What One Broker does

One Broker is a trading name of Jensten Insurance Brokers (East) Ltd and operates as a regional UK insurance brokerage headquartered in Norwich, with four offices across East Anglia (Norwich, Cambridge, Colchester, Diss). The firm serves both commercial and personal lines customers, with particular depth in specialist schemes that mainstream brokers underserve, including private ambulance services, haulage, torque bike trade, TMO and housing associations, and thatched property (the latter inherited via the John Albion brand).

The brokerage is structured around segmented teams covering commercial, personal lines, claims (with delegated authority), and niche scheme development, supported by a mobile claims application for fleet clients. Distribution is relationship-led and FCA-regulated, with access to the Lloyd's market via parent Jensten Group and an integrated partnership stack including AXA Management Liability with rradar legal services, and BCH's Benchmark valuation service. Named clients span mid-market enterprises (Welch Group, 150 employees, £15-20m turnover; Ultimet Films), housing associations, music venues, and a long tail of SME and personal lines customers.

Revenue is generated through standard insurance broker commissions on placed business, with no disclosed pricing model beyond commission-based broking and consultancy on specialist risks. The firm operates inside the larger Jensten Group platform, which provides capital, back-office scale, and specialty market access. There is no evidence of proprietary technology platforms, AI/ML capabilities, or external funding; growth is driven by niche scheme expansion, partnership layering, and regional geographic presence rather than technology differentiation.

Name

One Broker

Legal name

Jensten Insurance Brokers (East) Ltd

Website

https://merrickhill.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Short description

One Broker is a Norwich-headquartered UK insurance brokerage (part of Jensten Group) operating four East Anglia offices, providing commercial and personal lines insurance with specialist schemes in ambulance, haulage, bike trade, housing, and thatched property for SME and mid-market clients.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance broking
• Personal insurance brokerage
• Business insurance schemes
• Independent insurance broker
• Sector-specific insurance

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commission: One Broker earns revenue through commissions paid by insurance providers when policies are placed and renewed. As an independent broker, they access multiple insurers and receive commission based on premium volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

One Broker is an independent insurance broker operating as a trading name of Jensten Insurance Brokers (East) Ltd, headquartered in Norwich, UK. The company arranges commercial and personal insurance products for clients across multiple sectors, offering sector-specific insurance schemes alongside bespoke cover for individuals and businesses.

Product overview

One Broker is an independent insurance broker operating as a trading name of Jensten Insurance Brokers (East) Ltd. The company offers a comprehensive portfolio of insurance products organized across two main divisions: Business Insurance and Personal Insurance. Business Insurance includes commercial combined, cyber, motor fleet, haulage, private ambulance, management liability, and sector-specific schemes (Torque Bike for motorcycle dealerships, TMO insurance for tenant management organisations). Personal Insurance encompasses home, car, landlord, specialist home insurance (thatched properties via John Albion brand), classic vehicle, and high-value home coverage. The company provides in-house claims handling services and free risk management advisory support. Insurance products are distributed through multiple UK offices (Norwich, Cambridge, Colchester, Diss) with specialized schemes for niche markets including ambulance services, haulage, motorcycle trade, thatched properties, and housing management organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance

Quantifiable outcome

• Saved Ultimet Films Ltd £3,000 per year on Group Life insurance
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Jensten GroupcoreOthersOne Broker is a trading name of Jensten Insurance Brokers (East) Ltd, part of the Jensten Group of companies. Parent company providing corporate structure and brand framework.
• Fram FarmersminorGTM or Marketing PartnerAffiliation with Fram Farmers agricultural cooperative, providing insurance services to members of the farming community.
• Barrett Corp Harrington (BCH)coreStrategic or Co-development PartnerPartnership to provide Benchmark desk-based valuation service for properties. BCH assesses properties remotely to determine appropriate insurance values, helping prevent underinsurance. Service costs £90 + VAT per survey with 3-year claim payment guarantee.
• The Ambulance Staff Charity (TASC)minorOthersCharity partner for One Broker Ambulance team. Company raises funds through events and donations. In 2023/24, team raised £1,955 through various fundraising activities.
• Ben (charity)minorOthersCharity partner for Torque Bike team. Staff participated in Miles for March challenge to raise funds.
• AXAcoreTechnology or IntegrationInsurance partner for Management Liability Insurance products. One Broker works with AXA to provide MLP coverage including exclusive additional crime cover. Policy includes access to rradar legal services partner.
• rradarcoreImplementation/ SI/ Consulting PartnerAXA's exclusive legal services partner providing digital tools, legal and risk management advisory services. Included with AXA Management Liability policies with no limit on usage. Covers HR, employment law, tax, crime, health & safety, GDPR, and more. Also provides 24-hour crisis line.
• Lloyd's MarketcoreTechnology or IntegrationAccess to Lloyd's of London insurance market for complex and specialized insurance risks, providing capacity for high-value or unusual coverage requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• A-Plan Insurance: A-Plan is a UK insurance broker focused on personal and commercial lines, using local branches and dedicated advisers. It is comparable to One Broker in customer segments, sales-led advice, and multi-line broking, with broader geographic reach.
• Towergate Insurance: Towergate is a UK insurance broker arranging personal and commercial cover through a multi-office distribution network and specialist products. Its full-service intermediary model and UK customer overlap make it directly comparable to One Broker, although Towergate operates at greater scale.

Emerging players

• Simply Business: Simply Business is a UK online insurance broker and platform for small businesses, landlords, and self-employed customers. It is comparable as an intermediary arranging business cover and earning commissions, while competing more through digital lead generation and comparison workflows.
• PolicyBee: PolicyBee is a UK commercial insurance broker focused on small businesses, arranging cover through digital channels and adviser support. It overlaps with One Broker's business and commercial target market and broker role, but uses a more digital and self-service acquisition model.
• Superscript: Superscript is a UK digital commercial insurance broker for SMEs and high-growth businesses, combining online quote flows with specialist cover. It overlaps with One Broker's commercial and cyber-related proposition, but its technology-led emerging model is different.

Broad incumbents

• Marsh: Marsh is a global insurance broker and risk adviser focused on commercial clients and complex risks. It is comparable in insurance intermediation, risk advice, and access to insurer capacity, but operates as a much larger broad incumbent.
• Aon: Aon is a global insurance broker and risk-management adviser serving businesses, with placement, risk, and related advisory capabilities. It overlaps with One Broker's broking and risk-management proposition, but is a broad incumbent with vastly greater scale and international reach.
• Howden Insurance Brokers: Howden is a large global insurance broker and risk adviser with UK commercial and personal lines and access to insurer markets. It is a relevant scale and business-model peer because it competes for similar risk-placement and relationship-led clients, despite much broader geographic and product reach.

Regional players

• Higos Insurance Services: Higos is a UK independent insurance broker providing personal and commercial cover through local offices and advisers. It is comparable to One Broker's product mix, regional relationship-led distribution, and independent-broker positioning, although its geographic footprint is different.
• Bollington Insurance Brokers: Bollington is an independent UK commercial insurance broker serving SMEs and specialist sectors through regional relationships. It is comparable to One Broker's commercial broking, sector knowledge, and relationship-led go-to-market, but its main geographic focus is in the North West.

Market position

Competitive moat5 records

Customer concentration

• Xx.com/onebroker1
• Facebookfacebook.com/onebroker1
• LinkedInlinkedin.com/company/one-broker-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Broker