all about dance

What all about dance does

All About Dance and Apparel, LLC, operating as all about DANCE, is a privately held studio in Vandalia, Ohio, founded in 2008 by Vanessa Spicer. It serves children from 6 months old through 12th grade and adults through age-segmented dance, tumbling, and martial-arts programs: SPARKS covers babies through kindergarten, FORCE covers grades 1-12 across multiple dance styles, and the portfolio also includes Kuk Sool Won martial arts, adult classes, summer classes, and Studio E activities.

Instruction is facility-based: the main studio has ballet rooms with sprung marley floors, full-length mirrors, and ballet barres, and tumble rooms with padded flooring and mats; Studio E adds space for large groups, third-party fitness, yoga, and rentals. The company has no disclosed API or proprietary software; ClassJuggler handles parent registration, billing, attendance, and communications, while BAND supports staff-to-family notifications.

The core revenue model is monthly tuition for a 36-week season, with 30-150-minute classes priced at $50-$125 per month and payments spread across 10 months. A $40 annual family registration fee, recital participation and costume fees, and summer sessions add ancillary revenue. Enrollment is direct to the local studio through the website, ClassJuggler Parent Portal, or in-person visits, with local social media, referrals, community involvement, and performances used to attract families.

Name

all about dance

Legal name

All About Dance and Apparel, LLC

Website

https://allaboutdancellc.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

All About Dance is a privately owned Vandalia, Ohio studio providing dance, tumbling, and martial arts instruction to children, teenagers, and adults, with age-based programs, recurring tuition, and seasonal performances.

Ownership category

akta.pro rank

Product category

Dance and Movement Education

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance studio classes
• Children's dance programs
• Martial arts training
• Ballet instruction
• Early childhood movement

Headquarters

HQ city

Vandalia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tuition: Monthly tuition charged based on class length (30-150 minutes). Billed monthly over 10 months (September-June) as part of a 36-week season. Payment due on the 1st of each month.
2. Registration Fees: $40 registration fee per family annually, charged with first month's tuition.
3. Recital Fees: Family participation fees ($60-$100) plus costume fees ($80-$100) per class for spring recitals and showcases.
4. Summer Classes: Session classes and summer camps offered for select weeks throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All About Dance is a brick-and-mortar dance and martial arts studio that delivers in-person group classes across multiple styles (ballet, pointe, tap, jazz, hip hop, lyrical, contemporary, tumble) and Kuk Sool Won martial arts for students aged 6 months through adult. The studio runs a 36-week season of monthly-billed classes, with additional summer sessions, and uses a proprietary age-banded SPARKS early childhood curriculum and a progressive FORCE program for school-age students. Recital/registration/summer fees and costume fees supplement tuition revenue.

Product overview

All about DANCE is a dance and martial arts studio offering a comprehensive portfolio of programs. The core offerings include the SPARKS Program (Pre-K through Kindergarten dance and movement classes), the FORCE Program (1st-12th grade progressive dance training across multiple styles), and Martial Arts (Kuk Sool Won Korean martial arts for ages 3+). Additional programs include Adult Classes, Summer Classes, and Studio E (rental space for third-party fitness classes and community use). The studio uses ClassJuggler as its parent portal for registration and payments, and partners with Innergize for dance fitness/yoga offerings. All programs culminate in seasonal recitals and showcases.

