ROTFILTER®
- Company typePrivate
- Founded2001
- HeadquartersBreitenfurt Bei Wien, Austria
- Headcount—
- GTM typeB2B
- OfferingServices
ROTFILTER® firmographics
Firmographics- Name
- ROTFILTER®
- Legal name
- ROTFILTER GmbH
- Website
- https://rotfilter.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Ownership category
- akta.pro rank
ROTFILTER® industry classification
Industry- Product category
- Creative visual production services
- NAICS
- Graphic Design Services (54143), Photographic Services (54192), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industries
- Compositing Services (2D/3D Compositing, Keying, Roto, Cleanup) (MPAHABAC), Rotoscoping, Cleanup & Paint (Animation Support) (MPAHACAK)
Keywords
Where ROTFILTER® is headquartered
LocationHeadquarters
- HQ city
- Breitenfurt Bei Wien
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
ROTFILTER® business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Services: ROTFILTER generates revenue through providing professional image design services for advertising, fashion, and art. Services include image conception from idea to creation, graphic design, compositing, retouching, colour grading, CGI, photography, photo production, and lithography. Revenue is derived from project-based creative work for advertising agencies and direct corporate clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
ROTFILTER® product offering
Product offeringCore offering
ROTFILTER GmbH is a Vienna-based image design studio that conceives, produces, and refines photographic and visual content for advertising, fashion, and art. The studio delivers a unified end-to-end creative workflow covering image conception, graphic design, compositing, retouching, colour grading, CGI, photography, photo production, and lithography for advertising agencies and direct corporate clients.
Product overview
ROTFILTER® is a Vienna-based creative studio founded in 2001 by Andreas Furtner and Martin Riedl, operating as an image design office (Büro für Bilddesign) for advertising, fashion, and art. The company offers a unified suite of visual creative services centered on image conception and refinement, encompassing graphic design, compositing, retouching, colour grading, CGI, photography, photo production, and lithography. The firm works with a team of experienced professionals from advertising, photography, graphics, and copywriting to guide projects from initial concept through to final execution. The company serves major international agencies and brands across automotive, financial, fashion, cultural, and consumer goods sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Image Conception and Design Services End-to-end image conception and design service for advertising, fashion, and art clients, covering graphic design, compositing, retouching, colour grading, CGI, photography, photo production, and lithography. Delivered to advertising agencies and direct corporate brands as a contracted creative project.
Companies that use ROTFILTER®
Customer profileNamed customers40 records
Segments3 records
Ideal customer profiles2 records
ROTFILTER® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ROTFILTER® partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Friendly FireminorCollaborated with Friendly Fire on the Twin Towers art project against terrorism, working with photographer Michael Winkelmann.
- Shoot It Production (Los Angeles)minorProduction partner for drom fragrances international project, based in Los Angeles.
- Advertising Agencies NetworkcoreROTFILTER serves as a specialist creative services provider to a broad network of advertising agencies including DDB Wien, Demner Merlicek & Bergmann, Jung von Matt, McCANN, TBWA, Ogilvy, Publicis, GGK MullenLowe, FCB NEUWIEN, and many others. These agencies act as channel partners, engaging ROTFILTER for client projects.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
ROTFILTER® competitors and assessment
Company assessmentDirect peers
- D-Factory: German post-production and CGI studio serving advertising and film clients with compositing and VFX services — comparable in service offering and Central European agency network positioning.
- Studio Brasch: Long-established German retouching and post-production studio serving advertising agencies and brands with image refinement, compositing, and CGI — directly comparable to ROTFILTER in service scope, agency-mediated GTM, and premium European positioning.
- Simian International: Copenhagen-based creative retouching and CGI studio serving advertising agencies and global brands — directly comparable specialist peer with similar agency-channel go-to-market and European premium positioning.
- Electric Theatre Collective: London-based creative finishing and post-production studio working with agencies and brands on color, VFX, and design. Directly comparable in service mix, agency relationships, and award-winning craft orientation.
- Soho Images: UK retouching and CGI studio serving advertising clients with high-end image finishing — directly comparable boutique specialist competing for the same agency-mediated briefs as ROTFILTER.
Broad incumbents
- Recom Group: Large European post-production and VFX group covering film, advertising, and broadcast post services. Comparable to ROTFILTER as an end-to-end image finishing provider but operating at significantly broader scale and across multiple media verticals.
- The Mill: Global VFX and post-production leader serving advertising, film, and gaming — much larger scale but competes for the same high-end agency briefs involving CGI, compositing, and finishing work that ROTFILTER delivers.
Emerging players
- Zeitguised: Berlin-based art and CGI studio working at the intersection of advertising and experimental moving image — comparable in CGI-heavy craft orientation and European agency clientele, though more art-driven.
Others
- Jung von Matt: Major European creative agency network and a documented ROTFILTER client. Comparable as a counterpart in the agency-creative services value chain rather than a competitor, illustrating the channel-partner relationship that drives ROTFILTER's inbound work.
- TBWA\: Global advertising agency network with documented Austrian/German offices that engage ROTFILTER for post-production. Relevant as a buyer of ROTFILTER's services and an indicator of the global holding-company agency channel that sources specialist creative work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROTFILTER® financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROTFILTER® leadership team
Management profileNumber of profiles
Profiles2 records
ROTFILTER® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROTFILTER® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROTFILTER®
What does ROTFILTER® do?
ROTFILTER GmbH is a Vienna-based image design studio that conceives, produces, and refines photographic and visual content for advertising, fashion, and art. The studio delivers a unified end-to-end creative workflow covering image conception, graphic design, compositing, retouching, colour grading, CGI, photography, photo production, and lithography for advertising agencies and direct corporate clients.
Is ROTFILTER® a public or private company?
ROTFILTER® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ROTFILTER® founded?
ROTFILTER® was founded in 2001.
Where is ROTFILTER® based?
ROTFILTER® is headquartered in Breitenfurt Bei Wien, Austria, in the Europe region.
How does ROTFILTER® make money?
One revenue line is on record: creative Services.
Who are ROTFILTER®'s main competitors?
Direct peers on record are D-Factory, Studio Brasch, Simian International, Electric Theatre Collective and Soho Images. Broad incumbents are Recom Group and The Mill. Zeitguised is listed as an emerging player. Others are Jung von Matt and TBWA\.
Does ROTFILTER® have an API?
No public API is recorded for ROTFILTER®.
What industry is ROTFILTER® in?
ROTFILTER®'s product category is Creative visual production services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAHABAC, Compositing Services (2D/3D Compositing, Keying, Roto, Cleanup). Its NAICS code is 54143 and its SIC code is 7330.