Maple Valley Mutual Insurance Company
Maple Valley Mutual Insurance is a 130-year-old Wisconsin mutual P&C carrier offering homeowners, farmowners, small commercial, and umbrella coverage to policyholders across Northeast Wisconsin, distributed exclusively through independent agents.
- Company typePrivate
- Founded1891
- HeadquartersLena, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Maple Valley Mutual Insurance Company does
Maple Valley Mutual Insurance Company (MVMIC) is a private mutual property and casualty insurance carrier headquartered in Lena, Wisconsin, serving individuals, farms, and small businesses across Northeast Wisconsin. Founded on May 23, 1891 by 24 property owners in Oconto County to provide fire and lightning protection for farms, the company has operated continuously for over 130 years and is owned by its policyholders rather than external shareholders.
MVMIC offers a multi-line P&C product portfolio organized into four core categories: homeowners insurance (Premier, Preferred, Standard, Seasonal, Tenants, and Mobile Homeowners tiers), farmowners insurance (Comprehensive, Suburban, and Seasonal variants covering structures, equipment, livestock, and liability), commercial insurance (Business Owners, Commercial Combination, Commercial Fire and Allied Lines, and Inland Marine), and umbrella insurance (Farmowners and Personal). Supporting services include a Claims Center, an online Bill Payment Portal, Mortgagee Change Request processing, Policy Support Requests, and a Find an Agent locator. The company does not operate a proprietary technology platform; instead it relies on third-party systems including InvoiceCloud for payment processing and IMT Apps for the independent agent portal.
The business model is subscription-based recurring premium revenue underwritten per policy and priced through agent-led risk assessment, with no publicly disclosed pricing. All sales flow through a network of independent, licensed insurance agents rather than direct-to-consumer channels, supplemented by inside-sales support at the Lena home office. The company holds an AM Best A- (Excellent) financial strength rating and BBB accreditation, and is a member of NAMIC and WAMIC trade associations. Leadership consists of President and General Manager Chad Schuettpelz, Chairman Duane Magnin, and a board of directors overseeing an organization of roughly 25-30 staff members across underwriting, claims, operations, loss prevention, and administrative functions.
Maple Valley Mutual Insurance Company firmographics
Firmographics- Name
- Maple Valley Mutual Insurance Company
- Legal name
- Maple Valley Mutual Insurance Company
- Website
- https://maplevalleymutual.com
- Company type
- Private
- Founded year
- 1891
- Operating status
- Operating
- Short description
- Maple Valley Mutual Insurance is a 130-year-old Wisconsin mutual P&C carrier offering homeowners, farmowners, small commercial, and umbrella coverage to policyholders across Northeast Wisconsin, distributed exclusively through independent agents.
- Ownership category
- akta.pro rank
Maple Valley Mutual Insurance Company industry classification
Industry- Product category
- Property and Casualty Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- akta.pro primary industry
- Homeowners Insurance (FSAJACAA)
- akta.pro secondary industry
- Standalone Umbrella Liability (FSAJANAE)
Keywords
Where Maple Valley Mutual Insurance Company is headquartered
LocationHeadquarters
- HQ city
- Lena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maple Valley Mutual Insurance Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Property and Casualty Insurance Premiums: As a mutual insurance company, MVMIC generates revenue through insurance premiums collected from policyholders. The company offers property and casualty coverage including homeowners, farmowners, commercial, and umbrella insurance policies. Premiums are calculated based on risk assessment of insured properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Homeowners insurance with multiple policy tiers including Premier, Preferred, Standard, Seasonal, Tenants, and Mobile Homeowners coverage options. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Maple Valley Mutual Insurance Company product offering
Product offeringCore offering
Maple Valley Mutual Insurance Company is a mutual property and casualty insurance carrier that sells customized insurance policies to residential property owners, agricultural operators, and small businesses across Northeast Wisconsin. Its product portfolio includes homeowners insurance (Premier, Preferred, Standard, Seasonal, Tenants, and Mobile Homeowners tiers), farmowners insurance (Comprehensive, Suburban, and Seasonal), commercial insurance (Business Owners, Commercial Combination, Commercial Fire and Allied Lines, and Inland Marine), and umbrella insurance (Farmowners and Personal). All policies are sold exclusively through independent licensed insurance agents, supported by a home office in Lena, Wisconsin that handles claims, billing, and customer service.
