northwest fence & iron
- Company typePrivate
- Founded2000
- Headquarters—
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What northwest fence & iron does
Northwest Fence & Iron is a privately held, Austin, Texas-based fence contractor that designs, manufactures, and installs residential and commercial fencing, gates, and masonry. The company was founded circa 2000 and operates from a 50,000 sqft production facility in Austin where it fabricates the Sundance ornamental iron product line from domestically produced galvanized steel and finishes products with its proprietary Diamond Coat polyester powder coating process. Its product portfolio spans ornamental iron (Sundance and Fortress/Versai lines), wood fences, chain link, pool enclosure, sports facility, commercial, temporary, and security/access control fencing, plus custom ornamental iron, wood, and dumpster gates, masonry columns and walls, and gate operators with electronic access control.
The business serves residential homeowners and commercial property owners across the greater Austin metro — including Bastrop, Bee Cave, Buda, Cedar Park, Georgetown, Kyle, Lakeway, Pflugerville, Round Rock, and others — alongside adjacent use cases such as HOAs/gated communities, sports facilities, and construction/event sites. Revenue is generated through five streams: full-service fence installation (professional services), custom gate fabrication and installation, DIY materials sales through a showroom, gate operator and access control hardware sales and installation, and masonry services. Pricing is quote-based with published reference ranges (e.g., chain link $10-$30/linear foot, wood $15-$50/linear foot, commercial projects $3,000-$20,000 per acre) and is qualified through free in-home consultations and an online quote calculator.
The go-to-market is sales-led with direct, in-house installation crews (no subcontractors), supported by a content-marketing website, blog, social media presence on Facebook, Instagram, and Pinterest, a photo gallery, and digital intake forms tracking lead sources including Google, social, AI chatbots, professional referrals, and word of mouth. The company is BBB accredited and a member of the American Fence Association, Texas Fence Association, Home Builders Association of Austin, and Angie's List. No parent company, private equity backing, subsidiaries, leadership changes, or acquisitions are disclosed in available sources.
northwest fence & iron firmographics
Firmographics- Name
- northwest fence & iron
- Legal name
- Northwest Fence & Iron
- Website
- https://nwiron.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Ownership category
- akta.pro rank
northwest fence & iron industry classification
Industry- Product category
- Fence and Gate Products
- NAICS
- Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322)
- SIC
- Sheet Metal Work (3444), Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Fence Installation & Replacement (HSAIAJAA)
- akta.pro secondary industries
- Gate Installation (Manual & Automated) (HSAIAJAC), Fence Installation & Replacement (HSAPALAC), Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)
Keywords
northwest fence & iron business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fence Installation Services: Full-service fence installation including wood fences, iron fencing, temporary fencing, commercial fencing, chain link fences, pool enclosure fencing, and security fences with access control. Installation performed by in-house trained employees.
- Gate Manufacturing and Installation: Custom gate fabrication and installation including ornamental iron gates, wood gates, dumpster gates, with swing and slide gate options. Gates can be manufactured up to 8 feet tall and 30 feet wide.
- DIY Materials Sales: Sale of fencing materials to customers for self-installation, available through their showroom.
- Gate Operators and Access Control Systems: Sale and installation of gate operators including automatic openers, keypad/keyless entry systems, and multiple user openers. Commercial and residential access control systems.
- Masonry Services: Custom masonry services including natural stone columns and walls, brick columns and walls, and stucco columns and walls to complement fencing and gates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chain Link Fencing - $10 to $30 per linear foot |
| Unit Pricing | Pay-as-you-go | Wood Fencing - $15 to $50 per linear foot |
| Unit Pricing | Pay-as-you-go | Commercial Security Fencing - $3,000 to $20,000 per acre |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
northwest fence & iron product offering
Product offeringCore offering
Northwest Fence & Iron designs, manufactures, custom-fabricates, and installs residential and commercial fences, gates, railings, and masonry. Its Sundance ornamental iron line is produced in a 50,000 sqft Austin facility using domestic galvanized steel and Diamond Coat powder coating, with in-house installation crews serving the greater Austin area.
