What icing images does

Icing Images is a privately held, founder-operated company founded in 1999 by Debbie Coughlin and headquartered at 160 Dawson Drive, Winchester, Virginia. The company sells edible ink printer systems, edible printing substrates, and cake-decorating supplies to professional bakers, cake decorators, hobbyists, and commercial food manufacturers, primarily through its own e-commerce storefront icingimages.com supplemented by phone and email sales.

The company's product portfolio is organized around three pillars. First, modified Canon inkjet-based edible printers (Standard, Wide Format, and the proprietary Blue Food Printer line spanning the Mini Blue at $3,999 to the Mega Blue at $11,999) that print food-grade ink onto icing sheets, wafer paper, and fabric sheets or directly onto food surfaces. Second, consumables including XXL refillable edible ink cartridges (refillable up to 3 times), Brilliance ink lines for Blue Printers, and branded edible media such as FlexFrost, SmArt Sheets, CelloSheets, and Paper Potion. Third, software and accessories including the free iPrint template printing service, iDesigns pattern library (nearly 2,000 designs), the Custom Template Designer, and the RIIN Advanced Software platform for Blue Food Printer owners, plus food-safe cutting mats and blades compatible with Cricut and Silhouette electronic cutters.

Icing Images monetizes through one-time hardware sales, recurring consumables (inks, paper, accessories), software licenses, and a mail-order custom edible picture service for customers who do not want to purchase equipment. It pursues a hybrid GTM combining direct-to-consumer e-commerce with high-touch enterprise-style onboarding (two-hour Zoom coaching, exclusive Facebook owner groups, dedicated personal coaches for Blue Food Printer buyers) and a marketing strategy anchored on cake-decorating trade shows and an ambassador program featuring award-winning decorators. The company holds OU Kosher Pareve and FDA GRAS certifications for its inks and has been continuously operating since 1999.

Name

icing images

Legal name

Icing Images

Website

https://icingimages.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Icing Images, founded in 1999 and based in Winchester, Virginia, sells modified Canon edible ink printers, edible printing substrates, and proprietary Blue Food Printers to professional cake decorators, bakeries, and hobbyists via direct e-commerce and trade shows.

Ownership category

akta.pro rank

Product category

Edible Printing Equipment & Cake Decorating Supplies

NAICS

Printing Ink Manufacturing (32591), Printing (32311)

SIC

Printing Trades Machinery & Equipment (3555), Sugar & Confectionery Products (2060)

akta.pro primary industry

Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)

Keywords

• Edible ink printers
• Edible paper supplies
• Cake decorating equipment
• Direct-to-food printing
• Edible printing systems

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Blue Food Printers: Sale of direct-to-food Blue Food Printers ranging from compact models (Mini Blue, Little Blue 2) to production models (Big Blue, Big Blue XL, Mega Blue). Prices range from $3,799 to $11,999. Each printer comes with laptop, training, and initial ink supplies.
2. Hardware Sales - Standard Edible Printers: Sale of Canon-based edible printer systems for printing on edible paper substrates. Marketed as the most affordable edible printer systems in the industry.
3. Consumables - Edible Ink: Sale of edible ink cartridges and refill bottles. XXL high capacity cartridges are refillable up to 3 times. Also includes Standard and Brilliance ink lines for Blue Food Printers in various sizes (2oz to 32oz bottles).
4. Consumables - Edible Paper: Sale of icing sheets, wafer paper, FlexFrost fabric sheets, transfer sheets, Lucks brand edible sheets, SmArt Sheets, and CelloSheets. These are the printable substrates used with the edible printers.
5. Software Licenses: Sale of RIIN Advanced Software ($160) as a replacement for UltraPrint. Includes free upgrade for customers returning the old UltraPrint Green Dongle.
6. Accessories and Supplies: Printhead cleaners, cleaning kits, template paper, dampers, clips, aligners, cutting mats, replacement blades, and maintenance supplies for the printer systems.
7. Mail-Order Edible Pictures: Customers who do not want to purchase a printer system can order custom edible images by mail directly from the company.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Icing Images sells edible ink printer systems, edible papers, decorating supplies, and proprietary software for cake and cookie designers. Their hardware includes Canon-based Standard Edible Printers, Wide Format Full-Sheet Printers, and the direct-to-food Blue Food Printer line (Little Blue 2, Mini Blue, Big Blue, Big Blue XL, Mega Blue). Consumables include food-grade edible ink cartridges and refill bottles, plus a full range of edible substrates such as icing sheets, wafer paper, FlexFrost fabric sheets, SmArt Sheets, CelloSheets, and isomalt transfer sheets.

