What Autoshop Solutions does

Autoshop Solutions is a private, founder-owned digital marketing agency based in Apex, North Carolina that exclusively serves the U.S. automotive aftermarket. Founded in 1998 by Danny Sanchez, a former auto repair shop owner, the company focuses on independent auto repair shops, collision and body shops, transmission specialists, fleet service providers, performance shops, and tire retailers. Its platform architecture centers on the Really Powerful Marketing (RPM) program, which bundles four modules — custom automotive website design, pay-per-click advertising, search engine optimization, and social media management — with dedicated account management. Supporting products include Listing Scanner (online directory audit), Autoshop Checkout (online payments powered by 360 Payments), and Autoshop Academy (educational video content).

The company monetizes primarily through monthly RPM subscriptions priced on a quote basis (with partner-channel entry points as low as $179/month) plus one-time setup fees, supplemented by pass-through Google Ads spend billed directly to clients with management fees on top. Distribution combines a direct sales motion ("Request a Demo" funnel) with a 28-plus partner ecosystem spanning parts distributors (AutoZone, O'Reilly, Bridgestone, BASF, Worldpac, NCS|SSI), shop networks (TechNet, CAR, Pronto, BARNN), shop management software platforms (Shop-Ware, Shop Boss, Protractor, Steer), and industry associations (SEMA, ASA, ATRA, Women in Auto Care, TIA). The company holds Google Premier Partner status and has accumulated a multi-year portfolio of MUSE, Hermes, Vega, AVA, VISION, and MARCOM creative awards for client website designs.

Name

Autoshop Solutions

Legal name

Autoshop Solutions

Website

https://autoshopsolutions.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Autoshop Solutions is a private U.S. digital marketing agency, founded in 1998 and based in Apex, North Carolina, that exclusively serves independent automotive aftermarket businesses with bundled website design, SEO, PPC, social media, and account management under its RPM program.

Ownership category

akta.pro rank

Headquarters

HQ city

Apex

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. RPM Monthly Subscriptions: Monthly subscription-based digital marketing services through the Really Powerful Marketing (RPM) program. The program includes websites, SEO, PPC, and social media services bundled together with tiered pricing based on shop size and needs.
2. Setup Fees: One-time setup fees for new customers, often promotional at $1 for partner members.
3. Google Ads Management: Pass-through billing for Google Ads with no markup or hidden fees. Customers pay actual advertising costs plus management fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Autoshop Solutions sells the Really Powerful Marketing (RPM) program, a monthly subscription digital marketing bundle for independent automotive aftermarket businesses. RPM combines custom automotive website design, search engine optimization, pay-per-click advertising management, and social media management, supported by dedicated account management and a proprietary ROI dashboard that integrates shop management software data. Standalone offerings include Autoshop Checkout (remote online payment processing) and a free Listing Scanner directory audit tool.

Product overview

Autoshop Solutions operates as a digital marketing agency built around a single core platform called Really Powerful Marketing (RPM), which is a unified program combining four integrated service modules—Websites, Pay-Per-Click (PPC), Search Engine Optimization (SEO), and Social Media—alongside dedicated Account Management. The RPM program serves as the foundational offering from which all other products operate. Standalone tools include Listing Scanner for business directory auditing and Autoshop Checkout for online payment processing. Autoshop Academy provides supplementary educational content through video training. The architecture is platform-plus-modules, where RPM is the central hub and individual services function as interconnected components of a comprehensive automotive marketing solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Really Powerful Marketing (RPM) Program Flagship monthly subscription digital marketing program for independent automotive aftermarket businesses. Combines custom automotive website design, search engine optimization, pay-per-click advertising management, and social media management with dedicated account management and a proprietary ROI dashboard. Pricing is customized based on weekly car count, average repair order, and estimated annual gross revenue.
• Autoshop Checkout Standalone online payment processing solution powered by 360 Payments that can be added to Autoshop Solutions websites. Enables customers of auto repair shops to pay for repairs or services remotely from any device at any time, providing an entirely remote car checkout experience.
• Listing Scanner

Quantifiable outcome

• 25% website conversion rate for client websites
• +2 more outcomes

Named customers27 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

22 partnerships are on record, tiered core and minor.

