Name

killing commercial

Legal name

Game Changers Marketing, LLC

Website

https://killingcommercial.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Insurance Sales Training

NAICS

Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Commercial insurance training
• Insurance sales coaching
• Agent education platform
• Commercial lines sales
• Insurance community network

Headquarters

HQ city

Valrico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Killing Commercial Membership Subscription: Full membership access to the digital learning platform, private social network, 1-on-1 consulting, and mastermind meetings. This is the primary recurring revenue stream.
2. Power Producer Base Camp Subscription: A lower-tier membership tier offering exclusive content, learning modules, twice-monthly Zoom meetings with industry leaders, and preferred pricing to products and services. Designed for smaller agencies not ready for the full Killing Commercial experience.
3. Bootcamp Tickets: One-time fees for all-day bootcamp events like the Fourth Quarter Fuel-Up Boot Camp (October 29, 2025), priced at $397 per ticket. Includes actionable deliverables, worksheets, templates, and playbooks.
4. The Protege Competition Program: A competition-based program for producers that includes coaching from industry veterans. Revenue model not explicitly stated but operates as a premium tier offering.
5. Free Webinars: Free educational webinars covering topics like workers' comp, experience mods, AI, cyber, compliance, and agency operations. Serve as top-of-funnel acquisition tools that drive conversion to paid memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Killing Commercial operates a digital learning platform and private social network that trains independent insurance agents and agency owners to sell commercial lines insurance. The core offering is a paid membership combining on-demand video training, a private "War Room" community with radius exclusivity, 1-on-1 sales consulting with founder David Carothers, and bi-monthly mastermind sessions designed to help producers build million-dollar recurring commercial books of business.

Product overview

Killing Commercial is a digital learning platform and private social network for independent insurance agents and agency owners, built around David Carothers' commercial insurance sales methodology. The core product is the Killing Commercial Membership, which combines on-demand video training, a collateral resource library, private community networking, 1-on-1 sales consulting, and bi-monthly mastermind sessions. Supporting offerings include Power Producer Base Camp (an entry-level alternative with Zoom meetings and exclusive content), The Protege (a competitive coaching program with industry expert mentors), Commercial Insurance Bootcamps (intensive all-day training events), Webinars (on-demand educational sessions on various insurance topics), the Power Producers Podcast, and a Blog. The portfolio is designed to take producers from foundational training through advanced sales strategies and ongoing community support for building million-dollar commercial insurance books.

Differentiator

Problem solved

Functional benefit

Brands

• Power Producer Base Camp: Entry-level membership program for producers and smaller agencies seeking commercial insurance training and resources.
• The Protégé

Products and services

• Killing Commercial Membership

Quantifiable outcome

• Producers transform from 'call 100, quote 10, write 2' price competition to value-based advisory selling with extreme client value before meetings
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

28 partnerships are on record, tiered core, major and minor.

