What media6 degrees does

Dstillery, operating under the historical legal entity media6 degrees, is a New York-based private company that provides AI-driven predictive audience targeting solutions for programmatic digital advertising. The company serves enterprise consumer brands and media agencies with a product portfolio built around a multimodal AI platform, including Custom AI Audiences, Custom Search Lookalikes, Retail Purchase Intent targeting, and CTV Solutions, with Audience Studio as the platform interface. The visible customer base includes global enterprises across retail (IKEA, Target, Home Depot, Publix), food and beverage (Chipotle, Domino's, McDonald's), financial services (JP Morgan, Citibank), telecommunications (T-Mobile), automotive (Hyundai), insurance (Progressive), gaming (PlayStation), pharmaceuticals (Advil), and apparel (New Balance), alongside agency partners including SOKAL (Townsquare Media Group), Tombras, and Keynes Digital.

The technology foundation rests on a predictive modeling infrastructure running 20,000+ live models with daily refresh cycles, contrasted against an industry average of monthly refresh. The company holds 25 patents in AI-driven innovation and has built DS-1, a multimodal AI agent designed to compress the audience buying workflow from audience brief to activation. Underlying capabilities include custom audience generation from first-party data, lookalike modeling, search keyword lookalikes, and retail shopper behavior modeling sourced from major retailers. Turnaround for new models is 24-48 hours, with audiences refreshing on a 24-hour cycle. AI capability categories span predictive analytics, recommendation engines, autonomous agents, and generative AI applied specifically to the programmatic advertising domain.

Revenue is generated through enterprise contracts with brands and agencies, likely on subscription or usage-based terms, though no pricing is publicly disclosed. Go-to-market is direct enterprise field sales with consultative selling, evidenced by 'Book a meeting' and 'Let's talk' calls-to-action on the company website. Distribution is supplemented by the self-serve Audience Studio platform interface, with a partner ecosystem and content marketing channels (blog, video, success stories, events) supporting demand generation. Disclosed performance outcomes cited by agency partners include 40-88% improvement in CPM, CPA, and ROAS metrics across programmatic and CTV campaigns.

Name

media6 degrees

Website

https://media6degrees.com

Company type

Private

Operating status

Operating

Short description

Dstillery (formerly media6 degrees) is a New York-based private company that provides AI-driven predictive audience targeting solutions for programmatic, CTV, and retail media advertising, serving enterprise consumer brands and media agencies.

Ownership category

akta.pro rank

Product category

AI Audience Targeting Platform (Programmatic Advertising)

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic advertising
• AI audience targeting
• Predictive audience modeling
• Connected TV advertising
• Digital ad targeting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI-Powered Audience Targeting: Dstillery generates revenue by providing AI-powered predictive audience targeting solutions to brands and agencies. The platform enables custom audience creation, lookalike modeling, and CTV solutions, likely through subscription or usage-based contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dstillery provides AI-powered predictive audience targeting solutions that enable brands and agencies to build, analyze, and activate digital advertising audiences across programmatic, search, and connected TV (CTV) channels. The platform centers on DS-1, a multimodal AI agent that converts audience briefs into activated custom audiences within minutes, including lookalike modeling, performance lift prediction, retail purchase intent, and search lookalike targeting — powered by 20,000+ predictive models refreshed daily.

Product overview

Dstillery offers a unified Predictive AI Audience Targeting platform built around its multimodal AI agent, DS-1. The portfolio includes Custom AI Audiences, Custom Search Lookalikes, Retail Purchase Intent, CTV Solutions, and Audience Studio. These products work together to enable advertisers to transform first-party data into actionable audience segments across programmatic, search, and CTV channels, with DS-1 serving as the central AI interface that orchestrates the entire audience buying workflow from brief to activation.

Differentiator

Problem solved

Functional benefit

Brands

• DS-1: AI agent for the entire audience buying experience - a multimodal AI built for programmatic advertising that enables custom audiences, performance lift prediction, and seamless integration

Products and services

• DS-1
• Custom AI Audiences
• Custom Search Lookalikes
• Retail Purchase Intent
• Audience Studio
• CTV Solutions

Quantifiable outcome

• 59% better CPM for video advertising
• +7 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Audigent: Cookieless audience targeting and data platform for premium publishers and advertisers. Comparable as an emerging peer tackling similar ID-free / cookieless audience challenges that Dstillery has positioned against.

Direct peers

• The Trade Desk: Leading independent DSP for programmatic advertising including CTV. Comparable as a primary platform where Dstillery's audiences activate, and increasingly a competitor as The Trade Desk expands its own AI audience capabilities.
• Zeta Global: AI-powered marketing and audience platform combining first-party data, predictive AI, and activation. Comparable as a data-driven audience targeting competitor operating at enterprise scale in the same vertical.
• Lotame: Global data enrichment and audience-targeting platform used by brands and agencies for programmatic activation. Closely comparable as a third-party audience data provider with similar go-to-market toward agencies and enterprise brands.
• MediaMath: Programmatic DSP offering AI-driven audience targeting for brands and agencies. Historically a direct competitor in the same enterprise programmatic audience-targeting space, though currently undergoing restructuring.
• Eyeota: Global audience data marketplace and targeting platform for programmatic advertising. Comparable as a similarly-sized audience-data competitor serving agencies and brands across digital channels.
• Adform: Independent full-stack DSP and programmatic platform with native AI-powered audience capabilities. Comparable as both a competitor and potential activation partner for Dstillery audiences.
• LiveRamp: Data connectivity and audience platform enabling brands and agencies to activate audiences across programmatic channels. Directly comparable as an enterprise audience-data infrastructure provider serving the same DSP/agency ecosystem as Dstillery.

Broad incumbents

• Experian (Marketing Services / Audience Data): Provides audience data, identity, and targeting solutions through its marketing services division. Comparable as an alternative data/identity provider that overlaps with Dstillery's predictive audience infrastructure for enterprise advertisers.
• Oracle Advertising (Oracle Data Cloud / Moat): Large incumbent offering audience data, measurement, and advertising solutions as part of Oracle's broader cloud and marketing portfolio. Comparable because it competes directly in the same third-party audience data category but with vastly broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about media6 degrees