Differentiator

Problem solved

Functional benefit

Products and services

• SPARKS Program Pre-K and Kindergarten program offering age-specific dance and movement classes including Baby Twinkles, GloWorms, Fireflies, Sparklers, Embers, Sunbeams, and Tumbling Tots for children 6 months through kindergarten; each group has its own curriculum and participates in the end-of-year SPARKS Show.
• FORCE Program School-age dance program for 1st-12th grade students offering progressive training across ballet, pointe, tap, jazz, hip hop, lyrical, contemporary, and tumble styles, from recreational to intensive pre-professional tracks.
• Martial Arts (Kuk Sool Won) Korean martial arts program featuring Kuk Sool Won (a comprehensive traditional martial art combining striking, grappling, throwing, joint locks, acrobatics, and weapons), with programs including Mighty Mites (pre-school, ages 3+), KSW Dragons (1st-3rd graders), and KSW for ages 8 and up.
• Adult Classes Classes for adults who have danced before, offering ballet, tap, jazz, lyrical, clogging, and other seasonal styles. Open to graduates of the studio's youth programs or adults who danced as children.
• Summer Classes Seasonal classes and sessions designed to help students maintain dance skills during summer months, including session classes and summer camps offered for select weeks throughout the year.
• Studio E Additional activity space located at 112 E. National Rd. in the same plaza as the main studio, accommodating large groups. Available for dance fitness, yoga classes, and rental for other activities.

Quantifiable outcome

• Spring recitals held first Saturday in June for both SPARKS and FORCE programs
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Innergize (Kelly Gibson)minorOthersKelly Gibson teaches Dance Fitness (Innergize) and Yoga classes in Studio E at 112 E. National Rd. Classes held on Mondays, Wednesdays, Thursdays, and Saturdays. Studio E is rented to Innergize for these fitness classes.
• All About DancewearcoreChannel Partner/ Reseller/ DistributorRecommended retail store located 5 doors down from the main studio at 114 E. National Rd. Sells required dance attire and shoes. Studio dress code items can be purchased year-round from this store. Phone: 937-280-4966.
• ClassJugglercoreTechnology or IntegrationParent Portal software platform used for online registration, class listings, payment processing, attendance tracking, and automated email/text communications. Families access their accounts through classjuggler.com.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• iLoveKickboxing: Franchised group kickboxing/martial-arts fitness studios with recurring membership pricing. Comparable to AAD's Kuk Sool Won martial arts offering in terms of instruction format and recurring tuition, though AAD focuses on traditional martial arts rather than fitness-oriented striking.
• 9Round Fitness: Franchised boutique kickboxing fitness concept with monthly recurring memberships. Comparable as a Studio E-style group-fitness recurring-revenue operator that could co-locate in or near a dance studio's footprint.
• Club Pilates: Franchised boutique group fitness (Pilates) chain operating on a recurring class-pack/membership model. Comparable as a third-party fitness offering hosted at AAD's Studio E space and as an example of group-fitness recurring-revenue dynamics.

Direct peers

• Goldfish Swim School: Franchised specialty instruction for children (typically 4 months to 12 years) with a recurring tuition model, family-friendly positioning, and proprietary curriculum. Comparable as a single-discipline kids instruction brand with subscription pricing and recital/milestone events.
• The Little Gym: Franchised children's developmental activity centers offering structured classes across movement, gym, and enrichment for ages 4 months to 12 years. Directly comparable to AAD's age-tiered, multi-discipline kids programming and recurring subscription model.
• Tumbles: Children's gym and tumbling program offering age-structured classes across movement, gymnastics, and parent-child classes. Directly comparable to AAD's tumble/cheer programming and young-child developmental curriculum.
• My Gym Enterprises: Franchised children's fitness and development centers offering age-segmented structured classes for ages 6 weeks to 10 years. Comparable recurring subscription model, age-tiered curriculum, and parent-focused community positioning.

Broad incumbents

• Arthur Murray International: Established international dance instruction franchise primarily focused on ballroom/social dance for adults. Comparable recurring-tuition dance school model, but with a narrower style and adult-centric positioning versus AAD's broader family offering.
• Fred Astaire Dance Studios: National franchised ballroom and social dance studio chain. Comparable as a recurring-tuition dance instruction brand, though AAD's portfolio spans multiple styles (ballet, hip hop, etc.) and children rather than primarily adult ballroom.
• Sky Zone: National indoor trampoline and active-play franchise serving families and youth with structured programming and events. Comparable as a multi-format youth activity business with a recurring-program model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allaboutdance132
• Instagraminstagram.com/allaboutdancellc
• LinkedInlinkedin.com/company/all-about-dance-so-much-more

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about all about dance