• Kevin Ring / Institute of Work Comp ProfessionalscoreStrategic or Co-development PartnerKevin Ring from the Institute of Work Comp Professionals is a recurring co-host on webinars about experience modification factors and workers' compensation. Provides expert content on workers' comp topics identified as the number one webinar request topic. Partnership involves joint webinar delivery and thought leadership content.
• Todd Thams / Mod AdvisorcoreTechnology or IntegrationTodd Thams, CEO of Mod Advisor, co-presents on workers' compensation experience mod webinars. Mod Advisor's software is used to demonstrate how to close deals using experience mod analysis. Strategic partnership for technology-enabled sales training.
• David LeFevre / SalesPowercoreStrategic or Co-development PartnerDavid LeFevre from Florida Risk Partners and SalesPower teaches the Define, Document, and Automate Your Sales Process webinar. Serves as 'the man behind the curtain at Killing Commercial' for technical and sales automation topics.
• Clayton Wood / C.B. Wood FinancialcoreStrategic or Co-development PartnerClayton Wood, Managing Partner of C.B. Wood Financial and Virtue Health Consortium, is the industry expert for employee benefits. Partnership involves webinars on P&C client retention using employee benefits and strategies for protecting commercial accounts from multi-line agency competition.
• Kara Govro / MineralcoreStrategic or Co-development PartnerKara Govro, Chief Legal Expert for Mineral, co-presents on HR trends driving commercial P&C opportunities. Mineral is described as a 'huge partner' providing HR hotline, learning management system, and dynamic handbook tools. Partnership supports point-of-sale collateral and client education.
• Patrick McBride / The McBride AgencymajorStrategic or Co-development PartnerPatrick McBride, Principal of The McBride Agency, serves as a coach for Season 3 of The Protege competition program. Expert in automations and process, helping agencies streamline, scale, and dominate with efficiency.
• Aaron Levine / The Luxury Group InsurancemajorStrategic or Co-development PartnerAaron Levine, CIC, MBA, agency owner behind The Luxury Group Insurance, serves as The Protege Season 3 coach. Recognized as nationally known personal branding expert and voice of Who You Work With Matters Podcast.
• Mike Fusco / Fusco Orsini & AssociatesmajorStrategic or Co-development PartnerMike Fusco, Principal of Fusco Orsini & Associates Insurance Services X 4C Advising in San Diego, CA, serves as The Protege Season 3 coach. Expert in robotic process automation and serving contractors in California.
• Dustin Boss / Emerge AppsmajorStrategic or Co-development PartnerDustin Boss, CEO of Emerge Apps, serves as The Protege Season 3 coach. Expert in OSHA and compliance-related issues. Co-founder of Emerge Apps helping agencies streamline compliance and safety processes.
• Jess Dantice / Zenjuries Claim ConciergemajorStrategic or Co-development PartnerJess Dantice, Founder of Zenjuries Claim Concierge, serves as The Protege Season 3 coach. Expert in claims process navigation for agencies and clients.
• Zach Mefferd / ZipBondsmajorStrategic or Co-development PartnerZach Mefferd, Founder of ZipBonds, serves as The Protege Season 3 coach. Combines producer-level experience with insurtech innovation in surety bonding.
• Dustin Boss / Emerge AppscoreStrategic or Co-development PartnerPartnership for OSHA recordkeeping webinar covering regulatory updates affecting industries with heavy insurance premiums including construction, warehousing, manufacturing, trucking, healthcare, and agriculture.
• BluePond AIcoreTechnology or IntegrationBluePond AI partnership for AI-powered agency efficiency webinar. Offers 30-day free trial of BluePond AI tools for attendees. Focus on integrating AI into day-to-day agency operations.
• SembleycoreTechnology or IntegrationSembley partnership for frictionless data and submission streamlining webinar. AI-driven document automation for insurance agencies using all-in-one intake platform.
• IPFScoreStrategic or Co-development PartnerIPFS partnership for agency bill automation webinar. Modern solutions for premium financing, invoicing, and collections integration.
• AndDonecoreTechnology or IntegrationAndDone partnership for agency bill automation webinar, exploring solutions for taking the agency out of agency bill.
• ProWriterscoreStrategic or Co-development PartnerProWriters partnership for cyber liability webinar. Zane Goldthorp presents on using cyber as a point-of-sale wedge. Provides access to ProWriters University and Cyber Quote Platform.
• The Institute of WorkComp ProfessionalscoreStrategic or Co-development PartnerPartnership with Kevin Ring of The Institute of WorkComp Professionals for workers' comp differentiation webinars. Provides mod worksheets, classification error checklists, and training resources.
• Warren Cleveland / Captive CoalitioncoreStrategic or Co-development PartnerWarren Cleveland of Captive Coalition presents masterclass on captives insurance. Four Shoptalk episodes plus exclusive live webinar on winning with captives as alternative risk strategy.
• Propeller BondscoreStrategic or Co-development PartnerPartnership with Aaron Steffey of Propeller Bonds for surety bonding as lead magnet webinar. Teaches monetization of nuisance bonds and conversion to well-rounded accounts.
• SkyWatchminorStrategic or Co-development PartnerPartnership with Lior Geller of SkyWatch for drone insurance webinar. Growing category for quote/bind/issue lead magnet.
• BestowminorStrategic or Co-development PartnerPartnership with Bestow for life insurance as lead magnet webinar. Uses 5-minute QBI process for cross-sell of life insurance.
• Chris Langille / Local Traffic MarketingcoreStrategic or Co-development PartnerPartnership with Chris Langille from Local Traffic Marketing for Meta Ad Strategies webinar. Teaches personal lines lead generation using Meta ads generating ~$10-12 leads.
• RiskAdvisorcoreTechnology or IntegrationPartnership with David Watson of RiskAdvisor for tech behind the system webinar. Submission structure and intake optimization for Florida Risk Partners.
• Canopy ConnectcoreTechnology or IntegrationPartnership with Tolga Tezel of Canopy Connect for instant insurance data pull and verification to eliminate friction and speed up quoting.
• Legacy AdvisorsminorStrategic or Co-development PartnerPartnership with Legacy Advisors for agency valuation webinar. Focus on understanding agency valuation, deal structuring, and pre-sale preparation.
• Florida Risk PartnerscoreStrategic or Co-development PartnerFlorida Risk Partners is the agency owned by David Carothers where Killing Commercial methodologies are applied in production. Serves as the live demonstration lab for training content. Uses Risk Advisor, HubSpot, Canopy Connect, and QuoteRush for agency operations.
• Mineral HR SolutionscoreStrategic or Co-development PartnerMineral provides HR hotline, learning management system, dynamic online handbook, and sales collateral for Killing Commercial members. Partnership enables members to offer HR solutions to clients, supporting point-of-sale differentiation.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Independent Insurance Agents & Brokers of America (Big I / IIABA): The largest US trade association for independent insurance agents, offering education, training, and resources to the same core customer base. Broader in scope (advocacy, networking, Trusted Choice) but overlapping heavily on agent training and education.
• Applied Systems: Largest insurance agency management system vendor in North America, with extensive training, certification, and enablement content for agency users. Broad incumbent serving the same independent agency market with overlapping education offerings.
• National Association of Insurance and Financial Advisors (NAIFA): US trade association serving insurance and financial advisors with continuing education, certification, and member benefits. Comparable as an association-driven education provider to insurance producers.
• Insurance Journal: Major US insurance industry publication offering news, analysis, and educational content (webinars, magazines) to insurance professionals. Overlaps on educational content delivery to the same audience of commercial agents and brokers.

