synergy natural products

Name

synergy natural products

Legal name

Synergy Natural Products Pty Ltd

Website

https://synergynatural.com

Company type

Private

Founded year

1993

Operating status

Operating

Ownership category

akta.pro rank

Product category

Organic Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)

Keywords

• Organic nutritional supplements
• Spirulina chlorella products
• Super greens powders
• Whole food supplements
• Certified organic greens

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through synergynatural.com, with products shipped throughout Australia (free shipping over $50) and internationally to UK, Ireland, and New Zealand. Products sold in tablet, capsule, and powder forms.
2. Retail Distribution: Products sold through supermarkets, health-food stores, and pharmacies throughout Australia. This retail channel provides steady recurring revenue through wholesale relationships.
3. International Export: Products exported to the United Kingdom, Republic of Ireland, and New Zealand through international distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Synergy Natural Products manufactures and sells Australian Certified Organic spirulina, chlorella, wheat grass, barley grass, and blended Super Greens nutritional supplements in tablet, capsule, and powder forms. The company sells direct-to-consumer via its e-commerce website and through Australian supermarkets, health-food stores, and pharmacies, with exports to the United Kingdom, Republic of Ireland, and New Zealand.

Product overview

Synergy Natural Products is an Australian company established in 1993 that sells organic nutritional supplements. The company operates as a single product line focused on organic superfoods and green supplements, with its core products being Organic Spirulina, Organic Chlorella, Organic Wheat Grass, and Organic Barley Grass, all available in tablet and powder forms. These products are sold individually or combined in the Super Greens blend (a mix of all four ingredients) and the Super Greens Premium variant (with added Stevia). All products are 100% pure without binders, additives, or excipients, nitrogen-flushed for preservation, and certified organic by Australian Certified Organic. The company exports to Australia, United Kingdom, Republic of Ireland, and New Zealand, selling through supermarkets, health-food stores, and pharmacies.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Super Greens A synergistic blend of Spirulina (33%), Barley Grass (25%), Chlorella (17%), and Wheat Grass providing highly bioavailable whole food nutrients. Available in tablet and powder forms in sizes from 100g to 1kg. Targeted at health-conscious consumers seeking a complete daily greens supplement.
• Organic Chlorella A microscopic freshwater plant superfood containing complete protein (58%), B vitamins including B12, vitamins C and E, chlorophyll, and over 20% Chlorella Growth Factor (CGF). Cell walls are cracked for superior digestibility and absorption. Available in tablet and powder forms.
• Organic Spirulina A microscopic freshwater plant superfood containing over 100 synergistic nutrients, 65% protein, 58x more iron than spinach than spinach in bioavailable iron, and beta-carotene. Grown on a remote sub-tropical Pacific Island. Available in tablet, capsule, and powder forms.
• Organic Wheat Grass 100% pure whole leaf wheat grass powder (Triticum aestivum) containing 300% more calcium than milk, 800% more iron than spinach, and 24% protein. Grown outdoors in Australia without pesticides. Contains no gluten. Dried at body temperature within 30 minutes of harvesting.
• Organic Barley Grass 100% pure whole leaf barley grass powder (Hordeum vulgare) containing 500% more vitamin C than oranges, 200% more calcium than milk, and 500% more iron than spinach. Grown on banks of the Murray River in Victoria, Australia. Contains no gluten.
• Super Greens Premium A premium blend containing Spirulina (33%), Barley Grass (25%), Wheat Grass (25%), Chlorella (16%), and Stevia extract (<1%) as a natural sweetener. Contains the same core ingredients as Super Greens with added Stevia for taste.

Quantifiable outcome

• Spirulina contains 58x richer iron than spinach in bioavailable iron
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bulk Nutrients: Australian sports nutrition and supplements brand selling direct-to-consumer via its own website with bulk powder formats. Highly comparable to Synergy Natural in terms of Australia-centric DTC supplement positioning, broad SKU coverage, and similar target customers (athletes, health-conscious consumers).
• Sun Chlorella USA: Direct chlorella-focused supplement brand selling tablets and powder globally with emphasis on broken cell wall digestibility. Comparable to Synergy's chlorella SKUs on both product format and digestive-absorption differentiation messaging.
• Vimergy: US-based supplement brand selling organic spirulina, chlorella, and superfood blends via direct e-commerce. Closely comparable to Synergy on product mix (spirulina/chlorella focus), DTC channel strategy, and clean-label positioning.
• HealthForce SuperFoods: US-based whole-food superfood brand selling spirulina, chlorella, wheatgrass, barley grass, and green blends in powder and tablet form. Directly comparable to Synergy's whole-food green supplement lineup and clean-label ethos.

Broad incumbents

• Blackmores: Australia's largest vitamins and supplements brand, distributing widely across supermarkets, pharmacies, and health-food stores. Comparable to Synergy as an Australian incumbent with overlapping retail channels, though Blackmores' portfolio is far broader than spirulina/grasses.
• Swisse Wellness: Major Australian vitamins and supplements brand with extensive supermarket and pharmacy distribution, recently acquired by Chinese conglomerate H&H Group. Comparable to Synergy in Australian retail footprint and broader wellness category presence, but much broader in scope.
• Nature's Own: Established Australian supplement brand distributed through pharmacies and major retailers. Overlaps with Synergy's pharmacy/supermarket channel strategy and Australian consumer base, though its range is much wider than spirulina/grasses.
• NOW Foods: Large US-based supplement manufacturer with a global catalog including spirulina, chlorella, wheatgrass, and barley grass tablets and powders. Comparable as a multi-channel supplement incumbent with overlapping SKUs and similar quality/affordability positioning.

Emerging players

• Micro Ingredients: Fast-growing online-only supplement brand selling bulk spirulina, chlorella, and superfood powders via direct e-commerce. Comparable to Synergy on DTC channel and spirulina/chlorella SKU mix, but with a stronger emphasis on bulk/value positioning versus premium certified-organic.
• Earthrise Spirulina: US-based spirulina grower and supplement brand selling spirulina tablets and powder through retail and e-commerce. Comparable to Synergy on the spirulina-specific product focus and tablet/powder format, though narrower in category coverage.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/synergy-natural

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about synergy natural products