Product overview
Maple Valley Mutual Insurance Company is a small mutual insurance carrier offering personalized property and casualty insurance in Northeast Wisconsin. The company operates as a single unified insurance platform with multiple product lines distributed through independent insurance agents. The product portfolio includes: (1) Homeowners Insurance with six policy tiers (Premier, Preferred, Standard, Seasonal, Tenants, and Mobile Homeowners); (2) Farmowners Insurance with three policy types (Comprehensive, Suburban, and Seasonal) covering structures, equipment, livestock, and liability; (3) Commercial Insurance with four coverage types (Business Owners, Commercial Combination, Commercial Fire and Allied Lines, and Inland Marine); and (4) Umbrella Insurance (Farmowners and Personal) as add-on liability extensions. Supporting services include a Claims Center, Bill Payment Portal via InvoiceCloud, Mortgagee Change Request processing, Policy Support Request forms, and an Agent Finder tool. All products emphasize customizable coverage, proactive loss prevention inspections, and transparent customer communication.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance Customized residential property insurance for primary residences, seasonal/vacation homes, rental units, and mobile or manufactured homes. Offered in six policy variants (Premier, Preferred, Standard, Seasonal, Tenants, Mobile Homeowners) so coverage can be tailored to property type and budget.
- Farmowners Insurance Coverage for agricultural operations including farm structures (barns, silos, outbuildings), farm equipment, livestock, and farm liability. Offered in three policy variants (Comprehensive Farmowners, Suburban Farmowners for smaller-acreage properties outside urban areas, and Seasonal Farmowners for part-time or seasonal operations).
- Commercial Insurance Customized commercial property and business coverage for small businesses in Northeast Wisconsin including restaurants/taverns, habitational properties, offices, retail/service stores, warehouses, and artisan operations. Includes Business Owners Insurance, Commercial Combination Insurance, Commercial Fire and Allied Lines, and Inland Marine Coverages for movable or specialized property and equipment.
- Umbrella Insurance Extended liability coverage available as an addition to existing farmowners or homeowners policies. Includes Farmowners Umbrella Insurance for agricultural operations and Personal Umbrella Insurance for homeowners, both providing additional liability protection beyond the limits of the underlying standard policies.
- Claims Center Policyholder service for reporting and processing insurance claims, with options to initiate claims by contacting a local independent agent or calling the office directly, adjuster visit scheduling, and claim payment/reimbursement processing.
Quantifiable outcome
- Premium savings through proactive loss prevention inspections that identify and address potential issues before they result in claims
Companies that use Maple Valley Mutual Insurance Company
Customer profileSegments4 records
Ideal customer profiles3 records
Maple Valley Mutual Insurance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Maple Valley Mutual Insurance Company partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- NAMIC (National Association of Mutual Insurance Companies)minorMVMIC displays NAMIC membership logo on its website, indicating affiliation with the national trade association for mutual insurance companies. NAMIC provides industry advocacy, education, and networking resources for mutual insurance carriers.
- WAMIC (Wisconsin Association of Mutual Insurance Companies)minorMVMIC displays WAMIC membership logo, indicating affiliation with the Wisconsin state trade association for mutual insurance companies. WAMIC provides state-specific advocacy, education, and peer networking for Wisconsin mutual insurance carriers.
- InvoiceCloudcoreInvoiceCloud provides the payment processing platform for MVMIC's online bill payment system. Policyholders can register for accounts, make one-time payments, enroll in autopay, and manage paperless billing through the InvoiceCloud portal.
- IMT AppscoreIMT Apps provides the agent portal platform used by MVMIC's independent insurance agent network. Agents use the portal to access policy management tools, view customer information, and service accounts.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Maple Valley Mutual Insurance Company competitors and assessment
Company assessmentDirect peers
- Rural Mutual Insurance Company: Wisconsin-based mutual insurance carrier providing farm, home, and commercial coverage across rural Wisconsin. Highly comparable to MVMIC as a regional mutual serving agricultural and small-town customers in overlapping Wisconsin geographies.
- West Bend Mutual Insurance Company: Wisconsin-domiciled mutual property and casualty insurer offering personal, commercial, and specialty lines through independent agents. Comparable in mutual structure, Wisconsin geography, multi-line P&C focus, and agent-driven distribution.
