What justfood does

justfood (legal entity OOO «Джаст Фуд») is a Moscow-based direct-to-consumer subscription meal delivery service founded in 2015 and operating commercially since 2016. It prepares and ships chilled ready-to-eat meals to individual subscribers in Moscow and the Moscow Oblast region on a 3-4 deliveries-per-week cadence. The company targets health-conscious consumers and offers three core subscription tiers — Basic, Diverse and Premium — at approximately ₽1,200-1,400 per day, with auxiliary individual, fitness and dietary-nutrition menus, plus a family-subscription discount. Production is carried out in a HACCP-certified facility under a WHO-based nutritional methodology overseen by a certified nutritionist and brand chef, and the company reports a 4.9/5 customer rating with 99% on-time delivery.

The business model is a subscription-D2C model with monthly recurring revenue at the household level. Customers subscribe through the web or native iOS/Android apps, meals are produced centrally and last-mile delivery is handled via Yandex.Courier. Customer acquisition is run through a combination of content marketing (a blog of more than 400 articles covering nutrition, diet and lifestyle), paid media on Yandex.Direct and VK Ads, presence on delivery aggregators, Telegram channels and a structured referral program offering subscription-day rewards.

The technology surface is operational rather than AI-driven. The company runs a commercial analytics and marketing stack — Yandex.Metrica, AppMetrica, AppsFlyer and RudderStack — alongside the Yandex.Courier logistics integration. The company has been recognized at the Live Organic Awards (2020-2021) and has been covered by tier-1 Russian business media including RBK, Kommersant, Vedomosti, TimeOut, OTR and Moskva24. It is privately held with no disclosed funding rounds to date.

Name

justfood

Legal name

OOO «Джаст Фуд»

Website

https://justfood.pro

Company type

Private

Founded year

2015

Operating status

Operating

Short description

justfood is a Moscow-based direct-to-consumer subscription ready-meal service, delivering HACCP-produced, nutritionist-designed meals to subscribers in Moscow and Moscow Oblast three to four times per week across Basic, Diverse and Premium tiers.

Ownership category

akta.pro rank

Product category

Healthy Meal Subscription Delivery

NAICS

Special Food Services (7223)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC), Temperature-Controlled Food & Grocery Delivery (Chilled/Frozen) (TLAAAHAL)

Keywords

• Healthy meal delivery
• Subscription meal plans
• Ready-made food delivery
• Nutritionist-developed meals
• Calorie-controlled catering

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Subscription Meal Plans: Customers subscribe to weekly/monthly meal programs (Базовое, Разнообразное, Премиум) with calorie targets (1,000–2,500 kcal). Delivery occurs 3–4 times per week. Subscriptions auto-renew unless cancelled. Revenue is recurring and predictable, with discounts for longer subscription terms (up to 7% for monthly) and family subscriptions (10% off second subscription).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

justfood operates a direct-to-consumer subscription service that delivers ready-made, nutritionist-developed healthy meals to customers in Moscow and Moscow Oblast. The offering is structured around three tiered programs (Basic, Diverse, Premium) plus specialized plans (Individual Menu, Fitness Nutrition, Dietary Nutrition, Weekly and Monthly Meal Plans), with calorie targets ranging from 1,000 to 2,500 kcal and recurring delivery 3–4 times per week.

Product overview

justfood is a Moscow-based meal delivery service offering ready-made healthy food with three subscription tiers (Basic, Diverse, Premium) plus individual/fitness/dietary plans. The company delivers pre-portioned, nutritionist-developed meals on a subscription basis with 3-4 deliveries per week. Calorie options range from 1000 to 2500 kcal. The core offering consists of meal programs with varying levels of variety and premium ingredients, supported by a mobile app for iOS and Android. Customers can customize menus and replace dishes through their personal account.

Differentiator

Problem solved

Functional benefit

Products and services

• justfood Basic (Базовое) Entry-level subscription meal program with simple home-cooked meals focused on beef, poultry, and simple vegetable salads, with no fish, fruits, soups, or beverages. Includes 200+ unique dishes on a 4-week non-repetition cycle and a 2-hour standard delivery interval.
• justfood Diverse (Разнообразное) Mid-tier balanced subscription meal program including fish, seafood, soups, fruits, and leafy vegetable salads, plus healthy versions of tom yum, rolls, quiches, cheesecakes, brownies, and spring rolls. Contains 350+ unique dishes and offers a 1-hour standard delivery interval.
• justfood Premium (Премиум) Premium restaurant-quality subscription meal program with complex flavor combinations, world cuisine adaptations, leafy salads, berry and fruit desserts, asparagus, avocado, fish, poultry, beef, and seafood with diverse spices and sauces (excluding foie gras and sparkling wine). Contains 400+ unique dishes with a 30-minute standard delivery interval.
• Individual Menu (Индивидуальное меню)

Quantifiable outcome

• Average rating 4.9/5.0 from customer reviews
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

One partnership is on record.

• YandexcoreTechnology or IntegrationJustFood integrates multiple Yandex services: Yandex.Metrica for website analytics (visitor behavior, traffic, conversion tracking), Yandex.Courier for delivery tracking notifications (real-time SMS updates to customers about delivery status), and Yandex.Taxi (implied via Yandex.Courier integration) for logistics. Yandex services are used for operational delivery notifications and web analytics.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Freshly: Now owned by Nestlé, Freshly was a leading US subscription fresh-meal delivery service. Comparable DTC subscription meal delivery model at much larger scale; acquisition by Nestlé signals the strategic value of the category.
• HelloFresh: Global leader in meal kit and prepared meal subscription delivery, operating across US, Europe, and other markets. While primarily a meal kit model (vs. justfood's ready-to-eat), represents the public-market benchmark for the subscription meal delivery category.
• Yandex Lavka: Yandex-owned rapid grocery and prepared food delivery service operating in Moscow. While broader than justfood's offering, it represents an emerging low-cost competitor with strong logistics integration that could pressure justfood's premium positioning.

Direct peers

• Performance Food: Russian subscription meal delivery service focused on fitness and sport nutrition, very similar target segments (athletes, fitness enthusiasts) and calorie-controlled offering. Directly comparable to justfood's Fitness Nutrition product line.
• MyFood: Moscow-headquartered healthy meal subscription service with comparable tiered structure (Basic/Variety/Premium) and DTC model. Direct competitor with overlapping customer base and similar nutritionist-developed menu approach.
• Grow Food: One of the largest Russian subscription healthy meal delivery services, operating across Moscow and other Russian cities. Directly comparable DTC subscription model with multiple tier programs and similar nutritionist-developed menus.
• Level Kitchen: Moscow-based subscription meal delivery service offering calorie-controlled programs with similar tiered pricing and DTC model. Direct competitor in the healthy meal subscription segment.
• Daily Menu (Едим Дома): Russian subscription meal delivery service operating in Moscow and other cities, offering similar calorie-controlled, nutritionist-developed meal plans on a recurring basis. Directly comparable subscription business model.
• Elementaree: Moscow-based healthy meal delivery subscription service with comparable DTC model and nutritionist-developed menu. Operates in overlapping Moscow geography with similar tiered program offerings.

Others

• Factor (formerly Factor 75): US-based subscription ready-to-heat meal delivery service (owned by HelloFresh). Directly comparable ready-to-eat model with chef-prepared, nutritionist-designed meals on a recurring delivery basis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/justfoodpro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about justfood