RDA Impact

What RDA Impact does

RDA Impact, legally Refinish Distributors Alliance, Inc., is a national membership consortium of independent Paint, Body, and Equipment (PBE) distributors serving the U.S. collision repair industry. The organization is headquartered in Castle Rock, Colorado and operates as a member-owned association rather than a traditional corporate enterprise. Its core function is to aggregate fragmented independent distributors so they can collectively negotiate purchasing terms, share a proprietary exclusive brand, and access business support services that individual operators could not secure independently.

The company's primary assets are the IMPACT Performance Products label—a proprietary exclusive brand supplied by leading U.S. manufacturers (including Axalta, BASF, and Akzo Nobel as premiere paint sponsors) covering abrasives, aerosols, clears/activators/primers, masking products, pads, putties, sealers, solvents, thinners, reducers, and other collision repair consumables—and the IMPACT Elite Programs portfolio of value-added services from third-party providers spanning marketing, credit card processing, estimate translation, operations training, business services, and rental. These are bundled for members behind a vetted application-and-review process overseen by an Executive Director and Board of Directors.

RDA generates revenue primarily through recurring membership fees paid by independent PBE distributors, with secondary economic activity flowing through IMPACT-branded product sales conducted via the member distribution network. Go-to-market is community- and event-driven: bi-annual invitational IMPACT Performance Conferences, monthly TouchBase eNews, a private Facebook forum (RDA Forum), a YouTube channel, and an industry-association referral network. Distribution is exclusively indirect—RDA does not sell to end customers; member distributors commercialize IMPACT products and services to collision repair shops in their respective territories.

Name

RDA Impact

Legal name

Refinish Distributors Alliance, Inc.

Website

https://rda-impact.com

Company type

Private

Operating status

Operating

Short description

RDA Impact is a national, member-owned consortium that gives independent U.S. PBE distributors collective buying power, the exclusive IMPACT Performance Products label, and IMPACT Elite Programs to support the collision repair shops they serve.

Ownership category

akta.pro rank

Headquarters

HQ city

Castle Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: RDA generates revenue through membership fees from independent PBE distributors who join the consortium. Members pay for access to collective buying power, exclusive IMPACT branding, discount purchasing programs, training, marketing support, and networking opportunities.
2. IMPACT Performance Products Sales: IMPACT is the proprietary exclusive brand of RDA available only through group members. Products carrying the IMPACT label are supplied by leading manufacturers to meet defined quality and consistency standards. This includes abrasives, aerosols, clears/activators/primers, masking products, pads, putties, sealers, solvents, thinners, reducers, and other collision repair supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

RDA Impact is a national membership consortium of independent PBE (Paint, Body & Equipment) distributors serving the collision repair industry. It sells exclusive annual memberships that grant access to the IMPACT Performance Products proprietary brand (refinish supplies sourced from leading U.S. manufacturers) and IMPACT Elite Programs (curated business services from partner providers), along with collective buying power, training, marketing support, and bi-annual networking conferences.

Product overview

RDA Impact (Refinish Distributors Alliance) is a national consortium of independent PBE (Paint, Body, Equipment) distributors serving the collision repair industry. The company operates two main product lines: IMPACT Performance Products (their proprietary exclusive brand) and IMPACT Elite Programs (value-added services from third-party providers). IMPACT Performance Products encompass a comprehensive portfolio of refinishing materials including abrasives, aerosols, clears/activators/primers, masking products, pads & accessories, putties/glazes/fillers, sealers, solvent specialties, thinners/reducers, ultra detail products, and wipes. The IMPACT Elite Programs provide additional business services including marketing, training coordination, payment processing, car rental, estimate translation, safety compliance, dent removal, and other operational support services for members and their collision shop customers.

Differentiator

Problem solved

Functional benefit

Brands

• IMPACT Performance Products: Proprietary brand for exclusive PBE (Paint, Body & Equipment) products supplied by leading U.S. manufacturers. Includes abrasives, aerosols, clears, activators, primers, masking, pads, putties, sealers, solvents, thinners, reducers, wipes, and other collision repair products.
• IMPACT Elite Programs

Products and services

• IMPACT Performance Products Proprietary exclusive brand of refinishing products for the collision repair industry, available only through RDA member distributors. Includes abrasives, aerosols, clears/activators/primers, masking products, pads & accessories, putties/glazes/fillers, sealers, solvent specialties, thinners/reducers, ultra detail products, and wipes. Targeted at independent PBE distributors and the collision repair shops they serve.
• IMPACT Elite Programs Curated suite of business services from partner providers exclusively available to RDA members and their collision shop customers. Covers marketing, industry membership, training coordination, credit card processing, operations support, car rental, estimate translation, safety compliance, dent removal, on-hold messaging, business services, and test drive documentation.
• RDA Membership Annual subscription membership for independent, stand-alone PBE retail store operators in the collision refinish industry. Provides access to exclusive IMPACT Performance Products, discount purchasing programs, business and marketing support, training/webinars, benchmarking, networking events, and the IMPACT Elite Programs. Membership is awarded following an interest form and in-depth application reviewed by the Executive Director and Board of Directors.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and supporting.