- Integrity Insurance: Wisconsin-based mutual insurance company offering personal and commercial property-casualty products distributed through independent agents. Direct comparable in mutual structure, regional Midwestern footprint, and agent-based P&C distribution model.
- Grinnell Mutual: Midwest-based mutual reinsurer and direct P&C carrier with strong farm and rural coverage focus. Comparable in mutual structure, agricultural book emphasis, and small-town agent distribution across the Upper Midwest.
- Erie Indemnity: Regional mutual P&C insurer historically focused on the Mid-Atlantic and Midwest. Comparable in mutual structure, regional concentration, multi-line P&C product set, and exclusive agent distribution model.
- Germania Insurance: Regional mutual P&C insurer focused on personal and farm coverage in the South-Central US. Comparable in mutual structure, farm and personal lines product mix, and independent agent distribution model, though operating in a different geography.
- Mutual of Enumclaw: Washington-state mutual P&C insurer serving personal, farm, and commercial lines through independent agents. Comparable in mutual ownership structure, multi-line personal and farm focus, and community-embedded agent distribution model.
Regional players
- Acuity Insurance: Larger Wisconsin-based mutual P&C insurer serving personal and commercial lines across the Midwest. Comparable as a Wisconsin-headquartered mutual competitor, though materially larger in scale, employee count, and geographic reach.
- EMC Insurance Companies: Iowa-based P&C insurance group serving commercial and personal lines across the Midwest. Comparable as a Midwest-headquartered regional P&C carrier with similar customer segments, though structured as a stock company rather than mutual.
Broad incumbents
- Auto-Owners Insurance: Large mutual P&C insurance group offering personal, commercial, and life coverage through independent agents. Comparable in mutual ownership and independent agent distribution, though serving much broader geographies and product lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maple Valley Mutual Insurance Company social profiles
Digital presenceMaple Valley Mutual Insurance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maple Valley Mutual Insurance Company leadership team
Management profileNumber of profiles
Profiles9 records
Maple Valley Mutual Insurance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maple Valley Mutual Insurance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maple Valley Mutual Insurance Company
What does Maple Valley Mutual Insurance Company do?
Maple Valley Mutual Insurance Company is a mutual property and casualty insurance carrier that sells customized insurance policies to residential property owners, agricultural operators, and small businesses across Northeast Wisconsin. Its product portfolio includes homeowners insurance (Premier, Preferred, Standard, Seasonal, Tenants, and Mobile Homeowners tiers), farmowners insurance (Comprehensive, Suburban, and Seasonal), commercial insurance (Business Owners, Commercial Combination, Commercial Fire and Allied Lines, and Inland Marine), and umbrella insurance (Farmowners and Personal). All policies are sold exclusively through independent licensed insurance agents, supported by a home office in Lena, Wisconsin that handles claims, billing, and customer service.
Is Maple Valley Mutual Insurance Company a public or private company?
Maple Valley Mutual Insurance Company is a private company. It is classified as unknown and is currently operating.
When was Maple Valley Mutual Insurance Company founded?
Maple Valley Mutual Insurance Company was founded in 1891.
Where is Maple Valley Mutual Insurance Company based?
Maple Valley Mutual Insurance Company is headquartered in Lena, United States, in the North America region.
How does Maple Valley Mutual Insurance Company make money?
One revenue line is on record: property and Casualty Insurance Premiums.
Who are Maple Valley Mutual Insurance Company's main competitors?
Direct peers on record are Rural Mutual Insurance Company, West Bend Mutual Insurance Company, Integrity Insurance, Grinnell Mutual, Erie Indemnity, Germania Insurance and Mutual of Enumclaw. Regional players are Acuity Insurance and EMC Insurance Companies. Auto-Owners Insurance is listed as a broad incumbent.
Does Maple Valley Mutual Insurance Company have an API?
No public API is recorded for Maple Valley Mutual Insurance Company.
What industry is Maple Valley Mutual Insurance Company in?
Maple Valley Mutual Insurance Company's product category is Property and Casualty Insurance. Its primary akta.pro industry code is FSAJACAA, Homeowners Insurance, with a secondary code of FSAJANAE, Standalone Umbrella Liability. Its NAICS code is 524126.