the fogel

What the fogel does

The Fogel Company, Inc. is a privately held transportation brokerage firm founded in 1989 and headquartered at 4431 California Street, San Francisco, California. The company operates a non-asset brokerage model, arranging freight movement by connecting shippers with a network of over 4,000 vetted carriers spanning LTL, Van, Flatbed, Heavy Haul (including Double Drop, RGN, Low Pros), and Refrigerated equipment types. Service coverage extends across all 50 U.S. states, Canada, and Mexico, with 24/7/365 shipment management and same-day expedited capabilities.

The company's underlying technology stack is a traditional brokerage platform centered on a carrier management database and full EDI interoperability for electronic data interchange with both carriers and customers. There is no disclosed proprietary AI/ML layer, SDK, API, or mobile app; the technology is described operationally rather than as a differentiated product, with the carrier targeting capability framed as logistics know-how rather than as an algorithmic system. Operating technology is supplemented by manual project management disciplines — route surveys, permit coordination, and multi-modal transport planning — particularly for over-dimensional and heavy haul work.

The Fogel Company monetizes through transaction fees embedded in the spread between shipper quote rates and carrier pay rates, with pricing quoted per-shipment and not publicly disclosed. Go-to-market is sales-led and direct: customer acquisition is concentrated through the company website's Request a Quote form, supplemented by direct outreach. The company serves three primary vertical segments — Mining, Energy & Power; Materials & Construction; and Retail & Commodities — targeting both large enterprises (utilities, mining operators, large retailers) and small proprietorships. The firm holds membership in the Specialized Carriers and Rigging Association (SC&RA) and cites 50+ years of combined associate experience in heavy haul/over-dimensional transport as a core operating differentiator.

Name

the fogel

Legal name

The Fogel Company, Inc.

Website

https://fogelco.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

The Fogel Company is a San Francisco-based transportation brokerage founded in 1989 that arranges freight across the US, Canada, and Mexico via a network of 4,000+ carriers, serving mining/energy, construction, and retail customers with heavy haul, truckload, reefer, expedited, and consulting services.

Ownership category

akta.pro rank

Product category

Freight Brokerage / Transportation Brokerage Services

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Truckload (TL) Freight Brokerage (TLADAMAB)

akta.pro secondary industry

Heavy Haul / Oversize / Project Cargo Brokerage (TLADAMAJ)

Keywords

• Transportation brokerage
• Heavy haul trucking
• Freight logistics
• Expedited shipping
• Carrier network services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Transportation Brokerage Services: The Fogel Company acts as a transportation broker, arranging pickup and delivery services for customers by connecting them with a network of over 4,000 carriers. The company earns revenue by charging fees for brokering transportation services, taking a margin on the difference between what they charge customers and what they pay carriers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

The Fogel Company is a transportation brokerage firm that arranges pickup and delivery of freight by connecting customers with a network of more than 4,000 trusted carriers across the United States, Canada, and Mexico. It sells five core service lines: Over The Road (OTR) truckload/LTL freight, Heavy Haul for over-dimensional and oversized cargo, Dry Van/Refrigerated freight, Last Minute expedited freight service, and Project Management/Consulting for logistics planning, route surveys, permits, and import/export coordination. Revenue is earned as a transaction fee spread between shipper rates and carrier payments.

Product overview

The Fogel Company is a transportation brokerage firm founded in 1989, offering five integrated logistics services: Over The Road (OTR) Services for general truckload/LTL freight, Heavy Haul for over-dimensional cargo, Dry Van/Refrigerated for temperature-controlled and standard freight, Last Minute Service for expedited shipments, and Project Management/Consulting for comprehensive supply chain advisory services. The company leverages a network of over 4,000 trusted carriers and EDI capabilities to serve customers across the United States, Canada, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Over The Road (OTR) Services Flatbed, stepdeck, and specialized trailer trucking services for truckload and LTL freight across the United States, Canada, and Mexico. Available 24/7/365 with access to a database of over 4,000 trusted carriers. For business shippers needing general OTR freight capacity.
• Heavy Haul Over-dimensional and heavy freight transport services requiring intense planning, route surveys, permit management, and coordination across air, barge, rail, and truck transport modes. Covers all Fifty United States, Canada, and Mexico. For shippers of transformers, machinery, steel, electrical components, and other oversized or heavy cargo.
• Dry Van / Refrigerated Dry van and refrigerated (reefer) freight transportation with 24/7 availability, same-day service capabilities, and access to a network of over 4,000 trusted carriers across North America. For retailers, commodities distributors, and other shippers needing standard or temperature-controlled freight.
• Last Minute Service Expedited freight services for urgent shipments requiring same-day pickup, including team drivers, hazmat loads, and specialized handling for odd-ball and unique logistic jobs. For shippers with critical, time-sensitive freight needs.
• Project Management / Consulting Logistics consulting services including route surveys (road, rail, inland waterway), transport equipment specification, warehousing, import/export management, procurement, logistics budget management, carrier contract negotiation, construction schedule coordination, and transportation regulatory compliance management. For enterprises needing end-to-end supply chain advisory support.

Quantifiable outcome

• Fewer than 10 insurance claims in 20 years for high-value and fragile freight
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Specialized Carriers and Rigging Association (SC&RA)minorOthersThe Fogel Company is a member of The Specialized Carriers and Rigging Association, an industry trade organization for specialized transportation and rigging companies. Membership provides industry networking, advocacy, and professional development resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landstar System: Asset-light transportation services company with a heavy concentration in flatbed and heavy/specialized haul, operating through a network of independent agents and BCO owner-operators. Most directly comparable to Fogel given its non-asset brokerage model and emphasis on over-dimensional and specialized freight.
• Coyote Logistics: Asset-based truckload brokerage owned by UPS, providing truckload, LTL, and intermodal services across North America. Direct competitor to Fogel in TL/LTL freight brokerage with a similarly multi-modal carrier network approach.
• Echo Global Logistics: Technology-enabled non-asset freight brokerage offering truckload, LTL, and managed transportation across North America. Closely comparable to Fogel's brokerage-centric model with broader scale.

Broad incumbents

• C.H. Robinson Worldwide: Largest North American third-party logistics provider and freight broker with global NAICS 488510 operations. Provides truckload, LTL, ocean, air, and customs brokerage — a broad incumbent that competes with Fogel across multiple service lines.
• RXO: Asset-light freight brokerage spun off from XPO Logistics, focused on truckload, LTL, and managed transportation. A scaled incumbent competitor in the same core NAICS 488510 segment as Fogel.
• Hub Group: Asset-light intermodal and logistics provider offering truck brokerage, dedicated, and supply chain solutions across North America. Competes with Fogel across TL, LTL, and intermodal freight.
• J.B. Hunt Transport Services: Large, multi-modal transportation and logistics company with dedicated, intermodal, and ICS brokerage segments. J.B. Hunt's Integrated Capacity Solutions competes directly with Fogel's truckload brokerage offering.
• Schneider National: Diversified truckload, intermodal, and logistics company with brokerage and dedicated capacity solutions. Competitor to Fogel across TL, intermodal, and logistics services.

Emerging players

• Uber Freight: Digital-native freight brokerage built on Uber's technology platform, providing automated pricing, capacity matching, and managed transportation. Emerging competitive threat to traditional brokers like Fogel, particularly in standard TL lanes.
• Mode Global (Mode Transportation): Non-asset third-party logistics provider offering truckload, LTL, intermodal, drayage, and final mile. Comparable scale tier to Fogel with similar asset-light brokerage model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about the fogel