• TechNetcoreGTM or Marketing PartnerTechNet Preferred Marketing Partner and Member Benefit Provider. Special offers for TechNet members: $100 Amazon Gift Card when completing a demo, 5% discount off monthly services, $1 setup fees.
• AutoServe1minorGTM or Marketing PartnerAutoServe1 partnership offering solutions at any price point. $1 setup costs and 5% discount on RPM packages for AutoServe1 customers.
• AutoZonecoreGTM or Marketing PartnerAutoZone partnership with special pricing starting at $179/month for AutoZone members. Includes website, SEO, social media, and dashboard reporting.
• BASFcoreGTM or Marketing PartnerBASF partnership offering $1 setup costs for BASF and ColorSource members.
• Bridgestone (BARNN)coreGTM or Marketing PartnerBridgestone Affiliated Retailer Nationwide Network partnership with $1 setup costs, special pricing for RPM programs, and Bridgestone-specific content.
• CAR (Certified Auto Repair)minorGTM or Marketing PartnerCAR partnership offering 10% discount on services and $1 setup fees for Certified Auto Repair members.
• Factory Motor Parts (FMP)minorGTM or Marketing PartnerFMP partnership offering 5% off marketing packages and $1 setup fees. FMP Partners Network Members can use CO-OP dollars toward RPM packages.
• NCS | SSIminorGTM or Marketing PartnerNCS | SSI (National Coatings & Supplies / Single Source, Inc.) partnership for collision and body shops with $1 setup costs.
• O'Reilly Auto PartscoreGTM or Marketing PartnerO'Reilly partnership with $1 setup fees for O'Reilly members.
• The Pronto NetworkminorGTM or Marketing PartnerPronto Network partnership with $1 setup fees and special pricing for service centers.
• ProVantageminorGTM or Marketing PartnerProVantage partnership offering 5% discount on services and $1 setup costs for members.
• RDAminorGTM or Marketing PartnerRDA and Impact Collision Solution partnership with 5% discount on services and $1 setup costs.
• Shop-WarecoreTechnology or IntegrationShop-Ware partnership offering ROI integration dashboard showing actual return on marketing investment. 5% discount and $1 setup costs.
• WorldpacminorGTM or Marketing PartnerWorldpac partnership offering automotive parts distribution integration.
• Worry-Free PartsminorGTM or Marketing PartnerWorry-Free Parts partnership for automotive parts and marketing.
• AASP (Automotive Aftermarket Solutions Provider)minorGTM or Marketing PartnerAASP national automotive association partnership.
• ASA (Automotive Service Association)minorGTM or Marketing PartnerASA automotive association partnership for industry networking and credibility.
• SEMAminorGTM or Marketing PartnerSEMA (Specialty Equipment Market Association) partnership for performance automotive market.
• Women in Auto CareminorGTM or Marketing PartnerWomen in Auto Care community partnership for automotive industry networking.
• TechForce FoundationminorGTM or Marketing PartnerTechForce Foundation partnership supporting automotive technician workforce development.
• TIA (Tire Industry Association)minorGTM or Marketing PartnerTIA partnership for tire industry association members.
• GooglecoreTechnology or IntegrationGoogle Partner and Google Ads Certified Company. Premier Partner status for 2025.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kukui: Kukui is a marketing platform purpose-built for independent auto repair shops, offering websites, SEO, and digital marketing services — directly competing with Autoshop Solutions in the same vertical, customer base, and service mix.
• Digital Air Strike: Digital Air Strike is a leading automotive digital engagement company providing reputation management, social media, and digital marketing to dealerships and auto-related businesses — a direct competitor in automotive-specific digital marketing with overlapping service lines.
• Team Velocity: Team Velocity is a full-service automotive marketing agency serving dealerships and automotive businesses with digital advertising, websites, and marketing automation — a direct peer in automotive vertical marketing with a similar agency model.
• PureCars: PureCars provides digital marketing and advertising solutions specifically for automotive dealerships — a peer in automotive-focused digital marketing, though with greater emphasis on the dealership side of the aftermarket.

Emerging players

• Steer (formerly Mechanic Advisor): Steer offers automotive CRM and marketing automation for repair shops, combining customer communication with marketing features — an emerging competitor that intersects with Autoshop Solutions' offering by bundling shop workflow with marketing tools.
• Shop-Ware: Shop-Ware is cloud-based shop management software that has expanded into marketing analytics and ROI dashboards — an emerging player competing for both shop management and marketing wallet share that Autoshop Solutions addresses.
• Shop Boss: Shop Boss is automotive shop management software with integrated marketing features — an emerging competitor that combines shop workflow with marketing capabilities, increasingly competing for the same customer marketing dollars.

Broad incumbents

• FullPath (formerly DealerSocket): FullPath is a large, established automotive marketing platform offering websites, advertising, and CRM for dealerships — a broader incumbent in automotive marketing with overlapping capabilities but focused on the dealership segment.

Others

• Podium: Podium is a leading small-business messaging and marketing platform with significant penetration among auto repair shops — an adjacent competitor offering review management, messaging, and basic marketing that overlaps with portions of Autoshop Solutions' stack.
• BayIQ: BayIQ is a marketing platform serving small businesses including automotive — an adjacent competitor in SMB digital marketing with some automotive customer overlap and a self-serve model that competes on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AutoshopSolutionsIncApex
• Facebookfacebook.com/autoshopsolutions
• Instagraminstagram.com/autoshopsolutions
• Xx.com/autoshopsocial
• LinkedInlinkedin.com/company/autoshop-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoshop Solutions