AEG
AEG is a privately held global sports and live entertainment conglomerate that operates 100+ venues, owns professional sports franchises, promotes major music festivals, and provides AXS ticketing technology to 1,600+ clients worldwide.
- Company typePrivate
- Founded1995
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What AEG does
AEG (Anschutz Entertainment Group) is a privately held global sports and live entertainment conglomerate founded in 1995 and wholly owned by The Anschutz Company. It operates a portfolio of more than 100 venues worldwide — including Crypto.com Arena, The O2 in London, and T-Mobile Arena in Las Vegas — alongside four professional sports franchises: the LA Kings (NHL), LA Galaxy (MLS), Ontario Reign (AHL), and Eisbären Berlin (DEL). The company also promotes marquee music festivals such as Coachella, Stagecoach, and BST Hyde Park, and develops entertainment districts including L.A. LIVE and the Nashville Yards project with Southwest Value Partners. Across these properties, AEG hosts 10,000+ live events annually and serves more than 100 million guests.
The company's core technology platform is AXS, an in-house ticketing and digital-access system used by more than 1,600 client venues and promoters, with AXS Mobile ID providing venue entry integration. AEG also operates AEG Global Partnerships, an in-house sponsorship and brand-partnership division working with 1,000+ brand partners and generating more than $600 million per year in partnership revenue. Revenue is generated across multiple streams: venue operations (concessions, premium hospitality, rentals, ticket sales), sports franchise revenue (gate, broadcasting, merchandise), ticketing and technology services via AXS, music festival promotion, sponsorship and partnership sales, and entertainment district real estate. Customer segments are correspondingly diverse — global touring artists, sports fans, festival attendees, brand sponsors, venue operators, and mixed-use real estate tenants — making AEG one of the most vertically integrated players in the live entertainment value chain.
AEG firmographics
Firmographics- Name
- AEG
- Legal name
- Anschutz Entertainment Group, Inc.
- Website
- https://aegworldwide.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Short description
- AEG is a privately held global sports and live entertainment conglomerate that operates 100+ venues, owns professional sports franchises, promotes major music festivals, and provides AXS ticketing technology to 1,600+ clients worldwide.
- Ownership category
- akta.pro rank
AEG industry classification
Industry- Product category
- Live Entertainment Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
Keywords
Where AEG is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
AEG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Venue Operations: Revenue from owned and operated venues including Crypto.com Arena, The O2, T-Mobile Arena, and other facilities hosting concerts, sports events, and entertainment
- Professional Sports: Revenue from ownership of sports teams including LA Kings (NHL), LA Galaxy (MLS), Ontario Reign (AHL), Eisbären Berlin (DEL), and other sports franchises
- Global Partnerships/Sponsorships: Revenue from brand partnerships, naming rights, and sponsorship deals across venues, teams, and events. Generates $600M+ annually with $3B+ in managed contractually obligated income
- Ticketing Services (AXS): AXS ticketing platform serves 1,600+ clients delivering 70M+ tickets annually across North America, Europe, and Asia-Pacific
- Music Festivals and Touring: Revenue from festivals including Coachella, Stagecoach, British Summer Time Hyde Park, and touring promotions through AEG Presents network
- Entertainment Districts: Revenue from L.A. LIVE entertainment district hosting 500+ events and 20M+ visitors annually, plus Nashville Yards development
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
AEG product offering
Product offeringCore offering
AEG operates and manages 100+ owned sports and entertainment venues worldwide, owns professional sports franchises (LA Kings, LA Galaxy, Ontario Reign, Eisbären Berlin, and others), produces and promotes music festivals and global tours (Coachella, Stagecoach, Electric Forest, BST Hyde Park, New Orleans Jazz Fest) through AEG Presents, develops entertainment districts (L.A. LIVE, Nashville Yards), and runs the AXS proprietary ticketing platform that delivers 70M+ tickets annually to 1,600+ clients across sports, music, and entertainment.
Product overview
AEG (Anschutz Entertainment Group) is a diversified entertainment conglomerate operating as a collection of interconnected divisions rather than a single unified product. The portfolio includes: (1) Facilities division managing 100+ owned/operated venues globally including Crypto.com Arena, The O2, T-Mobile Arena, Dignity Health Sports Park; (2) AEG Music division led by AEG Presents and its network of 12+ promotional brands (Goldenvoice, Concerts West, Messina Touring Group, Frontier Touring, Cárdenas Marketing Network, etc.) promoting global tours and operating major festivals (Coachella, Stagecoach, Electric Forest, BST Hyde Park); (3) Sports division owning professional teams including LA Kings (NHL), LA Galaxy (MLS), Ontario Reign (AHL), EISBÄREN BERLIN, and e-sports operations (Immortals); (4) Entertainment Districts division developing destinations like L.A. LIVE, Nashville Yards, and The O2; (5) AXS ticketing platform providing technology and distribution for 1,600+ clients across sports, music, and entertainment; (6) Global Partnerships managing brand sponsorships across 135+ assets; (7) Real Estate Development building and consulting on venues and entertainment districts worldwide. The divisions interconnect through shared venues, cross-promotional opportunities, and integrated ticketing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- AEG Presents: World leader in music and entertainment industries, operating across five continents with tentpole festivals including Coachella and touring global artists.
