Name

Gunnewick Mengvoeders

Legal name

Gunnewick Mengvoeders BV

Website

https://gunnewick.com

Company type

Private

Founded year

1870

Operating status

Operating

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111), Farm Supplies Merchant Wholesalers (42491)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Medicated & Functional Ruminant Feed (Ionophores, Buffers, Yeast/Probiotics, Mycotoxin Binders) (AFADAAAL), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)

Keywords

• Compound animal feed
• Livestock nutrition
• Raw materials supply
• Horse feed wholesale
• Agricultural fertilizers

Headquarters

HQ city

Vragender

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Compound Animal Feeds: Production and sale of compound feeds for cattle, pigs, poultry, horses, goats and hobby animals, customized to nutritional needs and life stage of the animals.
2. Single Raw Materials: Supply of single raw materials such as wheat, barley, corn, soy, rapeseed, beet pulp, sunflower, and others in various processed forms (ground, flattened, pressed, crumbled) for ration supplementation.
3. Fertilizers: Sale of fertilizers for grassland and maize land from the company's own warehouse.
4. Horse Feed (hiPRO): Specialized horse feed brand hiPRO produces and distributes complete feeds, muesli, and supplements for horses from foals to senior horses.
5. Retail (Gunnewick Tuin en Dier): Retail store operation selling animal feeds, pet supplies, garden tools, fertilizers, seeds, and flowers to consumers in the Lichtenvoorde area.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gunnewick Mengvoeders produces compound animal feeds for cattle, pigs, poultry, horses, goats, and hobby animals, formulated to the nutritional needs and life stages of the animals. In addition, the company supplies single raw materials (wheat, barley, corn, soy products, rapeseed, beet pulp, sunflower) in various processed forms, and sells fertilizers for grassland and maize land. Distribution is carried out via direct field sales with specialist advice, the hiPRO dealer network for horse feeds, a retail store in Lichtenvoorde, and own-fleet delivery across the Netherlands and western Germany.

Product overview

Gunnewick Mengvoeders is a traditional animal feed manufacturing company founded in 1870, operating as a modern family business with two production locations in Vragender and Lichtenvoorde, Netherlands, plus a German subsidiary (Gunnewick Agrar GmbH). The company's product portfolio centers on compound feeds (mengvoeders) for cattle, pigs, poultry, horses, goats and hobby animals, along with single raw materials (grondstoffen), fertilizers (meststoffen), and specialty feed additives. Key sub-brands include hiPRO Speciaalvoeders (horse feeds with 11 complete feeds and 4 muesli types), Gunnewick Tuin en Dier (retail pet and garden store), and various specialty products like ProRumen, Acid Buf, Kalver Compleet Mix, and Startix biggenmelk. The company also offers raw materials (wheat, barley, corn, soy products, rapeseed, sunflower, beet pulp) and fertilizers, positioning itself as a total solutions provider for agricultural operations.

Differentiator

Problem solved

Functional benefit

Brands

• hiPRO: Specialty horse feed brand offering complete feeds, muesli, and nutritional supplements for horses from foals to senior horses. Operated by hiPRO Speciaalvoeders BV.

Products and services

• Compound Animal Feeds (Mengvoeders) Complete compound feeds formulated for dairy cattle, pigs, poultry, horses, goats, and hobby animals, tailored to the animals' nutritional needs and life stage. Produced in-house at the Vragender facility and sold primarily to farmers through direct field sales.
• Single Raw Materials (Enkelvoudige Grondstoffen) Single raw materials including wheat, barley, corn, rye, oats, soybean products (44/7, Braz, HP, toasted beans, hulls), rapeseed, sunflower, beet pulp, and rumen-protected soy/rapeseed, available in ground, flattened, pressed, or crumbled forms for on-farm ration supplementation and supply to other feed companies.
• Gunnewick Mengvoeders Meststoffen (Fertilizers) Fertilizers for grassland and maize land, stocked and supplied from the company's own warehouse to support optimal crop yields on livestock farms.
• Gunnewick Pluimveevoeders (Poultry Feeds) Performance-focused poultry feed range for laying hens, including two rearing feeds, a pre-layer feed, and three-phase layer feeds designed for untreated hens, optimizing laying performance, eggshell quality, yolk color, and bird health.
• hiPRO Speciaalvoeders (Horse Feed Sub-brand) Specialty horse feed sub-brand operated by subsidiary hiPRO Speciaalvoeders BV, offering 11 complete feeds, 4 muesli products, and supplementary feeds including pellets, licks, vitamins and snacks formulated for horses from foals to seniors across sport, breeding, and leisure use. Distributed via the hiPRO dealer network and direct orders.
• Kalver Compleet Mix Complete calf ration mix combining pellets, corn flakes, straw and alfalfa in optimal proportions to support rumen development during the milk-feeding period.
• Startix Biggenmelk (Piglet Milk Replacer Line) Piglet milk replacer product line including Milk nr 0, Colplus nr 1, Colpro nr 2, and Weanplus nr 4 designed to support piglet growth, intake, and gastrointestinal development from birth through weaning.
• Nursery Gold (formerly Bivit Pekaso) Piglet prestarter (rebranded from Bivit Pekaso) in meal form that can be fed dry or as a wet paste, designed to promote rapid intake and healthy gastrointestinal development around weaning.
• Gunnewick Tuin en Dier (Retail Store) Physical retail store in Lichtenvoorde selling pet foods, animal care supplies, housing, garden tools, fertilizers, seeds, flowers, and Christmas trees, also stocking hiPRO horse feed products. Serves pet owners, hobby farmers, and gardeners in the surrounding area.
• Gunnewick Agrar GmbH (German Market Operations) Wholly-owned German subsidiary located at Boomsstegge 10, Rhede, selling Gunnewick animal feed products to farmers in western Germany, with Heinrich Arenhövel as the on-the-ground contact.

