lindsay clarke

What lindsay clarke does

Mariko Studio (legal entity: Mariko Studio Inc.) is a Vancouver, BC-based boutique design studio founded in 2020 by Lindsay Clarke, who serves as Founder, Designer, and Creative Director. The firm specializes in brand identity, website design, and supporting visual collateral for lifestyle-oriented small businesses and creators, with a portfolio spanning home/interior, weddings and events, fitness and wellness, and food/beverage brands. An application-based, selective intake process is used to qualify prospects, signaling a premium, brand-fit-led positioning rather than volume-led sales.

Underlying technology is a conventional modern small-studio stack rather than custom engineering: production sites and shops are built on Squarespace, Shopify, and Webflow; client and email operations run on Dubsado (CRM) and Flodesk (email); analytics on Google Analytics. No proprietary platform, AI/ML capability, or data asset is disclosed. The "Copy by Gemini" credit on the website refers to an external human copywriting studio (geminicopy.co), not generative AI.

The business model is hybrid. Primary revenue comes from bespoke project engagements (brand identity packages, custom websites, collateral) on a per-project basis. A secondary, currently re-launching direct-to-consumer template shop — observed in 2025 — extends revenue into licensed, semi-finished design products targeting lifestyle brands. A complementary affiliate-linked Designer Resources hub indicates intent to monetize audience reach beyond paid client work. No funding, headcount disclosures, or named enterprise clients are present in the input; all evidenced customers are SMBs or solo proprietors.

Name

lindsay clarke

Legal name

Mariko Studio Inc.

Website

https://marikostudio.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Mariko Studio is a Vancouver-based boutique design studio founded by Lindsay Clarke in 2020, delivering brand identity, web design, and visual collateral to lifestyle, wedding, fitness, and home brands via a selective application-based intake, with a direct-to-consumer template shop as a secondary revenue line.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Brand Identity Services: Custom brand strategy and identity design services including primary and secondary logos, brand marks, submarks, color palettes, typeface systems, social media templates, and brand guidelines. This is the core revenue stream and primary focus of the studio.
2. Web Design & Development: Custom and semi-custom website design and development services in Squarespace, Shopify, and Webflow, including mobile optimization, SEO, domain setup support, and launch support. Often bundled with brand identity for existing branding clients.
3. Digital & Print Collateral: Product and packaging design, welcome guides, email marketing design, social media design, illustration, business cards, stationery, invitation design, and print production. Services are reserved for past and current branding clients.
4. Design Templates: Pre-designed templates available for purchase through the Template Shop. Currently undergoing re-launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mariko Studio is a design studio that creates custom brand identities, designs and develops websites, and produces digital and print collateral for discerning lifestyle brands. The studio delivers end-to-end brand strategy and visual identity design including logos, brand marks, color palettes, typography systems, social templates, and brand guidelines, plus website builds on Squarespace, Shopify, and Webflow.

Product overview

Mariko Studio is a brand and design studio offering a unified suite of creative services rather than a modular software platform. The core offerings consist of Brand Identity Services (custom brand strategy and visual identity design), Web Design & Development (Squarespace and Shopify implementations), and Digital & Print Collateral design. A Template Shop offering pre-designed templates is also available (currently re-launching). All services work together to deliver complete brand experiences for lifestyle brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Custom brand strategy and identity design for lifestyle brands, including primary and secondary logos, brand marks, submarks, color palettes, typeface systems, social media templates, and brand guidelines. Delivered as a multi-component brand identity package.
• Web Design & Development Custom and semi-custom website design and development on Squarespace, Shopify, and Webflow, including mobile optimization, SEO, domain setup support, and launch support. Often packaged with brand identity services.
• Digital & Print Collateral Design services for product and packaging design, welcome guides, email marketing design, social media design, illustration, business cards, stationery, invitation design, and print production. Reserved for past and current branding clients.
• Template Shop Pre-designed digital templates for sale on the Mariko Studio website shop, intended for designers and small businesses seeking ready-made assets. The Template Shop is currently undergoing a re-launch as a digital products offering.

Quantifiable outcome

• Saltyface rebrand delivered enduring brand mark that continues to stand as most recognizable symbol four years post-rebrand

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• With Grace and Gold: Boutique branding and web design studio serving lifestyle-driven small businesses with custom brand identities and Squarespace/Showit sites, closely overlapping Mariko's service mix and premium positioning.
• Anchored Design Co. Boutique branding studio focused on small lifestyle, wellness, and service-based businesses with custom brand identities and websites — a near-direct competitor in the lifestyle SMB segment.
• Spruce Rd. Branding and Squarespace design studio targeting wellness, lifestyle, and creative entrepreneurs with bespoke visual identities, closely aligned with Mariko's niche and aesthetic-led approach.
• Studio Crème: Boutique brand and web design studio serving small businesses and lifestyle brands with custom brand strategy, identity, and website design — overlapping services, client type, and price positioning.
• Matchstick Branding: Branding studio offering brand identity, packaging, and web design for boutique lifestyle and consumer-product businesses, comparable to Mariko in scope and target segment.
• Flo Atelier: Boutique design studio delivering brand identity and Squarespace/Shopify web design to lifestyle and wellness founders, matching Mariko's vertical focus and platform stack.

Broad incumbents

• Salted Stone: Larger, established design and web agency offering brand, web, and digital marketing services to growth-stage and lifestyle clients; competes with Mariko on web and brand but at a broader, more scaled level.

Others

• Honeybook: Business management platform widely used by boutique creative studios like Mariko for client proposals, contracts, and invoicing; relevant ecosystem/vendor rather than a competitor.
• Showit: Website-building platform popular among boutique lifestyle-brand designers; an ecosystem enabler for studios like Mariko rather than a direct competitor, though platform competition with Squarespace shapes service offerings.
• Flodesk: Email marketing platform frequently used by lifestyle-brand designers and the small studios that serve them; vendor/ecosystem participant rather than a competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lindsay-mariko-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lindsay clarke