maxima lt

What maxima lt does

MAXIMA LT, UAB is a privately held Lithuanian grocery retail chain headquartered at Naugarduko g. 84, Vilnius, operating a nationwide network of supermarkets in three size formats (X, XX, XXX) and stocking up to 65,000 SKUs across fresh produce, packaged goods, and non-food items. The assortment is supplied by approximately 900 Lithuanian and international suppliers, with 80% of fresh food of Lithuanian origin, and is positioned around the "Karščiausios kainos pažadas" (Hottest Price Promise) price-match guarantee against IKI, Lidl, Norfa, and Rimi. The customer base is mass-market Lithuanian households and corporate buyers, served through physical stores, the AČIŪ loyalty program (physical, virtual, and in-app), and the MAXIMA mobile app (iOS/Android) supporting QR-code mobile payment and digital receipts.

The commercial platform is anchored by the AČIŪ loyalty ecosystem, which drives retention through reward points (AČIŪ pinigai), personalized offers, and cross-integration with the Circle K EXTRA program. Beyond core grocery, MAXIMA operates an unusually broad in-store service portfolio delivered through third-party partners: bill payment via Sollo, money transfers via Perlas Finance, motor insurance via Perlo draudimo brokeris, lottery, public transport e-tickets across Vilnius (JUDU), Kaunas, and Klaipėda, Tax Free processing via Global Blue, fishing licenses, and cash withdrawal. Business customers are addressed via the AČIŪ Business Card, a corporate-gift-card program, a supplier-facing procurement portal, and a commercial space rental (prekybos plotų nuoma) business operating from a [email protected] channel.

Revenue is generated through retail merchandise turnover (primary), recurring rental income from in-store commercial tenants, and transaction/commission fees from in-store service partners. The company is privately held with no disclosed parent, no funding rounds, no M&A activity, and no publicly disclosed revenue. Marketing is conducted through weekly AČIŪ promotional leaflets, the maxima.lt website, an original recipe content hub, and active social channels (Facebook, Instagram, LinkedIn, YouTube).

Name

maxima lt

Legal name

MAXIMA LT, UAB

Website

https://maxima.lt

Company type

Private

Operating status

Operating

Short description

Maxima LT is a privately held Lithuanian grocery retail chain operating a nationwide network of MAXIMA X/XX/XXX supermarkets with up to 65,000 SKUs, the AČIŪ loyalty program, a mobile payment app, and in-store services (bills, transport tickets, insurance, Tax Free) for Lithuanian households and corporate buyers.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Grocery and Convenience Retailers (4451), General Merchandise Retailers (455), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Merchandise Variety-Value Mass Merchandisers (CRAGABAH)

akta.pro secondary industries

National Big-Box Mass Merchandisers (CRAGABAA), Bulk & Case-Lot Food Retailers (Non-membership) (CRAHACAF)

Keywords

• Grocery retail
• Supermarket chain
• Loyalty program
• Retail services
• Private label products

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Retail merchandise sales: Revenue is generated primarily from the sale of food and consumer goods across its Lithuanian store network. The company offers up to 65,000 different product SKUs including fresh produce, packaged goods, and non-food items.
2. Commercial space rental: MAXIMA rents retail floor space to third-party operators within its shopping centers. The company actively lists commercial premises across its store network for lease to various types of businesses.
3. Ancillary consumer services: Fees from third-party services facilitated at store checkouts: bill payment processing (via Sollo), money transfers (via Perlas Finance terminal), lottery tickets, insurance (via Perlo draudimo brokeris), public transport ticket sales, Tax Free refund processing, cash withdrawal, and gift card programs. These services generate transaction fees and commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

MAXIMA LT operates a nationwide chain of physical grocery retail stores across Lithuania in three size formats (X, XX, XXX), selling up to 65,000 SKUs of food, fresh produce, household goods, and consumer products sourced from approximately 900 suppliers. The company complements its core retail proposition with the AČIŪ loyalty program, a mobile app for QR-code payments and digital receipts, MAXIMA gift cards, and a broad set of in-store ancillary services including bill payment, public transport e-tickets, money transfers, insurance brokerage, Tax Free shopping, and cash withdrawal.

Product overview

MAXIMA LT is a Lithuanian retail chain operating a network of stores across Lithuania, offering both consumer-facing products/services and B2B offerings. The core consumer platform consists of the MAXIMA mobile app integrating the AČIŪ loyalty program, mobile payment via QR code, and digital receipt functionality. Physical store services include bill payment, public transport e-tickets, insurance sales, money transfers, cash withdrawals, Tax Free for tourists, and fishing licenses. The AČIŪ loyalty program and MAXIMA Gift Cards are key customer retention products. For business partners, MAXIMA offers retail space rental and supplier partnership programs. The recipe collection serves as a content marketing feature driving grocery sales.