Quantifiable outcome

• ProRumen increases propionate production by 14% more rumen microbes, resulting in average 1.8 liters more milk per day
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Quality CalfcoreStrategic or Co-development Partner · 1 November 2022Strategic collaboration between Quality Calf and Gunnewick Mengvoeders starting November 2022. By combining strengths, both companies can provide comprehensive support for all aspects of calf raising, enhancing services for dairy farmers.
• Secure FeedcoreStrategic or Co-development PartnerGunnewick Mengvoeders is a member of Secure Feed, an international cooperation for promoting feed safety. Secure Feed enables continuous monitoring and control of the origin and quality of single raw materials, ensuring transparency in the production chain of animal feeds.

Scale indicators4 records

Recent moves8 records

Broad incumbents

• ForFarmers: Largest compound feed manufacturer in Europe, headquartered in the Netherlands. Operates at materially larger scale than Gunnewick across multiple livestock species with similar multi-country distribution and direct farm advisory, but with a national/European footprint and institutional ownership.
• Agrifirm: Dutch agricultural cooperative offering compound feeds, fertilizers, and crop solutions across livestock species. Highly comparable product portfolio (feeds + fertilizers + raw materials) but operates at national scale with cooperative membership structure.
• Trouw Nutrition (Nutreco): Global animal nutrition division of Nutreco (SHV-owned), producing compound feeds, premixes, and specialty additives. Overlaps with Gunnewick's specialty additive products (ProRumen, Acid Buf) and feed safety/traceability positioning, but at global scale.

Emerging players

• Versele-Laga: Belgian family-owned animal nutrition company with specialty focus on horses, pets, and performance animals. Comparable brand-led, family-controlled model with comparable specialty feed positioning in horses and small animals.
• Mervue Equine: Irish equine nutrition specialist offering premium horse feed and supplements across Europe. Overlaps with hiPRO's equestrian positioning and serves as a comparable specialty-horsefeed exporter competing for European dealer accounts.

Regional players

• Raiffeisen (German cooperative feed): German cooperative network with regional compound feed operations across western Germany. Directly relevant competitor for Gunnewick Agrar GmbH's western German territory with overlapping product categories and farm customers.

Direct peers

• De Heus Animal Nutrition: Family-owned Dutch animal feed manufacturer with international operations across livestock and aquaculture. Closely comparable as a privately controlled multi-species compound feed producer with own-brand specialty lines and export footprint into Germany.
• Josera (from EBARA Foods): German premium pet and farm animal feed producer with strong brand positioning in specialty segments. Comparable as a family-run, brand-led feed manufacturer serving both livestock producers and consumers.
• Denkavit: Dutch specialist in young animal nutrition (calf milk replacers, piglet feeds) with strong R&D. Direct overlap with Gunnewick's Startix biggenmelk and Kalver Compleet Mix ranges, both targeting the early-life nutrition segment.
• Pavo (Pavofort / Pavo horse feed): Dutch market-leading horse feed brand with deep lifecycle and breed-specific formulations. Direct competitive overlap with Gunnewick's hiPRO brand in the equestrian segment, though Pavo has broader European distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gunnewickmengvoeders
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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunnewick Mengvoeders