GraphiColor
GraphiColor is a privately held New Jersey commercial printer founded in 1919 offering full-color offset printing, bindery finishing, and direct mail services to advertising agencies, graphic designers, printing resellers, and SMB customers in the domestic US market.
- Company typePrivate
- Founded1919
- HeadquartersVineland, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What GraphiColor does
GraphiColor Corporation is a privately held commercial printing company founded in 1919 and headquartered at 3490 North Mill Road in Vineland, New Jersey. The company provides full-color commercial printing, bindery finishing, and direct mail services for printed marketing materials, serving advertising agencies, graphic designers, printing resellers, and direct SMB customers primarily in the New Jersey / domestic US market.
The company's core technical differentiator is its offset printing capability built on Heidelberg Speedmaster presses (four-color and two-color) combined with Computer to Plate (CTP) technology and a Creo Trendsetter Spectrum platesetter. It markets a proprietary 'Staccato' or 'Stochastic' printing method that produces enhanced image quality with deeper reds, brighter blues, and more vibrant yellows. The offering is structured as an integrated in-house workflow: pre-press (typography, color separations, image manipulation, Iris color proofing), press, bindery (folding, cutting, shrink wrapping, die-cutting, saddle stitching), and mailing (high-speed inkjet addressing, NCOA/CASS/Pre-Sort processing, inserting). Supporting online tools include a custom order portal, quote request system, Quick File Send file submission, and credit card payment processing.
GraphiColor operates a dual go-to-market model: direct-to-consumer via its website with online ordering and quote functionality, and a dedicated reseller program targeting advertising agencies, graphic designers, and printing resellers. Revenue is generated through transaction-based, project-specific custom pricing with no publicly disclosed rates. The company is led by President Robert W. Stenger Jr. (Production & Scheduling), VP Sales & Marketing Scott B. Depew Sr. (Sales & Quotations), and Secretary/Bookkeeper Hollie Biggs (Payables & Receivables). No venture capital, private equity, or institutional ownership has been disclosed.
GraphiColor firmographics
Firmographics- Name
- GraphiColor
- Legal name
- GraphiColor Corporation
- Website
- https://graphicolorcorp.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Short description
- GraphiColor is a privately held New Jersey commercial printer founded in 1919 offering full-color offset printing, bindery finishing, and direct mail services to advertising agencies, graphic designers, printing resellers, and SMB customers in the domestic US market.
- Ownership category
- akta.pro rank
GraphiColor industry classification
Industry- Product category
- Commercial Printing Services
- NAICS
- Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (323120)
- SIC
- Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Prepress & Composition Services (Typesetting, Layout, Color Management, Proofing) (MPAJALAA)
- akta.pro secondary industry
- Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)
Keywords
Where GraphiColor is headquartered
LocationHeadquarters
- HQ city
- Vineland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GraphiColor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Commercial Printing Services: One-time transaction-based commercial printing services for full-color materials. Services include design pre-press, printing, bindery finishing, and direct mailing in an integrated workflow.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
GraphiColor product offering
Product offeringCore offering
GraphiColor provides full-color commercial printing services using Heidelberg Speedmaster offset presses with Computer to Plate (CTP) technology and a proprietary Staccato/Stochastic printing method. The company operates an integrated in-house workflow spanning pre-press, press, bindery, and direct mail, delivering printed marketing materials (business cards, flyers, brochures, direct mail pieces) with 100% quality guarantee. Customers order via the company's online portal, request custom quotes, or submit orders through the dedicated reseller program.
Product overview
GraphiColor is a commercial printing company offering a comprehensive suite of printing and mailing services. The core offering is full color commercial printing utilizing Computer to Plate (CTP) technology and Heidelberg Speedmaster presses with 'Staccato/Stochastic' printing for enhanced photographic quality. The company provides integrated service modules including Pre-Press (typography, color separations, digital proofing), Press/Printing, Bindery (folding, cutting, die-cutting, shrink wrapping), and Mailing services (direct mail with NCOA/CASS processing). Supporting these are online tools: Custom Order, Custom Quote, Sample Kit, Quick File Send, and Credit Card Payment processing. The company serves advertising agencies, graphic designers, and resellers, providing both print production and fulfillment services from concept to completion.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Color Commercial Printing Full-color commercial printing services using Heidelberg Speedmaster offset presses with Computer to Plate (CTP) technology and the proprietary Staccato/Stochastic printing method, producing photographic-quality output with deeper reds, brighter blues, and more vibrant yellows. Serves advertising agencies, graphic designers, printing resellers, and direct SMB/individual customers.
- Direct Mail Services Direct mail fulfillment services including high-speed inkjet addressing (Rena), Accufast tabbing/sealing up to 1.5", mail list services with NCOA/CASS/Pre-Sort processing, and inserting/sealing. Eliminates transit time to outside mailing vendors and secures largest postage discounts through mailing optimization software. Serves advertising agencies, graphic designers, and direct customers executing direct mail campaigns.
