What weber flooring does

Weber Flooring is a family-owned flooring retailer founded in 1974 and headquartered in Lenexa, Kansas, operating across the Kansas City metropolitan area. The company sells and professionally installs carpet, hardwood, ceramic/porcelain tile, LVT (luxury vinyl tile), sheet vinyl, RPC (rigid polymer core), and carpet tile, carrying national brands including Shaw, Mohawk, COREtec, Mannington, Karastan, and Anderson. It also offers countertops through a separate Weber Tops sub-brand, custom rugs, hardwood sand-and-finish services, and customer financing via a Shaw credit card issued by Wells Fargo Bank.

The business is structured around four retail showrooms (Lenexa, Leawood, Lee's Summit, Kansas City North) plus three specialized operating divisions. The Builder Division serves home builders with a dedicated showroom, account managers, and designer-led buyer selections for spec homes, custom homes, and entire communities. The Commercial Division handles corporate offices, healthcare, education, retail, hospitality, industrial, and multi-family projects with dedicated project management. The Restoration Division partners with insurance restoration companies on water, fire, and storm damage flooring replacement, offering 24-48 hour quote turnaround and insurance-ready documentation.

Weber Flooring generates revenue primarily through one-time product sales bundled with professional installation, plus service revenue from builder, commercial, and restoration engagements. Distribution combines in-showroom consultation with free in-home measures and shop-at-home sample services. Differentiation rests on family-owned heritage (50+ years), Top 50 Independent Flooring Retailer status in the U.S., the largest in-stock carpet inventory in Kansas City, and a lifetime residential installation warranty on carpet labor. Marketing relies on Google reviews, a content-rich website, Facebook/Pinterest social presence, and promotional campaigns including military discounts and manufacturer co-funded rebates.

Name

weber flooring

Legal name

Weber Flooring

Website

https://weberflooring.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Weber Flooring is a family-owned Kansas City metro flooring retailer (since 1974) selling and installing carpet, hardwood, tile, LVT, sheet vinyl, and RPC, with specialized Builder, Commercial, and Restoration divisions serving homeowners, home builders, commercial properties, and insurance restoration companies.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Flooring retail installation
• Carpet and hardwood
• Commercial flooring services
• Builder flooring solutions
• Flooring restoration services

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Flooring Sales: One-time product sales of flooring materials (carpet, hardwood, ceramic, LVT, sheet vinyl, RPC, carpet tile) to residential and commercial customers through company showrooms, with professional installation services included.
2. Builder Division Services: Dedicated flooring partnership services for home builders including spec homes, custom homes, and entire communities. Account management and designer services for buyer selections.
3. Commercial Division Services: Commercial flooring installation for corporate offices, healthcare, education, retail, hospitality, industrial, and multi-family properties with project management and ongoing maintenance.
4. Restoration Division Services: Flooring restoration services for insurance restoration companies handling water, fire, and storm damage. Includes tear-out, drying coordination, and full replacement with insurance-ready documentation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Weber Flooring sells and professionally installs flooring products — carpet, hardwood, ceramic tile, LVT (luxury vinyl tile), sheet vinyl, RPC (rigid polymer core), and carpet tile — for residential and commercial customers across the Kansas City metro. The company operates four retail showrooms plus three dedicated divisions (Builder, Commercial, Restoration) and a separate countertop line (Weber Tops). Professional installation is included with purchases and is backed by a lifetime residential installation warranty on carpet labor.

