Sembley
Sembley is a Philadelphia-based SaaS platform that automates commercial insurance submissions, ACORD forms, and client intake for independent agencies and brokers using AI-powered document processing and data enrichment.
- Company typePrivate
- Founded2024
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sembley does
Sembley is a Philadelphia-based, privately held SaaS company founded in 2024 that builds a cloud-based submission platform for independent insurance agencies and brokers. The platform unifies client intake, ACORD form autofill, AI-powered document processing, data enrichment, e-signature, and carrier submission in a single workflow, targeting the pain point of paper-heavy, repetitive manual data entry in commercial lines submissions. Core technology is a Ruby on Rails web application hosted on Heroku, authenticated via Devise-JWT, with compliance inheriting ISO 27001/27017/27018, SOC 1/2/3, and PCI-DSS from the underlying Heroku infrastructure; AI capabilities are delivered through third-party providers (Google Cloud AI, Anthropic, OpenAI) and a Linqura integration for firmographic enrichment.
Sembley firmographics
Firmographics- Name
- Sembley
- Legal name
- Sembley, Inc.
- Website
- https://sembley.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sembley is a Philadelphia-based SaaS platform that automates commercial insurance submissions, ACORD forms, and client intake for independent agencies and brokers using AI-powered document processing and data enrichment.
- Ownership category
- akta.pro rank
Where Sembley is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sembley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel
Revenue model
- Subscription SaaS: Tiered subscription model with per-user pricing. Standard at $49/user/month, Plus at $69/user/month, Pro at $89/user/month, and Enterprise with custom pricing. E-Sign available as add-on at $10/user for Standard tier. 30-day free trial for new users. Annual and monthly billing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential submission automation for agencies |
| Subscription | Monthly | Advanced AI and enrichment features |
| Subscription | Monthly | Full platform with premium integrations |
| Subscription | Annual | Custom enterprise solution |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sembley product offering
Product offeringCore offering
Sembley is a cloud-based SaaS platform that streamlines commercial insurance submissions for independent agencies and brokers. It combines digital client intake forms, automated ACORD and supplemental application population, AI-powered document processing, property and company data enrichment, integrated e-signature, and direct carrier submission. The platform integrates with major agency management systems (HawkSoft, AMS360, Momentum, AgencyZoom, QQCatalyst) to eliminate redundant manual data entry across the submission workflow.
Product overview
Sembley is a modern insurance submission platform for independent agencies that unifies client intake, ACORD form automation, and carrier submissions in a single platform. The core Sembley Platform combines custom intake forms, ACORD and supplement autofill, AI-powered document processing (Document AI), and data enrichment services. Sembley Sign provides integrated e-signature functionality specifically for insurance workflows. Additional modules include Underwriting Summaries for AI-generated carrier proposals and the Intake Library of pre-built templates. The platform is offered across four pricing tiers (Standard at $49/user/month, Plus at $69/user/month with Document AI and enrichment, Pro at $89/user/month with premium integrations, and custom Enterprise), and integrates with major agency management systems including HawkSoft, AMS360, Momentum/NowCerts, AgencyZoom, QQCatalyst, CanopyConnect, ePayPolicy, and Zapier. The platform leverages AI from Google Cloud AI, Anthropic, and OpenAI for document processing and data extraction.
Differentiator
Problem solved
Functional benefit
Products and services
- Sembley Platform End-to-end insurance submission platform for independent insurance agencies and brokers that unifies digital client intake, ACORD form automation, AI document processing, data enrichment, e-signature, and carrier submissions. Designed for commercial lines submissions including new business and renewal processing.
- Sembley Sign Electronic signature product designed for insurance agents that sends ACORDs, supplements, and uploaded documents for signature directly from a submission. Features pre-mapped signature and producer fields across all ACORDs and integrates with AMS, Momentum, and HawkSoft for direct carrier submissions.
Quantifiable outcome
- Rolled out to 100+ employees within 60 days at Rollo Insurance Group
- +3 more outcomes
Companies that use Sembley
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Sembley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature7 records
Sembley partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- QQCatalystcoreTwo-way integration to import insureds, vehicles, drivers, premises, and policies from QQCatalyst into Sembley and send insureds back. Supports bulk import, duplicate detection, and ACORD-ready data mapping.
- LinquracoreIntegration embeds Linqura's AI-powered business classification and firmographic data enrichment directly into Sembley's workflow. Delivers verified NAICS and SIC classifications at approximately 90% accuracy compared to the roughly 60% industry benchmark. Both companies aim to fix commercial insurance data errors at the source.
- ePayPolicycoreEnables payment collection directly inside Sembley's document signing flow. Collect down payment or deposit at bind while client is reviewing and signing submission documents. Supports ACH or credit card via ePayPolicy checkout.
- AgencyZoomcoreBi-directional data sync, automatic lead creation from custom intakes, smart duplicate detection, automatic note creation when intakes are shared, and submission notifications to AgencyZoom records.
- Canopy ConnectcoreIntegration retrieves verified insurance data directly from 300+ P&C carriers with 250+ structured data fields. Single-click transfer to Sembley with automatic population of ACORD forms. CEO Jeremy Peskin noted Canopy Connect 'has set the standard for how insurance data should be collected.'
