josh cohen

What josh cohen does

Immersive Arts, LLC is a privately held, award-winning development firm headquartered in Lake Mary, Florida that provides project management, strategic planning, and innovative attraction services to operators, developers, and investors of location-based entertainment, hospitality, and cultural properties. The firm's product portfolio centers on two patented, industry-first ride technologies: the Unharnessed Fall System, a thrill ride that allows riders to safely fall up to 30 feet without harnessing via a three-tier safety system and which won the 2021 Blooloop Innovation Award; and Emerge From The Dark, a fear attraction that pairs unannounced free-falls in pitch darkness with multi-sensory immersion. The portfolio also includes the Battle Royale E-Sports Experience, a 100-person competitive gaming arena, and broader location-based entertainment offerings deployable as pop-up (1–6 month) or permanent installations.

The firm operates a hybrid revenue model combining professional services (project management and strategic planning across the full attraction design and development lifecycle) with hardware sales of its proprietary ride systems, which can be supplied as turnkey packages or as standalone components for integration with third-party platforms like VR and LED-based attractions. Engagement is enterprise B2B and direct: consultations, project proposals, and appointment-only technology demonstrations are delivered to a defined buyer set that includes attraction operators (Ripley Entertainment), mixed-use developers (Bayou Phoenix New Orleans), and hospitality and water-park developers (Obsidian Indoor Water Destination). Pricing is quote-based and project-specific, with no public pricing, and distribution is global in scope, supported by membership in IAAPA, the international amusement industry trade association. The company is privately financed with no disclosed institutional funding rounds, parent entities, or subsidiaries.

Name

josh cohen

Legal name

Immersive Arts, LLC

Website

https://immersivearts.com

Company type

Private

Operating status

Operating

Short description

Immersive Arts is a privately held Lake Mary, Florida development firm that designs proprietary location-based attractions and provides project management and strategic planning services to operators, developers, and investors of cultural, hospitality, and leisure entertainment properties.

Ownership category

akta.pro rank

Product category

Location-Based Entertainment Development

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

Keywords

• Location-based entertainment
• Attraction development services
• Thrill ride systems
• Immersive attraction design
• Experiential entertainment consulting

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Project Management & Strategic Planning Services: Professional services providing project management, strategic planning, and innovative services to operators of attractions, hospitality and cultural properties throughout the project lifecycle.
2. Proprietary Ride System Sales: Sale of the Unharnessed Fall System, available with or without truss and stair system, for integration with other platform-based attractions or standalone deployment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Immersive Arts is an award-winning development firm providing project management, strategic planning, and innovative services to operators of attractions, hospitality, and cultural properties across the full project lifecycle. The company also designs, develops, and sells proprietary patented attraction technologies, including the Unharnessed Fall System (a free-fall thrill ride without guest harnessing) and Emerge From The Dark (a multi-sensory fear attraction). Products are available as standalone deployments or integrated into existing platform-based attraction infrastructure, with turnkey or component-only purchase options.

Product overview

Immersive Arts is an award-winning development firm offering a portfolio of project management and strategic planning services, along with proprietary attraction products for the location-based entertainment industry. Their core offerings include the award-winning Unharnessed Fall System (a patented thrill ride technology), Emerge From The Dark (a fear attraction with patented multi-sensory technology), and the Battle Royale E-Sports Experience (a competitive gaming arena). Services span pop-up and permanent installations, ticketed and free-access models, with capabilities including IP licensing integration, budgetary planning, and business modeling for developers and operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Immersive Arts Services (Project Management & Strategic Planning) Project management, strategic planning, and innovative consulting services for operators of attractions, hospitality, and cultural properties, covering all aspects of the design and development process and supporting crucial business decisions across the full project lifecycle.
• Unharnessed Fall System Patented industry-first thrill ride allowing riders to fall up to 9.1 meters (30 feet) without a guest harness, using a three-tier safety system. Features include a +/- 93 sm (1,000 sf) footprint, RFID tracking camera system for branded viral content, 360-degree projection/LED panels, and VR integration capabilities. Available with or without truss and stair system for integration with other platform-based attractions or standalone deployment.
• Emerge From The Dark Industry-first fear attraction utilizing patented technology and multi-sensory immersion, featuring unannounced free-falls up to 30 feet in pitch darkness without harnessing or forewarning, combined with an in-depth storyline, detailed scenic design, and industry-first facility layout.
• Battle Royale E-Sports Experience Location-based entertainment offering featuring a 100-person Battle Royale arena for competitive gaming, with a next-gen redemption platform, full-service restaurant with game-synced seating, and immersive attraction zone.
• Location-Based Entertainment (LBE) Installations Attractions, experiences, or leisure offerings within commercial real estate developments, available as pop-up (1-6 month) or permanent installations, delivered in ticketed or free-access formats. Includes IP licensing integration and support for budgetary planning and business modeling for developers and operators.

Quantifiable outcome

• Unharnessed Fall System operates with only 1-2 staff members, greatly increasing throughput capacity
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• IAAPAindustry associationOthersImmersive Arts is a member of IAAPA (International Association of Amusement Parks and Attractions), the global trade association for the amusement industry. This membership provides industry credibility, networking opportunities, and visibility among attraction operators worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legacy Entertainment: Themed entertainment design and development firm that creates attractions, immersive experiences, and master plans for theme parks and entertainment destinations, directly comparable to Immersive Arts' project management and attraction design services.
• Thinkwell Group: Designs and produces theme parks, attractions, museums, and immersive experiences worldwide, offering strategic planning and custom attraction development closely aligned with Immersive Arts' LBE offering.
• Falcon's Creative Group: Themed entertainment design and production company building immersive attractions, theme park experiences, and experiential destinations, sharing the same target market of attraction and hospitality operators.
• ITEC Entertainment: Provides design, engineering, and project management for theme parks, attractions, and resorts globally, offering services that overlap directly with Immersive Arts' project lifecycle and strategic planning capabilities.
• The Hettema Group: Theme park and immersive experience design firm led by a former Disney Imagineer, delivering concept design and master planning for attractions and entertainment venues comparable to Immersive Arts' work.
• BRC Imagination Arts: Designs and produces branded immersive experiences and themed attractions for cultural institutions, theme parks, and resorts, mirroring Immersive Arts' focus on experiential entertainment for cultural and hospitality properties.
• Forrec: Themed entertainment and attraction design consultancy producing master plans, ride concepts, and immersive experiences for parks and resorts, highly comparable in service mix and client base.

Broad incumbents

• Walt Disney Imagineering: The in-house themed entertainment design arm of Disney; while it does not sell externally in the same way, it sets the competitive bar in immersive attraction design and IP-driven experiences.
• Universal Creative: Universal's theme park design and development division; a broader incumbent that designs world-class themed attractions and operates as a benchmark for innovation in the LBE market.

Others

• S&S Worldwide: Established amusement ride manufacturer supplying thrill rides and attractions globally; an adjacent ecosystem participant whose hardware complements, rather than directly competes with, Immersive Arts' design services and proprietary ride IP.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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