Emerging players

• AgencyBloc: CRM and management platform purpose-built for independent insurance agencies, including training/onboarding resources for users. Adjacent rather than directly competing, but serves the same buyer (agency owners) with a software-plus-education bundle.
• Trusted Choice: Consumer-brand network operated by Big I that independent agents join for marketing, branding, and lead-generation resources. Comparable as a value-add community/brand offering for independent insurance producers, though marketing-led rather than training-led.
• NowCerts: Insurance agency comparative rater and CRM alternative with a focus on training independent agents to modernize their workflow. Comparable in audience (commercial independent agents) and complementary in product category (sales enablement/automation).
• PL Rating (Tarmika): Insurance automation and comparative rating platform marketed to independent commercial lines agents with educational content around workflow efficiency. Overlaps on enabling commercial-lines producers but is technology-led rather than training-led.

Direct peers

• Sandler Training: Global B2B sales training franchise with a dedicated insurance vertical. Comparable as a methodology-driven, subscription/continuing-coaching sales training business selling to producers and sales managers in commercial verticals.
• The National Alliance for Insurance Education & Research: Provides the CIC, CRM, CRIS, and CIC designations that Killing Commercial's founder holds and is the dominant provider of professional insurance education and designation programs to independent agents. Directly comparable as a peer in commercial-insurance professional education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJO0R5T6jJPEKlaUDBVqLRw
• Facebookfacebook.com/killingcommercialinsurance
• LinkedInlinkedin.com/company/killing-commercial-insurance-sales-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about killing commercial