styria it solutions d.o.o.
Styria IT Solutions d.o.o. (24sata) is a Croatian multiplatform media house operating four brands — 24sata, JoomBoos, miss7, and Express — reaching 76% of adult Croatians and 2.4M+ monthly users through print, digital, video, social, and live events, selling advertising, branded content, and digital subscriptions to enterprise and government clients.
- Company typePrivate
- Founded2005
- HeadquartersZagreb, Croatia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What styria it solutions d.o.o. does
Styria IT Solutions d.o.o., commercially known as 24sata, is a Croatian multiplatform media house founded in 2005 and headquartered in Zagreb. The company operates four core brands — flagship daily newspaper and news portal 24sata, youth-oriented JoomBoos, women's lifestyle miss7 (with sub-brands missZDRAVA, missMAMA, missGASTRO, missMIND), and political/cultural weekly Express — reaching more than 2.4 million users monthly, equivalent to 76% of Croatia's adult population. It is a wholly-owned subsidiary within the Styria media group conglomerate and operates as a private limited company (d.o.o.).
The company's product surface spans digital advertising (display, native, video, social), print advertising across daily and weekly publications, branded content production, and digital subscriptions (24sata PLUS+ and 24 Oraže). Underlying technology includes owned web and mobile properties, in-house ORIĐIĐI video production unit generating 960M+ annual views, the 24ContentHaus native advertising studio, and audience targeting infrastructure built on the Permutive Data Management Platform with proprietary NLP content classification. Distribution is direct via an in-house Client Success & Service sales team and an integrated JoomBoos influencer network of 15+ personalities.
Revenue is generated predominantly through advertising across multiple price tiers — €25-€150 CPMs for digital display, €4,900-€50,000+ for print placements, €2,500-€9,000 for native packages, and €900-€2,700 for social media units — with supplementary recurring revenue from digital subscriptions and branded project activations (events, competitions, microsites). The go-to-market combines enterprise field sales for advertisers with direct-to-consumer audience acquisition through owned platforms, social media, newsletters, and live events.
styria it solutions d.o.o. firmographics
Firmographics- Name
- styria it solutions d.o.o.
- Legal name
- 24sata d.o.o.
- Website
- https://24sata.biz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Styria IT Solutions d.o.o. (24sata) is a Croatian multiplatform media house operating four brands — 24sata, JoomBoos, miss7, and Express — reaching 76% of adult Croatians and 2.4M+ monthly users through print, digital, video, social, and live events, selling advertising, branded content, and digital subscriptions to enterprise and government clients.
- Ownership category
- akta.pro rank
styria it solutions d.o.o. industry classification
Industry- Product category
- Multiplatform Media & Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industries
- General Entertainment SVOD Platforms (MPACAAAA), Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF)
Keywords
Where styria it solutions d.o.o. is headquartered
LocationHeadquarters
- HQ city
- Zagreb
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
styria it solutions d.o.o. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Digital Advertising: Display advertising including banners, native ads, video ads, and social media advertising across owned digital platforms. Revenue generated through CPM-based pricing, fixed placements, and programmatic buying.
- Print Advertising: Traditional print advertising in daily newspapers, magazines, and special editions. Pricing based on ad format, placement, and day of week with commercial and non-commercial rate categories.
- Native Advertising: Premium native content created by in-house native studio including branded articles, product reviews, brand stories, and sponsored content. Studio has won 110+ awards for native projects.
- Video Production & Sponsorship: Original video content production including native video integrations, sponsored video series, and video advertising. Includes ORIĐIĐI production unit creating branded entertainment content.
- Digital Subscriptions: Premium digital subscription services (24 Oranž, 24sata PLUS+) providing exclusive content, partner benefits, and unlimited access to premium articles.
- Social Media Advertising: Sponsored content and advertising on social platforms including Facebook, Instagram, TikTok, and YouTube with various formats like stories, posts, reels, and influencer collaborations.
- Branded Projects & Activations: Custom branded projects including events, competitions, microsites, and multiplatform campaigns such as Coolest Brands Awards, Videostar, and various seasonal promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Display advertising CPM rates range from €25 to €150 depending on format and placement |
| Unit Pricing | Pay-as-you-go | Print advertising with format-based pricing varying by day type |
| Unit Pricing | Pay-as-you-go | Native advertising starting at €2,500 for miss7 group up to €9,000 for premium video packages |
| Unit Pricing | Pay-as-you-go | Video production and native video advertising with guarantees |
| Unit Pricing | Pay-as-you-go | Social media advertising packages ranging from €900 to €2,700 |
| Unit Pricing | Pay-as-you-go | Promo articles and sponsored content placement |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
styria it solutions d.o.o. product offering
Product offeringCore offering
styria it solutions d.o.o. operates 24sata, Croatia's leading multiplatform media brand, providing display, native, video, and social advertising services across owned digital portals, mobile apps, social media channels, and print newspapers. It also offers in-house video production through the ORIĐIĐI unit and digital subscription products (24sata PLUS+, 24 Oraže) to consumers. The advertising side serves enterprise clients via a dedicated Client Success & Service sales team.
Product overview
styria it solutions d.o.o. operates 24sata as a multiplatform media company offering a portfolio of brands including 24sata (core news platform), JoomBoos (Gen Z entertainment), miss7 (women's lifestyle), and Express (political magazine). The company provides advertising services across display, native, social, and video formats with its in-house ORIĐIĐI video production unit. The ecosystem includes specialized sub-brands missZDRAVA, missMAMA, and missGASTRO under miss7, targeting specific audience segments.