- Bindery Finishing Services In-house bindery finishing services including folding, cutting, shrink wrapping, scoring, die-cutting, and saddle stitching using equipment such as Heidelberg platen presses, Muller Martini saddle binders, and Bravoplus folding equipment. Eliminates cost and time delays associated with outsourcing bindery work. Serves printing customers requiring finished printed materials.
- Pre-Press Services Electronic pre-press department providing typography, electronic illustration, scanning, photography, color separations, image manipulation, and Iris color proofing on Macintosh and Windows workstations. Supports customers who need file preparation, color proofing, and design refinement prior to printing.
Companies that use GraphiColor
Customer profileSegments2 records
Ideal customer profiles3 records
GraphiColor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GraphiColor partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
GraphiColor competitors and assessment
Company assessmentDirect peers
- AlphaGraphics: Franchise-based commercial printing network offering offset and digital printing, bindery, and direct mail services to SMB and mid-market clients. Closely comparable to GraphiColor's mix of full-color commercial printing, finishing, and mailing for agencies and local businesses.
- PrintingForLess: Online commercial printing company offering offset and digital full-color printing, finishing, and mailing services primarily to businesses and resellers. Closely matches GraphiColor's product scope of commercial printing plus bindery/mailing, with a similar SMB and agency customer mix.
- 4over Inc. Trade-only commercial printer and reseller platform offering offset and digital printing, wide-format, bindery, and mailing services to print brokers, agencies, and resellers. Directly comparable to GraphiColor's reseller-channel focus and integrated print-plus-mail workflow.
- Moo: Online-first premium commercial printer specializing in business cards, marketing materials, and short-run full-color print for SMBs and creative professionals. Comparable to GraphiColor's SMB/agency customer base, though Moo competes via online ordering versus GraphiColor's quote-based model.
- Fey Printing: Mid-size regional commercial printer offering offset and digital printing, finishing, and direct mail services to businesses in the Upper Midwest. Comparable in scale, integrated service mix (print + bindery + mail), and target customer profile of agencies and mid-market accounts.
Broad incumbents
- Taylor Corporation: One of the largest privately-held commercial printing and marketing services conglomerates in the U.S., offering print, direct mail, signage, and promotional products nationally. Represents the consolidated incumbent tier that GraphiColor would either compete with regionally or be acquired by.
- Cimpress (Vistaprint): Mass-customization platform operating Vistaprint and related brands, providing online small-business printing and marketing services at global scale. The dominant online incumbent whose self-serve model and pricing pressure defines the competitive ceiling for SMB-focused printers like GraphiColor.
- LSC Communications: Formerly NYSE-listed commercial printer (now private) producing books, magazines, catalogs, and direct mail at high volume. Relevant incumbent comparator for GraphiColor's offset printing and direct-mail capabilities, though operating at a fundamentally larger scale.
- Quad/Graphics: Large publicly-traded commercial printer serving retailers, publishers, and direct marketers with print, mailing, and media services. Comparable in mailing and commercial-print capabilities but at vastly greater scale and geographic footprint than GraphiColor.
Others
- Heidelberg Druckmaschinen: Global manufacturer of offset printing presses (including the Heidelberg Speedmaster line that GraphiColor operates) and provider of print-shop workflow software. Listed as an enabling supplier/ecosystem participant rather than a direct competitor, but strategic to GraphiColor's equipment roadmap and technology access.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GraphiColor social profiles
Digital presenceGraphiColor financial estimates
Financial estimateRevenue estimate
Valuation estimate
GraphiColor leadership team
Management profileNumber of profiles
Profiles3 records
GraphiColor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GraphiColor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GraphiColor
What does GraphiColor do?
GraphiColor provides full-color commercial printing services using Heidelberg Speedmaster offset presses with Computer to Plate (CTP) technology and a proprietary Staccato/Stochastic printing method. The company operates an integrated in-house workflow spanning pre-press, press, bindery, and direct mail, delivering printed marketing materials (business cards, flyers, brochures, direct mail pieces) with 100% quality guarantee. Customers order via the company's online portal, request custom quotes, or submit orders through the dedicated reseller program.
Is GraphiColor a public or private company?
GraphiColor is a private company. It is classified as unknown and is currently operating.
When was GraphiColor founded?
GraphiColor was founded in 1919.
Where is GraphiColor based?
GraphiColor is headquartered in Vineland, United States, in the North America region.
How does GraphiColor make money?
One revenue line is on record: commercial Printing Services.
Who are GraphiColor's main competitors?
Direct peers on record are AlphaGraphics, PrintingForLess, 4over Inc., Moo and Fey Printing. Broad incumbents are Taylor Corporation, Cimpress (Vistaprint), LSC Communications and Quad/Graphics. Heidelberg Druckmaschinen is listed as an others.
Does GraphiColor have an API?
No public API is recorded for GraphiColor.
What industry is GraphiColor in?
GraphiColor's product category is Commercial Printing Services. Its primary akta.pro industry code is MPAJALAA, Prepress & Composition Services (Typesetting, Layout, Color Management, Proofing), with a secondary code of MPAJALAH, Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting). Its NAICS code is 323111 and its SIC code is 2750.