- Goldenvoice
- Concerts West
- Frontier Touring
- Cardenas Marketing Network
- Messina Touring Group
- Marshall Arts Ltd.
- AXS
- LA Kings
- LA Galaxy
Products and services
- Crypto.com Arena Premier multi-purpose arena in Los Angeles, California serving as home to major sports teams and entertainment events.
- The O2 World's most popular music and entertainment venue in London, UK, hosting over 300 events annually with 20,000 capacity. Named 'Venue of The Decade' by Billboard magazine in 2020.
- T-Mobile Arena State-of-the-art arena in Las Vegas, Nevada operated by AEG.
- Dignity Health Sports Park Sports complex in Carson, California home to LA Galaxy soccer team and various sporting events.
- Accor Arena Prestigious venue in Paris, France operated by AEG.
- Uber Arena (Berlin) Major arena in Berlin, Germany operated by AEG.
- Mercedes-Benz Arena (Shanghai) AEG-operated arena in Shanghai, China.
- Barclays Arena (Hamburg) Major arena in Hamburg, Germany operated by AEG.
- Bangkok Arena 18,000-seat multi-purpose arena under development in Bangkok, Thailand, in partnership with The Mall Group. Opening scheduled for 2028.
- IG Arena 17,000-seat venue under construction in Nagoya, Japan, scheduled to open in 2025.
- AEG Presents World-leading music and entertainment promotion company operating across five continents with 16 regional offices, promoting 12,000+ shows annually and global tours for top artists through brands including Goldenvoice, Concerts West, Messina Touring Group, Frontier Touring, and Cárdenas Marketing Network.
- Coachella Valley Music & Arts Festival Iconic music festival in Indio, California operated by Goldenvoice/AEG Presents.
- Stagecoach Festival Country music festival in Indio, California operated by Goldenvoice/AEG Presents.
- British Summer Time (BST) at Hyde Park Major outdoor concert series in London featuring international headliners.
- New Orleans Jazz & Heritage Festival Legendary music and cultural festival in New Orleans operated by AEG Presents.
- LA Kings National Hockey League (NHL) professional hockey team owned by AEG based in Los Angeles.
- LA Galaxy Major League Soccer (MLS) professional soccer team owned by AEG based in Los Angeles.
- Ontario Reign American Hockey League (AHL) team and primary developmental league for NHL, playing home games at Toyota Arena in Ontario, CA.
- Eisbären Berlin Professional German hockey team operated by AEG in Berlin, Germany.
- AXS Ticketing Platform Advanced ticketing and live event technology platform operating across North America, Europe, and Asia-Pacific, providing access to iconic venues, sports teams, festivals, and global tours. Partners with 1,600+ clients including LA28 Olympic Games, Coachella, Red Rocks Amphitheatre, The O2 Arena, and BNP Paribas Open. Delivers 70M+ tickets annually through primary and secondary marketplaces with AXS Mobile ID technology.
- AEG Global Partnerships AEG Global Partnerships creates innovative experiences for brands to reach audiences at sports and live music events. Manages 10,000+ events annually, 135+ assets, 1,000+ brand partners, $600M+ in annual revenue generated, and $3B+ in contracted obligated income.
- L.A. LIVE The first entertainment district of its kind in downtown Los Angeles, home to Crypto.com Arena, hosting over 500 events and 20 million visitors annually.
- Nashville Yards Mixed-use entertainment district under development in downtown Nashville in partnership with Southwest Value Partners. Features The Pinnacle live music venue (4,500 capacity), upscale cinema, food/beverage offerings, 3+ million square feet of Class A+ creative office space, and 2,000 residential units.
- AEG Real Estate Development Services Develops world-class arenas, stadiums, clubs, theaters, and entertainment districts globally. Services include renovation, leasing, land sales, acquisitions, design, construction, and development of entertainment districts, hotels, arenas, stadiums, and theaters.
- AEG Facilities (Venue Management) AEG operates and manages a portfolio of world-class sports and live entertainment venues across the globe, including arenas, stadiums, theaters, and sports complexes.
Quantifiable outcome
- 100+ million guests served annually
- +2 more outcomes
Companies that use AEG
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
AEG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AEG partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FC DallascoreAXS and FC Dallas renew ticketing partnership continuing successful relationship over 10 years. AXS provides expanded ticketing solutions including mobile ticket management, data analytics, integrated marketing capabilities, and access to AXS distribution network.
- Hordern PavilioncoreAXS named Official Ticketing Partner for Sydney's iconic Hordern Pavilion beginning August 10, 2026. AXS provides full suite of ticketing technology including AXS Mobile ID, mobile ticket management, data analytics, and integrated marketing capabilities.