Product overview

Weber Flooring is a family-owned flooring retailer offering a comprehensive portfolio of flooring products and related services. The company operates as a single unified retail offering with three specialized divisions: Builder Division, Commercial Division, and Restoration Division. Core product categories include Carpet (broadloom and tile), Hardwood (solid and engineered), Ceramic/Porcelain Tile, LVT (Luxury Vinyl Tile), Sheet Vinyl, and RPC (Rigid Polymer Core/WPC flooring). The company carries numerous national brands including Shaw Industries, Mohawk, COREtec, Mannington, Karastan, Anderson, and others. Professional installation services are provided with a lifetime residential installation warranty for carpet labor. Additional services include free in-home measurement, shop-at-home assistance, custom rug creation, and sand-and-finish hardwood services. The company operates 4 retail locations in the Kansas City metro area.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Traditional broadloom carpet flooring available in plush, frieze, and Berber styles, sold through Weber Flooring showrooms with professional installation backed by a lifetime residential installation warranty on carpet labor.
• Hardwood Flooring Solid and engineered hardwood flooring in various wood species, finishes, and plank sizes, available with sand-and-finish services and professional installation.
• Ceramic and Porcelain Tile Ceramic and porcelain tile flooring for wall and floor applications in various sizes, styles, and finishes (including the Solara, Ravenna, and Nobleza collections), with professional installation.
• LVT (Luxury Vinyl Tile) Flooring Luxury vinyl tile and plank flooring from brands such as COREtec, Dwell, Endura, and Heritage Collection with wood and stone looks, available with professional installation.
• Sheet Vinyl Flooring Sheet vinyl flooring including the CustomPro brand in various wood and stone looks, available in 12-foot widths with professional installation.
• RPC (Rigid Polymer Core) Flooring Next-generation sustainable waterproof flooring including the Mohawk Daintree line, with PVC-free construction, 70% recycled content, and enhanced scratch resistance, sold with professional installation.
• Carpet Tile Modular carpet tiles primarily from Shaw Industries, available in 24x24 and 18x36 inch sizes with solution-dyed nylon for durability, sold with professional installation.
• Professional Flooring Installation Professional flooring installation services performed by experienced installers, backed by a lifetime residential installation warranty on carpet labor covering seam repairs, re-stretching, and transition material repairs.
• Builder Division Services Dedicated flooring partnership for home builders covering spec homes, custom homes, and entire communities, with a builder-only showroom, dedicated account managers, and designer-guided buyer selection services.
• Commercial Division Services Commercial flooring installation for corporate offices, healthcare facilities, educational institutions, retail spaces, hospitality venues, industrial/warehouse facilities, and multi-family properties, with professional project management and ongoing maintenance.
• Restoration Division Services Specialized flooring services for insurance restoration companies covering water damage, fire and smoke damage, storm damage, hardwood refinishing, and subfloor repair, with 24-48 hour quote turnaround and insurance-ready documentation.
• Custom Rugs Custom area rugs made to order for residential spaces.
• Weber Tops Countertops Countertop products offered through a separate Weber Tops division for residential and commercial surface solutions.
• Flooring Financing Services Shaw credit card financing offered through Wells Fargo Bank, providing flexible monthly payments and special financing offers for flooring purchases at all Weber Flooring locations.

Quantifiable outcome

• 4 Convenient Locations across Kansas City metro area
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Shaw FloorscoreStrategic or Co-development Partner · 1 June 2026Weber Flooring partners with Shaw Floors for Pet Perfect and Pet Perfect+ product lines. Currently offering $200 rebate on qualifying Shaw Floors Pet Perfect purchases with minimum 40 square yards of carpet or 750 square feet of hard surface styles.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Others

• Shaw Floors: Major flooring manufacturer and Weber's primary strategic supplier, currently partnered on the Pet Perfect promotion and the Shaw/Wells Fargo credit card. Comparable in product categories but operating as an upstream supplier and brand owner.
• Mohawk Industries: Largest U.S. flooring manufacturer, supplying Weber's RPC line and other categories. Comparable in product categories but positioned upstream as a manufacturer rather than as a retail/install operator.

Broad incumbents

• Home Depot: Big-box home improvement retailer carrying flooring products plus installation services. Directly competes with Weber's retail channel on assortment, price, and convenience, but within a much broader home-improvement portfolio.
• Lowe's: Big-box home improvement retailer with extensive flooring assortments and installed-services program. Competes with Weber on retail flooring and installation, but as one category within a broad home-improvement offering.

Direct peers

• Carpet One Floor & Home: Cooperative of independent flooring retailers offering carpet, hardwood, tile, and vinyl with in-house installation services. Closely comparable to Weber's independent, multi-category, install-inclusive retail model.
• Floor & Decor: Specialty flooring retailer with broad assortment of tile, wood, laminate, vinyl, and installation materials. Comparable product breadth and pro/DIY customer mix, though Floor & Decor operates at significantly larger scale.
• Empire Today: National direct-to-consumer flooring retailer specializing in carpet, hardwood, and LVT with in-home shopping and professional installation. Comparable on install-led, multi-category D2C flooring business, though much larger and geographically broader.
• Abbey Carpet & Floor: Cooperative of independent flooring retailers offering carpet, hardwood, tile, luxury vinyl, and installation services. Highly comparable independent-retailer business model serving regional markets.
• LL Flooring: Specialty flooring retailer (formerly Lumber Liquidators) offering hardwood, laminate, vinyl, and tile with installation services. Comparable specialty flooring retailer with installation offerings.
• Flooring America: Cooperative of independent flooring retailers with full product assortments and professional installation. Same independent-retailer positioning and full-service install model as Weber Flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weberjoes
• Pinterestpinterest.com/WeberFlooringOfficial
• LinkedInlinkedin.com/company/weber-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about weber flooring