masello salon services

What masello salon services does

Masello Salon Services is a privately held, family-owned wholesale distributor of professional beauty supplies, headquartered in Cranston, Rhode Island, and operating since 1900. The company serves licensed salon professionals and salon owners across New England and upstate New York, distributing more than 80 professional brands including Moroccanoil, Olaplex, Goldwell, Brazilian Blowout, Balmain Paris, Color Wow, Design Me, Luminae, and Black Wolf. Its product range spans hair care, hair color, extensions, styling tools, and back-bar salon supplies.

The business operates a hybrid go-to-market: field-based salon consultants (30+) cover accounts in person, while a B2B e-commerce platform at shopmasello.com supports digital reorder, with same-day shipping offered for orders placed before 1 PM. Commercial terms are account-based, meaning pricing is negotiated at the salon level, and the company supplements distribution with a workforce of 30+ educators and in-person events such as the Next Level Beauty Show to drive product adoption and stylist training.

The organization employs more than 100 professionals across sales, education, and operations, reflecting a regional mid-scale distributor. There is no public disclosure of revenue, funding, M&A activity, or AI/technology investments, and ownership has remained with the founding family across four generations. The overall model is a relationship-driven, multi-brand B2B distribution franchise anchored on territorial density, education, and replenishment logistics rather than on proprietary technology or direct-to-consumer channels.

Name

masello salon services

Legal name

Masello Salon Services

Website

https://masello.com

Company type

Private

Founded year

1900

Operating status

Operating

Short description

Masello Salon Services is a family-owned wholesale distributor of 80+ professional beauty brands serving licensed salons across New England and upstate New York via field consultants, a B2B e-commerce platform, and education programs.

Ownership category

akta.pro rank

Product category

Professional Beauty Supply Distribution

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

akta.pro secondary industries

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Wholesale beauty supply
• Professional salon distribution
• Salon education programs
• Professional hair color
• Salon tools and supplies

Headquarters

HQ city

Cranston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wholesale beauty supply distribution: Masello operates as a wholesale distributor of professional beauty and salon products, reselling branded hair care, hair color, tools, and salon supplies to salon professionals. All billing is processed in-house using account payment terms. No online payment collection at checkout.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Masello Salon Services is a wholesale distributor that supplies professional hair care, hair color, hair extensions, styling tools, and salon supplies to licensed salon professionals across New England and upstate New York. Sales are account-based and processed in-house, with new accounts requiring approval before ordering. The company complements distribution with a regional field-sales consultant team and a salon education program of hands-on workshops and seminars.

Product overview

Masello Salon Services is a wholesale beauty supply distributor offering a curated selection of professional salon products across multiple categories. The platform operates as a B2B e-commerce marketplace where salon professionals can purchase hair care products, hair color solutions, hair extensions, tools & appliances, and salon supplies. The company distributes over 80 professional brands including Moroccanoil, Olaplex, Brazilian Blowout, Goldwell, Oligo Professionnel, Design Me, IGK, Verb, and others. Their product portfolio spans hair care (shampoos, conditioners, treatments), hair color (permanent, semi-permanent, temporary), hair extensions (fusion, tape-in, weft), styling tools, and salon supplies. They also provide educational events and workshops for salon professionals. The company serves stylists, salon owners, and independent professionals primarily in New England and select areas of New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Care Products Wholesale distribution of professional-grade shampoos, conditioners, treatments, and styling products from premium salon brands, sold to licensed salon professionals through approved accounts.
• Hair Color Products Wholesale distribution of professional hair color solutions including permanent, semi-permanent, and temporary color systems from brands such as Moroccanoil, Oligo/Calura, and Goldwell, sold to salon professionals.
• Hair Extensions Wholesale distribution of professional hair extensions in fusion, hand-tied weft, machine weft, tape-in, and Q weft formats from AQUA and Babe Hair Extensions, sold to salon professionals.
• Tools & Appliances Wholesale distribution of professional styling tools and appliances including brushes, curling irons, clippers, and foils from brands such as FHI, Babyliss, and Wet Brush, sold to salon professionals.
• Salon Supplies Wholesale distribution of essential salon back-bar and station supplies including cleansers, maintenance products, foils, and other consumables used in daily salon operations.
• Events & Education Salon education program offering hands-on workshops, in-depth seminars, exclusive product launch events, and trend-setting sessions led by an in-house team of over 30 educators, delivered to salon professionals across New England and upstate New York.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SalonCentric: A national B2B wholesale distributor of professional salon products serving licensed stylists and salon owners. SalonCentric operates a multi-brand marketplace with similar brands (Olaplex, Moroccanoil, Goldwell), education programs, and account-based pricing — Masello's closest national comparable.
• CosmoProf (Beauty Systems Group / Henkel): The largest U.S. professional salon distribution platform operated by Henkel's Beauty Systems Group, distributing the same premium color and care brands via field sales and stores, directly competing for the same Northeast salon accounts.
• Salon Service Group: A regional wholesale distributor of professional beauty products serving salons and stylists in the western U.S. Directly comparable to Masello in business model — multi-brand assortment, field sales, education — though operating in a non-overlapping geography.
• Salon Galaxy: A B2B distributor of professional hair care, color, and salon supplies to licensed cosmetologists and salon owners. Highly comparable to Masello in product mix, account-gated pricing, and educational programming for stylists.
• Burmax (Salon Services): A long-standing professional beauty supply distributor offering salon products, tools, and education to licensed professionals — closely comparable to Masello's combination of distribution plus in-person education.

Regional players

• State Beauty Supply: A regional professional salon supply distributor serving stylists and salon owners across multiple U.S. states. Comparable to Masello as a multi-brand field-sales distributor, but operating in different territories without direct Northeast overlap.
• Paramount Beauty Supply: A regional wholesale beauty supply distributor serving salon professionals in the Mid-Atlantic/Southeast U.S. Comparable to Masello as a multi-brand professional distributor with field sales, but in a non-overlapping geographic footprint.
• Modern Beauty Supply: A regional distributor of professional salon products to licensed stylists in the western U.S. and Canada. Comparable business to Masello with field sales and an education calendar, but operating in a different geography.

Others

• Olaplex: A premium bond-building hair care brand that Masello distributes. Olaplex is a key supplier relationship and competitive threat simultaneously — its growing direct-to-stylist channel pressures Masello's wholesale economics on the same brands.
• Moroccanoil: A flagship argan-oil-based professional hair care brand carried by Masello. As both a critical supplier and a brand increasingly investing in direct professional channels, Moroccanoil represents a key partner and disintermediation risk for Masello.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xinstagram.com/maselloofne
• Instagraminstagram.com/maselloofne
• LinkedInlinkedin.com/company/masello-salon-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about masello salon services