• AxaltacoreTechnology or IntegrationPaint manufacturer partner and premiere annual paint sponsor. Provides coating products through the IMPACT program, supporting RDA members with quality refinish products.
• BASFcoreTechnology or IntegrationPaint manufacturer partner and premiere annual paint sponsor. Provides automotive refinish coatings through the IMPACT program to RDA member distributors.
• Akzo NobelcoreTechnology or IntegrationPaint manufacturer partner and premiere annual paint sponsor. Provides automotive coatings through the IMPACT program, supporting RDA's member network.
• AFC (Air Filters Company)supportingTechnology or IntegrationManufacturer partner providing filtration products through RDA's IMPACT program.
• Bonding SolutionssupportingTechnology or IntegrationManufacturer partner providing bonding solutions for collision repair through the IMPACT program.
• DynabradesupportingTechnology or IntegrationManufacturer partner providing abrasive tools and equipment through RDA's IMPACT program.
• EvercoatsupportingTechnology or IntegrationManufacturer partner providing body filler and putty products through the IMPACT program.
• E-Z MixsupportingTechnology or IntegrationManufacturer partner providing mixing products for collision repair through RDA.
• SatasupportingTechnology or IntegrationManufacturer partner providing spray equipment including SATA spray guns through the IMPACT program.
• NortonsupportingTechnology or IntegrationAbrasives manufacturer partner providing sanding and abrasive products through RDA's IMPACT program.
• SEM ProductssupportingTechnology or IntegrationManufacturer partner providing automotive refinish products through the IMPACT program.
• AutoCare AssociationsupportingStrategic or Co-development PartnerIndustry membership organization providing information, influence, and connections in the automotive aftermarket. RDA members receive discounted access to AutoCare membership benefits.
• EstifysupportingTechnology or IntegrationIMPACT Elite Program partner providing subscription-based estimate translation tools that copy paper insurance estimates into CCC One, Mitchell UltraMate, and Audatex estimating systems.
• Dave Luehr / Elite Body Shop SolutionssupportingStrategic or Co-development PartnerIMPACT Elite Program partner presenting Operations Monthly Live (OML), an interactive webcast for collision repair professionals with operational skills and proven strategies.
• Autoshop SolutionssupportingStrategic or Co-development PartnerIMPACT Elite Program partner providing award-winning automotive digital marketing services and websites for collision shops.
• Enterprise Rent-A-Car and National Car RentalsupportingGTM or Marketing PartnerPreferred car rental suppliers for RDA members. Members are pre-enrolled in Emerald Club Loyalty Program with special RDA member discounts.
• CardConnectsupportingTechnology or IntegrationIMPACT Elite Program partner providing credit card processing services with flexible, robust, and reliable payment processing for merchants.
• Savings4MemberssupportingChannel Partner/ Reseller/ DistributorIMPACT Elite Program providing online marketplace with deep discounts on business services including shipping, payroll processing, payment processing, and office supplies from vendors like ADP, Office Depot, Staples, and WEX Fuel Cards.
• I-CARsupportingStrategic or Co-development PartnerIndustry organization providing collision repair training and certification. Listed on RDA Resources page for member reference.
• Collision Repair Education Foundation (CREF)supportingStrategic or Co-development PartnerIndustry foundation supporting collision repair education. RDA provides support through industry organization partnerships and resources.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Aftermarket Auto Parts Alliance: Buying group and distribution network for independent automotive aftermarket distributors across North America. Closely comparable consortium/membership model serving independent distributors, although broader in scope than RDA's collision-focused PBE focus.
• Auto-Wares Group of Companies: Network of independent warehouse distributors of automotive aftermarket parts, including paint and body supplies. Comparable consortium-style model aggregating independent distributors to compete with national chains.
• The Parts Warehouse / Federated Auto Parts: Cooperative-style distribution and marketing program for independent automotive aftermarket jobbers and warehouse distributors. Directly comparable membership/distribution model for independent parts distributors.

Broad incumbents

• NAPA Auto Parts (Genuine Parts Company): Largest U.S. automotive aftermarket parts distributor with a national network of company-owned and independent stores. Serves collision and refinish markets at scale and represents the kind of consolidated competitor RDA's members compete against.
• AutoZone: National retailer and distributor of automotive replacement parts and accessories. Broad incumbent in the U.S. aftermarket with overlapping product categories and shop customers.
• O'Reilly Auto Parts: Large U.S. specialty retailer/distributor of aftermarket automotive parts serving professional installers and DIY. Comparable end-market exposure to collision and refinish shops though with a much broader portfolio.
• Advance Auto Parts: Major U.S. aftermarket parts retailer and distributor serving professional installers and consumers. Overlaps with RDA members in serving professional repair facilities, though with a national corporate-store footprint.

Regional players

• Fisher Auto Parts: Mid-Atlantic focused independent parts distributor with a network of corporate and associate stores serving professional installers. Comparable independent-distributor model, though more geographically concentrated than RDA.

Emerging players

• 1Auto / 1Parts (e-commerce parts platforms): Digital-first parts catalog and e-commerce platforms serving collision and mechanical repair shops. Represents the digital procurement layer that RDA's traditional distributor network must contend with as shops shift online.

Others

• PPG (Automotive Refinish): Major paint manufacturer that supplies RDA members and is itself a strategic partner. Included as an ecosystem participant because manufacturer relationships are central to RDA's product offering and competitive dynamics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXbq5hci4kj5HBGmnsKcK3A
• Facebookfacebook.com/rdaimpactmembers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RDA Impact