east side athletic club

What east side athletic club does

East Side Athletic Club (legal name East Side Athletic Clubs) is a privately held, for-profit fitness club operator founded around 1982 and headquartered at 4606 SE Boardman, Milwaukie, Oregon, with a second full-service location at 9100 SE Sunnyside Rd, Clackamas, Oregon. The business runs two purpose-built, multi-purpose athletic facilities in the Portland metro area, offering gym equipment, group fitness studios, indoor swimming pools, racquetball/basketball/pickleball courts, saunas, steam rooms, jacuzzis, and childcare areas. It markets itself as serving the metro area for over 40 years and has been recognized regionally by Parent Magazine as a best athletic club for families.

The company generates revenue primarily through tiered monthly membership subscriptions — Individual ($65/mo), Couple ($60/person/mo), Family ($150/mo for up to 4 members plus $25 per additional), Senior ($40.50/mo), and Student ($50/mo) — each of which includes a complimentary personal training session and customized exercise program for new members. Ancillary recurring and transactional revenue streams include personal training (1-on-1, semi-private, and FitGroups small group), private and semi-private swim lessons, swim team registration, Shudokan School of Karate monthly memberships, on-site massage therapy (Aloha Creek Massage at Clackamas), stretch therapy, and physical therapy through an embedded North Lake Physical Therapy clinic at both locations. Senior customer acquisition is materially supplemented through insurance program partnerships with SilverSneakers, Silver&Fit, and Optum Renew Active.

The go-to-market model is direct-to-consumer, relying on a website-driven 7-day free trial funnel, online signup via the ABC Fitness platform, phone sales, and SMS/email marketing. Distribution is purely physical through the two owned Oregon locations, with additional geographic reach via travel benefits that grant members access to affiliated clubs in Salem and Eugene. The customer base spans individuals, couples, families, seniors, students (ages 13–19), and children (ages 6 months–12), with a horizontal segmentation approach anchored in multi-generational family programming, in-club partner ecosystems, and community-rooted operations rather than technology differentiation.

Name

east side athletic club

Legal name

East Side Athletic Clubs

Website

https://eastsideathleticclub.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Privately held operator of two full-service fitness clubs in Clackamas and Milwaukie, Oregon, serving individuals, families, seniors, and students through tiered memberships, group fitness, personal training, swim and youth programs, and on-site therapy and massage partners.

Ownership category

akta.pro rank

Product category

Fitness Centers & Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Sports-Specific Group Conditioning (HSADABAK), Club Sports Programs (EDALAIAB)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training
• Youth fitness programs
• Swim lessons

Headquarters

HQ city

Clackamas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring monthly membership fees across five tiers (Individual, Couple, Family, Senior, Student). Members receive full or partial club access depending on membership level. Complimentary personal training session included with new memberships.
2. Personal Training: Additional personal training sessions available in 1-on-1 or semi-private formats for both members and non-members. Hour and half-hour sessions available, plus FitGroups small group training.
3. Swim Lessons: Private swim lessons and semi-private/small group swim lessons available for members and non-members. Packages of 4 or 8 sessions available. Swim team registration separate.
4. Karate and Martial Arts: Monthly membership for karate classes through Shudokan School of Karate. Family discounts available.
5. Massage and Therapy Services: On-site massage therapy services at Clackamas location through Aloha Creek Massage. Stretch therapy services at both locations. Physical therapy through North Lake Physical Therapy partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

East Side Athletic Club operates two multi-purpose fitness clubs in Clackamas and Milwaukie, Oregon, selling monthly memberships that grant access to gym equipment, group fitness studios, swimming pools, saunas/steam rooms, jacuzzis, racquetball/basketball/pickleball courts, and childcare. Members receive a complimentary customized exercise program and personal training session at signup, and can purchase ancillary services including 1-on-1 personal training, FitGroups, private/semi-private swim lessons, swim team, karate classes through Shudokan School of Karate, and in-club massage and physical therapy from partner providers.

