advocate media

What advocate media does

Advocate Media Company, Inc. (AMC) is a privately held, founder-owned media production firm headquartered at 21550 Oxnard Street, Woodland Hills, California, that produces branded video, photography, and digital marketing content exclusively for law firms. The company combines lawyers and content creators to deliver a defined service suite consisting of Client Spotlights, Case Documentaries, 'Day in the Life' Films, Marketing Content, Informative Videos, and professional photography. The underlying technology is conventional video production and branded content creation — no proprietary software, AI tooling, or platform architecture is disclosed; the company's value proposition rests on domain knowledge of legal practice areas and the ability to translate cases into persuasive visual narratives for mediation, settlement conferences, and client acquisition.

The firm was founded by Joubin Mortezapour, a UCLA summa cum laude graduate with roughly a decade of branded content experience who personally leads all technology and client storytelling work. AMC operates on a project-based professional services revenue model: engagements are scoped per project, priced via custom proposals, and delivered directly to clients without tiered pricing, recurring contracts, or subscription mechanics publicly disclosed. Go-to-market is direct-to-consumer, relying on the company's website (advocatemediaco.com), YouTube/social content (418k documented social media views), and phone outreach (818.574.4042), with client testimonials from Kazerouni Law Group and Case Barnett Law serving as primary bottom-of-funnel proof. The vertical segmentation approach targets personal injury law firms as its primary segment, with named client outcomes including a 350% increase in case value, a 172% increase in online engagement, a 21.7-minute average settlement time, and a documented conversion of a denied claim into a $1M policy settlement within 90 days.

The company is a small, founder-led operation with no institutional investors, no disclosed funding rounds, no parent company, no disclosed subsidiaries, no patents or trademarks, no certifications, no awards, no disclosed partnerships or alliances, and no disclosed headcount (only '25 collective years of experience' is stated). Geographic scope is limited to the United States with a single California office, though the company markets itself as serving law firms nationwide. Ownership is concentrated in the founder, and the operating status is active.

Name

advocate media

Legal name

Advocate Media Company, Inc

Website

https://advocatemediaco.com

Company type

Private

Operating status

Operating

Short description

Advocate Media Company is a founder-owned Woodland Hills, California-based media production firm that creates branded video, photography, and digital marketing content for law firms, primarily personal injury practices, delivered as project-based professional services via direct outreach and custom proposals.

Ownership category

akta.pro rank

Product category

Legal Marketing Services

NAICS

Motion Picture and Video Industries (5121), Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

akta.pro secondary industry

Brand Advertising (Broadcast/Online Commercials) (MPADAEAA)

Keywords

• Legal video production
• Law firm marketing
• Branded content services
• Case documentaries
• Legal media production

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Branded Content Production Services: Project-based professional services delivering video documentaries, photography, marketing content, and informative videos for law firms. Revenue generated through custom project pricing based on client needs and scope of work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Advocate Media Company produces branded video, photography, and digital content for law firms, with a focus on personal injury practices. The company creates client spotlight videos, case documentaries for mediation and settlement conferences, "Day in the Life" films, broadcast-quality marketing commercials, and informative practice-area videos. Services are delivered as custom projects with personalized brainstorming and proposals for each law firm client.

Product overview

Advocate Media Company is a media production company serving the legal industry, offering a suite of branded content services. The company provides video/documentary production services including Client Spotlights, Case Documentaries, Day in the Life Films, and Informative Videos, complemented by Photography and Marketing Content services. The company combines storytelling with modern communication tools to create persuasive media for legal professionals, with a focus on increasing case values and client engagement.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 350% increase in case value for clients
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Scorpion: Large legal and home services marketing company offering websites, video, SEO, and advertising for law firms. Overlaps with AMC on video production and law firm marketing but operates at much greater scale and across many marketing channels.
• FindLaw (Thomson Reuters): Established legal marketing platform offering websites, content, and advertising for law firms as part of Thomson Reuters. Competes with AMC in the law firm content and marketing services category but with broader, more commoditized offerings.
• Consultwebs: Legal marketing agency serving law firms across the U.S. with websites, content, video, and SEO services. Comparable customer base and service mix to Advocate Media, though at significantly larger scale.

Direct peers

• Crisp Video Group: A video production agency that builds dedicated studios inside law firms to produce ongoing video content. Directly comparable to Advocate Media in that both serve law firms as their primary vertical and produce branded video, client testimonials, and case storytelling content.
• Spotlight Branding: Marketing and content agency specializing exclusively in law firms, offering video production, branding, and website services. Closely matches AMC's law-firm-only focus and full-service content offering.

Regional players

• LawLytics: Legal marketing platform focused on law firm websites, content, and online visibility. Comparable law-firm-only focus and content production approach but oriented toward websites and SEO rather than documentary-style video.

Others

• Sagefrog Marketing Group: B2B marketing agency serving professional services firms including legal, healthcare, and industrial clients. Comparable in offering branded content and video production for professional services verticals, though legal is only one of several segments.
• HenkinSchultz: Regional full-service advertising and video production agency with professional services clients. Comparable production capabilities (video, commercial, branded content) but without AMC's exclusive law-firm vertical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/watch?v=RrqK1Ulym2c

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about advocate media