Product overview
Northwest Fence & Iron is a full-service fence contracting company offering a comprehensive portfolio of fencing, gates, and masonry products for residential and commercial applications. The core product lines center on ornamental iron fencing (Sundance and Fortress brands), wood fencing, chain link fencing, and custom fabrication capabilities. The company operates its own 50,000 sqft manufacturing facility in Austin, TX, producing Sundance-brand ornamental iron products and applying proprietary Diamond Coat powder coating. Their product ecosystem includes specialized fencing for pools, sports facilities, security/access control, and temporary applications, complemented by a full range of gate products (ornamental iron, wood, dumpster) and masonry services (stone, brick, stucco columns and walls). Installation is performed by in-house crews rather than subcontractors, with DIY materials also available.
Differentiator
Problem solved
Functional benefit
Brands
- Sundance: Ornamental iron fencing product line manufactured in-house at their Austin, TX facility. Includes Sundance ornamental iron fencing, Sundance walk gates, and Sundance drive gates.
- Fortress
- Diamond Coat Powder Coating
Products and services
- Ornamental Iron Fencing Ornamental iron fencing made from galvanized steel with powder coating, offered in stock or customized styles through the Sundance and Fortress lines.
- Sundance Iron Fencing Sundance ornamental iron fencing manufactured in-house at the company's 50,000 sqft Austin facility, with stock styles and fully customized specifications.
- Fortress Iron Fencing Fortress Versai ornamental fence panels and hardware stocked by the company, with multiple lines designed to handle aggressive grade changes.
- Wood Fencing Wood fencing in board-on-board, vertical, and contemporary horizontal styles, with pine, spruce, cypress, cedar, and redwood options for privacy, decoration, and customization.
- Chain Link Fencing Chain link fencing in galvanized or black coating and heights from 3 to 16 feet, used for utility yards, perimeter fencing, and combination installations.
- Temporary Fencing Temporary fencing including erosion-control, tree-protection, silt, construction-site, event, crowd-control, and temporary chain-link solutions.
- Commercial Fencing Commercial-grade ornamental iron, masonry, chain-link, and temporary fencing for warehouses, office parks, retail centers, and public utilities.
- Security Fence and Access Control High-security steel and iron fencing with integrated keypad, card, or remote-entry systems and access-control upgrades.
- Pool Enclosure Fencing Pool fencing and enclosure solutions in wood or iron, including privacy, safety, equipment, and above-ground pool fences described as compliant with safety codes.
- Railing Custom railing in wrought iron, glass, aluminum, steel, deck, porch, and interior-stair configurations for residential and commercial applications.
- Sports Fencing Chain-link and iron fencing for pickleball, volleyball, inline hockey, basketball, tennis, and multi-court sports facilities.
- Custom Iron Fencing Customizable iron fencing with scrollwork, medallions, custom posts and pickets, and finials including spear, spire, fleur-de-lis, arrowhead, acorn, star, and ball.
- Ornamental Iron Gates Custom ornamental iron walk, entry, and drive gates configured for swing or slide operation, with or without gate operators.
- Wood Gates Custom wood gates framed with galvanized steel to reduce sagging and warping, with accessories or iron accents.
- Dumpster Gates Commercial dumpster gates and enclosures in wood, stone, metal, or plastic to conceal and protect dumpsters from animals and unwanted dumping.
- Custom Gates and Entry Systems Custom gate fabrication up to 8 feet tall and 30 feet wide, including wood-covered frame gates, ornamental iron gates, V-groove wheels with wheel boxes, automatic openers, and keypad or keyless entry.
- Masonry Services Masonry services using natural stone, brick, and stucco for columns, walls, privacy walls, decorative entries, and property enhancement.
- DIY Fencing Materials Fencing materials are available for customers who want to install them themselves, with showroom access.
- Fence Installation Services Full-service fence installation covering wood, iron, temporary, commercial, chain-link, pool, security, and access-control applications, performed by trained in-house employees rather than subcontractors.