Differentiator

Problem solved

Functional benefit

Brands

• Well Done: Private label brand for grocery and household products including canned goods, grains, snacks, and cooking ingredients.
• AČIŪ
• Barbora

Named customers2 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sollo (UAB)coreTechnology or IntegrationSollo provides the bill payment and utility payment processing platform used at MAXIMA store checkouts. Customers can pay utility bills (electricity, gas, communal services) via the Sollo terminal in MAXIMA stores. The partnership enables AČIŪ-integrated bill payment where customers link their AČIŪ card to a payer code for streamlined bill settlement.
• Perlas Finance (UAB Perlas Finance)coreTechnology or IntegrationPerlas Finance operates money transfer terminals within MAXIMA stores. Customers can transfer money to any Lithuanian bank account via the Perlas terminal, paying a fee starting at €3 (1.15% of transfer amount). Maximum transfer is €600.
• UADBB Perlo draudimo brokeriscoreChannel Partner/ Reseller/ DistributorPerlo draudimo brokeris provides motor vehicle third-party liability insurance (TPVCAPD) through MAXIMA store checkouts and lottery terminals. MAXIMA staff present multiple insurance company options and assist customers in selecting coverage.
• Global BluecoreChannel Partner/ Reseller/ DistributorGlobal Blue processes VAT refund (Tax Free Shopping) for non-EU tourists purchasing at MAXIMA. Minimum purchase of €40 required. The refund is processed after customs validation at designated Global Blue refund points.
• UAB Kauno autobusaicoreChannel Partner/ Reseller/ DistributorUAB Kauno autobusai is the public transport operator for Kaunas city. MAXIMA serves as an authorized sales point for Kaunas e-tickets and e-wallets, enabling customers to purchase and top up monthly passes and pay-per-ride credit at MAXIMA checkout desks.
• JUDU (Vilnius public transport)coreChannel Partner/ Reseller/ DistributorJUDU (Vilniečio) is the Vilnius city public transport e-ticket system. MAXIMA stores act as authorized distribution points where customers can purchase and top up JUDU transport cards with short-term, daily, long-term, and special tickets.
• VšĮ Klaipėdos keleivinis transportascoreChannel Partner/ Reseller/ DistributorVšĮ Klaipėdos keleivinis transportas operates the Klaipėda city public transport e-ticket system. MAXIMA stores are authorized to sell and top up Klaipėda e-tickets and e-wallets with zone-based monthly passes at checkout.
• Circle K LithuaniacoreGTM or Marketing PartnerAČIŪ loyalty program members can link their card to the Circle K EXTRA loyalty program via the Circle K app or website. Linked members receive EXTRA points for every AČIŪ transaction and enjoy a 15% discount on Circle K car washes. MAXIMA AČIŪ holders receive EXTRA rewards when shopping at MAXIMA.
• Gyvi Gali (plant-based nutrition organization)minorStrategic or Co-development PartnerMAXIMA collaborated with 'Gyvi Gali' organization to develop plant-based recipes featured on the MAXIMA recipe platform. The partnership promotes plant-based eating and features MAXIMA's plant-based product range (Garden Gourmet, Well Done, etc.) in recipe content.
• Approximately 900 product supplierscoreOthersMAXIMA works with approximately 900 Lithuanian and international product suppliers to stock up to 65,000 SKUs. The company is committed to Lithuanian sourcing, with 80% of fresh food of Lithuanian origin. The company publishes supplier-facing contacts by product category on its website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IKI (Palink): One of MAXIMA's largest direct competitors in Lithuanian grocery retail, operating a comparable nationwide supermarket chain and explicitly benchmarked in MAXIMA's price-match promise.
• Lidl Lietuva: German hard-discount grocery chain operating in Lithuania; named in MAXIMA's price-promise benchmarking and a key driver of price competition in the domestic market.
• Norfa (Norfos mažmena): Lithuanian discount-oriented grocery chain with broad national coverage; directly comparable on price positioning and also benchmarked in MAXIMA's price-match program.
• Rimi Lietuva (ICA Gruppen): ICA Gruppen-owned supermarket chain operating in Lithuania; directly comparable grocery assortment and named as one of MAXIMA's pricing benchmarks.

Emerging players

• Barbora: Lithuania's leading online grocery delivery platform and a MAXIMA ecosystem partner for e-commerce; comparable as a grocery channel even though digitally native.

Regional players

• Coop Eesti: Estonian cooperative grocery chain with nationwide store network; comparable grocery retail format in an adjacent Baltic market where MAXIMA Group also operates.
• Selver (Estonia): Major Estonian supermarket chain owned by the Coop Eesti group; comparable supermarket model, loyalty programs, and private-label strategy in an adjacent Baltic market.
• Prisma (SOK): Finnish hypermarket and supermarket chain offering comparable broad-assortment grocery plus ancillary services (loyalty, mobile app, in-store services) in a neighboring Nordic market.

Broad incumbents

• Kesko: Large Finnish grocery and building materials retailer with a multi-format strategy (K-Citymarket, K-Supermarket, K-Market) directly comparable to MAXIMA's X/XX/XXX format segmentation.
• ICA Gruppen: Swedish retail group combining grocery and pharmacy (ICA stores, Apotek Hjärtat); comparable as a multi-format grocery incumbent with loyalty, private label, and digital channels across the Nordics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCw6ZtKc3N5cD7_9K_9x3qBw
• Facebookfacebook.com/maximalt
• LinkedInlinkedin.com/company/maxima-lietuva
• Instagraminstagram.com/maxima_lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maxima lt