Product overview

Icing Images offers a comprehensive edible printing and decoration ecosystem consisting of both hardware and software products. The hardware portfolio includes the Blue Food Printer series (Little Blue 2, Mini Blue, Big Blue, Big Blue XL, and Mega Blue) for direct-to-food printing, Standard Edible Printers for icing sheet printing, and Wide Format Full-Sheet Printers for large cake decorations. The software suite includes iPrint (free online template printing), iDesigns (nearly 2000 colorful patterns), Custom Template Designer, and RIIN Advanced Software for Blue Printer operations. Edible media products include Premium Icing Sheets, Wafer Paper, FlexFrost Fabric Sheets, SmArt Sheets, CelloSheets, and Isomalt Transfer Sheets. The portfolio is complemented by consumables (edible inks and refills in various sizes), electronic cutting equipment (Cricut and Silhouette compatible), accessories (Paper Potion, Edible Glue, Fluff 'n Stuff), and specialized tools (Food Safe Dies, Lace Mats). All products work together as an integrated system where users select printers and software to produce edible images on various substrates or directly on food items.

Differentiator

Problem solved

Functional benefit

Brands

• BLUE Food Printers: A line of direct-to-food printers including Little Blue 2, Big Blue, Big Blue XL, and Mega Blue models, designed for printing directly on food items.
• iPrint™
• iDesigns™
• FlexFrost®
• SmArt Sheets®
• RIIN Advanced Software

Products and services

• Blue Food Printers A proprietary direct-to-food printing system that prints edible images directly onto flat food surfaces including cakes, cookies, cupcakes, marshmallows, chocolate, macarons, and fondant using CMYK Brilliance edible ink, an adjustable print bed, and cost-effective ink tanks. The line includes Little Blue 2 ($3,799), Mini Blue ($3,999), Big Blue ($4,799), Big Blue XL ($7,499), and the commercial-only Mega Blue ($11,999). Each unit is sold with a pre-configured laptop, training, and initial ink supplies, targeting professional decorators and commercial bakeries.
• Standard Edible Printers

Quantifiable outcome

• Edible ink cost reduced to 1/100th of a penny for 2.5" cookies with Blue Food Printers
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CanoncoreTechnology or IntegrationIcing Images exclusively uses Canon inkjet printers for their edible printing systems due to Canon's reliability and the advantage of removable/replaceable printheads. Canon's printhead can be removed for cleaning or replacing, unlike competitors like Epson. This partnership enables Icing Images to focus on specialized edible ink formulations for Canon printer models.
• CricutcoreTechnology or IntegrationIcing Images offers Cricut Explore Air 2 and supplies for edible cutting. The Cricut machine is marketed as easier to learn and use, cutting thicker materials fast using web-based software. Icing Images provides food-safe cutting mats and replacement blades compatible with Cricut machines.
• Silhouette ( maker of Cameo cutting machines)coreTechnology or IntegrationIcing Images offers Silhouette Cameo supplies and accessories for edible cutting. Provides food-safe cutting mats and replacement blades compatible with Silhouette Cameo machines.
• Orthodox Union (OU)minorOthersAll Icing Images edible inks are certified Kosher Pareve by the Orthodox Union. The company also follows GMP standards, FDA requirements, and Health Department requirements for their Blue Food Printers.
• FDAminorOthersIcing Images inks are certified GRAS (Generally Recognized as Safe) by an independent FDA Registered Facility. This certification ensures the edible inks contain no harmful ingredients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kopykake: Long-standing direct competitor in edible image printing systems for cake decorators, selling Kopykake projectors and edible printing hardware to the same bakery and hobbyist customer base that Icing Images serves.
• PhotoCake (by DecoPac): DecoPac's dedicated edible image printing brand, providing edible ink printers and printed images to grocery and bakery channels — a direct competitor in the edible image-on-cake category.

Broad incumbents

• DecoPac: Large incumbent in cake and cupcake decorating, offering edible images, toppers, and decorations to retail and grocery bakeries — overlapping with Icing Images' edible image and decorating supply product lines.
• Wilton: Mass-market cake decorating supply company serving the same hobbyist and small bakery customers with decorating tools, pans, and supplies — a broad incumbent in the overall cake decorating ecosystem.

Regional players

• Cake Décor: UK-based edible printing and cake decorating supplier — operates in the same product category but primarily serves the British/European market rather than the US-centric Icing Images footprint.
• Martellato: Italian-based cake decorating equipment and supplies manufacturer serving professional bakeries — overlaps with Icing Images' professional bakery customer segment but primarily competes in Europe.

Emerging players

• Magic Colors: Manufactures edible printing inks and airbrush colors for cake and cookie decorating — directly competes with Icing Images' edible ink cartridge and refill business.
• SugarVeil: Specialty cake decorating product maker focused on edible lace and decorative mediums — serves the same high-end cake decorator customer base as Icing Images' FlexFrost fabric sheets and SmArt Sheets offerings.
• Chef Rubber: Specialty supplier of edible printing supplies, edible inks, and cake decorating tools — serves the same custom cake decorator and small bakery customer base as Icing Images.

Others

• Lucks Food Decorating Company: Manufacturer of edible icing sheets and cake decorating supplies — a partial supplier/partner (Icing Images distributes Lucks brand edible sheets) and a competitor in the edible paper substrate category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IcingImages
• YouTubeyoutube.com/channel/UCONH-N3wt8GH1zW43kEYGkQ?view_as=subscriber
• Facebookfacebook.com/IcingImages
• Instagraminstagram.com/icingimages
• Pinterestpinterest.com/icingimages
• LinkedInlinkedin.com/company/icing-images

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about icing images