- AMS360coreTwo-way integration enabling seamless data synchronization. Smart import of commercial clients, policy import, and intelligent sync that preserves existing data while updating empty fields. Also supports AMS360 EMS API for personal lines home and auto submissions.
- Momentum (NowCerts)coreSeamless importing of commercial insureds and data with automatic daily synchronization. Direct commercial client import, comprehensive record import including Claims, Premises, and Vehicles, and ACORD form upload to Momentum.
- HawkSoftcoreTwo-way sync between HawkSoft and Sembley. Import insureds from HawkSoft into Sembley, send insureds from Sembley to HawkSoft, and automatically populate ACORDs and supplements with HawkSoft data. Rushang Shah, CMO of HawkSoft called Sembley 'a welcome addition to our API Partner program.'
- NetVUcoreNetVU is the independent user community for Vertafore customers. Sembley is a proud Silver Corporate Partner, providing access to education, networking, and advocacy within the Vertafore user community.
- AcceleratedAutomationminorOrganization specializing in optimizing use of AgencyZoom and other solutions for insurance agencies. Guidance and automation partner.
- CatalyitminorTech resource hub helping independent insurance agencies evaluate, adopt, and optimize technology solutions.
- KillingCommercialminorTraining and coaching community helping commercial lines producers win more accounts with a proven sales system.
- AI RockstarsminorCommunity of forward-thinking insurance professionals exploring how AI can transform agency workflows, marketing, and customer experience.
- HawkSoft User Group (HUG)minorIndependent community of HawkSoft agencies sharing best practices, training, and peer support.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Sembley competitors and assessment
Company assessmentBroad incumbents
- Applied Systems: Largest agency management platform provider (Applied Epic, Applied TAM, Indio) serving agencies of all sizes with a much broader portfolio than Sembley, including submissions, accounting, and carrier connectivity.
- Zywave: Established insurance technology provider offering agency management, content, and front-office tools to independent agents and brokers. Broad incumbent overlapping with Sembley's target customer base.
- Vertafore: Dominant AMS provider for independent and national agencies with products including AMS360, NetVU, and Applied Epic. Sembley integrates with AMS360, reflecting Vertafore's broad incumbency across the same end customers.
Direct peers
- EZLynx: Widely used comparative rater and submission platform for personal and commercial lines sold to independent agencies. Competes with Sembley on submission workflow automation and multi-carrier connectivity.
- QQCatalyst: AMS and submission platform targeting personal and commercial lines with insured, vehicle, driver, premises, and policy imports. Sembley has a two-way integration with QQCatalyst, indicating directly comparable workflows.
- NowCerts (Momentum): AMS and commercial-lines submission platform for independent agencies with comparable form-completion and insured-import capabilities. Integration partner and direct competitor in submissions and ACORD automation.
- Tarmika: Comparative rating and commercial-lines submission tool built for independent agents. Directly comparable on automated ACORD-style submission flows across multiple carriers.
- HawkSoft: Agency management system (AMS) purpose-built for independent insurance agencies and a direct competitor in commercial-lines workflows. HawkSoft is also a live integration partner of Sembley, underscoring the closely overlapping target customer and product surface.
- AgencyZoom: CRM, sales, and customer-retention platform for insurance agencies with overlapping lead and customer-data workflows. Bi-directional integration with Sembley confirms closely comparable customer base and data model.
Emerging players
- Canopy Connect: Insurance data retrieval API that pulls verified policy, claims, and insured data from 300+ P&C carriers. Integration partner of Sembley and an adjacent technology that could expand into submission workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sembley social profiles
Digital presenceSembley compliance and trust
Trust signalCompliance8 records
Sembley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sembley leadership team
Management profileNumber of profiles
Profiles1 record
Sembley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sembley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sembley
What does Sembley do?
Sembley is a cloud-based SaaS platform that streamlines commercial insurance submissions for independent agencies and brokers. It combines digital client intake forms, automated ACORD and supplemental application population, AI-powered document processing, property and company data enrichment, integrated e-signature, and direct carrier submission. The platform integrates with major agency management systems (HawkSoft, AMS360, Momentum, AgencyZoom, QQCatalyst) to eliminate redundant manual data entry across the submission workflow.
Is Sembley a public or private company?
Sembley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sembley founded?
Sembley was founded in 2024. It employs 1 to 10 people.
Where is Sembley based?
Sembley is headquartered in Philadelphia, United States, in the North America region.
How does Sembley make money?
One revenue line is on record: subscription SaaS.
Who are Sembley's main competitors?
Broad incumbents on record are Applied Systems, Zywave and Vertafore. Direct peers are EZLynx, QQCatalyst, NowCerts (Momentum), Tarmika, HawkSoft and AgencyZoom. Canopy Connect is listed as an emerging player.
Does Sembley have an API?
Yes. Sembley offers API-based integrations with partner platforms (e.g., HawkSoft API for commercial insured imports with automatic daily updates; Vertafore AMS360 WSAPI and EMS API for two-way insured sync and personal lines data export; Canopy Connect API for verified insurance data transfer; ePayPolicy API for payment collection). The platform uses modern APIs and artificial intelligence to complete portions of insurance applications. User authentication within the application is handled via Devise-JWT for token-based access. API availability is primarily through partner/agency-facing integrations rather than a public developer API.