aghub midwest

What aghub midwest does

AgHub Midwest is an independently-owned, privately-held agricultural input and service company headquartered in Menlo, Iowa, that supplies seed, agricultural chemicals, dry fertilizer and anhydrous ammonia, cover crops, and field application services to growers in the Midwest, with a primary focus on central Iowa. Its product portfolio spans soybeans and cover crop seed (marketed through an Axis Seed channel partnership), a full line of crop protection chemicals, and fertilizer sourced at competitive pricing through river terminal access. The company operates an integrated service stack including in-house soybean seed treatment at its Menlo facility, grid soil sampling with fertility planning, and crop application via ground rig, spray drone, or — through its HeliCrop division — helicopter. AgHub also owns AgHub Genetics, a seed conditioning facility specializing in soybeans and cover crops produced in collaboration with regional farmers, and Ten Percent Ag, an affiliated online storefront. Tires & Service, a related entity, supports agricultural equipment needs.

The business runs a direct-to-grower, relationship-driven go-to-market anchored at its Menlo, IA physical location, supplemented by online sales through Ten Percent Ag and on-farm service delivery. Revenue is generated through a mix of one-time product sales (seed, chemicals, fertilizer, equipment) and professional services (seed treatment, soil sampling, application). The company employs 11 people across ownership, sales, business development, finance, operations, application, seed conditioning, and office functions, and is family-owned (Titan Immel and Lauren Immel as co-owners). There are no disclosed funding rounds, institutional investors, or public-company indicators; the firm appears to be a closely-held regional operator reinvesting cash flow into service-line expansion (aerial application, drone spraying, seed conditioning) rather than scaling via external capital.

Name

aghub midwest

Legal name

AgHub Midwest

Website

https://aghubmidwest.com

Company type

Private

Operating status

Operating

Short description

AgHub Midwest is an independently-owned agricultural input and service company based in Menlo, Iowa, supplying seed, chemicals, fertilizer, cover crops, and field application services — including grid soil sampling and aerial/drone spraying — to Midwest growers, with a primary focus on central Iowa.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Field Services

NAICS

Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Agricultural Chemicals (2870), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Crop Spraying & Chemical Application Services (Ground Rig) (AFACAAAB)

akta.pro secondary industries

Plant Tissue, Soil & Water Sampling Coordination (Agronomy-Focused) (AFACABAH), Crop Scouting & Field Monitoring Services (AFACABAD)

Keywords

• Agricultural input supply
• Seed and fertilizer distribution
• Crop protection chemicals
• Aerial crop application
• Seed conditioning services

Headquarters

HQ city

Menlo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Seed Sales: Sale of seed products including soybeans, cover crops, and Axis Seed products to growers
2. Chemical Products: Sale of agricultural chemicals including herbicides, fungicides, and insecticides with competitive pricing
3. Fertilizer Products: Sale of dry fertilizer and anhydrous ammonia with competitive pricing from river terminal access
4. Application Services: Application of herbicide, fungicide, insecticide, dry fertilizer, and anhydrous ammonia via ground rig or spray drone
5. Seed Treatment: In-house soybean treatment with processing at Menlo, IA facility, pricing varies by volume and products
6. Soil Sampling Services: Grid soil sampling with fertility analysis and planning
7. Equipment Sales: Sale of shortline agricultural equipment including tanks, fittings, seed tenders, and spray drones

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

AgHub Midwest sells agricultural seed (soybeans, cover crops, Axis Seed lines), crop protection chemicals (herbicides, fungicides, insecticides), dry fertilizer and anhydrous ammonia, and shortline equipment (tanks, fittings, seed tenders, spray drones) to Midwest growers. It also provides field services including grid soil sampling with fertility planning, in-house seed treatment, and on-farm application via ground rig, spray drone, and helicopter, complemented by seed conditioning through its AgHub Genetics division.

Product overview

AgHub Midwest is an independently-owned agricultural supply company operating as a unified platform-plus-modules business. The core platform provides top-quality seed, chemical, and fertilizer products backed by expert support. The product portfolio includes five sub-brands: Axis Seed (seed products), AgHub Genetics (seed conditioning), HeliCrop (aerial application by helicopter), Ten Percent Ag (online shop), and Tires & Service (equipment support). Service modules include seed sales, cover crops, chemical products, seed treatment, fertilizer, soil sampling, application services (ground rig and spray drone), and equipment sales. The company serves growers in the Midwest with a focus on central Iowa.