Product overview

East Side Athletic Clubs is a fitness and recreation facility operating two locations in Clackamas and Milwaukie, Oregon with over 40 years of operation. The company offers a multi-tiered membership structure (Individual, Couple, Family, Senior, and Student) providing access to gym facilities, group fitness classes (Zumba, Group Power, Step, STRONG, Water Exercise, SilverSneakers), personal training, FitGroups small group training, and court programs (racquetball, basketball, pickleball). The clubs provide family-oriented services including youth programs (KidFit, childcare, summer camps, Jr. Certification, karate), swim programs (lessons and swim team), and adult programs (ActiveAdult, Tai Chi). Both locations feature pools, saunas, steam rooms, and spa facilities. The offering is a single unified fitness club brand with membership-based access to facilities and programs, supplemented by add-on services like massage and physical therapy partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership Full gym access membership at $65/month including complimentary personal training session, women's only area, basketball, pickleball, racquetball, dry saunas, steam room, locker/shower access, jacuzzi, pool, and group exercise classes. For individual adult consumers.
• Couple Membership Dual membership at $60/person/month including complimentary personal training session, dry saunas, and steam room access. For couples wanting to share a fitness membership.
• Family Membership Family plan at $150/month for up to 4 members plus $25 for each additional member, including free childcare, women's only area, racquetball court, and Kid Fit classes for ages 5-10. For families with children.
• Senior Membership Membership for seniors at $40.50/month including complimentary personal training session and home club access only. Eligible for coverage through SilverSneakers, Silver&Fit, and Optum Renew Active insurance programs.
• Student Membership Membership for students aged 13-19 at $50/month including complimentary personal training session and basketball and pickleball access.
• Group Fitness Classes Group fitness class programming including Zumba, Group Power, Step, Strength & Conditioning, STRONG HIIT, Water Exercise, and SilverSneakers. Classes are re-choreographed every few months with fresh moves and music. Free with Executive Membership.
• Personal Training One-on-one and semi-private training sessions with certified fitness professionals, available for members and non-members in hour and half-hour formats. Includes trainer-led Fitgroups. All new members receive one complimentary session.
• FitGroups Small Group Training Small group training programs including Boot Camps, TRX, Kettle Bells and more, led by certified fitness coaches. 45-minute classes available 2x/week or 1x/week.
• Swim Programs Year-round swim programs including private and semi-private/small group swim lessons for all skill levels and ages, swim club/team for competitive swimmers, and pool facilities for laps and classes. Available for members and non-members.
• Youth Programs Family-oriented fitness programs including KidFit exercise classes (ages 5-10), Jr. Certification (ages 10-12), summer camps, swim lessons, swim team, and karate lessons for children.
• Childcare Services Childcare for ages 6 months to 10 years, included with Family Membership. Available at both locations during specified hours.
• Karate Lessons Traditional Okinawan karate instruction by Shudokan School of Karate for all ages and skill levels. $85/month individual, $200/month unlimited household. Available at Milwaukie location with youth and adult classes.
• Adult Programs Fitness programs for adults including ActiveAdult classes (Water Aerobics, Seated Strength, Yoga, Cardio), Tai Chi, Karate, racquetball, basketball, pickleball leagues, and social events.
• ActiveAdult Programs Fitness classes designed for older adults including Water Aerobics, Seated Strength & Yoga, and Cardio Classes. Levels 1 and 2 available, all fitness levels welcome.
• Court Programs Sport court programs including racquetball, basketball, wallyball, and pickleball leagues, court-time bookings, private and small group lessons, and clinics available for members.
• Milwaukie Club Facility Full-service fitness facility at 4606 SE Boardman, Milwaukie, OR 97267. Features include exercise equipment, group fitness classes, yoga, pilates, swimming pool, spa, sauna, steam room, personal training, childcare, women's only fitness area, and sport courts. Hours: Mon-Fri 5am-9pm, Sat-Sun 8am-6pm.
• Clackamas Club Facility Full-service fitness facility at 9100 SE Sunnyside Rd, Clackamas, OR 97015, across from Clackamas Town Center Mall. Features include exercise equipment, group fitness classes, yoga, pilates, swimming pool, spa, sauna, personal training, group training, childcare, and massage services. Hours: Mon-Fri 5am-10pm.