Quantifiable outcome
- Galvanized steel fencing can last up to 50 years in rural areas and 30+ years in cities and suburbs
- +1 more outcomes
Companies that use northwest fence & iron
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles7 records
northwest fence & iron technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
northwest fence & iron partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sundance Metal FabricatorscoreRelated fabrication company that handles metal fabrication and metal services. The Sundance line of products is manufactured in Northwest Fence & Iron's 50,000 sqft production plant in Austin, Texas.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
northwest fence & iron competitors and assessment
Company assessmentDirect peers
- Superior Fence & Rail: Largest residential fence contractor in the U.S., operating across multiple states with in-house installation crews. Comparable business model (manufacturing + installation + multi-product fencing) but at significantly larger scale and geographic footprint than NW Fence & Iron.
- Long Fence: Established regional fence contractor in the Mid-Atlantic serving residential, commercial, and government customers with in-house installation. Comparable vertically integrated service model and product breadth (wood, chain link, ornamental iron, access control).
Broad incumbents
- Master Halco: North America's largest wholesale distributor and manufacturer of fence products, supplying contractors and retailers. Overlaps with NW Fence & Iron in ornamental iron and chain-link categories but competes indirectly via distribution rather than direct installation.
- Ameristar Fence Products: Major U.S. manufacturer of ornamental iron and aluminum fence systems (now part of ASSA ABLOY). Competes with NW's Sundance ornamental line at the product/manufacturing level rather than as an installer.
Regional players
- Lone Star Fence & Deck: Texas-based fence and deck contractor serving the San Antonio / Austin corridor with similar residential and commercial offerings. Closest geographic peer and direct competitive overlap in Central Texas.
- Allied Fence Company: Regional fence contractor serving Texas markets with residential and commercial fence and gate installations. Comparable service model and product mix to NW Fence & Iron.
Others
- Fortress Fence Products: Manufacturer of ornamental iron and aluminum fence systems (Versai line) and a current supplier/partner to NW Fence & Iron. Acts as a complementary upstream vendor rather than a direct installer competitor.
- Jerith Manufacturing: U.S. manufacturer of ornamental aluminum fences and gates. Adjacent player whose products overlap with NW's ornamental iron and custom fabrication categories at the product level rather than as an installer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
northwest fence & iron social profiles
Digital presencenorthwest fence & iron financial estimates
Financial estimateRevenue estimate
Valuation estimate
northwest fence & iron leadership team
Management profileNumber of profiles
northwest fence & iron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
northwest fence & iron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about northwest fence & iron
What does northwest fence & iron do?
Northwest Fence & Iron designs, manufactures, custom-fabricates, and installs residential and commercial fences, gates, railings, and masonry. Its Sundance ornamental iron line is produced in a 50,000 sqft Austin facility using domestic galvanized steel and Diamond Coat powder coating, with in-house installation crews serving the greater Austin area.
Is northwest fence & iron a public or private company?
northwest fence & iron is a private company. It is classified as unknown and is currently operating.
When was northwest fence & iron founded?
northwest fence & iron was founded in 2000.
How does northwest fence & iron make money?
Five revenue lines are on record. Fence Installation Services are the primary driver. The others are gate Manufacturing and Installation, DIY Materials Sales, gate Operators and Access Control Systems and masonry Services.
Who are northwest fence & iron's main competitors?
Direct peers on record are Superior Fence & Rail and Long Fence. Broad incumbents are Master Halco and Ameristar Fence Products. Regional players are Lone Star Fence & Deck and Allied Fence Company. Others are Fortress Fence Products and Jerith Manufacturing.
Does northwest fence & iron have an API?
No public API is recorded for northwest fence & iron.
What industry is northwest fence & iron in?
northwest fence & iron's product category is Fence and Gate Products. Its primary akta.pro industry code is HSAIAJAA, Fence Installation & Replacement, with a secondary code of HSAIAJAC, Gate Installation (Manual & Automated). Its NAICS code is 33232 and its SIC code is 3444.