Differentiator

Problem solved

Functional benefit

Brands

• Axis Seed: Soybean and cover crop brand with access to traits and genetics from major industry suppliers for central Iowa
• HeliCrop
• AgHub Genetics

Products and services

• Seed Sales Sale of seed products to Midwest growers, including soybeans, cover crops, and Axis Seed lines providing access to industry-leading traits and genetics hand-selected for central Iowa conditions.
• Cover Crops Cover crop seed products including rye, wheat, oats, and blends sold to growers, with application support available through affiliated Ten Percent Ag online storefront.
• Chemical Products Agricultural chemicals including herbicides, fungicides, and insecticides sold with competitive pricing and expert service support to Midwest growers.
• Fertilizer Dry fertilizer and anhydrous ammonia products sold with competitive pricing enabled by river terminal access, serving Midwest growers.
• Equipment Sales Sale of shortline agricultural equipment including tanks, fittings, seed tenders, and spray drones to growers.
• Soil Sampling Grid soil sampling service that pulls samples, performs fertility analysis, and develops plans to correct identified soil deficiencies for Midwest growers.
• Application Services On-farm application of herbicide, fungicide, insecticide, dry fertilizer, and anhydrous ammonia via ground rig or spray drone for Midwest growers.
• Seed Treatment In-house soybean seed treatment services with processing at the Menlo, IA facility and pickup/delivery available; pricing varies by volume and products.
• HeliCrop Aerial Application Aerial chemical application by helicopter for fungicides, insecticides, and foliar nutrition, offered through the HeliCrop division when ground rigs cannot access the field.
• AgHub Genetics Seed Conditioning Dedicated seed conditioning service producing high-quality soybeans and cover crops through collaboration with experienced regional farmers at the Menlo, IA facility.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Axis SeedcoreChannel Partner/ Reseller/ DistributorAxis Seed is a locally owned, national brand that provides market access to leading seed lines and industry-leading seed traits and genetics. AgHub Midwest works with Axis Seed to offer seed products tailored to central Iowa growing conditions, with seed production control and industry-exceeding germination requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MaxYield Cooperative: Iowa-based cooperative offering agronomy, grain, energy, and feed services including seed, crop protection, fertilizer, and soil sampling — directly comparable to AgHub's integrated input-and-service hub in northern/western Iowa.
• Heartland Co-op: Iowa farmer-owned cooperative operating agronomy, grain, and feed divisions with full-service seed, chemical, fertilizer, and application capabilities overlapping AgHub's Midwest retail and custom-application model.
• Landus Cooperative: Iowa-based farmer-owned cooperative offering grain, agronomy, seed, fertilizer, and application services across the same core central Iowa geography as AgHub Midwest, with overlapping seed conditioning and custom application capabilities.
• Axis Seed (M.S. Technologies affiliate): Locally owned, national seed brand supplying traits and genetics to retail partners including AgHub itself — directly comparable as a branded soybean and cover-crop seed supplier in the central Iowa channel.
• AgVantage FS: Iowa- and Midwest-focused member of the GROWMARK system providing agronomy, energy, and seed services including custom application and crop protection — a regional peer in the same input-and-application category.
• NEW Cooperative: Iowa-based grain and agronomy cooperative providing seed, chemical, fertilizer, and custom application services to growers in central and western Iowa — directly competitive with AgHub's input and application offering.

Broad incumbents

• Nutrien Ag Solutions: North America's largest direct-to-grower ag retailer offering seed, crop protection, fertilizer, and digital agronomy at national scale — a broad incumbent that competes with AgHub on input supply, pricing, and application services.
• Helena Agri-Enterprises: National distributor of crop protection, fertilizer, seed, and agronomy services with a strong Midwest footprint — comparable to AgHub on chemical distribution and custom application, but at materially larger scale.
• GROWMARK: Midwest-based agricultural cooperative system supplying crop protection, seed, fertilizer, and agronomy services across multiple states — a broad incumbent whose FS member system competes with AgHub at the regional level.
• CHS Inc. Large U.S. ag cooperative and ag-retail platform providing crop inputs, energy, grain, and agronomy services across the Midwest — a broad incumbent with significant fertilizer-supply scale that pressures independents like AgHub.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aghub-midwest

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aghub midwest