.
• Smith & Diction: Smith & Diction is a small creative agency providing branding, print, and digital design services for mission-driven and product clients. Similar in scale and service mix to In-House Marketing, with comparable SMB and mid-market client orientation.

Others

• 99designs: 99designs is an online design marketplace connecting SMB and enterprise clients with freelance designers for branding, packaging, and print. Represents a different delivery model (crowdsourced platform) competing for the same client budgets as In-House Marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about in-house marketing