Differentiator
Problem solved
Functional benefit
Brands
- 24sata: Flagship media brand - daily newspaper and news portal covering all age and interest groups in Croatia
- JoomBoos
- miss7
- Express
- ORIĐIĐI produkcija
- 24ContentHaus
- missZDRAVA
- missMAMA
- missGASTRO
- missMIND
Products and services
- 24sata flagship media brand Leading Croatian daily newspaper and multiplatform media brand reaching over 1.3 million monthly unique users, delivering news across print, web, mobile, social, and video platforms.
- JoomBoos media brand Multiplatform media brand for Generation Z and Alpha featuring video content across Facebook, YouTube, Instagram, and TikTok with influencer network of 15+ creators.
- miss7 women's media brand
Quantifiable outcome
- 96% higher video views than nearest competitor (3.4x market leadership)
- +4 more outcomes
Companies that use styria it solutions d.o.o.
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
styria it solutions d.o.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
styria it solutions d.o.o. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ForeocoreGlobal partnership for live shopping production. 24sata produced Foreo SkinPosiTVity live shopping event broadcast simultaneously on 10 channels worldwide, resulting in 50% increase in average basket value. 24sata handles production and creative execution for interactive live shopping format.
- Ministry of Culture of Republic of CroatiaminorGovernment partnership supporting BestBook literary supplement. Ministry provides support for cultural content coverage and literary magazine publishing in Express weekly publication.
- Partner Schools (for Chef škole)minorPartnership with schools for school meal competition project. 24sata collaborates with partner schools to run competitions for best school meals, bringing together nutritional expertise and media reach.
- JoomBoos Influencer Network (15+ influencers)coreNetwork of over 15 influencers regularly creating content across all platforms. Influencers include top Croatian TikTok, YouTube, and Instagram personalities. Network used for marketing campaigns and client brand integrations.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
styria it solutions d.o.o. competitors and assessment
Company assessmentDirect peers
- Index.hr (Index): Leading Croatian online news portal directly competing with 24sata for digital news audience and digital advertising budgets in Croatia.
- Večernji list: Major Croatian daily newspaper with print and digital operations, competing head-to-head with 24sata for readers and advertisers across formats.
- Jutarnji list (Hanza Media): Croatian daily newspaper and digital portal owned by Hanza Media, overlapping with 24sata in news coverage, print readership, and multi-brand advertising sales.
- Telegram.hr: Independent Croatian digital media outlet producing long-form journalism, lifestyle, and branded content—overlapping with 24sata's Express and 24sata brands for digital readers.
- N1 Hrvatska (N1 Info): Regional cable/OTT news channel and portal operating in Croatia with the same digital news, video, and advertising focus as 24sata's multiplatform offering.
- Tportal.hr: Croatian news and lifestyle portal offering digital content and advertising—competing with 24sata's portals for daily news audience and programmatic spend.
Broad incumbents
- RTL Hrvatska: Major Croatian commercial broadcaster operating linear TV and digital extensions, competing with 24sata for video advertising budgets and household reach.
- Nova TV Croatia (United Media): Croatian broadcaster under United Media offering national TV and digital properties, overlapping with 24sata for video advertising, branded content, and audience reach.
- Hanza Media: Croatian media group publishing Jutarnji list, Slobodna Dalmacija, and other titles—comparable to Styria/24sata as a multi-brand national publisher competing on portfolio scale.
Others
- Axel Springer SE: European digital media conglomerate with multi-brand publishing, native advertising, and subscription models—useful benchmark for how 24sata could evolve its multiplatform stack within Styria.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
styria it solutions d.o.o. social profiles
Digital presencestyria it solutions d.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
styria it solutions d.o.o. leadership team
Management profileNumber of profiles
Profiles11 records
styria it solutions d.o.o. subsidiaries and ownership
Company hierarchySubsidiaries4 records
styria it solutions d.o.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
styria it solutions d.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about styria it solutions d.o.o.
What does styria it solutions d.o.o. do?
styria it solutions d.o.o. operates 24sata, Croatia's leading multiplatform media brand, providing display, native, video, and social advertising services across owned digital portals, mobile apps, social media channels, and print newspapers. It also offers in-house video production through the ORIĐIĐI unit and digital subscription products (24sata PLUS+, 24 Oraže) to consumers. The advertising side serves enterprise clients via a dedicated Client Success & Service sales team.
Is styria it solutions d.o.o. a public or private company?
styria it solutions d.o.o. is a private company. It is classified as corporate owned and is currently operating.
When was styria it solutions d.o.o. founded?
styria it solutions d.o.o. was founded in 2005.
Where is styria it solutions d.o.o. based?
styria it solutions d.o.o. is headquartered in Zagreb, Croatia, in the Europe region.
How does styria it solutions d.o.o. make money?
Seven revenue lines are on record. Digital Advertising is the primary driver. The others are print Advertising, native Advertising, video Production & Sponsorship, digital Subscriptions, social Media Advertising and branded Projects & Activations.
Who are styria it solutions d.o.o.'s main competitors?
Direct peers on record are Index.hr (Index), Večernji list, Jutarnji list (Hanza Media), Telegram.hr, N1 Hrvatska (N1 Info) and Tportal.hr. Broad incumbents are RTL Hrvatska, Nova TV Croatia (United Media) and Hanza Media. Axel Springer SE is listed as an others.
Does styria it solutions d.o.o. have an API?
No public API is recorded for styria it solutions d.o.o..
What industry is styria it solutions d.o.o. in?
styria it solutions d.o.o.'s product category is Multiplatform Media & Advertising. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of MPACAAAA, General Entertainment SVOD Platforms. Its NAICS code is 516210 and its SIC code is 7812.