- The Mall GroupcoreAEG partnership with The Mall Group, one of Thailand's largest mall operators, to create Bangkok Arena - an 18,000-seat multi-purpose state-of-the-art arena opening 2028, anchoring a major entertainment complex in Bangkok.
- Southwest Value PartnerscoreAEG development partnership with Southwest Value Partners for Nashville Yards - a mixed-use entertainment district featuring The Pinnacle venue (4,500 capacity), upscale cinema, dining, retail, offices, and residential units.
Scale indicators18 records
Recent moves7 records
Expansion highlights6 records
AEG competitors and assessment
Company assessmentBroad incumbents
- TKO Group Holdings: Holds UFC and WWE — premium sports IP with global ticketing and sponsorship upside (parented by Endeavor). Comparable in monetizing owned sports content through live events, media rights, and sponsorships.
- CTS Eventim: European-headquartered live entertainment and ticketing company operating ticketing, concert promotion, and venue operations across Europe. Directly comparable to AXS for ticketing and to AEG Presents for European concert promotion.
- Comcast Spectacor / Spectra: Owns Philadelphia Flyers and operates arenas (Wells Fargo Center), venue food services, and Ovations live-event hospitality. Comparable to AEG's combined sports franchise + venue operations + hospitality positioning.
Direct peers
- Live Nation Entertainment: Largest direct competitor in concert promotion (Live Nation), ticketing (Ticketmaster), and venue/sponsorship operations. Closely mirrors AEG's vertically integrated model across the same artist roster, venues, and global markets.
- Oak View Group: Venue development and management peer developing and operating new arenas globally (e.g., Co-op Live, UBS Arena). Comparable to AEG's facility development, real estate, and entertainment district strategy.
- ASM Global: World's largest venue management and services company, operating convention centers, arenas, stadiums, and theaters globally. Comparable in third-party venue operations and live-event production services for AEG-style venues.
- Frontier Touring (AEG subsidiary context): Listed here as a comparable independent promoter profile: Frontier Touring (now AEG-owned) shows how regional concert promoters compare — also Michael Coppel Presents (now sold), Chugg Entertainment, and Blueprint Touring represent similar concert-promoter peer models in Australasia.
- Madison Square Garden Entertainment Corp. Owns and operates iconic venues (Madison Square Garden, The Forum, Sphere in Las Vegas) and MSG Networks. Comparable in owning premium destination venues and monetizing them through live events and premium hospitality.
Emerging players
- Outback Presents: US-based live entertainment promoter focused on family shows, comedy, and mid-tier touring. Comparable in concert promotion category; recently announced a strategic partnership with AEG Presents, signaling direct overlap.
Regional players
- The Cordish Companies: Privately held developer and operator of mixed-use entertainment districts (e.g., Power & Light District, Live! Casino). Comparable in the 'Entertainment Districts' division that AEG operates via L.A. LIVE, Nashville Yards, and The O2 District.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AEG social profiles
Digital presenceAEG compliance and trust
Trust signalCompliance1 record
AEG financial estimates
Financial estimateRevenue estimate
Valuation estimate
AEG leadership team
Management profileNumber of profiles
Profiles11 records
AEG subsidiaries and ownership
Company hierarchySubsidiaries23 records
AEG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AEG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AEG
What does AEG do?
AEG operates and manages 100+ owned sports and entertainment venues worldwide, owns professional sports franchises (LA Kings, LA Galaxy, Ontario Reign, Eisbären Berlin, and others), produces and promotes music festivals and global tours (Coachella, Stagecoach, Electric Forest, BST Hyde Park, New Orleans Jazz Fest) through AEG Presents, develops entertainment districts (L.A. LIVE, Nashville Yards), and runs the AXS proprietary ticketing platform that delivers 70M+ tickets annually to 1,600+ clients across sports, music, and entertainment.
Is AEG a public or private company?
AEG is a private company. It is classified as corporate owned and is currently operating.
When was AEG founded?
AEG was founded in 1995.
Where is AEG based?
AEG is headquartered in Los Angeles, United States, in the North America region.
How does AEG make money?
Six revenue lines are on record. Venue Operations are the primary driver. The others are professional Sports, global Partnerships/Sponsorships, ticketing Services (AXS), music Festivals and Touring and entertainment Districts.
Who are AEG's main competitors?
Broad incumbents on record are TKO Group Holdings, CTS Eventim and Comcast Spectacor / Spectra. Direct peers are Live Nation Entertainment, Oak View Group, ASM Global, Frontier Touring (AEG subsidiary context) and Madison Square Garden Entertainment Corp.. Outback Presents is listed as an emerging player. The Cordish Companies is listed as a regional player.
Does AEG have an API?
No public API is recorded for AEG.
What industry is AEG in?
AEG's product category is Live Entertainment Services. Its primary akta.pro industry code is MPAKADAI, Venue-Owned/Operated Event Organizers (In-House Promoters), with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 71131 and its SIC code is 7900.