• 7-Day Free Trial Complimentary 7-day trial membership allowing prospective members to experience the gym's facilities and classes before committing to a paid membership. Acquired through website opt-in form.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• North Lake Physical Therapy and RehabilitationcoreStrategic or Co-development PartnerOn-site physical therapy services at both Clackamas and Milwaukie locations. Offers free 15-minute consultation for club members. Services include ASTYM Certified therapy, orthopedic care, sports injuries, post-operative rehab, back and neck care, industrial medicine, aquatic therapy, McKenzie Certified treatment, women's health, hand therapy, vestibular rehab, and orthotic/prosthetic services. Clinic contacts: Milwaukie 503.353.9776, Clackamas 503.305.6129.
• Schlenker Chiropractic & AssociatesminorStrategic or Co-development PartnerDr. Jason Schlenker provides full range of chiropractic care aimed at achieving maximum function and pain-free outcomes. Located in the Portland area. Contact: 503.908.0582, Website: SchlenkerChiropractic.com
• Aloha Creek MassageminorStrategic or Co-development PartnerMassage services available at the Clackamas location only. Two massage therapists available. Contact: Valerie 808.635.1819 or Holly 503.419.8337. Online booking at alohacreekmassage.com
• North Clackamas Chamber of CommerceminorGTM or Marketing PartnerLocal chamber of commerce partnership for community engagement and local business networking. Website: YourChamber.com
• Active Evolution FitnessminorStrategic or Co-development PartnerIn-club partner at the Milwaukie location, providing additional fitness programming and services.
• SilverSneakerscoreGTM or Marketing PartnerInsurance program partner providing full membership access to Medicare-eligible individuals covered by specific health plans. Enables seniors to use their health insurance benefits for fitness club membership.
• Silver&FitcoreGTM or Marketing PartnerInsurance program partner similar to SilverSneakers, providing fitness membership access for Medicare-eligible individuals through qualifying health plans.
• Optum Renew ActivecoreGTM or Marketing PartnerInsurance program partner providing fitness membership access for Medicare-eligible individuals through Optum health plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 24 Hour Fitness: Multi-location full-service fitness club chain offering gym access, group fitness, personal training, pools, and family programming — directly comparable mid-market positioning to ESAC, though at far greater national scale.
• Life Time Fitness: Premium full-service fitness club operator with pools, courts, group fitness, youth programs, family amenities, and digital content — overlaps with ESAC on amenity breadth and family positioning, but operates nationally and at higher price points.
• Gold's Gym: Multi-location fitness franchise with comparable group fitness, personal training, and family programming — competes directly for the same mid-tier full-service member, though typically without the depth of in-club youth programming ESAC offers.
• LA Fitness / Esporta Fitness: Large full-service fitness chain with pools, courts, group fitness, and family memberships — the closest scale-comparable competitor to ESAC's positioning in the mid-market full-service segment.
• YMCA of Columbia-Willamette: Local YMCA serving the same Portland metro with membership-based access to pools, gyms, group fitness, youth programs (including swim lessons and child watch), and senior programming — direct competitor for family and senior memberships in the same geography.
• Sunset Athletic Club: Oregon-based private athletic club with pools, courts, group fitness, and youth programs — a regional direct comparable operating with similar full-service, family-oriented positioning to ESAC.

Regional players

• Multnomah Athletic Club: Premier private athletic club in Portland offering comprehensive fitness, aquatics, courts, youth, and family programming — overlaps ESAC's full-service positioning but at a significantly higher price point and broader amenity set.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with locations across Oregon — competes with ESAC for budget-conscious members and pressures the lower end of ESAC's pricing tier, though with a much narrower amenity set.
• Crunch Fitness: Mid-market national fitness chain offering group fitness and standard amenities — competes for the same value-oriented full-service member, though without ESAC's depth of youth, family, and senior programming.

Emerging players

• Club Pilates: Boutique Pilates franchise with growing Portland-area presence — represents the boutique studio segment that is pulling members out of mid-market full-service clubs like ESAC for specialized group fitness experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/east-side-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about east side athletic club